002014-2016 Department
SELECTED WORKS DELIVERED BY WUHANG LIN
Graphic Design Years of Delivery
2014-2016 Care
CARRIED WITH
Understanding
Heart & Soul
DELIVERY LIST NO.
MERCHANDISE
01
The Deep Blue Underneath
02
A Loners’ Festival
03
Let It Be A Happy Ending
04
Walking Into The Film
05
I Saw Your Thought
06
With Love And Soul
07
Citrus Is Celebrated
08
The Impression of Time
09
DELIVERED
MFA Thesis—Make Our Commuting Engaging
M 415-859-8568
W LynnLinDesign.com
E lynnwhlin@gmail.com
002014-2016 Department
SELECTED WORKS DELIVERED BY WUHANG LIN
Graphic Design Years of Delivery
2014-2016 CARRIED WITH
Care
Understanding
Heart & Soul
DEDICATED
To my mother, who fully supported my MFA education in the States. She is my hero. Living her whole life in China, she fought through the Cultural Revolution in the 60s’, the game-changing social shifting in the 80s’, and all the other difficulties in life. She is my force and motivation that keep me going forward.
CONTACT
Lin, Wuhang (Lynn) T 415 859 8568 E lynnwhlin@gmail.com W LynnLinDesign.com
COPYRIGHT
Copyright © 2016, Wuhang Lin No portion of this publication can be used or reproduced without the prior written consent from Wuhang Lin.
Department
THE BEAUTY OF THE UNKNOWN
Graphic Design Phase of time
Design Process CHECK LIST KNOWN
UNKNOWN
Destination
Details
Destination
Details
Direction
Accidents
Direction
Accidents
Materials
Errors
Materials
Errors
Methods
Surprises
Methods
Surprises
Difficulties
Result
Difficulties
Result
Solving problems with beautiful deliverables is the purpose of every design project. Before reaching that point, we are surrounded by unknowns from all perspectives. Completing a project is an adventure in Which the goal of
reaching the destination where ideas and strategies are delivered, and
through this we learn to be patient and embrace the beauty of the unknown.
I,
(print name) hereby declare that I do understand all the risks and that I will
accomplish every project with an understandable concept and beautiful deliverables. I signify that I am ready for the challenge.
Dec.
SIGNATURE/DATE
15 2016
2‚14-@016 Department
TABLE OF CONTENTS
Graphic Design Delivered By
Lin, Wuhang DELIVERY ARCHIVE NO.
MERCHANDISE
01
The Deep Blue Underneath
009
02
A Loners’ Festival
021
03
Let It Be A Happy Ending
053
04
Walking Into The Film
071
05
I Saw Your Thought
091
06
With Love And Soul
105
07
Citrus Is Celebrated
125
08
The Impression of Time
141
09
MFA Thesis—Make Our Commuting Engaging
PAGE NO.
155
‚02)!50@00· Date of Departure
THE DEEP BLUE UNDERNEATH
Feb.
2015
Date of Arrival
Mar.
2015
CARGO MANIFEST 2. EXECUTIVE STAFF
1. NAME OF MERCHANDISE
Musical Poster
Lin, Wuhang
4. SUPERVISOR
3. SECTION
Type Experiments
Zienka, Stanley
5. PORT OF LANDING
6. IMAGERY CREDIT
BWV 639
Lin, Wuhang
7. CATEGORY
8. TYPE OF DELIVERABLE(S)
Typography
Brochure
Editorial book
Branding
Ticket/Pass
Campaign
Package design
Poster
Logo/Mark
Product design
App design
Website
Digital/UI/UX
Package
Spatial graphic
Festival/Event
Products
Video
MFA THESIS
No
Yes
D O N OT US E T HI S S PAC E
del ive red March 17 2015
S I GN AT U RE / DAT E
OBJECTIVE
This project is an artistic interpretation of a popular piece of music through typography, imagery, and layout. For this project I have selected Bach’s NO. BWV 639 (Ich ruf zu dir, Herr Jesu Christ) which is amongst one the most popular chorale preludes ever written and has been described as “a supplication in time of despair.” This piece was written in trio form using two manuals and a pedal. The pedal voices an emotion, while the two manuals each voices the mundane world and the heavenly hope all represented in the form of triangles. These triangles will stand for the structure of the music, as well as the concept of trinity since this is a religious music in visual form and the color palette contains both a placid calm and emotional epiphany all at once projecting the complexity and contradiction in the music.
