BRIEF
HYBRID EDUTAINMENT RATIONALE: To encourage learning through interactive and fun-play, reflecting a feeling of entertainment rather than education. Story line and theme should mirror the learning process. Participation in the edutainment process should result in reward. Envisaged to be a family destination for entertainment across varying age ranges. OBJECTIVE: 1.Attract and amaze mall visitors 2. Bring footfall to the mall 3.Enhance longer stay in the mall 4. Favor repeat visitation 5. Provide universal appeal to all family members 6. Satisfy visitor and mall requirements 7. Achieve reasonable ROI This project was submitted as a concept proposal to the client. Edifice (my company) got selected to do the project by the client.
EDUTAINMENT CENTER: Science Lab
EDIFICE | MARCH 2017, CONCEPT PROPOSAL : 3 WEEKS 94
PRODUCTION STUDIO 45 m2
ADVENTURE CAMP142 m2 FUN LAB 134 m2
ENTRANCE
PRODUCTION STUDIO 20 m2 BOH 16 M2
SHOW BIZ 56 m2
ORTHOGONAL VIEW