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POULTRY Year 7 Issue 8 MARCH 2017

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OPENING CEREMONY

INTERNATIONAL PLATFORM FOR FEED TO FOOD FOR ASIA "VIV ASIA 2017" OPENING TO EMINENCE TARGETING MORE THAN 40,000 VISITORS WORLDWIDE

Official Opening VIV Asia 2017 VIV Asia 2017 -- the top-tier international livestock trade show, the largest of its kind in Asia -- has already begun. Organized by the world-renowned professionals in international business negotiations VNU Exhibitions Asia Pacific Co., Ltd. and VNU Exhibitions Europe, this year marks the thirteen occasion upon which VIV Asia takes place under the concept "From Feed to Food". VIV Asia 2017 is held from March 15 through March 17, 2017 at BITEC, Bangna (Bangkok, Thailand). This year witnesses a plethora of technological advancements and developments being showcased by more than 1,057 companies from 55 countries worldwide including China, the United States (of America), the Netherlands, France, Thailand, etc. The event is fully filled, namely from Hall 98 to Hall 104, all of which occupy more than 40,000 squaremeters of space; in addition, at this event a large number of academic conferences and meetings are being held such as the seminar on health and pet nutrition, the seminar on dairy product business, the seminar on how to increase swine productivity, and the seminar on aquaculture. VIV Asia 2017 thus signifies a beau ideal of world-renowned trade show for animal husbandry. It is expected that this year's event will generate more than Baht 15bn (15,000,000,000)

worth of commercial transactions during the course of three days. VIV Asia 2017 will be held continually from March 15 through March 17, 2017, 10:00 AM to 6:00 PM. The opening ceremony of the aforementioned event has also received the honor from Deputy Permanent Secretary of Ministry of Agriculture and Cooperatives Mr.Thanit Anekwit, who is kind enough to have presided over the ceremony therein; President of Thailand Convention and Exhibition Bureau (TCEB) Mr.Nopparat Maythaveekulchai,; ambassadors and/or diplomats from several nations, as well as event sponsors and supporters from governmental and private sectors. In addition, during the event, the "Asian Personality Awards", which signifies the cooperation among VIV worldwide manager Mr.Ruwan Berculo, VIV Asia Project Manager Mrs.Panadda Atthakowit, as well as Mr. Nigel Horrox, Managing Director of Positive Action Publications, is also presented to the beautiful minds that devote themselves to livestock industry in Asia. Another highlight of the event exemplifies His Majesty King Bhumibol Adulyadej's Royal activity and patronage apropos of animal husbandry industry, i.e. "The Royal Chitralada Projects", of which the organizers of VIV Asia 2017 truly have

the pleasure of hereby humbly carrying out the showcase and presentation in the event's special zone, with an aim so as to disseminate information on the Royal bodies of knowledge and sagacity of His Majesty King Bhumibol Adulyadej unto the Thai subjects in order that, by virtue thereof, they will be able to humbly make use of what they have learnt for the benefits of local business enterprises to their names and thus able to take good care of themselves and their loved ones in accordance with the principle of sufficiency economy. In this regard, the focus is made upon the following: the Nil Fish Husbandry project being undertaken in C h i t r a l a d a Vi l l a , a p r o p o s o f t h e development of breeds in light of an attempt to enhance Thai agriculturists and farmers' productivity; Suan Chitralada Dairy Farm project, which is the inception of knowledge that will bring forth the sustainable occupational development; as well as Suan Chitralada Agricultural project (for Thai agriculturists and farmers), which makes presentations of experimentations on exemplary rice fields and rice mills. Furthermore, the special pavilion established hereby in honor of His Majesty has also garnered outstanding reception from the group of ceremony opening dignitaries, as well as Thai and foreign visitors. 8

OPENING CEREMONY

Deputy Permanent Secretary of Ministry of Agriculture and Cooperatives Mr.Thanit Anekwit has revealed that "Ministry of Agriculture and Cooperatives has a vision so as to make development of traditional methods of agriculture into modern-day agricultural models, the latter of which is focused upon administration and management, and the distribution of wealth and income to all regions in Thailand, with an aim so as to enable the country to step into the so-called "Thailand 4.0" in accordance with the policy of Ministry of Agriculture and Cooperatives, whereby year 2017 (this year) is designated to mark the occasion upon which (Thailand's) agricultural standards will be elevated and remain in continually sustainable development. In addition, not only will the activities focus upon domestic consumption but also upon exportation and market competition upon global stage, in order to promote Thailand to truly become a hub of animal husbandry product exportation to the global market, and with an aim to move the country forward by making conversion from the common industrial sector into

propulsion of technology and innovation in regard to animal husbandry industry. Therefore, there are a number of companies carefully selected to provide showcases of their technologies and innovations in VIV Asia 2017.". Mr.Nopparat Maythaveekulchai, President of Thailand Convention & Exhibition Bureau (TCEB), has said that "TCEB, among others, interminably continues providing support to VIV Asia, including VIV Asia 2017. VIV Asia is well celebrated as the trade exhibition and an event of seminars on agriculture and animal husbandry, whether it be in terms of superior quality of trade exhibitors, modern technology, presentation of innovations, new researches and developments, not to mention a variety of special booths and international pavilions, as well as a high level of professionalism of the organizers and alliance. In regard to VIV Asia 2017, this year witnesses TCEB's focus being made upon international marketing promotion activities and the market campaign titled "CONNECT Businesses", the latter of which is intended so as to draw

