1987-09 Lydia's Style Magazine

Page 1


"I look for comfort, style, and reliability in a car and this Sedan De Ville has got it all. For my money, Cadillac is number one." James R. Smith President Smith Investments, Inc.

IEYNDLDS 3325 South College Avenue

OLDS/~ Subaru Fort Collins, Colorado

303/226-3100

•••••••••••••••••••••••••••••••••••••••••••••••••••••••• • •

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NEw YoRK CHRISTMAS THEATRE ToUR .:~ • •••••••••••••••••••••••••••••••••••••••••••••••••••••••• Lincoln Center is proud to announce its New York Broadway Theatre Tour, December 9-15, 1987. This year's fabulous tour includes: • • • • • • •

Broadway's hottest ticket, the blockbuster musical, "Les Miserables" The long-awaited revival of "Cabaret" with the incomparable Joel Grey The fun -filled Tony Award-winning musical, "Me and My Girl" The unforgettable Radio City Music Hall Christmas Show with the Rockettes World Yacht Luxury Harbor Cruise complete with scrumptious lunch Dinner at Les Pyrenees, New York' s famous French restaurant Lunch at world-renowned Maxwell's Plum

All of this and plane fare, transfers, and a $50 tax deductible contribution to the Lincoln Center for only $985.00. This New York theatre tour is sponsored by the Lincoln Center in cooperation with Aggie Travel Points International. Call Karen at Aggie Travel , 482-1235 , for further information. Space is limited . .. Call now!


Palmer House Florist and Greenhouse

offers a diverse selection of flowers to suit every floral occasion. From silk flowers and arrangements to a multitude of green and blooming plants, cut

WALK INTO OUR NEW COOLERS AND SELECT YOUR fYWN FRESH路CUT FLOWERS

flowers and our uniquely designed fresh floral arrangements. Whether you're looking for something special ar just passing by, see our look


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DELECTABLE

C~RR'S

For Breakfast with over 50 selections and a ''C reate Your Own' ' omelette section with over 30 items .

Where Every Day Is Sale Day SHOES • FASHIONS • ACCESSORIES

DELIGHTFUL

NON-STOP STYLE

For Lunch. Fort Collins' most popular lunch spot since 1979 , featuring the largest menu in town .

DELICIOUS For Supper. From Appetizers and Sandwiches to steaks and seafood with over 50 entree selections. DECO

MORNING, NOON & NIGHT

Top textvres. A powerful patchwork of this s ~son's newest ~k i ns. A boot that walks to on urban beot.

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---HO_S_P-IT_A_LI_TY--50_0__________

Use our convenient

layaway plan. Store hours: Mon.-Sat. 9:30-6 :00 Thurs. til 8:00 Closed Sunday

" Member of Dine To Your Heart 's Delight " Colorado Heart Association

For a second year in row. Delfannies has been named in the top 500 restaurants in the USA by Restaurant Hospitality magazine .

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IDflfftMMif5 Foothills Fashion Mall • 223-3354 • Open M-F 7:00-9 30 , Sat. 8-10 00 pm , Sun 8-8

SOLID OAK, SOLID VALUE Invest in the future! Richardson Brothers makes its furniture to last for generations. A family-owned business since 1848, Richardson Brothers produces award-winning designs, employs special care and craftsmanship, and uses only top quality material: solid northern red oak, beveled glass, quality hardware. Each piece is signed and dated. This is furniture you'll be proud of, confident about, and comfortable with for decades to come.

''Jl woman needS

rtWre from a fine store tlian just dothing.JJ

• • • •

rolltop desks office furniture entertainment centers dining rooms

The Carriage House at Cottonwood Square 2314 17th Street Greeley, Colorado 80631 352-7169

2925 South College in Palmer Plaza 223-9111 • Next to Curtis Mathes


WE'VE GOT MORE! From sparkling Amethysts to porcelain Zebras, it's all here! Come and discover treasures and trifles. Jewelry and gems. Toys and games. Books and luggage. Records and tapes . Places for snacks. Places to dine . And the very latest in fashions from classic to camp.

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rcxxnm~ ra~hion South

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mall

at Foothills Parkway with May D&F, Sears,

J.C. Penney and 75 specialty shops and services.

"WITH

MY

BUSY SCHEDULE WHYWOULD I

NEED To EXERCISE?" Optimum energy and fitness require regular exercise. If your busy schedule includes non-stop deadlines. stressful meetings and decisions but little or no exercise. your health may be at risk. LifeLab is Fort Collins' Center for Health and Fitness. Under medical supervision. we evaluate your blood , body composition, muscle strength and endurance. lung capacity and

cardiovascular efficiency. We then design an "Exercise Prescription" that includes nutritional and exercise guidelines based on your individual fitness profile. If your busy schedule isn't keeping you fit. schedule a visit to LifeLab today.

Find Out at LifeLab

C'utelob

Fort Collins Center for Health and Fitness 1100 E. Elizabeth, Suite I Fort Collins, Colorado 80524 (303) 221-3317

路Affiliated with Poudre Valley Hospital"

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LYDIA'S

1987

FAll FEATURES

VWJy these six local women work so hard to succeed Karen Kane's exciting designs tor the career woman ~J.rr::J

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Hardworking talented Connie Pteittenberger DEPARTMENTS Today's hot investment opportunity: mutual funds

Bosco's regional/fa/ian cuisines Junior League's Garden Tour, Country Club's Presidenrs Ball COLUMNS

Lydia'sSiyle Magazine is a seasonal publication direct mailed to homes and businesses in Colorado and southern Wyoming. Subscriptions for readers who reside outside this area are available for $9.95/year. Additional copies are delivered to medical facilities. clubs, and offices. Publication schedule: Spring Issue- March; Summer Issue- May; Fall Issue-August Holiday Issue- November For ad rates, subscription information, or correspondence, contact: Lydia's Slyle Magazine, Scotch Pines Village, 2601 S. Lemay, Suite 35, Fort Collins, Colorado 8052, (303) 226-6400 ®1987 Lydia's Style Magazine.P.JI rights reserved. Reproduction without permission from Slyleor its publisher is prohibited.

STYLE


bJdig! FASHION CALENDAR TRUNK SHOWS SWIMWEAR AND SPORTSWEAR

ADVERTISING SALES Susan Cole 493-3708 Lydia Dody 226-4838 Stephanie House 686-5832 Cathie May 493-0634 ASSOCIATE EDITOR Sara Wilson CONTRIBUTING WRITERS Nancy V. Baker Tom Cebuhar Lydia Dody Denise Gardner Libby James Marilyn Jordan John Pitner Sara Wilson FASHION AND ACCESSORIES Lydia's Fine Women's Apparel GRAPHIC DESIGN, PRODUCTION, TYPOGRAPHY Burns t Associates, Inc.

