2008-12 Lydia's Style Magazine

FIVE DOLLARS

WINTER 2008

New Year! New You! Wedding Trends & Tips Northern Colorado 2009

Business Strategies

24 y e a rs o f excellence

NORTHERN COLORADO’S MAGAZINE OF FINE LIVING SINCE 1984

LITY Your locally owned leader in health care is a national role model for excellence.

Poudre Valley Health System has received the 2008 Malcolm Baldrige National Quality Award- the highest Presidential honor given to United States businesses and organizations that demonstrate performance excellence .

Thank you to our treasured patients and families, incredible volunteers, staff and physicians, and the many regional organizations who support us in achieving our vision to provide world-class health care .

Were herefor you.

POUDRE VALLEY HEALTH SYSTEM POUDRE VALLEY HOSPITAL •

FORT COLLINS, COLORADO

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MEDICAL CENTER OF THE ROCKIES •

LOVELAND, COLORADO

pvhs.org

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Lydia’s STYLE Magazine

Winter 2008

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2701 SOUTH COLLEGE AVENUE • FORT COLLINS (970) 226-1 000 Come by our showroom today or visit us on the web at

www .SutherlandsDesignGallery.com

style media and design, inc. | 970.226.6400 |

w w w. s t y l e m a g a z i n e c o l o r a d o . c o m PUBLISHER Lydia Dody

CREATIVE DIRECTOR Scott Prosser SENIOR DESIGNER Austin Lamb

CONTRIBUTING EDITOR Erica Pauly ADVERTISING SALES EXECUTIVES Jon Ainslie (970) 219-9226 Abby Bloedorn (970) 222-8406 Karen Christensen (970) 679-7593 Lydia Dody (970) 227-6400 Rochelle Elmore (970) 215-1012 Saundra Skrove (970) 217-9932 OFFICE MANAGER Ina Szwec

ACCOUNTING MANAGER Karla Vigil OFFICE ASSISTANT Ronda Huser CONTRIBUTING WRITERS Lynn M. Dean, Lydia Dody, Angeline Grenz, Gary Kimsey, Ina Szwec CONTRIBUTING PHOTOGRAPHERS Lydia Dody, Dana Milner, Ina Szwec AFFILIATIONS Fort Collins Downtown Business Association Fort Collins Area Chamber of Commerce Loveland Chamber of Commerce Greeley Chamber of Commerce Windsor Chamber of Commerce 2008 STYLE MAGAZINES January-Loveland/Greeley Medical & Wellness Magazine and Directory February-Building & Remodeling March-Northern Colorado Medical & Wellness March-Family, Community & Philanthropy April-Business of Northern Colorado May-Building & Remodeling - Home & Garden May-Northern Colorado Medical & Wellness June-Business & Building July-Fort Collins Medical & Wellness Magazine and Directories August-Women In Business September-Building & Remodeling Home Interiors & Entertainment October-Women’s Health & Breast Cancer October-Northern Colorado Medical & Wellness November-Holiday December-Winter/Wedding Style Media and Design, Inc. magazines are free monthly publications direct-mailed to homes and businesses in Northern Colorado. Elsewhere, subscriptions for 16 issues cost $24/ year. Free magazines are available in stands at 100 locations throughout Northern Colorado.

For ad rates, subscription information, change of address, or correspondence, contact: Style Media and Design Inc., 211 W. Myrtle St., Suite 200, Fort Collins, Colorado 80521. Phone (970) 226-6400. E-Mail: ronda@StyleMedia.com ©2008 Style Media and Design Inc. All rights reserved. The entire contents of Style Magazine is copyrighted and may not be reproduced without the expressed written consent of the publisher. Style Media and Design Inc. is not responsible for unsolicited material. All manuscripts, artwork, and photography must be accompanied by a SASE. The views and opinions of any contributing writers are not necessarily those of Style Media & Design Inc.

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Lydia’s STYLE Magazine

North Colorado Medical Center is proud to have achieved Magnet™ recognition status from the American Nurses Credentialing Center. Receiving this distinction for providing the highest quality of nursing practice and patient care is a rare honor.

Less than 300 hospitals nationwide have received this status. We're pleased to recognize all of the people who made this happen. But we'd like to especially recognize the dedicated and compassionate nurses who are committed everyday to making a difference in people's lives.

ANCC MAGNET RECOGNITION

1801 16th Street • Greeley (970) 352-4121 www.BannerHealth.com keyword : NCMC

Banner Health

North Colorado Medical Center®

Job opportunities: www.BannerHealth.com or 866-377-5627 Banner Health is the leading nonprofit provider of health care in northern Colorado.

APPRECIATING YOUR CONTINUED SUPPORT To the great staff at Style, Thank you for the great spread showcasing our guests from this summer’s About Town, September Building & Remodeling, “Garden Party for the Arts.” We truly appreciate your continued support of our local arts organizations. Keep up the good work!

Sincerely, Kirsten Savage and Julie Sutter Arts Alive Fort Collins

EXPECTATIONS EXCEEDED

Dear Lydia, Thank you for including the article on breast reconstruction in the October Women’s Health & Breast Cancer issue of Style Magazine. It beautifully summarized a complicated subject and one that is very important to many women recovering from breast cancer. Words cannot express the gratitude. I feel for all that you do to help women in their journey through treatment.

Amy Brewster, MD Mountain Vista Plastic Surgery

STYLE BRINGS US CLIENTS

Lydia, I can’t thank you enough for including me as a model for Style Magazine October, Women’s Health & Breast Cancer issue. It exceeded my ‘fun’ expectations and I have some wonderful new friends.

Working with Style Magazine has been a wonderful experience. The staff has been very courteous and the advertising team was fun to work with.

My ads have generated new business, which is always welcomed in these tough economic times.

Jill Oesterle-Hultin

Kathleen Cooney, DVM Home to Heaven Pet Euthanasia

COMMUNITY HELP Lydia, Thanks for everything you do for the community.

Pam Brock Poudre Valley Health Systems

SEEN IN STYLE Lydia, I loved the Local Gems article in the November Holiday issue of Style magazine. The photo of Susan and me was really great, as it truly showed not only our business relationship but captured our wonderful friendship too. The article was terrific as was the jewelry photo and I am delighted to let you know that it brought us two new customers who are now collectors of our jewelry.

Everyone who came to my Christmas jewelry exhibition mentioned they saw the article in Style.

Thanks so much.

Barbara Westwood, Designer

THRILLED TO BE RECOGNIZED Dear Lydia, Thank you for the article about Jewelry Emporium and about our Barbara Westwood jewelry collection in the recent November Holiday issue. I enjoyed being featured with my friend, Julie Sathers, of Sathers Leading Jewelers, and was thrilled to be recognized in Fort Collins for offering sophisticated jewelry designs in my store. Our customers have sophisticated taste and we hand select our jewelry to please them. The customers who come to my store all read Style!

Susan Harrison, owner, Jewelry Emporium

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BEAUTIFULLY SUMMARIZED

I CAN HELP MY FATHER Style Magazine, Thank you so very much for the article on Macular Degeneration from your July Medical & Wellness Issue! After reading it, I think it could be something that my father would be interested in trying.

He is a life-long avid reader, and this disease has really been tough on him. I would love to find out more - so will be calling the Eye Center of Northern Colorado soon to get information. Again, thank you so much - I appreciate your time, and do read your magazines (both!) and love them!

Leigh B., Dedicated Style Magazine Reader

THRILLED TO BE CHOSEN Both Mary and I were thrilled to be chosen as models for the November issue of Style Magazine.

It was fun to get the family together and have photos taken of us having a great time. Thank you.

Cliff Buchholz Miramont Lifestyle Fitness

OOPS, The number for Verns Toffee in Fort Collins was incorrect in our November Holiday Issue. The correct number is (970) 493-7770.

WE WELCOME YOUR COMMENTS By phone: 970.226.6400 By fax: 970.226.6427 By email: info@stylemedia.com www.stylemagazinecolorado.com Lydia’s STYLE Magazine

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DECEMBER 2008 :: WINTER

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26 features

14 Business Strategies for 2009

Professionals review their Business Strategies for 2009

26 Discover Rustic Oven at Harmony Restaurant Review

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In The Know 28 Be Wedding Tips & Trends Hotspots 36 Honeymoon Where are Northern Colorado Newlyweds Going?

Year! New You! 38 New Miramont Lifestyle Fitness Programs for 2009 40 Planning Locals Share New Years Resolutions

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44 The Three-Month Race

Fort Collins Club Gives The Gift of Health

Recognize 44 PVHS Malcolm Baldrige National Quality Award

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columns ON THE COVER

Bill West, The Group Inc., Ryan Keiffer, A-Train Marketing, and Brian Sullivan, UBS Financial Services Inc., on location at Palmer Properties, LLC Building.

Photography by Dana Milner Art Direction by Lydia Dody

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8 From The Readers 12 Publisher’s Letter 42 Tidbits What’s New at The Other Club and at Pulse Fitness

Town 46 About Copa-Cat-Bana

Boot Scootin’ Casino Night Evergreen Evening A New Leaf Crossroads Safehouse Gala Four Deuces Respite Care Ball NightLights Bread n’ Boards Lydia’s STYLE Magazine

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Get a great deal and support a good cause.

Get the best deal of the year* on any new Subaru and $250 gets donated to your choice of five charities. Offer ends January 2, 2009.

John Schroder Kevin Dellenbach Bob Koopman

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The Subaru Forester.® Motor Trend’s 2009 Sport/Utility of the Year™

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Publisher’s Letter: Warm Holiday Wishes To All!

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I believe that the joy of the holiday season is in the giving to others in need.

The girls and I have a tradition of adopting a family through the Timberline Church AdoptA-Family program.

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inter is definitely in the air and that beautiful long streak of Indian summer has been replaced with a biting frigid blast to our senses.

As I write this letter, the thermometer outside is registering -5ºF and the furnace is working overtime just to maintain my preset of 68ºF. Somehow this harsh weather seems appropriate as a background to this particular holiday season. It has been a stressful time and a time of uncertainty as we all listen to the barrage of negative newscasts, witness a weakening stock market, and watch our own personal financial slide, real and on paper. We are all left to question, how did this happen?

How did the domino effect find itself in our backyard? When will we recover? And, what should our strategies be in 2009 to protect us and our businesses?

Perhaps many of you know that I strive to keep a positive attitude no matter what the circumstance. I do believe that if we focus our energy and thoughts on the good things, on the positive things, on our blessings, and have gratitude in our hearts, we will attract more of the same. If we dwell on the negative and focus on what we lack, we will get more of that. So, with this philosophy in mind, I thought it might be interesting to see how business people in our area are weathering this economic storm.

Many of those we interviewed, are planning to just keep on conducting business as usual with increased mindfulness of their finances. Most of those whom we interviewed, felt that our Northern Colorado region will be more resilient and will find itself on the road to recovery, ahead of other geographic areas. Some also felt, that this is an especially good time to take advantage of the investment and real estate opportunities now available and a good time to also consider increasing business market share.

Business Strategies for 2009, profiles a variety of businesses, their business plans, and thoughts as to how to weather this storm. Since times like this might require adroit and skillful marketing, we are happy to also introduce you to ten leading marketing companies and their views.

With the closing of another year, I am reminded to reflect on the past year and be grateful for my many blessings, I extend my deepest gratitude and appreciation for the special people in my life: My daughters who bring me such joy and happiness, my sister, Ina, who is always willing to support our family in every way and my Style Magazine team who

continue to amaze me with their creativity, their enthusiasm and continued commitment to our 24th year of excellence! Thanks to each of you for being part of my life and enriching it so significantly.

The New Year reminds us to look forward and challenge ourselves with commitments to change our lives for the better. Many of us call these New Year’s Resolutions. We asked several local personalities to share theirs and a popular theme developed. Working towards better health and fitness is common thread among many people. Enjoy New Year! New You! As you learn about new programs at Miramont Lifestyle Fitness. Read The Three-Month Race about the “Biggest Loser” challenge at the Fort Collins Club, and read Tidbits to learn about the latest programs at Pulse Fitness Center and The Other Club. I encourage you to take the plunge and sign up for better health and fitness in 2009.

