craftsmen per year, so they want to choose the best of the best to reflect their companies standards. There is a two-year mandatory training they must complete to demonstrate they understand the materials and specific Hermès way of creating these timeless products.
Actual: Hermès invests ample time to ensure the right people are hired and properly trained in order to act as brand ambassadors within their stores or as their craftsmen. In order to work in a retail setting the potential employees attend an event called “Inside the Orange Box”. This training event educates the future employees on the métiers and the Hermès history, so instead of reeling off information they are able to create a story to educate the customer, potentially enticing the customer to make a purchase. The uniform for an Hermès employee is very simple. The colors they are asked to wear are black, white, and navy. The doorman who greet the customers at the entrance wear a tailored suit, which adds to the prestigious aura of an Hermès store.
Figurative: Hermès is a timeless and esteemed brand, but always find a way to be effortless quirky that does not take away from their highly-regarded reputation. For mannequins, they will incorporate animals like ostriches, giraffes, and horses making it catch someone’s eye instead of being a standard type of mannequin that one can find in any department store. On their Instagram they even use plants to act as mannequins, adding to this fun and quirky element. This company is not afraid to explore different ways of doing traditional things, and they are the leader in the market in this aspect.
The craftsmen also go through an extensive process before beginning their work. Hermès only hires 200
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