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SENIOR CAPSTONE: VIRAGO Virago is a femenist magazine with the purpose of recognizing talented and creative women as they break through the glass ceiling inevitably placed within creative industries all around us.
Corporate IDENTITY
amabella beautiful together
beautiful together
927 Butron Way Beverly Hills, CA, 90035 | info@amabella.com | www.amabellla.com | (213) 768-0973
AMABEllA SKIN CARE Corporate identity branding luxury natural skincare company. Whimsical typography, playful pattern design, and color palette create a fun and feminine tone SPRING 2019
927 Butron Way Beverly Hills, CA 90035
ur skincare journey
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Amabella Skincare Health/Beauty Empowering and educating young women to achieve their most most beautiful skin. #amabella #amabellaskincare
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Featured Products
Our products are made with all-natural ingredients Learn More
Follow us @amabellaskincare hydratin face mask A daily el moisturizer that soothes and refreshes parched or dry skin with electrolyte-packed hydration Water, Butylene Glycol, Dimethicone, Glycerin, Hydroxyethyl Acrylate, Taurate Copolymer, Squa lane, Phenoxyethanol, Copolymer, Polysorbate 60, Caprylyl Glycol, CitrusA urantium Dulcis (Orange) Peel Oil, Propanediol, SeaS alt Extract, Hexylene Glycol, LavandulaA ngustifolia (Lavender)O il, Phospholipids, Nucifera (Coconut)O il, Hyaluron ic Acid, Silanetriol, Limonene, CitricA cid, Sorbic Acid, Sodium Anisate, Linalool, Potassium Sorbate, Sodium Benz, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Algae Extract, GardeniaT ait ensis Flower Extract
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Why work at Amabella? Meet Amabella
Accessability Change Contrast Disable Animations
2019, Amabella Skincare
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HONEY BEE BREWING CO. Gold tones, an organic typographic pairing, and a clean layout reflect the simplicity of nature. Guests here feel relaxed and at home. SPRING 2019
COLlaTERAL
VooDoo arts + Music FESTIVAL Vibrant colors and stylistic illustrations reflect the lively and artistic experience one has at the VooDoo Festival. FALL 2018
$ 75.00 GEN ADMISSION $ 10.00 TAX 1 DAY PASS RAIN OR SHINE
1 DAY PASS
ocean pollution infographic Designed to educate children between the ages of 9 and 13, on plastic pollution in the world’s ocean. FALL 2018
WEB & DIGITAL MEDIA
13
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I’m a hard-worker and a renowned penny pincher amongst my friends. But, because of that, sacrifices need to made - one of which is my diet. Rather than eating healthy, like I want to, I live off of Easy Mac and Coca Cola.
”
I tend to stress eat, since I have such a full schedule. but have to be careful because I’m a student athlete. When I have time I like to plan and prepare my own meals for the day. If i’m lucky I can prepare meals for the whole week.
”
Attributes Babysits on the weekends Student Athlete, swimmer.
Goals
Attributes
Goals
Is a student athlete, so needs to be careful about health
Get in and out of the grocery store as fast as possible
Work Study in the library ($250 a month)
He wants to eat healthier because he trying out for the baseball team
Has her own car
Don’t buy more than needed
Has cheapest meal plan which includes 6 meals a week
He needs save money for books and art supplies
Dependent/doesn’t pay for her own groceries. Relies on parents for money.
Improve on cooking skills/Make more complex dishes
Has three roommates
Has one roommate
Wants to learn to cook to impress a girl and make her his GF
Be able to cook with roomates to make it easier/faster
Doesn’t like sharing food Takes public transportation He snacks a lot, especially when studying Will ONLY shop at Walmart He is independent from his parents
Johnny Kapahala 18
Freshman
Always has a summer job and saves up over the summer
Wants to start “adulting” now that he is a college student
Concerns Budgeting Is it going to be hard to cook? Will I have to leave my shopping comfort zone at Walmart?
Can cook basic meals. Is still learning
- More leftovers to give a day or two off of preparing meals
Tries to eat healthy Buys a lot of vegetables, but they often go bad before she eats them all. Snacks a lot throughout the day, so she always buys snacks in bulk when shopping with her parents before the semester Shops wherever is convenient for her at the time
- Buying more at once to make less trips to the grocery store
Concerns Not wasting food Cooking healthier meals
Candace Korn 21
Resident
Junior
Peachy Process Guide: Empathize
Apartment
21
First iteration of the recipe or explore page and an early version of a menu system.
Wireframes
PEACHY THE APP Based on research and a general understanding of the demographic’s shopping and finance behavior: Peachy is designed to build a higher level of confidence in young adults on a budget in both terms of functionality and feasibility. SPRING 2019
Upon completing the site map, we developed multiple wire frames that helped us visualize how the app might look digitally. Potential users viewed these wireframes as we collected feedback on them.
First iteration of a the filtering page in the recipes section.
First iteration of the list and a refined main navigation.
Mock-ups After developing and refining our wireframes we moved on to digital mock-ups, created in Sketch. This allowed us to translate our rough sketches into cleaner layouts on screen. Once created, we tested, refined, and repeated until we felt it would be satisfactory for our users and fulfilled our key goals.
Peachy Process Guide: Create
FREELANCE WORK
ZOETIC Roots skincare Freelance/client work for a skincare company designs inspired by nature and simple organic ingredients. FALL 2020
PHOTOGRAPHY
Personal photography Photography is a personal hobby of mine and I am very passionate about it. I enjoy photographing products as well as people.
IllUstration
And when he saw her looking so lovely in her sleep, he could not turn away his eyes; and presently he stooped and kissed her.
But no sooner had she touched it than the evil prophecy was fulfilled, and she pricked her finger with it.
Briar Rose
The wedding of the Prince and Rosamond was held with all splendour...
...and they lived very happily
CHILDREN ’ S Book Redesign of the classic Grimm’s Fairy Tale, Sleep Beauty, re-imagined with dogs. Designed with whimsical handmade color illustrations combined with digital photo editing techniques.
together until their lives’ end.
PERSONAL WORK Here are two illustrations that I have worked on as personal projects in my spare time to explore concept and technique. Adobe Photoshop and Illustrator were used to create these.
ALBUM COVER Redesign of the Pixies’ Doolittle album cover inspire by the themes conveyed within the album.