I believe that the joy of the holiday season is in the giving to others in need. The girls and I have a tradition of adopting a family through the Timberline Church Adopt-A-Family program. It has been heartwarming to enhance the celebration of Christmas for a family that might not otherwise have the means to do so.

I visited Hal Schatz recently and was alarmed to hear that this year as of December 15th, there are 200 families that still need to be adopted.

If you have the means and find it in your heart to help, please call 482-4387 X 415 or visit Timberline Church at 2908 S. Timberline Rd., in Fort Collins, to adopt a family. You can choose the size of family and learn a little about them before you select them. Help in the form of cash donations, food, gift certificates and gift items are so very much appreciated.

As we go about our hectic days this holiday season, let’s not forget the true spirit of the Christmas season. It isn’t about the gifts, presents, trees and parties but about the celebration of the birth of the Beloved Son of God. Wishing each of you a very Blessed Holiday,

lydia@stylemedia.com

Lydia’s STYLE Magazine

wishing you a very

FROM ALL OF US AT STYLE MAGAZINE

BUSINESS STRATEGIES

BANKS

FOR 2009

By Angeline Grenz & Lynn M. Dean Local businesses share their 2009 strategies for weathering a sluggish economy and ensuring your business comes out on top.

The initial response for many during a recession is to hunker down and keep the status quo.

Many businesses have already cut spending and halted marketing efforts in expectation of a lean new year. But local marketing agencies and businesses encourage a different approach.

They recommend a proactive business plan in 2009, one that focuses on retaining the current customer base and increasing the unique services your business offers. Their strongest piece of advice: look beyond the current economy to properly position your business to come out stronger during the recovery.

The following local businesses are offering a precious resource: they are sharing their own business plan for 2009 and their best advice on how to weather the tough economy and refine marketing practices to retain your business’ presence in Northern Colorado.

NORTHERN2009 COLORADO

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DARRELL MCALLISTER CEO, BANK OF CHOICE

When Bank of Choice was created in 2004, it was with a simple philosophy: to deliver a unique style of customer-driven, relationship banking. “In 2004, we saw an opportunity for growth within the financial market in Colorado,” says Darrell McAllister, CEO, Bank of Choice.

“Rebranding Weld County Bank to Bank of Choice provided us with the foundation for what is today a Colorado-based community bank with 20 locations across Colorado and over $1 billion in assets.”

Bank of Choice brought together four, formerly separate, independent community banks: Weld County Bank, Palisades National Bank, First National Bank of Arvada and Colonial Bank. “The challenges and opportunities have been exciting,” says McAllister who went from CEO of Weld County Bank to CEO of Bank of Choice. “The larger organization has produced more challenges.”

Even so, the focus remains the same. “Bank of Choice is a customerdriven community bank, differentiated by a unique combination of deep market knowledge, responsive decision making, and the most technologically advanced banking products and services available,” adds McAllister. “Each time you visit Bank of Choice, you’ll see the differences that set us apart. Founded by Colorado business owners and residents, Bank of Choice remains independently owned and locally managed. We are committed to creating opportunities for our customers while enriching the communities in which we do business.”

And it is that commitment that leads to success. “In 2009, our business strategy will be to continue to focus on the growth and prosperity of our customers. As a community bank, we are only as strong as the communities in which we live and work. While 2008 has presented its challenges, our plan for 2009 will be much the same,” explains McAllister.

“Bank of Choice will continue to focus on new account generation, core deposit growth, and responsibility meeting the lending needs of our community for both business and personal financial requests.”

That said, the bank can’t afford to overlook what is happening globally. “Weathering a recession is never easy,” says McAllister. “The primary goal of Bank of Choice in weathering this current economic cycle will be to continue to provide our customers with the tools and resources for them to manage and exceed their financial goals.”

McAllister’s advice for others? “First and foremost – remain calm!

Given the recent turmoil in the financial markets, it is easy to get caught up in the day-to-day barrage of negative news. Remember, Colorado is a great place to live and work. Collectively, if we continue to study the merits and reasoning behind each individual opportunity, I am sure we will find the economy in our region on the road to recovery sooner than we think.”

Lydia’s STYLE Magazine

BANKS

BANKS

HARRY DEVEREAUX

JOE TENNESSEN

For nearly 60 years, Home State Bank has been serving Northern Colorado. Local leadership is what sets this bank apart. “Home State has grown to be the largest locally owned and locally managed bank in Larimer County,” says Harry Devereaux, President, Home State Bank. “We accomplished this by focusing on our mission: to build lasting, mutually beneficial relationships between staff, customers and the community by delivering sound financial solutions and exceptional customer service.”

And now, more than ever, Home State is counting on this approach for continued financial success, not only for the bank itself, but for its customers, as well. “The downturn in the economy is hitting many of our customers hard, and through this period, our strategy will remain the same as always: to stand behind them with sound financial solutions. That’s what it means to be a true, “community bank,” explains Devereaux. “Despite all the news about tight credit, for example, we are still providing loans to our customers. We’re still providing the fuel necessary to run the engine of local business. While most other banks are saying very little publicly, we are redoubling our efforts to reach out to all of our customers with information that will help them understand the financial challenges ahead and manage their individual financial matters effectively.”

And Home State’s approach is already working. “More new customers have come to Home State Bank so far in 2008 than ever before,” continues Devereaux. “Why? Because they recognize that this is a true community bank– where we care sincerely about the financial well-being of our customers. You can sense that when you walk into one of our branches. We’re not just experts at customer service. When you genuinely care about your customers, great customer service comes naturally. It’s easy because it comes from the heart. To us, “growth” is not the number one objective. Our primary goal is to provide what our customers truly need. We believe that if we succeed at that, our bank will prosper. We don’t have all the answers. No one does! But we have many bankers at Home State with long financial experience and a strong desire to help our customers in whatever way we can.”

Devereaux’s advice to other companies? “This will be a challenging period for all businesses, including banks. But now more than ever, it’s not about us. It’s about our customers! Like everyone else, we must work hard to manage our own businesses prudently. But I believe community bankers have a special responsibility to do more. We must reach out to our customers and provide the financial support they really need. That’s the kind of community effort required to secure the financial health of our region and everyone living in our community.”

More than a decade ago, local community banks were being bought up by larger financial institutions. So several community leaders in Weld County decided to take action and founded New Frontier Bank. “Greeley has always chosen local banks,” explains Joe Tennessen, Executive Vice President, Culture and Customers and one of the bank’s original investors. “It seemed to be an opportunity.”

The bank opened in a tiny trailer in Greeley and moved to a larger permanent building a year later. It opened the first branch location in Windsor in 2001 and then, in 2004, built the New Frontier Building, located next to the Greeley bank, to house administrative employees and a customer service area. Throughout it all, New Frontier Bank focused on one concept: to create an organization that reflects the values of what banking should be: service to their customers and the community.

This month, the bank celebrates its 10th anniversary, all the while maintaining that local focus. Indeed, New Frontier Bank’s mission “is to be a locally owned, customer responsive, profitable and sound community bank serving the needs of selected markets in Northern Colorado.”

“Our intense commitment to customer service has been the primary reason for our past success,” says Tennessen. “Customers are attracted to us for a variety of reasons: we greet every customer at the front door; we answer every telephone call with a real person; we have practically no fees. On the lending side of the bank, we cater to agricultural customers. Dairy lending is our specialty.”

Tennessen expects the coming year to be very challenging.

“Like most financial institutions, we are expecting a very difficult 2009,” he says. “We have had many years of growth, but will reduce the size of the bank this coming year because there is simply no liquidity in the marketplace right now. That will be our primary goal in terms of getting through the recession.”

Tennessen’s advice to others. “ Take good care of your customers and your employees and good things will happen.” He believes that happy employees lead to satisfied customers. “We have frequently been recognized as a great place to work. That probably accounts for the fact that we have also been honored as a great place to bank.”

PRESIDENT, HOME STATE BANK

Winter 2008

EXECUTIVE VICE PRESIDENT NEW FRONTIER BANK

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INVESTMENT

BRIAN SULLIVAN

SENIOR VICE PRESIDENT, UBS FORT COLLINS

CLAYTON HARTMAN

SENIOR VICE PRESIDENT, UBS FORT COLLINS

WAYNE JAMERSON VICE PRESIDENT, UBS FORT COLLINS

Clayton Hartman, Brian Sullivan and Wayne Jamerson, have been helping people manage their investments since 1982. Together, they make up The Hartman Group of UBS Financial Services, and have more than 50 years of wealth management experience.

“As registered investment advisor representatives, our practice has always been, and will continue to be, focused on advising families, foundations, and business owners about their investments, the development and implementation of estate planning strategies, and financial plans,” explains Brian Sullivan, Senior Vice President-Investments. “We are proud to be part of UBS, one of the largest wealth management firms in the world. Under UBS, the three of us work together as “The Hartman Group” to better serve our investors’ needs. We focus our practice on providing quality strategies cus-

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tomized to the individual needs of each investor. Our goal is to be their primary source of financial advice. We concentrate on developing long-term relationships through professional, quality service that meets the ever-changing needs of our clients.”

That also means helping clients “survive” the recession with their wealth intact. “We are optimistic based on the fundamentals and valuations of the equity markets,” says Sullivan.

“But cautious based on the fragile state of the economy and the consumer.”

Even with the rocky economy, as they dole out solid financial advice their business thrives.

“We have continued to grow due to the trusting relationships we cultivate,” adds Sullivan. “ This growth is purely based on introductions from our current relationships and their confidence that we can provide valuable financial

advice to others, especially following times of stress in the economic marketplace.”

It’s an approach their clients appreciate.

“The biggest thing that sets us apart from others in our business is the service and communication we provide to our clients,” Sullivan explains. “We have a great staff, and together we work extremely hard at building trust and providing a high level of communication.” Our speciality is that we do not use a “cookie cutter approach” to solve complex financial problems and concerns. Instead, we spend a considerable amount of time on research in order to implement strategies for our clients.”

Sullivan’s advice for others: “Be honest and trustworthy.”

Editor’s note: Look for profiles of other UBS groups in Fort Collins and Greeley in the April issue of Style Magazine.

Lydia’s STYLE Magazine

ACCOUNTING

REAL ESTATE

PAUL MUELLER, CPA

BILL WEST

Mueller & Associates was formed on November 3, 2008 when Houstonians Paul and Teresa Mueller bought an established area practice owned by Del Benkendorf. “My wife, Teresa, and I are both accountants and have been looking for the opportunity to practice together and fulfill our dream of living in Colorado,” explains Paul Mueller, CPA. “Our mission statement: “Peak Service – Pinnacle Results” is an expression of our commitment to provide top-level service to our clients so that they can realize bottom line results.”

Although their practice is new, Paul brings with him 25 years of experience working at one of the largest accounting firms in the country.

Moreover, the Muellers hope to build on the 20 years experience the former owner continues to bring to the new partnership. “Del Benkendorf remains very involved in the firm as our Director of Client and Community Relations,” explains Mueller. “In that role, he will oversee the continuity of service and quality to our existing clients, as well as leverage his knowledge and relationships within the Loveland business community to create new service opportunities. In addition, Teresa’s certification as a QuickBooks ProAdvisor for 2008 and 2009 presents an opportunity to help business owners streamline their accounting function to provide timely and actionable data.”

With this solid foundation, Mueller & Associates is poised to succeed, even during this period of economic turmoil. “Our strategy for 2009 is focused on growth in providing accounting and tax solutions to business owners in the Loveland and Northern Colorado area,” says Mueller. “With the recession, we know our clients need us now more than ever. We want to be the objective, trusted advisor to help our clients make the really tough decisions regarding profitability, utilization, cash flow and cost controls.”

The Muellers plan to take a holistic approach to tax planning and meeting their customers’ accounting needs. “We are driven to provide value and results. Although we prepare tax returns and render financial statements like other accounting firms, our focus is on the planning, advice and consulting we can provide as a result of preparing tax returns and financial statements. This is how we can help clients improve their financial results and achieve financial independence.”

