2015
IDENTITY GUIDELINES
CONTENTS Introduction 03 Identity Logo Versions 05 Exclusion Zone 10 Colors 11 Stationery Letterhead & Envelope 13 Business Card 14
Page 02 | Identity Guidelines
Introduction
THE GUIDELINES Brand identity is crucial to our success and consistency in our brand is vital. These standards act as a reference guide for all printed and online materials created for marketing purposes, both internal and external. All collateral material that includes the PFB logo should be submitted to to the PFB Marketing Department for approval before printing or submitting. We want to welcome new individuals and present our current staff with a clear guideline for communications. The following pages will outline everything you need to build consistent, cohesive communications. If you have any questions, contact Angie Ellis at AEllis@bankPFB.com
Page 03 | Identity Guidelines
PFB IDENTITY
Page 04 | Identity Guidelines
Logos
Black
Full Color
Reversed/White
Page 05 | Identity Guidelines
Full Color
Black
Reversed/White
Page 06 | Identity Guidelines
Full Color
Black
Reversed/White
Page 07 | Identity Guidelines
Full Color
Black
Reversed/White
Page 08 | Identity Guidelines
Full Color
Black
Reversed/White
Page 09 | Identity Guidelines
EXCLUSION ZONE Clear space is the area that is required around the outside of the logo. It must be kept free of other graphic elements such as headlines, text, images and the outside edge of materials.
CLEAR SPACE CLEAR SPACE
CLEAR SPACE CLEAR SPACE
Page 10 | Identity Guidelines
COLORS The colors shown here are the colors used in the PFB logo. The colors should never be altered other than approved logo options.
PMS 300 C
PMS BLACK C
HEX# 005CB8
HEX# 2E2925
C 91 M 68 Y 0 K 0
C 66 M 64 Y 67 K 67
R 33 G 94 B 172
R 46 G 41 B 37
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PFB STATIONERY
Page 12 | Identity Guidelines
LETTERHEAD & ENVELOPE
* Template for local footers should be used
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Page 14 | Identity Guidelines
BUSINESS CARDS
Planters First Bank P.O. Box 879 Cordele, Georgia 31010
T. Heath Fountain, CPA President & Chief Executive Officer
mobile (229) 344-3665 office (229) 276-2401 hfountain@bankPFB.com bankPFB.com
Page 15 | Identity Guidelines
bankPFB.com