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PUBLISHER, EDITOR, STYLIST Lydia Dody

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We are proud to announce Lydia's has been selected to hold an exclusive three-day trunk show of limited-edition Diane Freis creations. Select from one hundred stunning, colorful daytime and special occasion designer dresses. Many new looks, fabrications, and colors will be presented. Plan to attend this unique opportunity to purchase your one-of-a-kind dress.

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Meet representative Kim Swales and let her show you Geiger's complete fall and holiday collections of suits, separates, and accessories. Select and special order your choices of style, color and size. Informal Modeling. Refreshments. Plan to attend!

HAIR DESIGN Marilyn Jordan and Cari Grant Concept II MAKE-UP Bernadine Johnson

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Judy Miller, representative, will present the Gottex designer swimwear collection, the Viewpoint contemporary swimwear collection, and Merona casual sportswear for resort and spring. Marcia Maland, representative, will be available to show the new LaBlanca swim and beachwear collection. Tim Daly, representative for New Hero, will be here to assist you with your special order selections. Sun-fun leisure separates in brightly colored native American cotton. Casual, comfortable, packable and with an easy fit, sized XS-XL. We invite you to preview these 1988 collections. You may select your size, style and color and place a special order at this time. See you there!

PHOTOGRAPHY Lolly Clarke, Clarke Photography Lydia Dody PRINTING Robinson Press STYLE WISHES TO THANK Lady's and Gentleman's Shoes • Women's shoes Troy Skeens • Snake J. Pitner, Ltd. • Men's Fashions THANK YOU FOR ON LOCATION COURTESIES Fort Collins Museum Fort Collins Library

on the cover The look for Fall '87 remembers the richness and luxury of traditional classics. Linda Allard for Ellen Tracy styles a luxurious mulberry tweed mohair pullover sweater, $146, traditional wool olive and raisin window-pane trousers, $142, and olive crepe de chine silk tie blouse, $142, all sized 2-14.

FASHION SHOWS Lydia's at the Marriott Informal Luncheon Fashion Shows at Sunny's Restaurant September September-Dressed For Success

Fridays In November December noon-1:30 p.m. November-Special Occasion Dressing

December-Gifts, Glamour, and Get-Away Fashions Bring a Friend to Lunch! Reservations Requested

226-5200

7

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BEHIND THE SCENES This issue of Lydia's Style has been particularly exciting, hectic, and thought-provoking. I thought you might be interested in what went into producing this issue of the magazine ... Shooting our cover was a terrific experience, primarily because we were on location near Cameron Pass. We wanted to capture the drama, beauty, and majesty of the Rocky Mountains in the early morning. Since I had to be there as the sun came up, Richard, Meredith, and I spent the night in a cabin near our location. This was truly a "rustic" experience - an out-house up the hill, a bath-house down the hill and no hot water. We brought our own bedding and stoked up the stove for heat. All this was ours for $24/night plus $2 more for our dog! Many thanks to model Judy Bedford and hairdresser Marilyn Jordan for having hair and makeup done at 4:00 a.m. and then driving for two hours to make our 7:00a.m. shoot. We scaled the rocks and after a few close calls and lots of shivers, we captured a spectacular cover shot against the beautiful morning sun. We hope you like the result. Our editorial theme this month is on the working woman. I have a very sincere interest in promoting the female entrepreneur and supporting the working woman. Role models were scarce when I started in business; however, today, more and more businesses are owned by industrious entrepreneurial women who juggle family, career, and other responsibilities. This issue of Style is dedicated to those hard-working, bright, and talented women. The fashion shoot was especially eventful. We surprised model Shirley Anderson with an unusual prop: Damian, a seven-foot-long boa constrictor. Troy Skeens, Damian's owner, assured us Damian was not hungry and wouldn't bite during our shoot. Thanks to Shirley for being such a good sport! Local broker Debby Johanningmeier added class and sophistication to this month's fashion layout; most of all, she was lots of fun! There are many things you will be able to do in the pages of Style. Travel

to invigorating health spas. Learn about breast cancer prevention and detection methods. Go through the initial steps of working with an interior decorator. Dine out at Bosco's, Fort Collins' newest Italian restaurant. Try on our scintillating new fall fashions. Preview the creme de la creme of the fall season's cultural events - don't miss the Colorado International Poster Exhibit opening September 18th. Check out our new department: Design Lines. Our next issue will celebrate both the holiday season and our third anniversary. I'd like your feedback. What do you like - and dislike - about Style? What would you like to see us

MEET STYLE'S FASHION MODELS Shirley Anderson: Fort Collins homemaker; married to Allen and mother of three children, Steve, Dave and Amy. Coordinator of the Fort Collins Reach to Recovery program, member of the board of directors of the American Cancer Society and the missions board at First Christian Church, and advisor to the Kappa Alpha Theta Sorority. "I had a ball modeling for Lydia and especially enjoyed my new friend Damian, the boa constrictor."

Judy Bedford: Owner of Children's Mercantile Company in OldTown Square. Married to Joel, a CSU professor of radiation biology, and mother of Charles, Alan, and Mia. Enjoys all forms of music as long as it does not include a harpsichord, and biking and skiing as long as it includes sunshine. "Modeling was a kick. 'In with your tummy! Down with your shoulders! Relax!' says guess who!"

Debby Johanningmeier: Real estate broker/owner, married to B. J., president of A. I. W., has one daughter. Enjoys jazz, singing and weight lifting. "Had a great time being creative with some very talented, creative women!"

STYLE


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implicity Fall '87 represents collections of contrast which are simply designed to provide maximum consumer appeal. The focal point of interest for this season is the waist. Styles detail the waist treatments and accent the hourglass shape with a nip, tuck, gather and dart. The addition of peplums, back bows, or cascades of lace frame the fitted silhouette of the season. As a trend, however, silhouettes for fall '87 run a gamut -from feminine softness to the individually eclectic. Key categories for the season include the fitted suit, tailored and unstructured jackets of every fabric, full sweep of pencil slim skirts, soft trousers, simple and novelty sweaters. Texture combined with subtle color blends increase the appeal of the fabrications for fall '87. Novelty, intriguing weaves, color mixes and fabric finishes set the mood and tone of individual designer's collections. The diverse stylings of "Evening Elegance" to "Timberline Trails" showcase the need for cashmere to flannel lined twills. Prints and patterns for the season reflect the animal kingdom, from reptiles to big cats. Rocks and minerals provide design ideas for patterns on patterns, a fluid texture image. Nordic and Austrian knit patterns inspire the one-color contrast prints, while the plaids of prep school, tartan clans, and menswear suiting are seen throughout the fall presentations. Colors that frame an entrance and stand out through simplicity are the leaders. Neutrals . .. brown, cream, black, navy, gray ... when mixed with color components continue to develop the image of the season. Fall '87 collections are individualized through various color formulas. Each designer works with color accentspink, red, laden, dusted pastels - or other secret favorites to identify his or her own interpretation of fall '87 fashion, while keeping with the overall theme ... simplicity.