Mueller’s advice to others? “To be successful as a CPA, it all starts with a devotion to serve, a willingness to share and a desire to learn. If you possess all three of these attributes, the business of public accounting can be very rewarding financially and spiritually. After all, those three attributes are the very core of human experience,” shares Paul. “Zig Zigler once said, ‘If you love what you do, you never have to work a day in your life.’

Sometimes I think he was talking about Teresa and me.”

Next year, Bill West will mark his 30th Anniversary at The Group, Inc. Over the last three decades, he has seen a lot of change in the Northern Colorado real estate market. But what hasn’t changed is The Group’s commitment to serving the needs of customers. “Our mission is to help people get where they want to go on time,” he explains. “Make it easy, make it fast and be the source of the customer’s real estate knowledge.”

“My reason for joining The Group, Inc was based on the company values, the appeal to career minded individuals in real estate, the powerful systems and resources for selling real estate, and, of course, Larry Kendall who is a tremendous mentor, says West.

But it’s also the mutually beneficial relationship between the company and its brokers that brought West to the The Group, Inc. in 1979. It’s that same relationship that keeps the company strong today. “The Group, Inc. differs from other real estate companies in that the agents invest in their career by owning stock in the company,” West explains. “We are equity partners in the company’s success because we are the company.”

According to West, it’s Fort Collins itself that adds to that success. “The university contributes to the intellectual, social, and cultural makeup; the talent pool among the citizenry is vast as there are many people making an impact in the world,” he explains. “While we enjoy the quality of life benefits, it’s the vitality or passion for what we do that has made Fort Collins the city it has become. By all measures, Fort Collins real estate offers opportunities at all levels, so intellectually this market offers great opportunities. Martin Shields, professor of economics at CSU, estimates that 4,000 new jobs will be created in Larimer County for 2009, so that is just one indicator that opportunities exist.”

In the meantime, West will implement his well-thought-out strategy: to focus on his customers needs in his role as advisor, to help his customers conquer fear, and to employ more technology to broaden marketing efforts. “All in all, it is important that I am the cause of what happens and not simply reacting to what is happening in the world. I understand where I have control and where I have no control.”

His advice to others? “In a very real manner, marketing real estate is a strong economic driver in Northern Colorado. And the coming year will serve for many customers as a benchmark opportunity enabling them to acquire real estate at what may be perceived at wholesale prices for this area.”

MUELLER & ASSOCIATES, CPA, LLC

Winter 2008

BROKER ASSOCIATE/PARTNER THE GROUP INC.

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MORTGAGE LENDING

MORTGAGE LENDING

JOHN HELWIC

SCOTT CHARPENTIER

In 1993, 1st City Mortgage opened its Fort Collins’ office. When they later joined Denver’s Megastar Financial Corporation the company became 1st City Mortgage Group. “I made my decision to join 1st City Mortgage Group, a division of Megastar Financial Corporation for many reasons, but primarily for the incredible reputation they have in our community,” says Mortgage Consultant John Helwic who has been working in the mortgage industry since 1993. “I interviewed several title companies, and Realtors, even appraisers. But when it came to the 1st City Mortgage Group, I just couldn’t find anything negative about them! I was really attracted to the local underwriting, local processing, quick turn-around, and highly competitive rates. Today, I couldn’t imagine working anywhere else.”

According to Helwic, what makes the company so success is utilizing Megastar Financial Corporation’s “correspondent” model. “It combines the vast array of products of a broker style company with the local underwriting and service we used to see with banks,” Helwic explains. “I think using this model is the reason we have not only survived the slow real estate market, but actually thrived in it. I can’t imagine working for a company that has to send applications out of state for underwriting decisions. It just slows down the process and diminishes the level of service.”

Despite the current economic woes, Helwic feels that this is an excellent time for prospective home buyers to act. “I have never witnessed a better time to purchase a home in Northern Colorado, so I don’t anticipate any of my clients missing out on this opportunity. Home prices remain soft, and our area continues its a national reputation as a great place to live. We also don’t seem to experience the huge fluctuations that other real estate markets experience.”

Helwic assures prospective buyers that he and 1st City Mortgage Group are we ready. “ I can’t wait to help more buyers build their wealth with real estate. Although I tend to specialize in helping first time buyers, I am proud to have the entire spectrum of first and second mortgages for purchasing or refinancing. Lately, I have been gaining new business from other lenders who simply can’t close a mortgage as quickly as we can, or just don’t have the products we do. There is plenty of money in the mortgage industry, and there are still plenty of reasonable products for the serious home-owner.”

Helwic’s advice to others in his industry as well as those considering a home purchase? “Enjoy this incredible opportunity we have to buy real estate with low mortgage rates, and low purchase prices. It is only a matter of time before mortgage rates, and purchase prices rise. I wouldn’t wait much longer for a better deal.”

Scott Charpentier and his business partner Jim Hinojos founded Fort Collins Mortgage in 1993. “We moved to Fort Collins to start a new life in a place that was beautiful and full of energy,” Charpentier explains. “We wanted to start a business that would be able to grow at the same pace as the City itself.” Their goal was to help people find and finance the home of their dreams. And as their clients’ investments have grown, so has Fort Collins Mortgage closing over 5100 loans in the past 15 years. “Our mission statement is simple: To continue to be “Your Hometown Lender” with local and personal service and to be there for you before, during and after you make your most important real estate investment.

At Fort Collins Mortgage, it’s about more than just loans. It’s about long-term relationships.”

And it’s that focus on relationships that Charpentier and his partner intend to rely on to weather these tough economic times.

“Instead of running the biggest shop, we have decided to hire only the best we can find,” he says. “These individuals must be licensed, insured, bonded and interested in maintaining long-term client relationships. We have been blessed to be able to call on our database of clients as interest rates have dropped to all time lows.

We will continue to find better and more efficient ways of staying a leader in this community, so that we can be available for our clients now and in the future.”

Carpentier feels the Fort Collins Mortgage business model will help them accomplish this. “One of the things that differ us from other mortgage companies is that we are sole proprietors and we have a desire to please,” he explains. “Clients are attracted to Fort Collins Mortgage because they are able to meet and work with local professionals. I believe given the choice, clients would rather work with someone they can meet, see, and touch. We specialize in just two things: residential and commercial financing. We act as a mortgage consultant to meet all of your mortgage related needs.

Every other company can say they offer great service and customer relationships, fair pricing, and a friendly staff. The question is do they? Fort Collins Mortgage does.”

His advice to anyone working in this industry: “Learn it the best you can. Become an expert. Continue learning throughout your whole career. Get involved with the community. Build long term relationships. And the most important thing to do is to find a way to give back. You must be able to give back to the community that gave to you.”

MORTGAGE CONSULTANT 1ST CITY MORTAGE

18

CO-OWNER/PARTNER FORT COLLINS MORTGAGE

Lydia’s STYLE Magazine

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LARRY TRIPP

BOB SUTHERLAND

Larry Tripp and his business partner Mike Eckdahl opened Patio & Dining Lifestyles in 2001 after the local home furnishing store they both managed closed. The two decided to bring their years of experience to this new venue and to focus on the needs of their customers. “At Patio & Dining Lifestyles we want you to have the best experience buying furniture for your home. Whether it be for your first home or a vacation home.

Whether you live here year-round or just for the summer. We will help you select furniture that will last. From finish to fabric style, we have lots of choices for your furniture needs. We have the best furniture for the best place to live.”

Tripp contends that the key to his company’s success is a focus on quality. “We are a full service furniture store. We select furniture from vendors we know and trust. It is well-built and long lasting and we have lots of choices in styles and designs for both indoor and outdoor furnishings. We also offer some of the best warranties in the business. And we can take care of all the details for you.”

Tripp isn’t too concerned that the current economic crisis will affect his business. “Our area has never had the highs that the coasts have had, and the plus side of that is we have never had the lows. We are kind of insulated being in the center of the country. People will be more prudent with their money, probably taking “staycations” instead of vacations. Hopefully they’ll be spending their money on fixing up their homes and patios that they can enjoy year after year.”

His advice to others? “In troubled times there are great risks but also great opportunities. If you dig a hole and hide, it is very difficult to dig out when the economy improves.”

Although Sutherlands first opened its doors in Fort Collins in 1973, the business itself was founded in 1917. To hear Bob Sutherland tell it, lumber flows through his veins. “I am the great-grandson of the founder, Robert Sutherland,” he says. But his family’s relationship with lumber predates the founding of the company.

“My family established the Dierks Lumber company in the 1870’s.

This business is in our blood. We are the consummate long-haul players. Our mission statement is to create lasting relationships with our customers by fostering a company culture of excellence, trust and friendship.”

And while the company has been around longer than most of its customers, the business hasn’t remained staid and static.

“Our company strategy for 2009 is to establish a cutting edge, pro-oriented lumber yard and design center at our newest location, leveraging our quality personnel base and national buying power to offer turnkey service to builders, remodelers and their clients,” Sutherland explains. “We see the current climate as a great opportunity to differentiate ourselves as the standard for service and attention to detail. We are contrarians- somewhat conservative during the boom cycle, very aggressive on the other side of the cycle. Others come and go, we come and stay.”

It’s innovative ideas, and this responsiveness to their customers’ needs that give Sutherlands staying power. “With our Design Gallery and Lumber Yard, we are the only pro supplier that offers a complete array of components and finish items for all aspects of construction and remodeling projects,” says Sutherland. “This “turnkey” service model is combined with the most experienced and comprehensive team of area specialists in Northern Colorado.

No one else comes close in this market.”

His advice to others? “Attend to your balance sheet and make it a goal to go beyond your customers’ expectations every time.”

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20

OWNER SUTHERLANDS

Lydia’s STYLE Magazine

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Winter 2008

21

MARKETING

MARKETING

RYAN KEIFFER & GRETCHEN GAEDE

MARKETING

MIKE BURNS

A-TRAIN MARKETING COMMUNICATIONS, INC.

ADVERTISING DEVELOPMENT SPECIALISTS

BURNS MARKETING

A-Train Marketing Communications celebrated ten years in 2008. The downtown Fort Collins company is owned by long-time friends Gretchen Gaede and Ryan Keiffer. Their business idea came from their adventures abroad shortly after the duo graduated from CSU. While spending two and a half years teaching English in Prague, they offered customer service and marketing courses to their clients. “At the time, customer service was a new idea in Eastern Europe,” according to Keiffer, “but that was pretty much where our business was born.” Returning to Fort Collins, the two began A-Train, expanding it to a full service marketing agency.

What makes A-Train so successful, according to Gaede, is their publicity-based focus. “We are one of the few agencies to offer a public relations management division. Many of our services are directly related to the media.” Much of A-Train’s work load comes from the non-profit sector, which has allowed them the luxury of working with many worthy causes. In addition to the public relations side, A-Train “uses strategies that maximize the budget. Many of these are grassroots efforts that most agencies avoid because they take a lot of time,” says Gaede.

For the upcoming year, A-Train will stick closely to their relationship marketing strategies.

“We will continue to build our own reputation and let our clients know that we are a great asset for them to grow their business,” she says. Part of that formula is A-Train’s own dedication to the community. “We are very community invested. It sets us apart and is a piece of who we are.”

For businesses, Keiffer offers two pieces of advice. The first is “don’t cut the marketing budget. Instead, take a more strategic approach that allows you to do more marketing with less money.” The second recommendation is take advantage of more online marketing. “It is easy to measure your success, easy to maintain, easy to tweak and easy to enhance.” A last thought?

Gaede says take a look at reputation-building strategies. “Enhance good will. Create the raving fan. This doesn’t cost a lot of money, but it does take time.”

One of the longest-operating Front Range ad agencies, Advertising Development Specialists (ADS) have spent the past thirty-six years honing their craft. Fort Collins-based small but mighty ADS has a strong advertising presence in Northern Colorado and they pride themselves on having maintained many of their clients for the past eight to fifteen years. Rick Roesener is the managing partner. He works with wife and business partner, Linda Roesener.

Of ADS’s four employees, three are principles.

