NAKED VINE Graphic Design Danny Waters AGE: 36 (Just) EMAIL: dan@nakedvine.co.uk WEBSITE: www.nakedvine.co.uk
Were you made in Medway? Yes. I was born in Rainham. Describe yourself in three words. Creative, kind, shy. Who or what inspired you to become a graphic designer? My father had his own graphic-design business, and I followed in his footsteps. What is the story behind your company’s name? Naked Vine serves as a metaphor for ‘marketing’ and ‘route to market’. A vine travels and explores many different routes to achieve the same objective. Which qualities do you look for when you employ new creatives? When employing individuals I look for individual talent. You can teach people about software, but you cannot teach them talent. What would you describe as the happiest moment of your life? The happiest moment of my life would be standing next to my wife as we got married. Best and worst things about Medway? Best: Its rich history, historic architecture and colourful, diverse people. Worst: The Pentagon Centre car-park that clings to the landscape like a parasite devouring its prey, and the people that live in complete ignorance to all that was here before them. What keeps you awake at night? Pneumatic drilling and cheesy discos. What is your favourite word? big (it has to be in lower case though). What is your greatest achievement to date? Directing plays, winning drama festivals and providing a theatrical outlet for many friends. Who do you admire the most? My wife and Tony Blair. What is your most treasured possession? A horrible white-china mouse with a swivelling head – a strong memory of my nan and her house in Broadstairs. What is the most important lesson life has taught you? To be master of your own destiny.
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