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Traditional Classics 501 s to Chanel suits ... styles which range from Varsity Prep tartan plaids to cardigans, white blouses , and cinched waists. Nostalgic Elegance Couture images of the '40s and '50s. Ball gowns for evening and tailored , sophisticated suits for day are comp lete with minute details - peplums, lace, drapes , embroidery, appliques, and contoured waist detail. Conten1porary Technology Silhouettes are either slim or oversized with distinct triangular and tubular shapes . Long tunics, turtlenecks, and monochromatic dressing highlight the collections. Active Ease Durable, comfortable, styles and fabrics for home, play, and school. Leisure lifestyle collections include fleece, corduroy, twills, and flannels. Denin1s Refined Denim success continues with fewer embellishments. Metal zippers, snaps, chemical treatments, colors and textures add newness to denim this season.

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CAREER OPTIONS A strong dress revival is being spurred by an attitudinal change in career women. This marked confidence in the female professional's secure sense of femininity has brought about a distinct departure from the structured navy blue suit. Most sought after today is the dress that functions at the office, yet can slip into the after-5 mode with just a change of accessories. The emphasis is on style, fit, construction and how the garment feels. Generally, natural fabrics or natural blends are preferred. Detailing has become an important part of the dress designpleats, tucks, braid, decorative buttons and belts, and even lace are considered appropriate.

STYLE

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Does 'Washable" still mean "Drycleanable"? The Federal Trade Commlslon has now ruled that If a garment Is not drycleanable, a manufacturer no longer needs to wam against lt. The result Is that a garment with washing Instructions on the care label can no longer be assumed to be drycleanable. It may In fact be drycleanable or It may not be, but there Is not way of telling which Is the case from the label.

ON FASHION The classic styling trend for fall: understated. It brings to mind images of Lauren Bacall and Katherine Hepburn. A sophisticated simplicity is punctuated with occassional touches of whimsy; note the resurgence of the princess style. Monotones in quiet colors are shown, and other colors combined in head-to-toe blends include winter white, all shades of brown, and black. Shape is a key trend that merges across all other trends and also stands on its own. Fit-and-flare silhouettes continue to predominate, flattering the hour glass feminine form.

Accessories Designers Go All-Out Adding sophistication to fall , designers style clean-edged, classic shapes for

GOODSPORTS

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portswear makes an ultra femimine statement for fall. It can be rugged or dressed up, but either way, it will show off more of its wearer. Short skirts, nipped-in waists, and body-hugging drapes are some of the new ways to wear separate pieces. A short skirt or waist-hugging jacket is not for everyone. Most lines feature the popular ankle-sweeping length, balanced with long lux urious sweaters.

Look for: • jackets with fit that are short and cropped or loose and casual. • skirts at all lengths - short is newest • wider pants, frequently shorter and cuffed • unexpected fabric and pattern mixes • unusual color combinations • a big return to neutrals • zippers which are as decorative as they are functional • wrapped, draped, or softly flaired shapes • knit ensembles which are shapely and meant to show off the body

handbags, belts, and ostrich-embossed leather bags and belts finished with silver or gold tone fittings. TEXTURE Combinations of texture, important in leather categories . . . crocodi le ... ostrich ... lizard ... pigskin ... animal fur ... waxed leather. CHALLIS Scarves and shawls in all sizes . .. plaids and foulards. . .. Tyrolean florals ... Vienna-inspired optic and scroll prints ... animal patterns.

BELTS Very important, and best at two to three inches ... brass buckles ... tortoise buckles ... self-covered buckles . stretch belts ... details of topstitching, quilting, braiding , and soutash trim . HAIR ORNAMENTS The bow continues into fall ... fabrications of leather ... felt ... velvet ... "fur" ... tortoise . . . bone ... as well as jewelryinspired hair brooches. JEWELRY Minimal and sculptural ... art deco . . . antique and estate jewelry looks ... silver ... tortoise and gold ... pins worn either one large or several smal l.

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loob cun tht gomut fmm sporty to sophisticated to ultra soft and feminine. Sweater sets, sweater dressing, and newly patterned or decorated sweaters top our list of international favorites. Look for: ..,.._ ..,.._ ..,.._ ..,.._ ..,.._ ..,.._ ..,.._ ..,.._

big, oversized shapes angora, cashmere, mohair, and other precious fibers coordinating pieces to work together or wear separately elegance, nostalgia and romance with a hint of Imperial Russia or the American West bold graphic designs or animal prints bright colors, neutrals, and wintery white beaded, ribboned, or appliqued decoration cozy snug comfort combined with good looks

STYLE


Fall '87 Color Formulas: Pink + Cream + Loden; Ice Blue + Navy; Charcoal + Pink; One Color Dressing Black + White + Red; Cinnamon + Cobalt Brown + Black; Taupe + Ivory; Camel + Grey; Navy + White + Pink; Red + Ivory + Navy; Indigo + Indigo; Black + Grey; Loden + Camel; Cobalt + Black; Cream + Bright

Suitable Fall suits are likely to combine unorthodox fabric mixes. Contrasting jackets and skirts often look newer than many of the carefully matched variety. When skirts are long, the jacket fit is likely to be easy; if short, the snug jacket and skirt carry the day. For all the color choice that comes with fall collections, black and white or gray has the edge, particularly when sparked with red. Look for: + easy jackets with long skirts, snug jackets with minis + the return of the pantsuit as a fashion entity + wool jersey spicing traditional silhouettes + black and white in houndstooth or classic forms of checks and plaids + skirt lengths from thigh to ankle, according to wearer proportion and preference + tweed and heathered fabrics rich in shades of brown + belts becoming an important feature for fit

fashion glossary

Jersey: A generic term for a plain knitted fabric, without a distinct rib. It may be napped, printed, or embroidered, in wool, blends or cotton. It was first B"E'YOND TH"E BL\.:ms manufactured on the island of The biggest controversy this fall is whether Jersey, off the English coast. it will be the palest jeans or the darkest Double Knit: A fabric knitted on a circular machine by indigos that will be the most important interlocking loops with a double trend. Predictably, designers and stitch (two sets of needles) to form manufacturers h ave hedged their bets and a fine ribbed cloth with a have offered the full range of color twice-knitted appearance. intensities. New details and trims include Challis: A soft, supple, corduroy, flannel, cotton rib, intricate lightweight, plain weave fabric seaming and lots of zippers. made of wool, rayon, silk, cotton or polyester blends. Usually printed in geometries or florals. Shetland: A soft, lightweight, warm fabric with raised finish made from the fine wool of Shetland sheep, which are native to the Shetland Islands of the northern coast of Scotland. Empire: High-waisted effect with seam placed directly under the bust.