“Because our staff is small, our clients get the time and attention of the agency’s ownership and principals,” according to Rick Roesener. “Basically, this means their top people are working with our top people. We know how to take care of our clients and keep them. We are very quick and nimble. If a client wants to get going right away, we can do that.”

For the tight year to come, Roesener says ADS will “minimize expenses and cash outlay for nonessential items” and plan no equipment “extras” in the foreseeable future to insulate them against the unexpected loss of a client due to the economic downturn. The plan, says Roesener, is to retain clients with exemplary customer services and attentiveness to their needs and continue to use existing clients to attract new business.

For businesses rightly concerned with the economy, Roesener says “be particularly vigilant with the customers you already have. Even if you believe you offer great value, quality and service, try to push those three attributes even higher.

Give your current customers compelling reasons to continue to do business with you.” As far as the marketing dollar goes, Roesener recommends spending the bulk of this on marketing to your current clientele. “Every marketing dollar spent on current customers goes much farther than trying to attract customers who do not care.”

For businesses, Roesener says it is all about TOMA, top of mind awareness. “Keep your name in front of clients. When the economy comes back, this will give you an edge; a head start. If you do nothing, people will forget about you.”

Mike Burns, owner of Burns Marketing, has been providing marketing services to Northern Colorado for 36 years. Recently, Burns moved their offices to the Centerra area of Loveland after several years spent in Fort Collins. Burns, a native Coloradoan, graduated from Colorado State University.

Burns Marketing still maintains their very first client, non-profit agency Epsilon Sigma Alpha International, after more than three-and-a-half decades.

Burns Marketing has found success in marketing to high tech, real estate and land development, financial planning, and health and wellness sectors. “We are the largest [marketing company] in Northern Colorado, which allows us greater depth and breadth of service and marketing disciplines.

Despite our size, we are still small enough to remain nimble and responsive to client needs.” Part of their services include an in-depth ‘insight phase’ that results in a highly individualized marketing plan.

Burns Marketing will spend 2009 concentrating more on their business development plan and the execution of their own marketing plan. Previously, Burns grew his business mainly through customer referrals. In the new year, Burns will be more aggressive about marketing themselves. “We have one staff person dedicated to business development, a change for us from previous years. Now we will be more active in helping people know who we are on a national level,” says Burns.

For businesses nervous about the economy in 2009, Burns recommends standing firm. “Businesses make major mistakes in times like these. They let marketing go by or get scared and retreat into a shell. This only insures they will not be successful in following years.” Now is the time, says Burns, to take the market share and become more dominate as other competitors “leave the field of battle.” He adds, “It takes several years to grow. Businesses need to be planning ahead. The economy will pass.

Be smart and conservative. Cut now in areas you can and take that money and use it to expand your business. Manage cash flow, shore up banking relationships, hire great people and set the stake for a terrific take-off in the third quarter of 2009”

22

Lydia’s STYLE Magazine

MARKETING

MARKETING

MARKETING

DON CONDIT

GORDON MACKINNEY

SUSIE CANNON

CONDIT MARKETING COMMUNICATIONS, INC.

LIGHTSOURCE CREATIVE COMMUNICATIONS

LINDEN MARKETING & DESIGN FIRM

Don Condit has put enough years into marketing for national companies to know what he is talking about. Condit, owner of Condit Marketing Communications, Inc., began his career in New York City 32 years ago, representing brands like United Technologies and the US Treasury Department. He relocated his family to Fort Collins in 1992, looking for open spaces and a quality community in which to raise his son. His clients today include numerous local companies as well as distant clients such as Microsoft.

Condit Marketing purposefully keeps its customer base small, with as few as a dozen clients at any one time. The reason is that Condit offers a two-fold service: the typical marketing services of the average agency and strategic, long-term consulting with a hands-on approach. “Most agencies work on a project basis. Not me, I am engaged all the time,” says Condit. This ongoing planning provides them a service that constantly evolves according to their needs and the current economic climate.

Condit will weather 2009s flat economy with little change in his own business plan. “I will still go very deep with a small number of clients and engage with their business at all levels. We provide wise, well-informed counsel and complete internal/external communication.” However, “for my clients, 2009 will bring significant change.

Most people are looking at overall sales that are already off or that are expected to decline.” But despite the perceived or actual hardships, even his more conservative clients have realized “the world is not going to end.”

“Reduce overall spending on marketing, but not across the board. Focus ruthlessly to avoid dissipating precious resources. Choose communications that provide flexibility to refine and update your message as market conditions change. Favor electronic documents, for example, over printed materials. Refer frequently to your brand strategy and your tactical plan to stay on target. Manage prudently, but never stop looking for opportunities where others see only peril.” His final piece of advice, “devote at least 20 percent of your energy to positioning for market advantage now and especially during economic recovery.”

Lightsource Creative Communications, a downtown Fort Collins marketing company, is owned by Lisa Malmquist and Gordon MacKinney. Malmquist began the company in 1996, with MacKinney coming on as a partner in 2000. The company’s clientele is an eclectic mix of large and small companies, both local and national. Lightsource tends to attract a large number of hightech companies, according to MacKinney.

“Our primary distinction from other agencies is in our messaging,” says MacKinney, “especially in the way our client’s message gets delivered.”

Lightsource’s team of talented writers creates the copy and craft the message that helps businesses stand apart, he adds. “We hear a lot from our clients that we ask good questions and are very good listeners. You really need to probe into each client to get the message. We take the time to do that.”

For 2009, Lightsource is prepared to stay conservative and focused. While they are unlikely to add to their core staff of employees, Lightsource is not anticipating too many changes in the year ahead. This is due in large part to Lightsource’s long lead times on projects. Much of their workload for 2009 is projects that have been planned and funded far in advance. This timing helps MacKinney and his partner keep the flat economy in perspective. “We always try to be prepared, but 2009 can still prove to be a strong year for us.”

Lightsource recommends businesses keep their focus on the long-term. An economic slump of twelve to eighteen months “is not that long.

Businesses shouldn’t shut down. Pay attention to timelines and this can be a great opportunity.”

MacKinney’s main recommendation is to move to electronic mail, which is fundamentally cheaper, instead of direct mail efforts and use electronic collateral, such as PDF documents, rather than print. Next, MacKinney recommends businesses “continue to speak to your loyal clients. And give them information of value when you do.” Finally, says MacKinney, target your audience. Too often, businesses “pay to reach every person whether they care or not. Don’t pay to reach those who don’t want your product.”

Winter 2008

Linden has been an Old Town Fort Collins fixture since 1996. The marketing company is run by President Susie Cannon, whose background is heavily in advertising and printing.

Linden is a company of thirteen employees and offers the full range of marketing services, including in-house printing. Linden has cultivated strong marketing strategies for clients in the medical and education fields, working mainly on a regional level.

“We like to work from beginning to end with our clients,” according to Cannon. The beginning is to figure out who you are and what sets you apart, she says. Then figure out who your customers are. “We tell our clients: it is not who you say you are, but it is who they say you are that matters.” Not only does Linden design the marketing plan, they create, print, and deliver the marketing materials to the client. “Because I have a strong background, I understand printing and how to do the best job for the dollar.”

While Cannon expects a slower year than previously, her company will by no means rest on their laurels. “For 2009, we will be positive, work hard and learn new things. It is about setting yourself up to be ready for what is coming next.” During the economic slowdown, she and her staff will take time to explore more webbased marketing solutions, such as search engine optimization and solutions that help businesses manage and update their own websites once the initial design is up and running.

She recommends business owners do the same. “Stay positive. Anyone can make changes to update themselves and always stay fresh,” she says. “Keep marketing and stay strong as a company. The strongest are the ones that stick with their marketing efforts. Cut back but don’t cut marketing altogether.” In addition, says Connor, really look at your clients and how they get their information. Now is an important time to invest in this sort of research. “Smart marketing,” is what Linden promotes. “Come up with smart answers to be the most effective,” finishes Connor.

23

MARKETING

MARKETING

MARKETING

CONNIE HANRAHAN

DOUG LARSON

CHRISTOPHER MCLAUGHLIN & JOSHUA EMRICH

THE MANTOOTH COMPANY

SAGE MARKETING GROUP

THE TENFOLD COLLECTIVE

“Work hard so we can play hard” is the mantra at The Mantooth Company. The downtown Fort Collins marketing company is twelve years old. Connie Hanrahan, owner, runs a staff of nine, including two CSU interns. While office space is available, much of Hanrahan’s staff take advantage of the ability to work from their own home, where the self-described “workaholics” can work the hours and pace they like best.

“When we are hired it is because the client knows we will jump feet first into a project to get it done,” says Hanrahan. “We form relationships that continue for years,” with 75% of their clients having been retained for over eight years.

Hanrahan says her “hands on” company draws clients that have a similar work and live ethic as The Mantooth Company. “Our priorities are our family, our community and delivering the best we can for our client.” In addition to the typical marketing agency services, Mantooth has a very successful events planning side, executing more than 30 events a year, raising over $500,000 for local non-profits last year alone.

For this time of economic turmoil, Hanrahan says her company will “get back to basics and simplify.” This means focusing on their existing clients. “We are not a status quo company at all.

We will go back out there and tell our clients how great we feel to have them. We are very grassroots here and know that customers bring in additional customers.”

At the same time, Hanrahan says they realize that her clients will have less in their budget for the “extras and that is where our creativeness has to come in to play to get the most exposure for each of them on a limited budget.” Despite reduced spending, she adds “I don’t think it is good just to hold steady.” Rather, Hanrahan recommends to business owners “stop watching the news. People watch then expect horrible sales.”

Instead, she tells businesses to follow her own philosophy for the new year. “Focus on your existing customers and retaining them. Your customers almost do the marketing for you.”

Sage Marketing Group celebrateed their sixth anniversary in 2008. Located in Fort Collins, Sage Marketing is the brainchild of former Hewlett Packard and Agilent employee and CSU alum, Doug Larson. Larson also worked for Schrader Oil Company in their marketing department for a few years before beginning his own company and still retains them as a client.

What sets Sage apart from other ad agencies is that the bulk of their creative design work is outsourced. This unique strategy “allows us to give our customers a much better, more focused design.” For example, says Larson, if their client is an automotive company, Sage can bring in a creative person with an automotive background.

“The design is better, there is much less overhead for our clients and we can give our clients a better overall lower cost. We perform just like a traditional ad agency, but our designers are just not all housed under the same roof.”

For 2009, Larson says Sage will focus more tightly on their core strengths, marketing for the medical and wellness, real estate, industrial and lifestyle industries. “We are planning for a flat year. We were looking at revenues on a quarterly basis. Now we will watch monthly to keep on top of the economy. We don’t want any surprises.”

Sage Marketing added a business development manager to their staff to help smooth things out and keep them proactive through next year.

Businesses should look at the bad economy as an opportunity to stand out, according to Larson.

“If you have the stomach for it, the truth is there is great opportunity in a downturn. Some companies will struggle and go out of business. It is your opportunity to make up for the loss.” To do this, suggests Larson, “be responsible but don’t go dark. Pay attention and look at what is coming.

Listen to what your customers say and be proactive not reactive.” Above all, Larson says people will still need products and still spend money. Position your business to be the one to supply them.

The Tenfold Collective is a relatively young company with a strong design sense, great drive and technological know-how that gives their clients an edge over the competition. The downtown Loveland company opened shop in January of 2007, owned by principals Christopher McLaughlin and Joshua Emrich. McLaughlin and Emrich head up a dynamic team of 20-and 30-somethings and are dedicated to providing their clients with a fresh approach.

Tenfold says their youth works to their advantage and ultimately sets them apart from competitors. One example is Tenfold’s understanding of websites and how to market more efficiently through the internet. “There are a lot of firms in Northern Colorado that really don’t understand the web. We are on the forefront of web design and know what is possible.” Tenfold also provide a fresh voice to marketing, “we are Gen Xers. We speak well to them.” This ability attracts older, more established companies looking for a new perspective to Tenfold’s design team.

Tenfold is well-positioned to combat the tough economy ahead, according to McLaughlin.

