Bolton Hospice Annual Report 2010-2011

Page 39

Early in 2011 we decided to review the role of Val, our Canvasser, who had the challenging task of constantly recruiting new members whilst also looking at how we could re-organise our direct selling procedures within supermarkets, garden centres and other outlets.This was originally a job for Kerry, our Administrator, and myself to organise together with arranging volunteers to assist. After much thought, it was decided that Val’s role would be developed into Promotions Assistant. Her responsibilities now consist of generating sales through single tickets or scratch cards, whilst still recruiting for new members. She now co-ordinates direct selling venues and dates and arranges our team of wonderful volunteers to man these. Early signs are very encouraging with this new venture. This last but by no means least brings us to our Administrator Kerry, who has been with us for over 8 years having started as a volunteer in the fundraising department. It has been a pleasure seeing her take on new responsibilities which has allowed me to develop other sources of income generation within the Lottery department. Kerry has continued to develop the payment by Direct Debit system, whilst keeping the Lottery office ticking over day to day and taking on responsibility for the Lottery being marketed far and wide via social media networks such as Facebook & Twitter.

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Scratch cards, bumper draws, play as you earn and our partnership scheme are just some of the developments we now have in place to increase our Lottery revenue in the future.The level of membership continues to grow, albeit very slowly, in spite of the economic downturn and thanks to these new changes in staff roles together with the new income streams that have been put in place, we are confident that our Hospice Lottery will continue to grow both its membership and its profitability. Special thanks to everyone who has helped over the past 12 months especially our wonderful team of Lottery volunteers who were extremely resilient during our Summer Sunshine Draw campaign, which again raised over £20,000. I’d also like to take this opportunity to thank Bolton Kia who not only continue to loan us a vehicle free of charge to help us promote our Lottery throughout the Bolton area, but Alex & Peter, together with their staff also join in with supporting us at various fundraising events. Finally, thanks again to all our members, agents, companies, partnerships and volunteers, for their continued support to the Hospice Lottery throughout 2010/2011.

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