Trends in Menswear

by John Pitner

Fall '87 continues to see more and more style introduced into even the most conservative clothing. In shirts, spread collars are stronger than ever; men are dressing up more and getting away from the button-down look. Better-quality fabrics are increasingly available from manufacturers, improving the overall quality and lifespan of suits and coats. Nailhead (tiny backgrounddot) fabrics are rising in popularity, especially in flannels for fall and in tropicals for the cruise/spring season. Teal continues to be a strong color, showing in suits and coats as a multi-stripe, windowpane, and glen plaid, and as a furnishing color in ties. Sportswear takes an unconstructed, fuller look; Polo by Ralph Lauren will incorporate this trend into a variety of fabrics and styles.

HAIR HAPPENINGS For fall, the big news is design in hair with a finished look. Colors are richer and more compelling.

by Marilyn Jordan style needs it.

Hair is slightly longer with fullness and versatility, wearing it a little smoother for day. For evening, try interesting things with the back of the hair by braiding, twisting, or adding jewelry.

To achieve an evening look, place a few large pin curls in almost dry hair, spray with styling spray, and let dry. Brush out and create, perhaps brushing to one side and pinning; or wrap a beautiful scarf around your head and let the back fall free. Use your imagination ... remember, fashion flirts!

With embellishing texturing and designing perms, curl can be put just where your

HINT: ask your stylist about molecular rollers -they do wonders for your hair.

STYLE


THE SEASON BEGINS AT LYDIA'S

Spirited sportswear. Merona's sporty good looks are at their best this fall. Wann and wonderful, the handknit, red 100 percent wool skier sweater, sized S-M-L, $132, ispairedwith bright red pinwale cotton corduroy trousers, sized 4-14, $50.

Casual and comfortable, the pull-over big shirt is soft, bnc;hed cotton in turquoise and black check, $52, and the flattering drop yoke circle skirt is turquoise pinwale corduroy, $58. Tied overthe shoulders, a handknit royal blue wool sweater featuring a whimsical fisherman, $132. All pieces sized

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Accessory excitement. A mellow patina accentuates Les Bernard's ribbed collar, $55, and button earrings, $25.

Evening chic. Hand-knit in the old tradition, Nannell creates exquisite sweaters for the social season. Lustrous ivory acrylic/rayon becomes the backdrop for opalescent and black beading across the lightly padded shoulders, $255.

Nannell's unique tunic evening s1veater lights up the holidays with dramatic black beading on tomato red, $315. Sweaters sized S-M-L.





SOCIAL DRESSING FOR SPECIAL OCCASIONS: THE ESSENCE OF ELEGANCE



STYLE


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Easy fit. Comfort. Versatility. Beautiful, memorable fabrics. Fashion in three collections that are upbeat, diverse, and unique. lfs Karen Kane. The success of the Karen Kane Company is due to a husband-and-wife team: Karen, a talented designer, and Lonnie, a dynamic businessman. Karen Kane Company, Inc., began six years ago in the Kanes' garage, and now employs 50 people in its Los Angeles headquarters. Karen's interest in fashion began in her childhood. In high school, she won a state-wide tailoring award from the California Daughters of the American Revolution. As a student at the L.A. Fashion Institute of Design and Merchandising, Karen won the coveted Monsanto Award for most creative use of fabric. Karen worked for two companies as a sample cutter, grader, and pattern maker, moving up to a designer role; she met and married Lonnie, then a production manager for the same garment manufacturer. Eager to expand Karen's design talent, they began Karen Kane Company shortly after their marriage. Karen designs her fashion collection with the career-oriented style-conscious woman in mind. "I design clothes that I would wear first," she says. "If they work well for me, then I am confident that other women will feel good in them."

Fall '87 introduces the classic cut of the sleeker, longer jacket with notched lapels, and pockets, sizes S-M-L, $158, worn with back kick pleat, $76, andcottonpoplin blouse with lace jabot, red with white or white with black, $70. The collection sized 4-14. Career components in Karen Kane's black and white Tweed N' Lace collection. European in flair, the richly textured tweed ziP front blouson jacket, sizes S-M-L, $198, looks striking with matching tweed trousers, $100, and red cotton poplin shirt, $70.

For fall, Karen Kane offers three outstanding groupings: career, weekend wear, and holiday. "Tweed n' Lace" gives the professional woman several options, with a new longer jacket and an oversized, unstructured European-styled blouson jacket, mixing tweed and solid black gabardine. The skirts, slim or circle, are designed to be long - perfect for the office. Softness and femininity are added with a crisp cotton shirt with a lace jabot. "Stripe Savvy" is a relaxed approach to fall weekend wear featuring brushed 100 percent cotton in solids and stripes. Styles include easy pull-on pants, skirts accented with fun, striped

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polos, long-sleeved tees, and cardigan jackets, perfect for layering. Colors play onhuesofnatural, black, gray, and red. "Snake Sensations" features exotic silver lame snake trim on 100 percent black wool jersey for the holiday season - an elegant duet, quietly glamorous in pants, full skirts, tops, and jackets. Matching snake accessories add excitement, including hair bows, purses, belts, and shoes. If you haven't heard of Karen Kane, watch out. She's going to be another household word. She has obviously hit on an appealing formula, with collections representing fashionable, yet affordable dressing for the contemporary American woman .


