MAD Academy Environment & Sustainability
Satisfying our industry’s hunger for planet-positive change ABOUT THE COURSE From reducing food waste to making conscious choices about what we serve, hospitality can change the way the world eats.
Our Environment & Sustainability course helps shape the hospitality of tomorrow by teaching businesses how to reduce their environmental impact and regenerate the natural world and food system. You’ll leave equipped to critically evaluate and reduce the carbon footprint of your business, and fuelled with inspiration from innovators in the field to make a meaningful difference.
This course is suitable for professionals at every level, and the methods and practices taught have been applied in all areas of hospitality, including various sizes and styles of restaurants, bars, cafes, hotels, canteens, and more.
To date, over 400 individuals from more than 70 countries have dedicated their time, financial resources, and efforts to attend this course, highlighting its global appeal and the hospitality industry's desire to action on sustainability.
KEY TAKEAWAYS Environmentally responsible leadership Acquire confidence and new skills to lead change and immediately reduce your business's impact on the planet. Leading on climate is emerging as a key tool to motivate and attract staff and market your business. In setting an example for guests and others in the hospitality community your choices lead to even greater impact.
Financial impacts and training Discover how benefiting the planet also benefits your bottom line. Implement and train others to adapt menu structure, cooking methods, storage/preparation practices, and identify areas in your business where smart thinking can reduce costs (e.g., beverage menu, laundry, and decor).
Knowledge beyond your craft Expand your knowledge beyond your craft and flavor by gaining a deeper understanding of the impact of your ingredients. With insights from research and data on the climate crisis, you’ll broaden your perspective on what constitutes a fantastic hospitality business. Learn to minimize the consumption of natural resources like energy and water and best-practices around appliance use and and materials waste (such as plastics, linens, and cleaning supplies).
Skills to co-create change throughout the supply chain Gain insights from innovators in agriculture and farming on building environmentally-sound partnerships. Learn strategies for responsible ingredient sourcing and best practices that optimize purchasing, preparation, and service to minimize waste and costs throughout the supply chain.
MAD Academy
Environment & Sustainability Program
Share a once-in-a-lifetime experience with 30 other equally passionate individuals from the hospitality industry. Afterward, join MAD Academy's alumni network, a vibrant community of ambitious changemakers from around the world, offering ongoing support, collaboration, and growth opportunities.
COURSE OVERVIEW MAD Academy is unique in thoughtfully addressing topics of environmental sustainability with an understanding of the learning tendencies and working styles of hospitality professionals. Providing new
understanding of ingredients and craft, participants tackle challenging projects and exercises that provide new perspectives on their role and the potential of the hospitality industry.
The week begins by defining relevant core topics and building on a foundation of knowledg Sustainability & responsibility – what does It all mean Climate and the Food system in the 21st century - what happened and what can we (hospitality) do Implementing circularity, best practices to reduce waste in food and beverage businesse Demystifying carbon measurement and reporting
Before take participants rehearse changes and gain tools to Calculate, compare, and improve the carbon footprint of menu items and beverage Involve and collaborate on change with stakeholders including staff, suppliers and service provider Confidently navigate how your sustainability efforts influences your guest Address sustainability proactively. Achieve certification and implement ESG goals at strategic, operational and practical level Discover the value in food waste and how to repurpose byproducts via fermentation and other techniques
Amongst others, participants visit remarkable businesses and hear from experts such as Douglas McMaster, Chef of SILO: the Zero-Waste Restauran Johanne Schimming, Farmer & owner of Hegnsholt Far Peter Dupont, Head of Sourcing & Sustainaibility, Coffee Collectiv Matt Orlando, former Chef & owner of Amass Portia Hart, Founder of Blue Apple Beac Claus & Simon Marcussen, CEO and partner of Dansktang Seaweed
Vital to learning is incredible food and each day features breakfast, lunch, and snacks from some of Copenhagen's great bakeries, restaurants and suppliers including: Alice, Apotek 57, Birthesminde, Coffee Collective, Friis-Holm, Gasoline Grill, Hija de Sanchez, JAH Izakaya, Juno the Bakery, Seks, Slurp, Søtofte Jordbrug and many more.
WHY ATTEND? 7/10 alumni have overcome major financial or logistic barriers, taking steps to reduce their businesses’ environmental footprint such as removing single use plastics from operations and deliveries entirel
9/10 feel new confidence and clarity concerning sustainability. Alumni are leading the way by managing "green groups", captaining for certifications like B-corp and implementing training around ESG goals and climate related KPI’s.
85 % deploy new learnings to improve sourcing and service practices. Negotiating with suppliers for climate friendly transport and storage and establishing systems for efficient ordering adds up to saving thousands of kilograms of glass and plastic waste
86 % have implemented improvements related to how their business uses appliances resulting in significant financial savings. Others have designed initiatives to replace single-use materials and toxic chemicals, benefitting both the planet and the bottom line.
MAD Academy
A Lifechanging Experience and Lasting Network
MAD Academy
“MAD Academy was a catalyst for me both in terms of rejuvenation and hope, but it also gave me the practical tools to make change and engage my employer.”
Holly Letch
Head of Sustainability at JKS Group
London, UK
DATES & TIME (2024 May 13-1 May 21-2 May 27-31 (program for senior staff & existing owners)
All dates from Monday–Friday, 9:00 - 17:00 CEST. All courses are taught in English with a maximum of 30 participants per course week.
MAD Academy
PRICING & PRACTICALITIES
LOCATION
Krudløbsvej 12, Copenhagen, Denmark
PRICE
34,000 Danish kroner (ex. Danish VAT). The fee includes instruction, course materials, ground transport in Copenhagen, and all meals during program hours. Please contact us for details on reclaiming Danish VAT If you are paying as a business.
Our scholarships are intended to ensure that hospitality professionals whose employers can’t support their enrolment and who lack personal resources still have a path to a MAD Academy education. Scholarships are awarded based on financial need and an applicant’s demonstrated potential as a change-maker in the hospitality industry.
BOOK NOW For questions about enrolment, course content or to reserve your place,
please reach out to Academy Manager, Jack Muirhead at jm@madfeed.co
MAD endows members of the hospitality industry with the knowledge, skills, and motivation they need to improve their workplaces and better influence the way the world eats.
A non-profit organization founded in 2011 by René Redzepi of Restaurant Noma, its educational programs and convivial events have forged a vast global community of chefs, servers, and bartenders—from the biggest luminaries in the field to eager apprentices— equipped and inspired to make sustainable change.
www.madfeed.co