“The Tenfold Collective is a young company and we will continue the growth we have begun in our first two years. There is a lot of risk out there, but with risk comes opportunity and we plan not to miss it.” In 2009, “we will dream, plan, budget, project, and take calculated risks—which is really no different than any other year,” says McLaughlin.

Tenfold suggest the same philosophy to other businesses in 2009. “Now is not the time to retreat,” says McLaughlin. “Don’t live in a bunker,” adds Emrich, “Businesses need to see this as an opportunity to gain market share by reevaluating who they are, what they represent and fine-tune their message.” To do this, embrace the challenge of a tough economy. “Now is the time to grow your market share. You take a risk, but you can make great gains,” says Emrich. He also recommends businesses inject new energy into their operations. “It is also a time to give some new people a shot. Leave the door open to new ideas.”

24

Lydia’s STYLE Magazine

MARKETING

DAWN PUTNEY

TOOLBOX CREATIVE Marketing firm Toolbox Creative, located in Fort Collins, opened their doors in December 2002. The company is owned by Dawn Putney and Tom Campbell. Putney serves as the Chief Executive Officer and Campbell is Chief Creative Officer. Toolbox Creative is a reflection of Putney and Campbell’s rock and roll roots and sense of fun.

Their tagline is “bringing the funk to functional graphic design.”

Toolbox has received national accolades for design work over the years, including Print Magazine’s Regional Design Annual.

However, Putney says “the real differentiator for our team is that we combine awardwinning design with effective marketing solutions, and we have a lot of fun doing it.” Toolbox’s relaxed approach helps their clients more effectively brainstorm, often over fresh baked cookies and their favorite microbrew. “Sometimes people take themselves too seriously when marketing, but we get them out of their element, get their real background.”

“Steady but slow growth,” is the business plan for Toolbox in the year to come.

“We’ve been growing at 30% or better for the past few years and we have decided it is time to focus on profitability verses gross billables. We will focus on more highly targeted approach to sales and promotion this year.” Previous years were focused on fast growth. “I liked seeing my company’s name on the Fastest Growing Companies in Northern Colorado list every year. And as much as that feeds the ego, it doesn’t lead to a stronger company.”

“Develop a plan and stick with it. For most of our clients, it is about reaching the right customer with the right message. Tell your genuine, real, human story to your customers.” Right now, says Putney, most customers can’t afford the big ad buys. Marketing in the tough year to come should be strategic. Don’t skimp on the website, she adds, offer clients something up-to-date and give them a reason to come back.

Winter 2008

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25

RUSTIC OVEN :: HARMONY ROAD :: FORT COLLINS

SINCE THE RUSTIC OVEN IN THE HEART OF DOWNTOWN FORT COLLINS HAS BECOME ONE OF MY FAVORITE LUNCH RESTAURANTS, I WAS ANXIOUS TO TRY TODD CRISSON’S NEWEST LOCATION AT 2350 HARMONY ROAD FOR DINNER. I SPOTTED IT IMMEDIATELY ON THE NORTH SIDE OF HARMONY, ACCESS WAS EASY AND PARKING BEHIND THE RESTAURANT WAS CLOSE AND AMPLE.

Danny Lefebvre, General Manager, Telle Peninger, Manager, and Todd Crisson, Owner, of Rustic Oven.

I

mmediately, I noticed the architecture and expansive high ceilings complementing the casually sophisticated atmosphere that gave me the sense that this was going to be a popular spot. The blending of old exposed brick and warm woods juxtaposed against sleek contemporary materials and design lines create the perfect backdrop for interesting original art by local artists, Amanda Marie and Kari Lenna.

Owner, Todd Crisson, pointed out the artwork throughout the restaurant and also commented that the dramatic high ceiling, which everyone loves, does increase the noise level. He shared that he had been searching for solutions to this noise issue and found one. Being installed soon are dropped acoustic ceiling fabric tiles to absorb the extra noise.

Restaurant reviews are one of the fun perks of working at Style Magazine, so Saundra Skrove, account executive, and I were looking forward to

26

this dinner. And, we were not disappointed!

We were seated in a cozy booth giving us a sense of privacy from the other diners and families enjoying dinner. Our server, Heather Estler, magically appeared to make sure we had water, menus, drinks, and their delicious Italian bread with Boursin butter. Estler guided us to order Stuffed Poblana Pepper and Crab Cake appetizers. The shrimp and crab stuffed pepper, rolled in a blue corn tortilla was served with a spicy tomato salsa. It was delicious and flavorful with just a little bite. And, as for the crab cakes, Saundra voted them “the best outside of Maryland.”

I asked Crisson what his concept was for the restaurant and he explained, “I want to offer the highest quality comfort food with a touch of uniqueness, at affordable prices, in a casually sophisticated atmosphere.” He continued, “I want people to feel comfortable coming in wearing jeans, or coming in for a business luncheon. Families are also welcome and we have a great kid’s

menu my daughter, Rylie, helped craft.”

Our server, Heather Estler was personable, and friendly but not intrusive. Her recommendations were to try the Rustic Oven’s signature Margherita Pizza based with a thin crust and topped with oven dried Roma tomatoes, basil, and a cheese blend. Both of us loved this pizza and agreed that it was perfect alone or as a side to a salad.

Two other entrées arrived to sample. My absolute favorite in Fort Collins, the Ahi Tuna Salad is a unique salad with an Asian flair. I love the zesty dressing, Asian slaw, and the tuna was fresh and perfectly seared; the combination of flavors is exquisite! Saundra’s favorite was the Shrimp and Artichoke Pasta which features large shrimp sautéed with artichokes, capers, and spinach in a lemon-white wine sauce over angel hair pasta.

Saundra commented on how much she enjoyed the “always-fresh shrimp” and especially liked the “flavorful lemony sauce.”

Lydia’s STYLE Magazine

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Saundra Skrove, Style Magazine Account Executive, Lydia Dody, owner and publisher of Style Magazine, Joey Porter, Broker Associate and Partner at The Group Inc., and Heather Estler, server at the Rustic Oven.

We both noted how generous the portions were for very affordable prices. Crisson commented, “Most our food is made from scratch with fresh ingredients. Our soups, sauces, and dressings are also freshly made, which not only contribute to consistent quality, but keep costs contained. You can eat lunch or dinner at either restaurant for as little as $7.95 or enjoy a steak for $32.50.”

Just as we were about to order dessert, our invited guest, Joey Porter, a broker associate and partner at The Group, Inc. joined us for the dessert sampling. “How could I say no to dessert?” she laughed and continued, “The Rustic Oven was bound to be successful due to location, location, location” since it was situated perfectly along the Harmony corridor and in the midst of many businesses. “What an awesome place to take a client for coffee and dessert,” she said, while sampling the array of desserts that now covered our table.

We were in dessert heaven sampling my fa-

Winter 2008

vorite Strawberry-Rhubarb Crostata, which is a mouth-watering creation of strawberries and rhubarb baked in flaky dough with strawberry sauce, served warm with Paciugo Vanilla Bean gelato.

Yum! Not to be outdone, the Chocolate Brownie Bread Pudding was a big hit with Skrove and Porter. What makes this dessert unique is the drizzled milk chocolate, caramel sauces, and topping of Paciugo Vanilla Bean gelato. And, one of Rustic Oven’s own specialties, the Trufflicious is a decadent white and dark chocolate truffle mousse layered with chocolate cake, drizzled with milk chocolate sauce, and powdered sugar.

Needless to say, everyone felt exceptionally full and very happy. We were all impressed with the fine cuisine, the excellent service, and the lovely ambiance. We all plan to visit again soon.

Thank you Todd, we congratulate you on this second location and wish you great success!

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27

Be In The Know

By Erica Pauly

When the day is done and all the guests have gone, every bride wants to leave her wedding feeling like she wouldn’t have done anything different. From the invitations to the honeymoon travel plans, be in the know this season, and walk away from your special day knowing it was everything you always dreamed of.

The Right Idea for Invitations With creativity ever increasing in the wedding invitation industry, Susan Peterson, owner of The Right Card located in Old Town Square in Fort Collins, has seen the trends rise and fall over the years.

Peterson began offering wedding invitations in her store more than ten years ago. In 1995, Peterson wanted to expand the amenities from solely baby shower invitations to the full-blown industry of making wedding invitations. Though there are more than 40 books in the store for any bride-to-be to look through and choose what invitations she would like to order, Peterson also offers more options that she makes by hand.

“Our pocket invitations are by far the newest

28

trend for engaged couples. They like to be able to put everything into one envelope.” The pocket invitations, handcrafted by Peterson, can be made simple with a few inserts, or ornate with several multi-layered inserts.

“The more pieces of paper used, the more expensive the price of the invitation,” says Peterson. Not only can the Right Card make wedding invitations, but their options list includes wedding announcement cards, save the date cards, shower cards, the invitations, as well as matching thank you cards.

It’s as easy as walking into the shop on the corner in downtown Fort Collins and

Lydia’s STYLE Magazine

The important smile of your life that’s the overton difference

An elegant and textured pocket invitation designed and created by The Right Card in Fort Collins.

Bringing Cigars to you When Armando Monge bought Edwards Cigars four and a half years ago, he had no idea that he would also be entering the wedding business.

Monge and one of his customers, Randy Shorman began “Cigars To You,” two and a half years ago. The company provides fine cigars at events around Northern Colorado including the Active 20/30 Club, the Red Cross benefit, and the Colorado Youth Outdoor event. Although Shorman is the face of the company, Monge supplies the cigars from his shop, after a collective decision has been made as to what specific cigars will be sold at the event.

“We usually go by brand name. People are more inclined to buy cigars if they have

Winter 2008

Paige Eden Photography, Inc.

meeting with Peterson to find exactly what you want. “The invitation sets the tone for the wedding. How you want to present your wedding to your guests will shine through your invitation,” says Peterson.

Not only are the pocket invitations more popular these days but more and more couples are mixing classic invitation wording with their own unique style. “I see more couples now who want that unique flair that reflects who they are, while still keeping that traditional appeal,” says Peterson.

Whether opting for a more traditional look, or an invitation with ‘the works,’ Peterson’s handcrafted invitations, as well as her broad range of books to choose from, can accommodate any idea your mind can conjure up.

The Right Card is located at 17 Old Town Square #135, in Fort Collins, and can be reached at (970) 221-3030.

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heard of the brand. Also, we sit down with the bride or her father, and discuss the price range,” says Monge.

Cigars To You offers cigars ranging in price from $5 to $30.

Edwards Smoke Shop in Fort Collins, owned and operated by Monge, also has a wide variety of groom’s gifts including engraved flasks, lighters, and cigar packs.

For a unique and upscale twist at your wedding reception, contact Cigars To You, Randy Shorman is ready and willing to help at (970) 290-8186. You may also see more about Cigars To You on their website: www.cigarstoyou.net.

Cost- Efficient Catering at Columbine Once the invitations have been sent, the focus shifts from pre-wedding planning, to the wedding itself. Having your wedding catered does not have to be expensive and can be carefree. Café Columbine bakery recently opened more doors by adding a reception center next door that seats more than 500 guests. Kacie Callahan, events coordinator of The Drake Center, says, “We opened the Drake Center doors on November 1st, and the summer of 2009 is already filling up.” Not only does the Café Columbine Bakery create custom wedding cakes, specialty breads, and pies, for anyone to come in and have a snack, the bakery also offers full service catering for weddings in Northern Colorado.

Columbine bakery caters full sit-down dinners or appetizer-only receptions. “Even though more people are cutting costs these days, that doesn’t mean they have to go from a full sit-down meal to nothing. They may not serve prime rib, but other meats are much more affordable,” says Callahan.

Callahan further explains, “Because Columbine Bakery is not a corporate franchise, it is easier for us to work with our couples and their budgets. If it is not on our menu, I can go back and grab our chef and he is happy to sit down with the couple and say ‘here’s what I can do with your budget.’” With a heart to serve, and the capabilities to do so, Columbine Bakery is a perfect choice for couples.

Callahan’s advice, “First and foremost, you need to discuss your budget. That way we are all on the same page about creating a menu that fits perfectly for you and your vision.”

To contact Callahan or to make reception or catering arrangements at Café Columbine & Bakery, call (970) 494-6445.