Polo. by Ralph Lauren .. . Southwick ... J. Pitner. Ltd... . Our largest fall/winter selection ever.

i)J·Pitner ltd. Me n 's Apparel 1 Old Town Square • Fort Collins, Colorado • 303-22 1-2 131 Hours: Monday-Friday 9:30-9:00; Saturday 9:30-6:00; Sund ay Noon-5:00

~~ Bt L!fiOJT/N1HtCctDI/ oo What's Santa doing here this time of year??? He's here to remind you that it's not too early to plan your holiday party at the Marriott! Sure, we have plenty of room ... from the Ballroom to the Boardroom. And, of course, we can plan a party for any size group. Our tree will be trimmed and boughs will abound ... our staff will be ready to serve. Or, if you prefer, we can bring the party to you! So what's the rush? Frankly, available dates are filling fast... And, you know how swiftly time goes by. So, why don't you call one of our holiday party planners today and reserve your party date so you won't be left out in the cold!

For holiday parties through December 15th, we also have a special TAKE THE ELEVATOR HOME rate of only $49. You don't even have to "go out in the cold" after your party's over!

FORT

coLLINMorriott®


Women Entrepreneurs and Professionals The driving force that got these women to the top and keeps them there by Libby James

Women entrepreneursirs one of those terms you wonder about not unlike women runners. Why, one might wonder, do we need to distinguish by sex? After all, we don't talk about male entrepreneurs or male runners. Perhaps as with runners, it's the fact that there are fewer women entrepreneurs than there are men, and that somehow makes them more newsworthy. But if current statistics are correct, that is a situation that may soon change. In the last several years , seven times as many women as men have been starting their own businesses. Perhaps one day someone will write an article entitled, "Male Entrepreneurs, a Dying Breed." But for our time and place, the six women whose stories we bring you, we feel, are newsworthy. Some are entrepreneurs; others are not, but all are successful professional business women. Two have their own companies, two are independent professionals, a lawyer and a Realtor, and two have management positions, one in high tech industry, another in health care. They range in age from 28 to 53. All are married and four of the six are parents. Other common denominators: they are all excited about what they do and see their careers as important, but far from the only focus of their lives. They all struggle for free time - to spend with their families and to pursue their interests. All have a genuine interest in the world around them and several have made major contributions to their communities. Most admit to moments when they could walk away from it all, but, I suspect, none could stay away for long. Here are their stories.

BONNIE DEAN- - - - - - - From the picture window in her fourth floor offices in the United Bank Plaza, Bonnie Dean has an encompassing view of downtown Greeley and can check daily on the progress of the new civic auditorium under construction. The welfare of Greeley has long been a major concern for this dynamic woman: founder, owner, and president of Bonnie Dean Associates, a regional marketing/ communications firm with a reputation for top quality work executed with a particular creative flair. During the years when Bonnie was busy establishing herself in business, she still found time to serve her community - as president of the Chamber of Commerce, as a member of the economic development board and City Planning Commission, on the board of A Woman's Place safehouse, and most recently on the executive board for Dream Team, a school district project dedicated to solving the dropout problem. She has also been asked to serve with a group who will disseminate information about AIDS through the school system. The firm's name is well-known in northern Colorado, so well-known, in fact, that when Bonnie introduced herself to a Fort Collins business person recently, they responded with, "Oh, there is a Bonnie Dean. It's like meeting Betty Crocker!" Bonnie laughs at that reaction. She has a hard time perceiving herself as a household word. "And besides, I've never been any good at baking cookies," she admits without a smidgen of guilt. Bonnie's work is important to her. It gives structure to her life and is a source of enduring satisfaction. "It's good to see how you can really shape things, make lasting positive changes for a business," she says.

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Born 45 years ago in Worland, Wyoming, where her father worked as a welder for Marathon Oil, Bonnie moved to Sidney, Nebraska, with her family when she was 10. She returned to Wyoming for college, and after graduation from the University of Wyoming with a degree in business and concentrations in English and economics, she did what most young women did in 1963: she married and settled down, moving to a small town in Nebraska with her band-director husband. In 1965 her husband enrolled in summer school at the University of Northern Colorado, and Bonnie found a secretarial job at Weld County Bank (now United Bank). She soon became an assistant in the marketing department, then marketing officer. When she was offered a position with the bank's parent company in Denver in corporate marketing, she accepted. As liaison with the other banks in the system her horizons expanded. She became heavily involved in the banks' name change, a major undertaking, and it was through this experience that her interest in graphics and recognition of their impact developed. The growth of her career, she feels, bore a direct relationship with the deterioration and eventual demise of her first marriage. In 1971, she returned to Greeley and married Norman Dean, a widower, United Bank president and her former boss. A few months later, in January 1972, she opened Bonnie Brown Dean marketing consulting firm in Greeley. "Nobody quite knew what I did at first," she says. "Once someone called and asked if I could determine the quality of bologna for them. Others assumed I must be a stockbroker." Funds that went to start the business were all hers. Norm was


tremendously supportive and remains so today, but Bonnie has always paid her own way. "It's true that I could not have lived on what I made in the early days because I ploughed all the profits back into the business," she explains, "but I have never used Norm's money for my business." Today they share space at either end of the fourth floor, and Bonnie pays Norm rent at the going rate. From two tiny rooms and one secretary, Bonnie Brown Dean, now Bonnie Dean Associates, has grown to a firm with a several-person team who plans strategy, brainstorms projects together and makes administrative and policy decisions. Everyone participates in the creative process, contributing the ideas that evolve into full-fledged public relations and media campaigns. An

Bonnie Dean, advertising entrepreneur

in-house creative director does most of the writing, and graphics are handled by freelancers on a project basis. Vice president Joe Smith divides his time between business development and account management and also handles some administrative duties. Two project coordinators spend their time in the field working with clients. "We're small enough that we all wear several hats," Bonnie says. Now a complete marketing/ communications service, the firm offers everything from market research to public relations, mass media advertising, collateral advertising such

as brochures and other promotional pieces, and direct mail. A branch office in Fort Collins serves clients there. Major clients include banks and other financial institutions, agri-business, health care and education. The firm works on a long-term continuing basis with clients (Longmont United Hospital and First Interstate Bank of Fort Collins are notable examples), and also on a project-by-project basis. Ask Bonnie if there has been a significant mentor in her life and without hesitation she names her husband. "I've learned so much from observing him," she says. "He has taught me the importance of an optimistic spirit by being one, and his caring and his example have also taught me a great deal about working with people." Norm's support and ability to help Bonnie clarify situations have been helpful in decision-making. "We don't always agree, but he can always help me to see the complete picture," she says. "No," Bonnie admits. "I'm not very good at setting goals. I make lists instead. But I'm better than I used to be. Perhaps I'm typical of my generation. I wasn't brought up to think in terms of career goals. My parents encouraged me to take a two-year secretarial couse at a junior college so that I'd have something to fall back on . I must have rebelled, at least a little , when I made the decision to go to the University of Wyoming." If there's something missing from Bonnie's life right now, it's regular exercise. She has switched from jogging to low-impact aerobics but is between class sessions right now and says the difference in the ways she feels is noticeable. Reading (popu lar fictions - she's currently a Larry McMurtry fan) and traveling are favorite ways to enjoy time off. Norm is now retired from the bank and operates a small -business investment corporat ion along with handling a number of investments. He's chairman of the board of a company which requires frequent trips to New York City. "When I go along, I can arrange it so we can see four plays in three days," Bonnie says. "I really love the theatre ." While Norm works she spends time visiting museums but does a minimum of shopping. "I can shop in Colorado ," she says. Motor home trips, time spent in the mountains and travel to foreign countries are all things Bonnie would like to have more time to do.