I,
(print name) hereby declare that I take full responsibility of
this project.
Dec. 17
SIGNATURE/DATE
2016
Selected works delivered by Wuhang Lin
The beauty of the unknown
014
Project_Musical Poster
015
Selected works delivered by Wuhang Lin
The beauty of the unknown
016
Selected works delivered by Wuhang Lin
The beauty of the unknown
018
Project_Musical Poster
019
Selected works delivered by Wuhang Lin
The beauty of the unknown
020
Project_Musical Poster
021
002‚15‚@0)· Date of Departure
A LONERS’ FESTIVAL
Feb.
2015
Date of Arrival
May
2015
CARGO MANIFEST 2. EXECUTIVE STAFF
1. NAME OF MERCHANDISE
The Outliers
Lin, Wuhang
4. SUPERVISOR
3. SECTION
Integrated Communications
5. PORT OF LANDING
Wimmer, Hunter
6. PHOTOGRAPHY CREDIT
Detroit, MI
Lin, Wuhang
7. CATEGORY
8. TYPE OF DELIVERABLE(S)
Typography
Brochure
Editorial book
Branding
Ticket/Pass
Campaign
Package design
Poster
Logo/Mark
Product design
App design
Website
Digital/UI/UX
Package
Spatial graphic
Festival/Event
Products
Video
MFA THESIS
No
Yes
D O N OT US E T HI S S PAC E
del ive red MAY 17 2015
S I GN AT U RE / DAT E
OBJECTIVE
To design materials and deliverables to reflect the visual language of Jim Jarmusch. The Outliers is a hypothetical film festival to celebrate the later films of Jim Jarmusch, an outstanding independent film director. The feature films for the festival were five of his relative recent ones: Dead Man, Ghost Dog, Broken Flowers, The Limits of Control, Only Lovers Left Alive. These films demonstrated to me an evolution of his work while retaining his original visual style; an outlier to his world, estranged from the known, coping with the unknown.
Selected works delivered by Wuhang Lin
The beauty of the unknown
026
Project_The Outliers
027
Selected works delivered by Wuhang Lin
The beauty of the unknown
028
Project_The Outliers
029
Selected works delivered by Wuhang Lin
The beauty of the unknown
030
Project_The Outliers
031
Selected works delivered by Wuhang Lin
The beauty of the unknown
032
Project_The Outliers
033
Selected works delivered by Wuhang Lin
The beauty of the unknown
036
Project_The Outliers
037
Selected works delivered by Wuhang Lin
The beauty of the unknown
040
Project_The Outliers
041
Selected works delivered by Wuhang Lin
The beauty of the unknown
042
Project_The Outliers
043
Selected works delivered by Wuhang Lin
The beauty of the unknown
044
Project_The Outliers
045
Selected works delivered by Wuhang Lin
The beauty of the unknown
046
Project_The Outliers
047
Selected works delivered by Wuhang Lin
The beauty of the unknown
048
Project_The Outliers
049
Selected works delivered by Wuhang Lin
The beauty of the unknown
Selected works delivered by Wuhang Lin
The beauty of the unknown
00€01505‚09 Date of Departure
LET IT BE A HAPPY ENDING
2015
April Date of Arrival
2015
May
CARGO MANIFEST 2. EXECUTIVE STAFF
1. NAME OF MERCHANDISE
Closure
Lin, Wuhang
4. SUPERVISOR
3. SECTION
Type Experiments
Zienka, Stanley
5. PORT OF LANDING
6. PHOTOGRAPHY CREDIT
Sentimental port
Lin, Wuhang
7. CATEGORY
8. TYPE OF DELIVERABLE(S)
Typography
Brochure
Editorial book
Branding
Ticket/Pass
Campaign
Package design
Poster
Logo/Mark
Product design
App design
Website
Digital/UI/UX
Package
Spatial graphic
Festival/Event
Products
Video
MFA THESIS
No
Yes
D O N OT US E T HI S S PAC E
del ive red MAY 17 2015
S I GN AT U RE / DAT E
OBJECTIVE
To mentally and physically record an event, or a story using photography and writing. These recordings will then be the fuel for the contents and designing of the book to reflect the central theme and concept about the event. My project Closure records the preparation of a meal with two storylines: The main story line is the physical process of the preparation and the sub story line is the telling of the personal emotional journey. I will employ quotes from the movie The Disappearance of Eleanor Rigby to highlight the underlying story and plot of the piece and will also utilize the combination of two body typefaces to represent the mixture of the composure on the surface and the emotional turmoil underneath. Also using bold calligraphy covered by vellum paper I plan to express the restrained, yet aggressive emotion.