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Lydia’s STYLE Magazine

The Canyon West ballroom used for weddings and receptions at Lincoln Center in Fort Collins.

Experienced and Flexible at the Lincoln Center With the constantly changing weather in Colorado, most couples choose to have indoor weddings followed by indoor receptions. Having served Northern Colorado newlyweds for more than 30 years, the Lincoln Center in Fort Collins is a popular venue for an indoor reception. Robin Stitzel, scheduling supervisor, and Susan Herlihy, public relations coordinator, have seen hundreds of receptions held at Lincoln Center.

“Lincoln Center offers all the opportunities for flexibility, which is very important these days,” says Herlihy, “We don’t require anyone to use our dishes or linens, but they are still able to have a high-end wedding if that is what they prefer.”

Lincoln Center offers three reception locations as well as the wedding ceremony itself.

The terrace is used during the summer months, and is located on the patio outside with a small platform. If the terrace is reserved, a room is also held inside, just in case Colorado weather changes its mind on that special day.

For the winter months, most receptions are held in the Canyon West room, which is the largest room and seats up to 300 guests, round tables, and a drop down screen for power point slide shows. The smaller room offered by Lincoln Center is the Columbine Room, which seats 120 guests, and has full ability for a dance floor and drop down screen as well.

“Another nice thing about Lincoln Center is that we allow couples to do self-catering. With the economy affecting more people, we have seen a trend in more couples buying entrees in bulk from many nice restaurants in town, and setting up the dinner buffet style,” says Stitzel, “They don’t want to cut who they are celebrat-

Winter 2008

ing with, so they are happy to change the ways they celebrate.”

The fees include an hourly rental rate set for each room. An initial meeting must be set up with Stitzel to discuss general information about the wedding date, how the couple wants their wedding to feel, and any other specifics that are important to them.

“About four to six weeks before the big day I meet with the couple and we discuss all of the outside vendors, just so I know who will be coming in for the big day,” says Stitzel, “we book our rooms one year in advance, so they fill up quickly, but if the couple knows in advance, I suggest coming in a year ahead of time to make sure you can get the room you prefer,” adds Stitzel.

Yet another amenity that Lincoln Center offers is a mini sound system. For $90, the mini system includes speakers, microphones, CD playing capabilities, and ipod capabilities. “A lot of people just ask a family member or friend to run the music for the night. With DJs costing more than $500, this is a great way for couples to save money on their music selection,” says Stitzel.

To contact Stitzel and make an appointment to discuss future wedding plans at Lincoln Center, call (970) 221-6733.

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Flower Power Of The Season After the menu has been created, whether appetizers or a sit-down dinner, the next step is to select your color palette and begin creating the floral arrangements with an expert. Palmer flowers’ Michelle Adams, manager and buyer, and Amy Olson, floral designer, know the most popular trends for Colorado Weddings this winter.

Not only do the colors seem to tone down from bright pinks in the summer to plums in the winter, the bouquets shift from clean and simple to textured and full, according to Adams.

Several new trends have taken stage in Northern Colorado creating a buzz in wedding-fashion.

First, beads and gems are now being placed into bouquets to create the ‘icy’ look. Along with the beads, runners are now laced with crystals for an added ‘icy’ appeal.

For bouquets particularly, ‘sheltering’ is a new vocabulary word among Northern Colorado brides. Adams says, “we’re seeing more brides using the sheltering technique in their bouquets for the added texture.”

Sheltering is a term used to describe beads, grasses, and/or branches that are attached to the bouquet from both ends, creating a ‘bridge-like’ design. The added touch adds more texture and excitement to the floral arrangement.

Yet another trend on the rise among winter brides are hanging flowers. Whether it’s from the bouquet itself or the reception tent, “hanging Amaranthus, not only adds color, but a whimsical effect,” says Olson.

When the bright colors of summer begin to change, the bridal floral arrangements do as well.

Dark berries and shades of plum take over the

Pets are now a part of the floral décor of the wedding day, provided by Palmer House in Fort Collins.

Get The Look From Vogue Laser Clinic “The hottest trend in makeup is airbrush makeup. The airbrush tanning came first, and now face makeup has come about,” says Abby Charpentier, certified permanent makeup technician, esthetician, and professional makeup artist at Vogue Laser Clinic in Loveland.

Airbrush makeup, is the same concept as airbrush tanning, has a flawless finish, will endure the stressful day, and will keep a bride looking fresh even after the last dance is done and the limo arrives to whisk her away.

Although airbrush makeup is taking over the scene, brides are also turning to permanent makeup before the big day. Charpentier says, “We have women come in who have undergone chemotherapy, or whose eyesight have failed, and still want to look beautiful every day.” Although airbrush makeup will last throughout your wedding day, permanent makeup also creates a flawless look-- day in and day out.

“We have seen a rise in permanent makeup over the years. This kind of makeup is especially

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winter wedding color palette.

Adams says, “Pavé grouping is also another popular trend this season for many of our brides.”

Pavé is described as low, tight arrangements clustered together in groups. Several types of flowers are arranged in a bouquet in tight fit lines to create a bulk and texturized look.

Bring deep color and ornate bouquets to life this season by dressing up your bouquets with sheltering or by bringing consistency with pavé.

Whatever you choose, remember to select a style that represents you, and Palmer Flowers can help with just that.

To contact either Adams or Olson, call Palmer Flowers and Design Gallery at (970) 226-0200, or visit their website at www.palmerflowers.com.

Ring bearers no longer have to carry a pillow down the aisle.

meaningful to me when I can help women who have lost the ability to do their own makeup, and want to feel beautiful again,” says Charpentier.

Whether it’s for a moment, special occasion, or even a lifetime Always Beautiful By Abby at Vogue Laser Clinic in Loveland is where all your beauty needs can be met.

Vogue Laser Clinic offers amenities for the bridesmaids as well as the brides. “We do parties for brides and bridesmaids. Whether the day of the wedding or the week of, we serve cocktails and appetizers, and the girls (5 to 8 people) can relax and enjoy one of our many party packages.”

Vogue also does regular makeup application.

Regular makeup is $50 for bridesmaids and airbrushed makeup for bridesmaids is $85. Airbrush makeup for the bride includes a trial-run and the day of makeup application for $100.

For your big day, have a face that radiates-- all day and night. Vogue Laser Clinic can be reached at (970) 593-3009, and recommends calling to set up an appointment beforehand. Feel free to visit them at their website: www.voguelaserclinic.com

Abby Charpentier, Vogue Laser Clinic in Loveland, demonstrates permanent makeup application.

Lydia’s STYLE Magazine

A sheltered bouquet with hanging Amaranthus.

Hanging Amaranthus is a new whimsical trend see in Northern Colorado weddings.

Abby Charpentier, Vogue Laser Clinic in Loveland, demonstrates airbrush makeup, a new trend among brides.

Winter 2008

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Dr. de la Torre demonstrates one of the many procedures done at Allura Skin and Laser Clinic.

Allure For Mothers And Daughters Alike Becky de la Torre, MD, owner, medical director, and laser operator at Allura Skin & Laser Clinic is seeing a trend of brides accompanied by their mothers for last minute ‘touch-up’ procedures before the big day.

“Mom wants to look beautiful too on her daughter’s big day,” says de la Torre.

A popular procedure for soon-to-bebrides is a photo-facial treatment, which clears up uneven skin color. Brides are not just stopping with the face, but include the treatment on their chest, neck, and back, in order to cover all areas that will be exposed on the big day.

“For women with intense scarring, textual problems, or intense sundamge, we use Fraxel®, while our younger brides are opting for microderm abrasion,” says de la Torre.

While older brides often have a little Botox® done; mothers-of-the-brides receive fillers like Juvederm®, Radius®, and Botox®. Allura also offers facial and leg vein injections, which is a high salt solution that shrinks the vein.

“We also have a lot of brides who come in for laser hair removal. To permanently remove the hair, the process is done in four to six treatments each between three to six weeks apart,” says de la Torre.

Allura Skin & Laser Clinic staff can also create individual packages and are happy to make appointments. De la Torre recommends scheduling a consultation in order to give the technician a better idea of what the bride is truly looking for. At that, appointment services and costs can be reviewed.

To make an appointment with de la Torre, or any of the qualified staff, at Allura Skin & Laser Clinic in Fort Collins, call (970) 223-0193.

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Lydia’s STYLE Magazine

Opening in April 2009, the new Della Terra Mountain Chateau comes equipped with everything a bride and groom are looking for.

Della Terra Mountain Chateau Being in the know for weddings also includes knowing about the fabulous new venues offered in Northern Colorado. One such location is a perfect place for those who enjoy the Colorado outdoors and who are looking for a beautiful and serene place to wed.

Beginning in May 2009, Della Terra, also referred to as “an intimate chateau,” by owner, Pam Amelang, will be opening its doors for weddings and receptions.

Set on a 14-acre property and nestled into the side of a mountain, the chateau is just as majestic on the inside as on the outside.

The Celebration Place is a reception venue featuring vaulted ceilings, balconies, stunning views in all directions, old world décor, patio with café tables, as well as a commercial kitchen for outside caterers, a full service bar and state-of-the-art audio visual center.

Although amenities for the day-of celebration are numerous, the celebrating does not have to end there. The Chateau offers 14 luxury suites, a bridal salon, a couples massage therapy room and sauna, as well as an in-house theatre.

So where exactly is this piece of heaven located? It is situated in the middle of the Rocky Mountain National Park, five miles west of Estes Park, 3501 Fall River Road.

Amelang suggests calling (970) 586-2501 or visiting the website for Della Terra at www.dellaterramountainchateau.com.

Creating the day of your dreams consists of attention to detail and planning ahead, accompanied by organizations that are trustworthy and dependable.

Use the creative, fun, and local venues that are at your finger tips to create a day that you will not only remember, but one that your guests will talk about for years to come.

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Honeymoon Hotspots for Northern Colorado Newlyweds After the busy months of preparation for a wedding, every couple is entitled to fly off into yet another adventure. With wedding jitters still settling, exotic trips to Fiji or a classic Hawaiian honeymoon are only two of the several honeymoon hotspots to check out this year.

Honeymoon Planning at Aggie Travel According to Ann Griffith, owner and manager of Aggie Travel Points International in Fort Collins, “the most current trends in travel include classic trips, adventurous, eco-friendly trips, and exotic places across the board” and honeymoon hot spots are no exception. Couples are still sensitive to specific budgets. But even if some budgets are cut, it opens up more opportunity to see and experience the place the couple chooses.

Rather than purchasing expensive bathrobes, couples are paying money for a helicopter ride or a guided tour of the jungle. Griffth says, “People are now more aware of the destination they are going to. They are interested in learning more about the history and the place than just laying on the beach. I hear more couples each year saying, ‘I don’t want to just go and sit on the beach.’”

After entering Aggie Travel Points, Griffith will meet with you for your initial visit. During this time she will discuss a few main questions. First, when are you planning to go? “We usually have to discuss this because if it is somewhere tropical, it is best not to go when it is hurricane season,” adds Griffith. Then the discussion leads into the couple themselves. What are you hoping to get out of your honeymoon? Do you want it completely planned or low key so you can decide once you get there?

Once the time and tone is set for the honeymoon, the budget is taken into account, making sure that the couple can accommodate as much as possible with the amount they have budgeted.

Griffith encourages couples to discuss the type of honeymoon they expect, this will make it easier when making travel arrangements. Whether you want the classic Hawaiian honeymoon on the beach, or the exotic tour around the jungles of South America, Ann Griffith at Aggie Travel Points has all the experience and abilities to make it happen.

One trend is for sure in honeymoon travel, and Griffith has heard it over and over, “We want to experience it; meet the people, and eat their food.” It seems as though the trends of traveling in general have swept up the honeymooners as well, and most do not want to settle for just the beach.

To contact Aggie Travel Points International, or to speak with Ann Griffith, call (970) 4821235, or visit their website at www.centennialtravel.com.

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By Erica Pauly

A Bergan, Norway adventure.

