3 minute read
BISON Success Story: The Big Cat Sanctuary
BISON x The Big Cat Sanctuary
The Big Cat Sanctuary in Smarden, Kent is home to over fifty big cats. The charity’s core objectives are welfare, breeding, education and conservation and they offer exclusive experiences at the sanctuary to help support their fundraising.
The Challenge
They had two strong identities, their founding name The Wildlife Heritage Foundation (WHF) and The Big Cat Sanctuary; created to provide a more approachable, public facing name. The two logos were in conflict with each other and did not give the Sanctuary a clear, defined brand with which they could grow their outreach and fundraising.
It was important to create an icon that would be instantly recognisable and incorporate both identities into one graphic that could be used for all their marketing collateral.
The Process
We achieved this through the subtle inclusion of ‘WHF’ within the shape of the tiger, ensuring their heritage is still proudly included in the new brand, but keeping The Big Cat Sanctuary as the public identity, so people in an instant would know who they are and what they do.
We produced print collateral, exhibition graphics and park signage to support their new branding. The new brand gives The Big Cat Sanctuary an identity to be proud of.
They have since been the focus point of BBC documentary ‘Big Cats About the House’ and are splashed across Formula E racing cars. Developments that didn’t seem possible just a few short years ago.
The Verdict
BISON created a very successful brand to meet our requirements. They executed this with concise precision, initially providing a range of options and the theory behind each concept. BISON consistently went the extra mile and provided a reliable, knowledgeable and effective service. We are over the moon with our brand and cannot recommend BISON enough
Giles Clark
The Big Cat Sanctuary Director of Big Cats & Conservation
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For more BISON success stories, visit the website at: https://madebybison.wpengine.com/portfolio/
For more of The Big Cat Sanctuary, view our extended collaboration with them at: https://www.madebybison.co.uk/portfolio/the-big-cat-sanctuary/
If you have any queries, speak to our team on 01622 677 541 or email hello@madebybison.co.uk.