Selected works delivered by Wuhang Lin
The beauty of the unknown
058
Project_Closure
059
Selected works delivered by Wuhang Lin
The beauty of the unknown
060
Project_Closure
061
Selected works delivered by Wuhang Lin
The beauty of the unknown
062
Project_Closure
063
Selected works delivered by Wuhang Lin
The beauty of the unknown
066
Project_Closure
067
Selected works delivered by Wuhang Lin
The beauty of the unknown
068
Selected works delivered by Wuhang Lin
The beauty of the unknown
070
Project_Closure
071
‚020!4100)3 Date of Departure
WALKING INTO THE FILM
Jun.
2014
Date of Arrival
Aug.
2014
CARGO MANIFEST 2. EXECUTIVE STAFF
1. NAME OF MERCHANDISE
SF Film Scout
Lin, Wuhang
4. SUPERVISOR
3. SECTION
Visual Thinking
Hake, David
5. PORT OF LANDING
6. IMAGERY CREDIT
San Francisco, CA
Internet Source
7. CATEGORY
8. TYPE OF DELIVERABLE(S)
Typography
Brochure
Editorial book
Branding
Ticket/Pass
Campaign
Package design
Poster
Logo/Mark
Product design
App design
Website
Digital/UI/UX
Package
Spatial graphic
Festival/Event
Products
Video
MFA THESIS
No
Yes
D O N OT US E T HI S S PAC E
del ive red Aug. 07
S I GN AT U RE / DAT E
2014
OBJECTIVE
To create a complete set of deliverables for a project of our own choice. The SF FilmScout Festival is a hypothetical festival dedicated for movie fans who enjoy film location scouting, movie trivia and quizzes. One of the deliverables is a pop-up board game paired with an app. The board game was designed based on the famous ransom run from the movie Dirty Harry and the movie quizzes were based on the featured films of the festival.
Selected works delivered by Wuhang Lin
The beauty of the unknown
076
Project_SF Film Scout
077
Selected works delivered by Wuhang Lin
The beauty of the unknown
078
Project_SF Film Scout
079
Selected works delivered by Wuhang Lin
The beauty of the unknown
080
Project_SF Film Scout
081
Selected works delivered by Wuhang Lin
The beauty of the unknown
082
Project_SF Film Scout
083
Selected works delivered by Wuhang Lin
The beauty of the unknown
084
Project_SF Film Scout
085
Selected works delivered by Wuhang Lin
The beauty of the unknown
086
Project_SF Film Scout
087
Selected works delivered by Wuhang Lin
The beauty of the unknown
088
Project_SF Film Scout
089
Selected works delivered by Wuhang Lin
The beauty of the unknown
090
Project_SF Film Scout
091
‚‚€‚!410‚)2 Date of Departure
I SEE
Oct.
YOUR THOUGHT
2014
Date of Arrival
Nov.
2014
CARGO MANIFEST 2. EXECUTIVE STAFF
1. NAME OF MERCHANDISE
Mind Reading Is The Future
Lin, Wuhang
4. SUPERVISOR
3. SECTION
Type Systems
Hake, David
5. PORT OF LANDING
6. IMAGERY CREDIT
Future
Internet Source
7. CATEGORY
8. TYPE OF DELIVERABLE(S)
Typography
Brochure
Editorial book
Branding
Ticket/Pass
Campaign
Package design
Poster
Logo/Mark
Product design
App design
Website
Digital/UI/UX
Package
Spatial graphic
Festival/Event
Products
Video
MFA THESIS
No
Yes
D O N OT US E T HI S S PAC E
del ive red Nov. 24 2014
S I GN AT U RE / DAT E
OBJECTIVE
This typography project will create a 16-page chapbook that briefly predicts and explains a subject on a topic in the future. Believing in the idea that telepathy will be a common communication method in the future, my chapbook does not, however, apply any digital-driven futuristic visual language. Instead, my approach was utilizing paintings, as one of the oldest ways of communicating, to deliver a storytelling, by creating collages on well-known paintings.