Mystical Marilyn German Church

Exotic Petra

Lydia’s STYLE Magazine

Frosch International Travel & Registry Marge Yoder, manager at Frosch International Travel in Fort Collins, and Bobbie Zink, a travel consultant there, are seeing a similar pattern. “The younger couples still travel to Mexico for the all-inclusive resort, but most couples in Colorado are very active, and they want the adventure,” says Yoder.

The trend most seen by the agents at Frosch are couples seeking adventure. “They are choosing places like Fiji and Tahiti, places where the couples can explore,” says Yoder. She also mentions that despite the economic hardships, couples are still traveling outside the country for their honeymoons. “Most people have set money aside for this vacation, so a trip outside the U.S. is affordable,” says Yoder.

Besides setting up the entire honeymoon for the couple, Frosch now offers an upscale and modern bridal registry. “Another trend we’ve seen in our couples is our bridal registry. They go online and register, and anyone can purchase things for their honeymoon,” says Zink, “people can get massages for two, a kayak ride, a helicopter ride, guided tours, the works,” she adds.

With bridal registries taking over in many venues, the registry at Frosch took a considerable amount of work and studying to create. “There were about eight of us working together on this.

We each took two examples of bridal registries we had seen and studied them for several months. We evaluated what was easiest for the giver as well as the couple. And after a year of work, we have finally implemented it into our agency,” says Zink.

The new registry at Frosch Travel is as easy as visiting their online site and registering for the fun and exciting gifts that are available. Whether you want to pamper yourselves with a massage for two, or whether you want to have a champagne breakfast, all you have to do is click. Your guests can get online, look your name up on the Frosch Bridal Registry site, and decide what they would like to give.

Frosch International is not only seeing trends in travel, but is beginning new trends in the bridal registry arena. To find out more about the registry visit: http://froschvacations.com To book your honeymoon, whether on the beach in Mexico or in Tahiti, contact Frosch International Travel at (970) 282-6719.

Make your honeymoon everything you want it to be. Pack for hiking and kayaking, or throw in your sun hat, but whichever vacation you choose, Frosch Travel is here to make it as easy as possible, and exactly what you’ve been waiting for.

Costa Rican getaway

Site-see the Eifel Tower in Paris.

Tour the wineries in San Francisco.

Erica Pauly is a Style contributing editor.

Winter 2008

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NewYear!

NewYou! Getting Fit

By Erica Pauly I entered the gym expecting to see all of the intimidating gym buffs huffing and puffing away while lifting 200-pound weights. Instead, I saw a desk full of cheerful faces waiting to assist me as best they could.

W

hile health clubs around the country are falling by the wayside, Miramont Lifestyle Fitness centers in Fort Collins are booming with inventive package deals and additional locations.

The third location opened this summer at 2211 South College Avenue, and owner, Cliff Buchholz does not plan on stopping there. The new location offers 100 fitness classes each week, specific clubs within the club, and child interactive programs.

I entered the gym expecting to see all of the intimidating gym buffs huffing and puffing away while lifting 200-pound weights. Instead, I saw a desk full of cheerful faces waiting to assist me as best they could.

I made my way down the hall, peeking into the group fitness room as I went. It was full of attendees intent on burning off their holiday meals.

Even further I found enthusiastic members of all ages, using the equipment and helping one another. Where have I found myself?

The advanced equipment like the Techo gym from Italy that operates by numeric order, reaching all the major body parts, as well as to the new flexibility machines, were all in use. Some knew how to use them, while others were being assisted by the trainer working on the floor to help anyone in need.

I then took a tour of the locker room. The full sauna and steam room are tucked in the back corner and await the member ready to relax. Brand new tile showers and a separate changing area are beautiful and sparkling clean.

This utopia is far from ‘a gym.’ This is a well-

ness center equipped with everything anyone would want or need to make and maintain fitness goals. And the best part about Miramont Lifestyle Fitness Centers—you no longer have to be a member to achieve your goals.

According to Cliff Buchholz, owner of the three Miramont locations in Fort Collins, they are about fitness through wellness. “It is a lifestyle here, which is why we educate people to join our programs rather than the club,” he says.

The philosophy behind the programs at Miramont is the idea that many people who decide they want to get in shape end up joining a gym, and have no idea how to reach their goals. By creating programs such as “Quickstart,” anyone can begin their goals with maximum guidance and little out-of-pocket cost.

The Quickstart program includes six half hour personal training sessions, a six-week membership, goal and fitness assessments, as well as guidance and support from the staff at Miramont.

Quickstart is just the beginning of the variety of programs offered at Miramont. Other programs include “Take it Off,” a weight loss program, “Healthy Back,” which caters to many who struggle with weak core strength, and “Cancer Wellness,” offered to current cancer patients undergoing treatment. New programs are also beginning at the start of the new year.

Ryan Conover, fitness manager says, “everyone who walks in the door has different needs.

We are now able to create clubs within a club.”

Not only are wellness programs a huge hit in Northern Colorado, but the ‘club within a club’ mentality is bringing people of all ages into the health club enviroment.

The silver sneakers group, geared for members 65 years and older, consists of more than 1,000 attendees in Fort Collins.

The central location will be starting a few new programs in the upcoming year as well.

“Boot camp,” will be a high-intensive program to burn off the extra holiday calories. Along with “Butt’n’Gut,” which focuses on the areas that are hardest to keep fit.

According to Buchholz, only 15 percent of our community belongs to a health club, so the other 85 percent are what Miramont lifestyle programs are tailored to address. “Our goal is to bring the intimidating factor of health clubs down to a relaxing experience,” he adds.

Each fitness location offers different amenities. For further information, visit any location.

Miramont north is located at 1800 Heath Parkway (970) 221-5000, the new Miramont central is at 2211 South College Avenue (970) 225-2233, and Miramont south is located at 901 Oakridge Drive (970) 282-1000. Or visit them online at: www.miramontlifestyle.com.

With a new year about to begin, consider joining a program to meet your fitness goals.

All three Miramont Lifestyle Fitness centers offer many programs, each created to encourage a healthy lifestyle, rather than just a trip to the gym.

Welcome to a new age when a membership is no longer a requirement to get in shape.

Erica Pauly is a Style contributing editor.

Jenni, Trainer at Miramont Lifestyle Fitness, instructs a new Quickstart participant.

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Lydia’s STYLE Magazine

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Janet Thompkins

Inventory Manager Pedersen Toyota

“I’m still looking for my ‘knight in shining armour,’ or at my age, he could be a little rusty!”

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Lydia’s STYLE Magazine

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Winter 2008

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Tidbits

What’s new with the local health clubs in Northern Colorado? The newest equipment and technology is available, all it takes is making the commitment to be fit and healthy.

The Other Club Now Offer Group Classes and Trainers are now certified in the Rossiter System of Workouts for Fast Pain Relief!

The Rossiter system involves guided stretches by the certified practitioner to help you boost performance, expand your range of motion and deliver quick, powerful pain relief from head to toe. You and the Rossiter Coach prevent and relieve stiff necks, sore shoulders, low back pain, hip pain, knee pain, foot pain, heel spurs, elbow tendonitis, plantar fasciitis, sciatica, and arm-wrist pain. The system is a collection of more than 170 two-person stretching techniques for people who want take charge of their body’s recovery and well being. The process targets your body’s connective tissue which tightens and shortens from age, overuse and injury. Rossiter workouts loosen tissue and give it back the “space” it needs to work freely, without symptoms, pain or tightness.

Appointments for Rosster are being booked now.

Yoga: Viniyoga yoga adapts to all levels so that everyone can benefit. Postures are chosen to support spinal health, circulation and functional movement patterns with an emphasis on breath.

Gentle Yoga: Designed to relax stiff muscles, relieve sore joints, and bring ease to the body and mind of all ages, sizes, and fitness levels.

Pilates: Experience and sculpt a firmer, sleeker body and increase muscle and joint mobility, improve blood flow, coordination and balance.

Pilates Plus: Appropriate for all levels, this class develops core and postural muscle strength and endurance using light weights, resistance bands and other apparatus.

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Mon-Wed 7:30am to 6:30pm Thu-Fri 7am-7pm | Sat 8am-12pm Sun 10am to 2pm

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Tai Chi: An ancient technique of movement for longevity, stress relief, a healthier immune system and better balance. Tai Chi for a better life!

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The Gold Standard of Pet Care!

Zumba Dancing: These high-energy dance movements are a fun combination of unique moves to motivational music. A fun and easy workout that brings great health benefits.

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Punch cards can be purchased to attend interchangeable classes and a membership is not required. A ten-time pass member card is $110, and $140 for a non-member.

1227 Riverside Avenue, Fort Collins, (970) 221-4-FIT (4348)

Lydia’s STYLE Magazine

New bikes have arrived at The Pulse Fitness Center. The interactive Expresso bikes are awaiting new members. Like the traditional stand-up bike, these bikes contain interactive computer screens.

The rider creates an account and is able to log in, view past rides, and even race other friends in other clubs around the country. The rider is in charge of steering where they are going, the terrain they encounter, and can even hunt for treasures.

A 3,200 square foot expansion is complete in the children’s area, now known as “pulse friends,” along with new nutritional classes for kids as well as ‘yoga for kids.’

The biggest pull for The Pulse is still the Les Mills program. The Pulse Fitness Center is the only health club in Northern Colorado offering the Les Mills programs. The following information will also be found at www.lesmills.com.

BODY ATTACK™: A sports-inspired cardio workout for building strength and stamina. The training class combines athletic aerobic movements with strength and stabilization exercises.

BODYFLOW™: A Yoga, Tai Chi, and Pilates workout that builds flexibility and strength. Controlled breathing, concentration, and a carefully structured series of stretches, moves and poses to music create a holistic workout that brings the body into a state of harmony and balance.

BODYCOMBAT™: The fiercely energetic program is inspired by martial arts and draws from a wide array of disciplines such as Karate, boxing, Taekwondo, Tai Chi, and Muay Thai.

BODYJAM™: The latest dance moves and hottest new sounds put the emphasis on having fun, dancing fast, and burning calories.

BODYPUMP™: A barbell class that strengthens the whole body. It lasts 60-minutes and challenges all major muscle groups by using squats, presses, lifts, and curls.

RPM™: The indoor cycling workout where you ride to the rhythm of powerful music.

BODYSTEP™: The energizing step workout that uses a height-adjustable step and simple movements on, over, and around the step. Cardio blocks push fat burning systems into high gear followed by muscle conditioning tracks that shape and tone your body.

BODYVIVE™: The low-impact group fitness workout that lets you choose just how hard you work. It uses VIVE™ balls, VIVE™ tubes, and optional hand weights.

2555 South Shields Street, Fort Collins (970) 490-1300.

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The Three-Month

RACE

By Erica Pauly

When Todd Heenan, owner of Fort Collins Club, added an expansion to his gym, he knew the opportunity to help the Northern Colorado community was quickly approaching.

A

fter a conversation with Paul Wozniak, gym member, friend, and famous face of TRI 102.5 radio, the two created the opportunity of a lifetime for those who need it most.

“The Race To Lose” is a three-month race for 30 community members, competing to lose weight; based off of the famous television show, “Biggest Loser.”

To enter the “The Race To Lose,” an application must be filled out online, through the TRI 102.5 website: www.tri102.com. After applications have come in, a panel will decide which 30 lucky community members have their chance for change.

The 30 contestants will receive specialty memberships for themselves and their families, and will also receive free consultations with trainers, nutritionists, and physical therapists to ensure the education is present in order to lose weight efficiently and effectively.

With the new addition to Fort Collins Club, even the current members have increased excitement for working out. The new TV screens on the cardio equipment, as well as the new exarcade room are drawing adults to every arena.

“Even though the ex-arcade room is set up for the kids, during the day we have many adults sneak in for their share of creative cardio activity,” says Heenan.

All winners will be notified by January 3rd.

Beginning January 10th, winners will receive all information pertaining to the contest and their membership. The contestant’s official weight will be recorded, and the race will begin. Whoever has lost the most weight (according to the percentage lost) by Saturday April 11th, will be announced as the winner.

