MKT 447 Entire Course
For more course tutorials visit www.newtonhelp.com MKT 447 Week 1 Individual Advertising Past and Present Paper MKT 447 Week 1 DQ 1 MKT 447 Week 1 DQ 2 MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief MKT 447 Week 2 DQ 1 MKT 447 Week 2 DQ 2 MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper MKT 447 Week 3 DQ 1 MKT 447 Week 3 DQ 2 MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper MKT 447 Week 4 DQ 1 MKT 447 Week 4 DQ 2 MKT 447 Week 5 Individual Future Trends in Advertising Paper MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation ---------------------------------------------------------
MKT 447 Final Exam Guide
For more course tutorials visit www.newtonhelp.com MKT 447
Multiple Choice: Choose the correct response for the following questions. 1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The correct term for all these commercial messages is: 2. Which of the following is the best example of a tangible good? 3. In commercials for Wal-Mart, satisfied customers explain why they like to shop at the retail store. The people in these commercials describe how Wal-Mart provides a one-stop shopping place for them and how they like saving time as well as money by shopping at Wal-Mart. In terms of the message dimensions, the Wal-Mart ad is an example of a(n) _______message. 4. The magazine Fancy Cats is designed to satisfy the needs of cat lovers who want to learn how to better care for their cats. Cat lovers are the magazine's: 5. One of the most basic functions of _____is to identify products and their source and to differentiate them from others. 6.
In the late 1980s and early 1990s, a growing affluence and
sophistication of the consuming public characterized the marketing world of this time period. This trend was led by: ---------------------------------------------------------
MKT 447 Week 1 DQ 1 and DQ 2
For more course tutorials visit www.newtonhelp.com What is advertising? How does it differ from marketing? How does your company, or a company that you are familiar with, use advertising? Provide an example.---------------------------------------------------------
MKT 447 Week 1 Individual Advertising Past and Present Paper
For more course tutorials visit www.newtonhelp.com Advertising Past and Present Paper Resources: Internet, University Library Select a print advertisement from before 1970 for a product or service
that is still in existence. Locate a current advertisement for the same product or service. Write a 1,050- to 1,400-word paper in which you analyze how the target market for the product or service has changed. Over the years advertising has changed dramatically. ---------------------------------------------------------
MKT 447 Week 2 DQ 1 and DQ 2
For more course tutorials visit www.newtonhelp.com What is perception? Why does each consumer see a product differently? How does this affect the consumer decision-making process? ---------------------------------------------------------
MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief
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Advertising Plan and Creative Brief Your Learning Team has been selected as the ad agency for Baderman Island, a fictitious company located in the list of Virtual Organizations. Resources: Virtual Organization found on student website, Internet, University Library Select one of the following target markets for Baderman Island: · Family vacations · Romantic getaways · Active leisure activities · Business conferences · Weekend escapes · Other, as assigned by faculty Obtain faculty approval for selected target market. Write a 1,400- to 1,750-word paper and creative brief in which you identify the role of advertising and the influence of advertising on your selected target market based on the overall marketing plan objective. · The paper must include: o Objectives statement o Support statement o Tone or brand character statement o Rational and emotional appeals o Brand personality or image of the product o The relationship between consumer behavior and your selected target markets o Special features of the product to match customer needs o Perceived strengths and weaknesses o Where and when these messages should be communicated o Style, approach, and tone of the campaign · The creative brief must include a one-page summary reflecting each of the elements of your paper for the CEO of Baderman Island. ---------------------------------------------------------
MKT 447 Week 3 DQ 1 and DQ 2
For more course tutorials visit www.newtonhelp.com What is the role of emotional appeal with effective advertising? Would you consider humor to be an important element for effective advertisements? Why or why not? In what circumstances might humor not be appropriate? ---------------------------------------------------------
MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper
For more course tutorials visit www.newtonhelp.com Effective Advertising Planning and Implementation Paper Resources: Internet, University Library Select a product with which you are familiar. Obtain faculty approval for your selected product. Research the company for the campaign that supports that product. Write a 1,400- to 1,750-word paper in which you examine the key elements of this advertising, including: ¡ What is the advertising message? ¡ To whom is the advertising message directed?
· What is the relationship between consumer behavior and target markets? · How is the product positioned? · In what advertising media have you seen this product? · What changes would you make in the product positioning and the advertising message? · How was this advertising message created? Consider in house, outsourced, agency, and so forth, for example. · Is this an effective use of resources? · Based on your readings, what would you suggest to make the campaign more effective? Format your paper consistent with APA guidelines. ---------------------------------------------------------
MKT 447 Week 4 DQ 1 and DQ 2
For more course tutorials visit www.newtonhelp.com What is media strategy? Why should your media strategy mirror your marketing strategy? How does your target market's media consumption affect the strategy? ---------------------------------------------------------
MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper
For more course tutorials visit www.newtonhelp.com Advertising, Creative, and Media Strategies Paper Resources: Advertising Plan and Creative Brief assignment from Week Two, Internet, and University Library. Select the advertising objectives developed in the Advertising Plan and Creative Brief assignment. Write a 1,400- to 1,750-word paper in which you develop a plan for your advertising, creative, and media strategies. At a minimum, your paper must include an advertising plan consisting of the following: · A short analysis of Baderman Island, including its unique selling points and its marketing situation · An analysis of your target audience, including demographics, psychographics, and lifestyle · Creative strategies that you might adopt to develop your campaign · A positioning statement for the campaign · Your message platform—Is it a call for action, for example, or is it brand building? · At least two of the following media objectives and strategies you will adopt to execute your campaign: TV, radio, magazine, newspaper, Internet, out-of-home · A rationale for all strategies including creative and media choices · Define and defend your choice of resources including in-house, freelance, agencies, and so forth. Format your paper consistent with APA guidelines. ---------------------------------------------------------
MKT 447 Week 5 Individual Future Trends in Advertising Paper
For more course tutorials visit www.newtonhelp.com Future Trends in Advertising Paper Resources: University Library, Internet Write a 1,400- to 1,750-word paper in which you identify a minimum of three key trends that might affect advertising in the future; for example, regulatory, Internet and interactive media, globalization, innovation, and so forth. · Support each trend with at least one real-world example. · Include a projection of what effect the trends might have on elements such as the marketing mix and advertising strategy for your real-world examples. · Based on your findings and your opinion, what might advertising look like in ten years? Format your paper consistent with APA guidelines. ---------------------------------------------------------
MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation
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Final Advertising Campaign Presentation Resources: Advertising, Creative, and Media Strategies Paper, Internet, University Library Prepare a 15- to 20-minute Microsoft® PowerPoint® presentation, with speaker’s notes, consisting of a minimum of 12 to 15 slides. · In your presentation, you must present your advertising plan that includes the following: o Two sample creative executions for two of the media you selected o The steps for finalizing the advertising process in outline format including the tasks, timeframes, and responsibilities for the production of the advertising o A list and explanation of how you must evaluate advertising campaign effectiveness including what monitoring and post-evaluation tools you plan to use. You must differentiate between the tools that you expect to use to evaluate your advertising results. o An analysis of the elements of your media plan and your rationale for what makes the plan effective o Budgets for the following: · Creative development · Media · Production · Other resources such as, freelance, photography, celebrity endorsement, product placement, talent, and so forth. Cite all sources consistent with APA guidelines. ---------------------------------------------------------