potential buyers across the globe into the crucible of this event (VIV Asia 2017) with an aim herein to pair them up for business negotiations being carried out during the event. There is also another marketing (promotional) campaign called "EXHIBIZ IN MARKET", the target group of which is the 'pavilion leader' (group), and the purpose of which is to increase the exhibition space and generate a higher number of superiorquality trade exhibitors participating in the event.". In addition to VIV ASIA, which is the event that provides solutions to problems regarding livestock industry, "VNU Exhibitions Asia Pacific" also organizes AGRITECHNICA ASIA 2017, which is the trade show of technology of agricultural machinery and equipment, and Horti ASIA 2017, the international trade show for smart horticultural and floricultural technology, at EH 105-106, with an aim to enable Thailand to become an ideal hub of trade and commerce in agriculture and animal husbandry. The three events are held from March 15 through March 17, 2017, 10:00 AM to 6:00 PM. 9

CLOSING CEREMONY

"VNU Exhibitions Asia Pacific & VNU Exhibitions Europe" Estimates a Monumental Breakthrough in Business Negotiations Turnover during VIV Asia 2017: The Historical Target of Baht 15bn (15,000,000,000) Bangkok VIV Asia 2017 -- the top-tier agricultural technology and animal husbandry trade show, the largest of its kind in Asia -- has come to a close. All the more: A historical one. The mise-en-scĂ¨ne was all imbued with liveliness and ĂŠlan vital in its fullest. VIV Asia 2017 has witnessed with joy an enormous number of 45,952 visitors from 130 countries. Business negotiations carried out as during the aforementioned event are expected to exceed Baht 15bn (15,000,000,000), thus in process reflecting the overall image of Asia's animal husbandry economy in rising. Over the course of three days, "VIV Asia 2017" has been remarkably and resolutely focused upon providing solutions, under the concept "From Feed to Food", i.e. from manufacturing of produces to processing of food products, whereby more than 1,050 companies from 53 countries such as China, the United States (of America), the Netherlands, France, Germany, and those in ASEAN community including Thailand. A vast array of technologies and innovations, including tools and equipment, all regarding the enterprise of animal husbandry were showcased at the venue, in which teams of personnel with expertise were stationed nearby, ready to provide answers and pieces of advice up close. The exhibits showcased and the expertise provided at VIV Asia 2017 cover a variety of relevant businesses to dairy cattle, swine, poultry and egg, aquatic animal, as well as pet animal. International seminars prior to and after the event both have proved to be of great interest to businesspersons and animal farming entrepreneurs, as witnessed in the delightful turnover of visitations amounting to more than 18 percent. In addition, VIV Asia 2017 was equipped with myriads of activities: e.g. the announcement of winner(s) of "e-Novation Awards', the result(s) of which was/were derived from the number of votes cast by participatory visitors. Year 2017 e-Novation Awards winner for Animal Health section is

Attendee in conference

CHICK Program from Ceva, farm production is V Series from Heering, Feed / CropTechFeedtech is Grinding line from Van Aarsen, Feed / Ingredients and Additives is Perfegg from Neovia. In addition to e-Novation Awards, the winners of "Asian Personality Awards" were also announced during the official opening event. Asian Personality Awards, which has found its inception in the wake of collaboration between "VIV Asia" and "Positive Actions Publication", is presented to the beautiful minds that devote themselves to animal husbandry industry in Asia. This year witnesses four distinguished winners i.e. Mr. Bae received International Hatchery Practice/VIV - Asian Poultry Breeder Personality Award, Dr. Sumeth Sapchukun received International Poultry Production/VIV - Asian Poultry Personality Award, Professor

Roongroje Thanawongnuwech received International Pig Topics/VIV - Asian Pig Personality Award and Dr. Vinod Ahuja, Food and Agriculture Organization, Bangkok, Thailand received International Dairy Topics/VIV - Asian Dairy Personality Award. Furthermore, during this year's event, a brand-new online platform titled 'VIV Online' has been launched as well, in response to the global technology landscape and virtual world. With a series of technological advancements being applied to its business models and the organizing of this event, VIV Asia provides a testament to the notion that VIV Asia will keep on moving after these three days. Simply search on all conceivable social media for keywords: VIV Asia. Other than the aforementioned awards, there was a special online campaign i.e. "Teddy Bear" campaign. Teddy Bear campaign provides the opportunity to personnel in the animal husbandry industry to participate by submitting short audiovisual clips with VIV Asia's mascot whilst in process sharing their heartfelt anecdotes. The winner, also announced live at this event, is Vicky Engsted from SANOVO TECHNOLOGY GROUP and Martin Vonk from Meyn Food Processing Technology B.V. This year's prize given to the aforementioned is the international tour package. These campaigns have been created so as to practically showcase and 10