Selected works delivered by Wuhang Lin
The beauty of the unknown
096
Selected works delivered by Wuhang Lin
The beauty of the unknown
098
Project_Mind Reading Is The Future
099
Selected works delivered by Wuhang Lin
The beauty of the unknown
102
Project_Mind Reading Is The Future
103
Selected works delivered by Wuhang Lin
The beauty of the unknown
104
Project_Mind Reading Is The Future
105
00@01609‚12 Date of Departure
WITH
Feb.
LOVE AND SOUL
2016
Date of Arrival
May
2016
CARGO MANIFEST 2. EXECUTIVE STAFF
1. NAME OF MERCHANDISE
Motown Rebranding
Lin, Wuhang
4. SUPERVISOR
3. SECTION
Visual Thinking
Wimmer, Hunter
5. PORT OF LANDING
6. PHOTOGRAPH CREDIT
Detroit, MI
Internet Source/ Lin, Wuhang
7. CATEGORY
8. TYPE OF DELIVERABLE(S)
Typography
Brochure
Editorial book
Branding
Ticket/Pass
Campaign
Package design
Poster
Logo/Mark
Product design
App design
Website
Digital/UI/UX
Package
Spatial graphic
Festival/Event
Products
Video
MFA THESIS
No
Yes
D O N OT US E T HI S S PAC E
del ive red May 17
S I GN AT U RE / DAT E
2016
OBJECTIVE
To rebrand a dead, defunct or dying brand and revive it into a new life visually re-branding logo design, new brand mission and strategy, and new products and service. Motown used to be the Sound of Young Americans and played an important role in the Civil Rights Movement as an African-American-owned company and achieved cultural crossover success. However, Motown declined in the late 80s and disappeared from the performance stage. Part of the reason was that it had fulfilled its mission—bringing Black music to the mainstream music industry. My project, New Motown will come back with a new vision and mission to motivate, nurture and inspire artists to find their voices and to have their voices heard. From performance art to visual art, Motown will build a sustainable growth community within African-American community by helping artists to succeed.
Selected works delivered by Wuhang Lin
The beauty of the unknown
110
Project_Motown Rebranding
111
Selected works delivered by Wuhang Lin
The beauty of the unknown
112
Project_Motown Rebranding
113
Selected works delivered by Wuhang Lin
The beauty of the unknown
114
Selected works delivered by Wuhang Lin
The beauty of the unknown
116
Project_Motown Rebranding
117
Selected works delivered by Wuhang Lin
The beauty of the unknown
118
Project_Motown Rebranding
119
Selected works delivered by Wuhang Lin
The beauty of the unknown
120
Selected works delivered by Wuhang Lin
The beauty of the unknown
122
Project_Motown Rebranding
123
Selected works delivered by Wuhang Lin
The beauty of the unknown
124
Project_Motown Rebranding
125
‚‚€‚!4‚3‚)4 Date of Departure
CITRUS IS CELEBRATED
Mar.
2014
Date of Arrival
Mar
2014
CARGO MANIFEST 2. EXECUTIVE STAFF
1. NAME OF MERCHANDISE
Sky Valley Navel Orange
Lin, Wuhang
4. SUPERVISOR
3. SECTION
Visual Literacy
Wimmer, Hunter
5. PORT OF LANDING
6. IMAGERY CREDIT
Orange County, CA
Internet Source
7. CATEGORY
8. TYPE OF DELIVERABLE(S)
Typography
Brochure
Editorial book
Branding
Ticket/Pass
Campaign
Package design
Poster
Logo/Mark
Product design
App design
Website
Digital/UI/UX
Package
Spatial graphic
Festival/Event
Products
Video
MFA THESIS
No
Yes
D O N OT US E T HI S S PAC E
delivered March 27 2014
S I GN AT U RE / DAT E
OBJECTIVE
To analyze and synthesize the “intentions� based on a random sign found on the street and develop a new visual system, new contents, and deliverables using this piece. Using a sign that is found in a mundane location, create a new brand to achieve the original intention. As an example, a handwritten sign used to sell oranges on the side of the road would be recreated to amplify their branding for a more modern and well thought out campaign.