Heenan couldn’t be more excited to see his gym participating in the event. “The staff and myself are excited about this event. Everybody has gotten on board and we’re looking forward to meeting the folks who have joined in the race.

They are excited to help these contestants meet their goals,” says Heenan.

While exercising is proven to be one of the best stress reducers, many people put exercise on the back burner when the going gets rough.

“This is a perfect opportunity for anyone to see how beneficial a health club can be. Hopefully we can help some people improve their health, meet their goals, and maybe it will even inspire others,” says Heenan.

TRI 102.5 will be accepting applications from November 17th through December 25th, and all names will be chosen leading up to the kick-off event on January 10th. Hop online, fill out the application, and begin the journey, with help from the Fort Collins Club, to a new you.

Erica Pauly is a Style contributing editor.

Photo courtesy of Diane M. Specht

Todd Heenan, owner of Fort Collins Club.

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Lydia’s STYLE Magazine

UB ILS L C E ETA E S D R FO

and

970.224.CLUB | 1307 E. Prospect | Fort Collins, CO Winter 2008

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PVHS recognized as top healthcare organization in U.S.

By Gary Kimsey

In November, Poudre Valley Health System received the nation’s top Presidential honor that recognized the health system as America’s leading healthcare provider in 2008 for organizational innovation and performance excellence.

The recognition came from President George W. Bush and Commerce Secretary Carlos M. Gutierrez who announced this year’s recipients of the Malcolm Baldrige National Quality Award. Congress established the annual award in the late 1980s to recognize manufacturing, small business, service, education and healthcare organizations that demonstrate sustainable performance excellence.

The health system, which owns and operates Poudre Valley Hospital and Harmony Campus in Fort Collins and the Medical Center of the Rockies, Loveland, was one of the three recipients of the prestigious award in 2008.

Gutierrez emphasized that “quality, innova-

tion and competitiveness are essential to maintaining America’s global leadership and providing our citizens with world-class products, healthcare and education. Each of the recipients we honor serves as a role model embodying the values of excellence, principled leadership and commitment to employees, customers, partners and community.”

For patients in the region where PVHS provides healthcare—northern Colorado, southern Wyoming and southwestern Nebraska—the award is recognition that the health system offers the nation’s highest level of performance excellence and patient care that is among the best in the world.

Rulon Stacey, PVHS president and CEO, said the honor resulted from a 10-year journey during which PVHS dedicated itself to improving every aspect of its healthcare business, including clinical quality; customer service; and staff, physician and volunteer satisfaction.

“The award is a confirmation for our patients, physicians, staff, volunteers and community that we are truly dedicated to providing world-class health care,” Stacey pointed out.

After he is sworn in as president, Barack Obama will present the award to PVHS leaders and staff members during a ceremony in Washington, D.C. in early 2009.

The locally owned, not-for-profit PVHS first applied for the Baldrige National Quality Award in 1999, and since then has used the annual application process to drive continuous quality improvement. “As a result, we are able to provide high-quality, low-cost care that rivals the nation’s

leading healthcare organizations,” Stacey said.

In May, PVHS submitted its eighth application for the Baldrige National Quality Award. The application answered more than 250 questions related to the organization’s leadership; strategic planning; customer and staff focus; knowledge and process management; and clinical, regulatory and financial results.

During each of the first two stages of the Baldrige judging process, a team of trained examiners from healthcare and non-healthcare organizations across the country scored the application. In the final stage, PVHS was one of six healthcare organizations that received a 4-day visit from an examiner team. During the site visit, eight examiners completed more than 250 interviews with staff, physicians and volunteers.

Stacey said the Baldrige process that drives continuous improvement at PVHS ultimately means better patient care. Examples of results of this care: • Ranks in the top 1 percent of U.S. hospitals, this measured by the U.S. Centers for Medicare and Medicaid Services (CMS).

• PVHS care of heart attack patients ranks in the national top 10 percent, according to CMS. • Ranked number 1 hospital for nursing quality, as designated by the American Nurses Association.

• Ranks in the top 3 percent of U.S. hospitals for employee satisfaction and engagement, according to a database of more than 1,000 hospital organizations.

• Ranks in the top 1 percent of U.S. hospitals for physician satisfaction and loyalty.

COPA-CAT-BANA

October 25 The Ranch Events Complex :: Loveland Copa-cat-bana, the 10th Annual Top Cat & Tails Gala was a great success for Larimer Humane Society raising over $85,000.

Over 300 guests enjoyed an evening of gourmet food, live entertainment, and a silent & a live auction. Highlight of the evening was the Adoptable Pet Parade featuring cats, kittens, dogs, puppies and ferrets and the 5th annual Golden Scissors Award. Funds raised at the gala will be used to support the shelter’s animal care and veterinary care programs.

Photos courtesy of Mark Lewis Photography.

Mandalee McNeil, Cheryl Anderson

Tom Gorell

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Ally Salz, Scott Kintz, Emma Kintz, Kit Sutherland

Cat Kuhlmann, Sarah Swanty, Mike Nelson

John Albright with adoptable Aphrodite & Apollo

John & Christine Frey

Dan Jinich

Lydia’s STYLE Magazine

BOOT SCOOTIN’ CASINO NIGHT

November 1 Ellis Ranch :: Loveland A casino evening of Black Jack and Texas Hold’ Em greeted over 125 guests at the 3rd annual western theme evening. The evening of dining, dancing and bidding on many exciting silent auction items helped to raise over $18,000 for Alternatives to Violence and their mission to help prevent domestic violence, sexual assault and other violent crimes through education and intervention.

Char & Gary Wamsley

Rosemarie Fritz, Vicki Pitmon

Ken & JoEllen Amundson

Judy Goltz, Daryl Moellenberg, Dave Goltz, Marcia Moellenberg

Bill & Christine Kapperman

Dale & Pat Roberts, Loveland Mayor Gene Pielin & Karen Pielin

EVERGREEN EVENING

November 1 Hilton :: Fort Collins Presented by The Friends of the Hospital, the 27th annual gala was attended by over 275 physicians, community leaders, business owners and McKee Foundation supporters. The black tie event helped to raise over $67,000 for the Banner Simulation System at McKee Medical Center. This advanced education and training facility will allow the teamwork of nurses, physicians and allied health care providers to constantly improve their clinical skills.

Jeanie Sutter, Rachel Herrera

Rick Sutton, Julie Firman

Mary & Jim McCambridge

Dave & Becky Aldrich

Brad & Elisa Keeler

Susan & David Levine

Philip & Lois Ashcraft

Steve & Dr. Jennifer Cecil

Tom & Pam Boudreau

Randy & Marge King

John & Lari Busby

Ryan & Kelly Ferrero

Mo & Marilyn Heth

Doree & Alistair MacDonald

Winter 2008

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A NEW LEAF

November 5 Hilton :: Fort Collins This inaugural community fundraising luncheon for Northern Colorado Aids Project (NCAP) was attended by over 125 business owners and supporters of NCAP. The moving stories told by two of NCAP’s clients raised community awareness of the realities of living with HIV. Proceeds from this event to benefit NCAP as they fulfill their mission: To improve the quality of life for people living with HIV/AIDS and to help reduce the spread and stigma of the disease. Photos courtesy of Shawna Troxell & imagecatcherman.com.

Alice Ashmore, Rob Timme, Dawn Duncan

Kyle Ryan, Steve Johnson, Jodi Radke

Ken Pilot, Keisha

Christy Bush

Jerry Kennell

Irene Vernon

Jeff Basinger

CROSSROADS SAFEHOUSE 27TH ANNIVERSARY GALA

November 10 Hilton :: Fort Collins Over 420 community supporters gathered to celebrate Crossroads Safehouse’s 28 years of service. Guests enjoyed a gourmet dinner, silent and live auction, and musical entertainment from The Centennial Blend Women’s Barbershop Chorus and After the Fire. Maury Dobbie and Columbine Health Systems received 2008 Creative Vision for Women Awards. This annual event raised over $148,000 to benefit victims of domestic violence and their children in Larimer County.

Pat Parker, Amy Fristoe (Winner of 2008 Fabric of Legacies Quilt Raffle), Brain Gary, Todd Harding

Mark & Jill Shelton, Amie Lopez

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Maury Dobbie (Recipient of 2008 Creative Vision for Women Award), Mary Anne Paul

Kathay Rennels, Tom Sutherland

Columbine Health Systems (CHS) (Recipient of 2008 Creative Vision for Women Award),Yvonne Myers accepts the award on behalf of CHS, Vicki Lutz

Paula & Dave Edwards

Cathy Hutchinson, Mayor Doug Hutchinson

Jean Sutherland, Paula Edwards

Lydia’s STYLE Magazine

THE FOUR DEUCES GALA

November 7 Donnan Home :: Fort Collins Gangsters and flappers greeted guests at this roaring twenties event as they entered ‘Al Capone’s den’ to play high-stakes poker. Dressed to the nines attendees placed their bets and enjoyed a fun evening of big hands, hors d’oeuvres, and cocktails. Presented by Realities for Children, proceeds to benefit the Triumph Awards Scholarship Endowment Fund to help empower youth to triumph and break the cycle of abuse and neglect in their lives. This year over $22,000 was raised for these triumphant child abuse survivors. Photos courtesy of Harper Point Photography.

Front: Clay Durham, Holli Milenski, Tobin Hendricks Middle: Jared Guthrey, Bill Friedrichsen, Sam Foran, Christine Houdek, Patti Schneeberger Back: Steve Foran, Craig Secher, Ted Hocum

Larry Abrahamson

Ryan & Toni Flack

Ryan Houdek

Jerry & Marica Donnan

Steve & Maury Dobbie

Kim & Alan Strope

NIGHTLIGHTS

December 1 Presbyterian Church :: Fort Collins The 11th anniversary of NightLights brought out families, business owners and community members to kick off the holiday festivities and help support a great cause. Bundled up community members gathered to sip hot chocolate and listen to live musical children performances.

The highlight of the evening was the lighting of the specially constructed tree, housing over 25,000 red, white and green LED lights synchronized to music.

Over $50,000 was raised for Realities for Children and their mission to meet the needs of abused, neglected and at-risk children in Larimer County.

Back- Mike & Beth Carbo Front- Jaime Charbo, Tiana Noble, Morgan Charbo, Rebecca Carlson

Kelly Meyer & Madelyn

Dorothy Fahey, Daryl Price

Kay & Larry Edwards, Mike & Jennifer Guerriero

Craig Secher, Randy DeMario

Winter 2008

Bill & Kathy See

Kathleen Rutledge, Ted Ray

Larry Wilson, Kathy Morgan, Connie Wilson, Roger Morgan, Dave Kisling

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RESPITE CARE HOLIDAY BALL

November 15 Hilton :: Fort Collins Thousands of red roses greeted more than 600 guests in the Grand Ballroom at the 26th Annual Respite Care Holiday Ball. The exquisite, black tie signature event included a gourmet dinner, silent & live auctions and a raffle of a 2009 Saturn VUE. The event raised $180,000 to benefit the children and families of Respite Care and their mission to provide care for children with developmental disabilities and respite to their families. Photos courtesy of Bret Guthrie Photography.

Sherry Pelton, Brad Florin, Spiro Palmer

Tyler Lanham, Kristen Kingsley, Debbie & Curt Lanham

Laurie & Ron Warren

Steve & Mechelle Beddoe

Chuck & Terry McNeal

Derek & Brittany Weaver

BREAD N’ BOARDS

December 6 Sears Trostel :: Fort Collins Over 640 handmade cutting boards crafted by Sears Trostel employees over 8 months, sold out in no time at the 4th annual fundraiser for the Food Bank of Larimer County. The one-of-a-kind cutting boards, 50 of which were highly sought after signature boards, provided over 500 community members a chance to do some Christmas shopping and help a worthwhile cause.

Over $18,000 will benefit the Food Bank of Larimer County whose work includes collecting, storing and distribution of food to individuals in need.

Donna Stroh

Helen Schledewitz-McGinnis, Rosie Wheeler

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Tina & Mike Deringer

Bill Shachtman

Becky, Daniel, James & Matt Chavez

Susan & John Rowland

Lydia’s STYLE Magazine

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