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Norman Dean, Bonnie's husband

"Yes. There are days when I'd like to leave all this. Especially in the summer. But I can't imagine myself not working, not getting up and going to the office every day. I like to work. It's what I've always done. But eventually, and who knows when eventually is, I wouldn't mind working less and trave ling more." For a long time Bonnie found it difficult to convince people that she was serious about her business. "Now that I've been around for 15 years, I think people know I'm here to stay," she says.

"Norm says

I talk in my sleep, and it's always about business." She has learned to delegate tasks and believes the secret is in delegating the right tasks to the right people and letting them know in detail what you want. "Most people come through and surprise even themselves," she says. A se lf-declared feminist, she believes that the women's situation in the workplace has been talked to death but hasn't been solved, so it demands constant attent ion. "Women have to be careful abo ut becoming each other's biggest barriers," she says. If she weren't currently invo lved with search ing for a creative director, add ing a project coordinator and in the middle of making a presentation for an organization that could become a major new client, if she weren't knee-deep in running Bonnie Dean Associates, what would she most like to be doing? "Traveling," she says, "and writing. I'd like to try my hand at writing." Meanwhile, she can look out the window and see progress, and there's the challenge of serving a major new client right around the corner.


JEANNE L A U D I C K - - - - - - - - - - Jeanne Laudick was 36 when she hit town in a pickup truck in 1973. With her was her husband , Ed, her three children and three dogs. Jeanne and Ed also came with an idea. An inventor friend in Denver, now in his 90s, had convinced them of the great potential in plastic injection molding. The idea of owning their own business held great appeal for this newly married couple, who had each sold a house and left jobs in Denver in search of a fresh start and a better school system in Fort Collins.

Jeanne Laudick, plastics manufacturing entrepreneur

"We went to every bank in town trying to borrow $5,000," Jeanne says. "An idea alone was not enough." Eventually the backing of a friend in Denver made it possible to get the money they needed. They launched their business in a single bay on Olive Court and struggled along for two years. Then a basic difference in philosophy caused a rift with their Denver partner and resulted in the sale of the business. "He wanted to borrow a million dollars and go big all at once," Jeanne explains. "That wasn't our style." Part of the sales agreement required that Ed stay with the company for six months. Jeanne went home to the basement, and, with her kids, started doing assembly work. Working with her children was nothing new for her. After a divorce in 1967, she worked days as a secretary, did typing at night, and began fixing up and selling houses with her children. "We started with our own, ripping out flooring and getting involved in some pretty major renovations . Then we sold it and moved to a bigger house in bad shape, worked on it and sold it.

"Even though the children were young (five through ten), they did lots of work. It made us very close, and sometimes I think it turned them into workaholics," Jeanne says. She had no training in carpentry but her secretarial job brought her into contact with a general contractor. She pumped him with questions and also had access to the lumber from his scrap pile. "It was definitely a seat-of-the-pants operation," she says. After a year of doing assembly work, Jeanne incorporated as Alpine Plastics and emerged from the basement. Ed's obligation had ended, and together they began to build a company that today employs 100 people and is housed in an attractive new 58,000 square-foot building east of town on International Boulevard. Jeanne and Ed envisioned their business as unique in the field, one that could produce an entire assembly, right down to the nuts, screws, bolts and plastic parts, and send it complete to the cust9mer. That concept has been one of the secrets of their success. They supply component parts for computers and other high-tech equipment to several IBM locations across the country, to Kodak, Woodward Governor and Hewlett-Packard. Growth was steady enough that the company moved to larger quarters about every two years. In 1984 they were scattered around town in four locations and decided it was time to build their own building. A year-long struggle ensued and Jeanne, who weighs 100 pounds and doesn't look intimidating, admits to making use of every contact she had before striking a reasonable deal with the city. "It disturbs me that growth is discouraged here," Jeanne says. "Jobs are needed in this community and only through growth can we provide them." A self-described "die-hard conservative", Jeanne's political convictions have remained strong since her college days at Colorado State College of Education (now University of Northern Colorado) , where she majored in business. She isn't thrilled by politicians or politics, but has been active in the Republican party, seeing it as the best way to promote the concepts in which she believes. When the time came that she needed help in getting her building built, she called every politician she'd worked with , bank presidents, and anyone else who would call city hall and state an opinion. Finally the city manager agreed to a

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meeting and a compromise was worked out. Nurturing a growing business has been a series of challenges. The Laudicks don't understand about eight-hour days. Ed, who formerly worked in industrial repair at Dow Chemical, tends to the mechanics and deals most closely with the products, while Jeanne handles administrative and policy-setting areas. Her strong belief in education manifests itself in a company policy which provides tuition to employees for classes they take related to the business. Jeanne describes a merger several years ago with Alpine Engineering of Denver as one of the greatest challenges she has faced. The Denver company was bankrupt at the time of the merger and Jeanne and Ed assumed all its debts. "I still don't know how we did it," Jeanne says, "but we pedalled faster, worked harder and longer and eventually paid off all the liabilities and came out on top. It was a major victory, like winning a battle, and it was invigorating." The company became Alpine Manufacturing at the time of the merger. Jeanne's pride in her accomplishments is quiet and unpretentious. She has remained unassuming and accessible. She doesn't belong to the country club. She drives a 10-year-old car. She lives in an ordinary neighborhood. Her pleasure and satisfaction come from having created jobs for 100 people. She feels a very real responsibility to her employees. "Keeping the company healthy is an awesome responsibility," she says. And yes, she admits to some sleepless nights. "There were times during the period following the merger when I'd sit bolt upright in bed at 2 a.m. ," she recalls. Who's been most influential in her life? "My mother is a go-getter, a real hard nose," says Jeanne. "When I was 18 she announced that I'd be welcome to visit any time, but that was it. I was on my own. She taught me to be tough." Ed Laudick, Jeanne's husband and business partner


Does she ever feel like quitting? Sometimes. But ask her what she'd rather be doing. "Exactly what I'm doing now," she says. What Jeanne would like is more time to spend in her yard or to just sit on the couch and eat bonbons. And yes, she has some regrets about not being able to spend more time with her children during their growing-up years. "We worked together and time spent with them was quality time, but there wasn't enough of it," she says. Have there been other sacrifices? "I've lost the ability to communicate very well in areas other than business," Jeanne says with a note of sadness.

