Why Corporate Gifts Matter
Why do companies even bother to give corporate gifts?
“A great way to acknowledge gratitude. Smart businesses realise that if you expect the best from staff, you must take the appropriate actions to express gratitude for outstanding effort and results. When staff feel appropriately and sufficiently acknowledged and thanked, morale,
productivity and effectiveness tend to simultaneously increase. A gift hamper often makes the ideal corporate gift. Giving a gift basket in a corporate context means that you can choose from a selection of existing gift baskets or create a uniquely tailored version, according
to the preferences of your recipient or the company you represent,� wrote an unnamed writer for agiftworthgiving.com.au in an article titled 4 Reasons Why Corporate Gift Giving Matters
For Abigail Samartiano, who works as a marketing manager of a retail company, coming up with some unique corporate gift ideas over the years can be very challenging but rewarding at the same time, “In my team, we often brainstorm about what to give to our clients, partners,
and even fellow employees. Honestly, it can be a bit expensive if you don’t research enough and you are not sure of your intentions. So, if you are given a budget by the company, you have to make sure you will carefully consider corporate gifts ideas from everyone in the team before arriving at a decision and deciding to buy one here in Singapore.
I have seen the positive outcome of giving gifts—aside from the obvious that everyone loves surprises, giving corporate gifts is a way to show thoughtfulness and gratitude. Gaps are bridged by simple gifts as they bring simple joy to people. And wouldn’t hurt to send corporate gifts once in a while.”
John Treace in his article A Guide to Corporate Gifts mentioned how giving something useful is important, “The best customer gifts are also useful to customers in their daily business activities. Look for something that makes life easier for them or solves a problem. I once had a client whose employees used pencils in their line of work, and I noticed that
the pencil jars varied from one store to the next and that the quality of the pencils was generally poor. So, as a gift, my company purchased high-quality pencils with our name printed on them and gave jars full of them to each shop. This simple gift was a huge success: it was useful, and it showed that I cared about my customers.�
Sandra Austen, 48, a marketing manager, shared how corporate premium gifts have changed over the years, “Corporate gifts here in our company used to mean just mugs, shirts, umbrellas, and calendars. Now, we have more things to choose from. We can buy tech accessories or even give food as long as they do not spoil easily.
Corporate gifts matter because we need to always find a way to connect to our partners and clients. And most often, actions really speak louder than words. While we can always say ‘thank you’, nothing is more pensive than showing it through a very thoughtful gift. I like customizing gifts just to make them a bit more personal.”