3 minute read
BISON Success Story: Town & Country
BISON x Town & Country
Award-winning Town & Country Mortgage Services have been giving expert advice for over 20 years.
The Challenge
Getting frustrated with their brand assets not all working well together and feeling that it was time for a refresh they reached out to BISON for some support.
The Process
Following the proven 4-Step BISON BLUEPRINT methodology we kicked off with an initial discovery workshop – this was conducted over Zoom, followed by a visit to their offices in Luton so we could really get an understanding of their workspace to maximise opportunities for them.
After the workshop we created some design concepts with supporting rationale on how each idea would re-position them at the top of their industry and support their company characteristics.
Part of the process was encouraging them to step outside of their comfort zone and explore a new simplified, bolder identity. We suggested a simple ‘+’ brand icon and a memorable tagline ‘Advice that moves you’ to sit next to two strong colours.
The presentation was a great success with one of the concepts approved. We then rolled out the design across many deliverables including…
Office Graphics
Signage
Business Cards and stationery
Note pads
Email signatures
Following approval of the chosen concept, we rolled out the design across deliverables including super-imposed ‘imagine it’ office graphics and signage visuals. From there, we went on to produce and install the office graphics as well as make beautiful printed asstes including tactile Business Stationery and Brand guidelines.
Working in collaboration with their website company, we also produced a website skin that carried their brand online effectively. Finally, we created a set of brand guidelines to ensure that future work did not carry brand erosion.
The project was all about creating a brand that would stand out in a crowded marketplace while making it friendly and approachable. They stepped out of their comfort zone and have a brand to be proud of.
The Verdict
We were out of our comfort zone, we were very much in BISON’s hands – we trusted them and I’m so pleased we did! I feel that we’ve got an identity that makes us feel proud and able to to shout about who we are and what we do.
BISON really connected with us as people in the business, keeping that soft family service feel, but bringing us into the 21st century. Thank you!
Gary Cottier-Whitehead
Town & Country Mortgage Services Director
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For more BISON success stories, visit the website at: https://madebybison.wpengine.com/portfolio/
For more of Town & Country, view our extended collaboration with them at: https://www.madebybison.co.uk/portfolio/town-country-mortgage-services/
If you have any queries, speak to our team on 01622 677 541 or email hello@madebybison.co.uk.