For nine years, the only vacation the Laudicks took was an occasional three-day weekend. They admit that letting go is tough, but they have been trying to do it a little more lately. Ed now owns a boat. "I could have killed him," Jeanne says good-naturedly. "He bought it for Mother's Day." After a week's fishing vacation in Canada, Jeanne still isn't in love with either fishing or the boat. "A half-day sitting in the rain fishing, I can tolerate, maybe even enjoy," she says. "But 6 a.m. until nightfall, that's fanatic." They took a cruise too. "After three days I needed a telephone badly,"

says Jeanne. "I had to know what was going on at the company." She occasionally ventures onto the golf course and enjoys playing bridge with friends, but hasn't had the time to build regular physical activity into her life. Tour Alpine Manufacturing with Jeanne. She knows every employee. She cares about every one. She understands every operation; most of them she has performed herself. She may suffer from a little burnout now and then, but this place is her baby. She gave it life, nurtured it through childhood and adolescence and is smart enough to know that even in maturity, it still needs lots of tender loving care.

JACKYE CHURCHILL-----------Jackye Churchill likes people. She likes dealing with the public and she's proud of the skills she has developed in making presentations to groups. Someday she may even put those skills to use by running for public office. But for now, she works hard as marketing manager for the Colorado Networks Division of Hewlett- Packard, based in Fort Collins. Her division is responsible for the development and introduction of networking products in the form of software from engineering workstations, business and personal computers. The division works closely with research and development to create solution for customers using Hewlett-Packard products. Jackye entered marketing through the back door. The oldest of six daughters, Jackye has a father who is an engineer at HP and is a strong role model for her. After she graduated from Fort Collins High School in 1971, she enrolled at Colorado State University and planned to become an engineer. She ended up graduating with a math degree and a minor in computer science at a time when computers were still a mystery to many. During summers she worked in production at HP and after graduation accepted a full-time position as a programmer in marketing. She liked the programming, but she discovered she liked the exposure to the external world of the customer. Her original plan to become a systems analyst became less important and she directed her energies toward marketing. She has held her present job for three years and says her computer background is a real benefit in understanding technical discussions. She has learned marketing through practical experience and by participating in on-going company training.

She and her husband, Steve, who works for Reid Burton Construction, waited 10 years before having their daughter, Diana, now five. "We both saw our careers as really important and made a conscious decision to wait to have a family," Jackye says. She explains that the need to raise a child immediately wasn't a strong one for her because of all the experience she had with five younger sisters, the youngest 21 years her junior. "I knew all about raising kids before I got married," she says. She credits her mother as an important influence in her life and describes her as "a wonderful woman who made each one of us feel we were the most important." Early in her career, the first person who hired Jackye into a management position at HP coached her in what it means to manage, advice that she has found helpful ever since. "Delegating authority has not been difficult for me because I know I'm not good at everything, and in order to make it work, each of us had to do what we are best at. There are plenty of competent people around that I count on," she says. Jackye thinks having a career makes her a more interesting wife and mother, and she believes her daughter is growing up as an independent person because of her early experience outside the home. "I devote myself to Diana when I'm home," she says. But at five, Diana has already learned to recognize Jackye's need for a little time to unwind after work. "I really enjoy what I do," Jackye says. "But I love vacations too. Travel is something both Steve and I enjoy and we manage to find the time for some good trips. My favorite vacation is

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unscheduled time on the beach in Mexico. We do that every year." Jackye says that having two incomes is great, but it is not a big part of the reason why she works. "I like seeing that my being here has made a difference," she says. "Someday I'd like to reach a group or sector level in the company where my influence would be wider." But she admits that if it meant leaving Fort Collins, the decision would be a difficult one. Preparing herself to take the next step in her career has been challenging for Jackye. She recognizes the importance of selling oneself and tries to stress that fact to her co-workers. Part of her job satisfaction, she says, comes from seeing those around her progress in their careers. If Jackye has to name something that is missing from her life, she'd probably say personal time. But she's willing to make that sacrifice for now and knows that as her daughter gets older, there will be more flexibility. Jackye recently had the opportunity to speak to a junior high school class about her career. "I have a wonderful career," she told the students. "It has allowed me to build from my technical knowledge, yet be oriented to the external world and to deal with people, which is what I enjoy doing most." ]ackye Churchill, di.,isional marketing manager, Hewlett Packard


BOBBIE C O O K - - - - - - - - - - - - Bobbie Cook says it right out. "I'm obsessed with my career." At 53, after working for many years as a registered dietitian and being part of the academic scene as a teacher of food science and nutrition at Colorado State University, Bobbie has found her niche as a broker/partner with The Group, Inc. real estate firm in Fort Collins. "Long before I was in this business I had an itch to do it," she confides. "I loved picking out houses for people. It was fun and I was good at it." On October l, 1978, with three teenage children to support, Bobbie went to work as a Realtor. She put her retirement money from the university into three CDs, knowing that when the last one came due in 18 months, that was the end of her funds. "Fear was the greatest obstacle I had to overcome," she says. She learned early that real estate is not an easy business. Of the 40 in her real estate class, two have survived. She learned to deal with rejection. She learned that all her friends would not buy from her. During the early days, when she was struggling to make it, she often went home and cried. But she kept at it. She found that she loved the independence and flexibility. She could attend school programs and work at night to make up time . She could go to work early and be home when the kids came home from school. She found herself thriving on this business that she admits has an element of craziness. "Yet, it's a marvelous opportunity for personal growth," she says. "It's perfect for women . I'm sorry that some women shy away from selling because the flexibility and independence of this career make it a natural for women with families."