Selected works delivered by Wuhang Lin
The beauty of the unknown
130
Project_Sky Valley Navel Orange
131
Selected works delivered by Wuhang Lin
The beauty of the unknown
132
Project_Sky Valley Navel Orange
133
Selected works delivered by Wuhang Lin
The beauty of the unknown
134
Selected works delivered by Wuhang Lin
The beauty of the unknown
136
Project_Sky Valley Navel Orange
137
Project_Sky Valley Navel Orange
139
Selected works delivered by Wuhang Lin
The beauty of the unknown
140
Project_Motown Rebranding
141
00201$10‚06 Date of Departure
THE IMPRESSION
Jun.
OF TIME
2014
Date of Arrival
Jul.
2016
CARGO MANIFEST 2. EXECUTIVE STAFF
1. NAME OF MERCHANDISE
Letterpress Poster
Lin, Wuhang
4. SUPERVISOR
3. SECTION
Visual Thinking
Laird, Mary Risala
5. PORT OF LANDING
6. PHOTOGRAPH CREDIT
SF Center For The book
7. CATEGORY
Lin, Wuhang
8. TYPE OF DELIVERABLE(S)
Typography
Brochure
Editorial book
Branding
Ticket/Pass
Campaign
Package design
Poster
Logo/Mark
Product design
App design
Website
Digital/UI/UX
Package
Spatial graphic
Festival/Event
Products
Video
MFA THESIS
No
Yes
D O N OT US E T HI S S PAC E
delivered Jul 07
S I GN AT U RE / DAT E
2016
OBJECTIVE
To design and create posters using Vandercook machines at the San Francisco Center for the Book. In this digital era, taking time on creating something has become a rarity. Each and every single object used to make these posters traveled a great distance to arrive at this particular location for this specific purpose. Each has a story of their own, these stories were pressed together into the posters, composing even more stories.
Selected works delivered by Wuhang Lin
The beauty of the unknown
146
Project_Letterpress Posters
147
Selected works delivered by Wuhang Lin
The beauty of the unknown
148
Project_Letterpress Posters
149
Selected works delivered by Wuhang Lin
The beauty of the unknown
150
Project_Letterpress Posters
151
Selected works delivered by Wuhang Lin
The beauty of the unknown
152
Project_Letterpress Posters
153
Selected works delivered by Wuhang Lin
The beauty of the unknown
154
Project_Letterpress Posters
155
00201402016
thesis
Date of Departure
MAKE COMMÜ COMMUTING
Feb.
/kə’mju:ENGAGING / MORE
2015
Date of Arrival
Dec.
2016
CARGO MANIFEST
verb
1. NAME 1. to have OF an MERCHANDISE engaging and interesting commute experience; Commü
2. to connect commuters to people and places during their commuting 3. SECTION Thesis Project example “I am getting off early today, so I will commü later..” 5. PORT OF LANDING
“The station is really nice, it is easy to San Francisco, CA commü here.” 7. CATEGORY
nounTypography Branding
1. a community-based commuting Package design environment; Product design
2. a commute that involves pleasing interDigital/UI/UX acting with people and places Festival/Event
2. EXECUTIVE STAFF
Lin, Wuhang
4. SUPERVISOR
de Bartolo, Carolina
6. PHOTOGRAPH CREDIT
Lin, Wuhang
8. TYPE OF DELIVERABLE(S)
Brochure
Editorial book
Ticket/Pass
Campaign
Poster
Logo/Mark
App design
Website
Package
Spatial graphic
Products
Video
example “This bus stop is commü friendly.” “I had a very good commü today.” MFA THESIS No
Yes
D O N OT US E T HI S S PAC E
del ive red Dec 09
S I GN AT U RE / DAT E
2016
00201402016 Date of Departure
MAKE COMMUTING
Feb.
MORE ENGAGING
2015
Date of Arrival
Dec.