CLOSING CEREMONY support the buildup of the platform and center of experts in animal husbandry discipline as witnessed in VIV Asia. In fact, not only does "VIV" signify another epitome of a tradeshow or exhibition, but also a crucible in which experts and specialists in the industry will fall into conference with one another apropos of talks and negotiations, and for consumption of most updated news and information -- biannually (every two years). Mr.Yousef Daoud, Product Manager of Breeders from Roxell said "We are always participating in VIV Asia. We believe in VIV Asia is a very convenience exhibition to meet the customers. VIV Asia is as a spot to meet many difference equipment suppliers worldwide." In term of the new customer who be a part of VIV Asia for the first edition, Mr.Jiwei Gao, President of Beijing Kingpeng Global Husbandry Technology Co.Lts. said "Even though this is our first time in VIV Asia. We can feel that you did a great job in Bangkok. Not only have many exhibitors but also many visitors as well" Mr.Bouke Hamminnga, Director International Sale & Business Development of Pas Reform BV said "I think it very important to come here and visit VIV Asia because this is the market place to come in Asia and this is the exhibition where you can come and find anything from Feed to Feed." Even though VIV Asia event has come to a close this year, those interested in technology and innovation for animal husbandry will have an opportunity to keep themselves updated on a number of homonymous events in other global regions via www.viv.net. VIV Russia will be held from May 23 through May 25, 2017 at the International Crocus Exhibition Center, Moscow, Russia. Interests to attend the exhibition, please contact +662 670 0900 ext. 204

Teddy Bear Campaign - Sanovo winners.

GLIMPSES OF VIV

ONE: THE ALLTECH IDEAS CONFERENCE WILL HELP POULTRY PRODUCERS HARNESS NEW TECHNOLOGIES, DISCOVER SMARTER SOLUTIONS BREAKOUT SESSIONS TO FOCUS ON INNOVATIONS, GENOME MODIFICATION AND CONSUMER TRENDS

[LEXINGTON, Ky.] - ONE: The Alltech Ideas Conference (ONE17), held May 21-24 in Lexington, Kentucky, is certain to inspire and motivate producers and agribusiness leaders, but more importantly, it will prepare them for the future. The three-day conference will bring together industry experts from across the globe to share insights and solutions to today's most pressing issues within agriculture. To provide an opportunity for every corner of production agriculture to engage in

disruption, ONE17 will include various tracks, including a focus session specifically dedicated to poultry production. From topics covering in ovo techniques and the use of CRISPR/Cas9 genome modification to the effects of backyard farming and consumer meat preferences, ONE17 will give poultry producers real-life solutions. "We believe it's important for everyone involved in agriculture to be inspired to harness disruption," said Dr. Pearse Lyons, founder and

president of Alltech. "For poultry producers, however, we understand that innovation must be practical and profitable. Our poultry focus session will facilitate open discussions about what's ahead for the poultry industry and will drive the disruptive thinking that could determine long-term success." ONE17 poultry focus session " In Ovo: Counting your chickens before they hatch? Could in ovo techniques be the next disruption in the poultry industry, and what

benefits could they deliver to the consumer? " Chickens by Design: What implications does CRISPR/Cas9 have for the world's preferred protein? " Slow-Grown Disruption: Is the slow-growth movement a disruption? Is it sustainable? " Chickens and Eggs: Two growing markets have emerged: backyard farming and large-scale consolidation. What are the opportunities? " Disruption in Washington: What can we expect from the new leadership landscape? How could the food chain and global trade be disrupted? " The Biologist's Toolbox: Precise gene editing technologies are the newest tool in the biologist's toolbox, but are we pushing ethical limits? ONE: The Alltech Ideas Conference (ONE17) will be held May 2124 in Lexington, Kentucky, and promises to be an experience jam-packed with ideas, innovations and solutions for the agriculture industry. The annual international conference, now in its 33rd year, draws more than 3,000 attendees from nearly 80 countries. Photo caption: (copy the link to your browser to download) http://photos.alltech.com/pf.tlx/kL2kHfkLVToTK With topics covering in ovo techniques and the use of CRISPR/Cas9 genome modification to the effects of backyard farming and consumer meat preferences, ONE: The Alltech Ideas Conference will give poultry producers real-life solutions. View the promotional video for ONE17: https://www.youtube.com/ watch?v=LRdoYgkcm5c. About Alltech: Founded in 1980 by Irish entrepreneur and scientist Dr. Pearse Lyons, Alltech discovers and delivers solutions for the sustainable nutrition of plants, animals and people. With more than 100 manufacturing sites globally, Alltech is a leading producer and processor of yeast and organic trace minerals, and our flagship algae production

facility in Kentucky is one of only two of its kind in the world. Our guiding ACE principle seeks to develop solutions that are safe for the Animal, Consumer and the Environment. Our more than 5,000 team members worldwide put this purpose to work every day for our customers. Alltech is a family-owned company, which allows us to adapt quickly to emerging customer needs and to stay focused on advanced innovation. Headquartered just outside of Lexington, Kentucky, USA, Alltech has a strong presence in all regions of the world. For further information, visit www.alltech.com/news. Join us in conversation on Facebook, Twitter and LinkedIn. 17