2016
CARGO MANIFEST 2. EXECUTIVE STAFF
1. NAME OF MERCHANDISE
Commü
Lin, Wuhang
4. SUPERVISOR
3. SECTION
Thesis Project
de Bartolo, Carolina
5. PORT OF LANDING
6. PHOTOGRAPH CREDIT
San Francisco, CA
Lin, Wuhang
7. CATEGORY
8. TYPE OF DELIVERABLE(S)
Typography
Brochure
Editorial book
Branding
Ticket/Pass
Campaign
Package design
Poster
Logo/Mark
Product design
App design
Website
Digital/UI/UX
Package
Spatial graphic
Festival/Event
Products
Video
MFA THESIS
No
Yes
D O N OT US E T HI S S PAC E
del ive red Dec 09
S I GN AT U RE / DAT E
2016
NOTE
To transform the everyday commute into a community building experience by creating a movable neighborhood among commuters. Commü is my MFA thesis project that promotes an engaging commute experience. The main deliverable is a location-based interacting app that connects urban commuters to people and places through stories told by real people, giving people a civic experience as one has in a museum. Another deliverable is a publication entitled Commü Initiative. This publication is written for civic planners and urban designers, suggesting to them how to plan and build a community-based commute environment that allows people to have easy and comfortable social interactivity. An engaging, interesting commute experience helps people unwind from the everyday stresses, distracts them from their worries, and refreshes them during their journey from point A to point B. Commute matters, let’s Commü.
Selected works delivered by Wuhang Lin
The beauty of the unknown
162
Project_Thesis—Commü
163
Selected works delivered by Wuhang Lin
The beauty of the unknown
164
Project_Thesis—Commü
165
Selected works delivered by Wuhang Lin
The beauty of the unknown
166
Selected works delivered by Wuhang Lin
The beauty of the unknown
168
Project_Thesis—Commü
169
Selected works delivered by Wuhang Lin
The beauty of the unknown
170
Project_Thesis—Commü
171
Project_Thesis—Commü
173
Selected works delivered by Wuhang Lin
The beauty of the unknown
176
Project_Thesis—Commü
177
Selected works delivered by Wuhang Lin
The beauty of the unknown
178
Project_Thesis—Commü
179
Selected works delivered by Wuhang Lin
The beauty of the unknown
180
Selected works delivered by Wuhang Lin
The beauty of the unknown
182
Project_Thesis—Commü
183
Selected works delivered by Wuhang Lin
The beauty of the unknown
184
Selected works delivered by Wuhang Lin
The beauty of the unknown
186
Project_Thesis—Commü
187
Selected works delivered by Wuhang Lin
The beauty of the unknown
The street is the river of life of the city, the place where we come together, the pathway to the center.
—William H. Whyte
188
Project_Thesis—Commü
189
THANKS
To the Academy of Art University, where I have grown tremendously as a person Since I embarked on this journey. Not only have you taught me the essential knowledge and skills of graphic design, but you have also shown me how to be compassionate in the evolving world of design. To the esteemed faculty members and awesome instructors, espcially to Mary Scott, Phil Hamlet, Hunter Wimmer, Carolina de Bartolo, Stan Zienka, Andrew Loesel, David Hake. Also to classmates who I will treasure for years. Thank you for always believing in me. Your generosity, wisdom, and friendship have failed NEVER me. Especially to Chung-Yu Chen, Justin Lee. Finally, to friends who have encouraged and helped me from time to time, Christian Adams, Carol Spahn, the Buell family, Richard Ciccarone, Lawrence, Zach and Meghan, Joel Antrim, Greg and Wendy.
CONTACT
Lin, Wuhang (Lynn)
T 415 859 8568 E lynnwhlin@gmail.com W LynnLinDesign.com
WRITTEN & DESIGNED
PHOTOGRAPH CREDIT
Lin, Wuhang
Lin, Wuhang
DIRECTED
SCHOOL
Scott, Mary
Academy of Art University
SOFTWARE
TYPEFACES
Adobe Creative Cloud
Alright Sans/ Pitch Brandon Printed/ CrashNumbering
PRINTED
BOOK BINDERY
Graphic Imagery
The Key Printing and Binding