Bobbie names Ruthanne Parker, a Realtor in Fort Collins for many years, as her first role model. Now she gets a great deal of support and stimulation from her colleagues at The Group, Inc. "We have education sessions every week and the atmosphere is always upbeat and encouraging." The only frustration she has with the business is sometimes not being considered a professional, a problem all Realtors deal with to some degree. Since 1981 Bobbie has been married to Bill Cook, a retired CSU administrator who understands the pressures of a demanding career. He is on several boards in town, but doesn't spend nearly the hours working that Bobbie does. "It's something I work on," she says. "Ifl work on a weekend, which I do frequently, I make it a point to take a half day off during the week. Bill and I really enjoy traveling together and we make time to do that." From her psychologist/professor father, who taught at the University of Montana, Bobbie learned respect for individuals regardless of ethnic background, social or gender differences. "He lived his belief and I like to think I do as well," she says. It took the real estate business to teach Bobbie about goal-setting. Once she recognized the tremendous potential for self-growth, there was no stopping her. She describes selling the most expensive house on the market in Fort Collins as a special accomplishment. Setting up the Symphony of Homes sponsored by The Group, Inc. ranks right up there too. Along with some colleagues, she found four builders and encouraged bankers to take part in the construction of four unique spec homes on Lindenmeier Lake, each valued at more that $250,000. "We knew the upper end market was there and we wanted to stimulate it," she explains. The houses are complete, there are contracts on all four, and this summer a tour of the homes served as an elegant fundraiser for the Fort Collins Symphony. "If I'd known how tough

this business is, I'd never have gone into it," Bobbie can admit today. "But now that I'm in it, I can say it's the best thing I ever did for myself." Financial security has been a big plus. She is able to provide college educations for her children and enjoys giving privately and in the community. She has given lots of time as a member of the Neighbor to Neighbor board, an agency that is currently upgrading housing in the Andersonville and Buckingham areas. She was recently appointed by the governor to the Colorado Women's Economic Development Task Force, established to make recommendations for encouraging women in business and women who head their own businesses in the state. These days Bobbie is more relaxed about her work. She is taking golf lessons, likes to hike and walk, and exercises regularly at a health facility . She works because she loves it, and because it is satisfying and rewarding to be part of a major decision in people's lives. "These are the good years," she is able to say. "My kids are grown, I'm happily married and I love what I'm doing. There's nothing more satisfying than using your mind to come up with creative solutions to problems." Bobbie has learned to identify her own early warning system. "When I get to the point where I don't want the phone to ring, I know I'm in trouble," she says. "I work very hard at not becoming overwhelmed with my work. Plans for the future include classes in international real estate. "I'm convinced it will be important for the future," she says. "I've already worked with some people from other countries interested in investing in real estate here and I'd like to do more of it." Yes, she says, she has finally learned to delegate authority. "I think I'm much better at it now , but perhaps my assistant would disagree. I've had to learn that I can't do everything. There simply isn't time."

KATHRYN SJULIN LONOWSKI----Kathryn Sjulin Lonowski grew up in Shenandoah, Iowa, a small town where, she says, there were many opportunities to excel. Now 28, she practices law with Anderson,

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Somermayer, Wick & Dow in Fort Collins, and credits her family and growing up in a small town environment with giving her a healthy sense of self-worth.


"You didn't have to be the greatest musician to be first chair clarinet or the greatest singer to have the lead in the school musical," she says. She assumed leadership roles early in life and found support for her endeavors from her family and her town. A girl with a sense of adventure, Kathryn boarded a plane at 16 for the first time and flew toT urkey, where she represented her town as a foreign exchange student. On her return she was in demand as a speaker for the next year. At the University of Nebraska in Lincoln, Kathryn majored in English and journalism and was a reporter and copy editor for the college newspaper. Several of her pieces were picked up by the national news services. She student-taught in English, but made the decision to enter law school immediately following graduation. She attended the University of Denver College of Law, served a judicial clerkship and later worked as a law clerk for Downey and Gulley P.C., a firm where she worked full-time after completing her studies. Still, she found time to make Law Review and have her Law Review article published, something she considers a major accomplishment in her life. A summer in Washington working on Capitol Hill for an Iowa senator, and a trip to Australia to visit her brother who was studying for an MBA there helped to break up the studies. When she married Wayne, whom she'd known since high school days in Iowa, she moved to Loveland and commuted to her job in Cherry Creek. "I loved my job but I realized soon that commuting wasn't going to work on a long-term basis," she says. When she made the switch to Fort Collins, she began using her married name for the first time. "It just seemed easier in a new town," she says. Her husband, Wayne, is a product marketing manager for Comlinear Corporation in Fort Collins. Prominent in banking and farming in Iowa and Nebraska, Kathryn's family let her know by attitude and action that "the sky's the limit." One of her brothers is in law school and the other in medical school, signs that they too have taken the family attitude to heart. Kathryn sets goals, but sees them more as a philosophy oflife. "I'd like to do my best at whatever I do," she says.

"That goes for being a good friend, a good lawyer, a good wife." Although she's only been in Fort Collins a short time, she already serves on the board of Crossroads Safehouse, is chair-elect of the Young Lawyers section of the Larimer County Bar Association and is currently teaching swimming, a long-time favorite sport, at EPIC Center. She manages to eek out a little time for gardening, tennis and spending time with friends, but admits to being "pretty tired" when bedtime rolls around. "It's a demanding, jealous mistress," Kathryn says of the law . "But it was the right choice for me. I like being able to help people accomplish something they couldn't without legal counsel." From a vocal family where a good argument was a form of entertainment, Kathryn enjoys matching wits in the courtroom. "I thrive on that kind of stimulation," she says. Kathryn practices in an area of general, civil litigation, including insurance defense, business and domestic relations. She's an advocate of negotiation and works hard to facilitate settlements and avoid going to court. "That's where the people skills come in," she says. Study habits developed early stand her in good stead now. "Preparation is one of the keys to this business," she says. She admits to spending long hours on her work.

While Kathryn enjoys the adversarial nature of the law, she thinks that women tend to internalize more than men do and sometimes are more sensitive. "Wayne is a good listener," she says. "He often helps me to see the folly of taking something personally."

Kathryn Lonowski, attorney

Even though she recognizes the challenge involved in balancing family and career, she plans to have a family one day. "I want to live as full a life as possible, to be as balanced as I can be," she says.

SHARYN SALMEN-------"My profession is part of me," says Sharyn Salmen, director of nursing and assistant administrator at Poudre Valley Hospital. "I take it with me wherever I go." But that doesn't mean that Sharyn's only focus is on her work. She is married and the mother of two sons, Christopher, seven, and Adam, three, and has a wide range of interests, from music to drawing and ceramics. Admittedly, she has little time for outside interests these days, but her future plans include them. The oldest of seven children, Sharyn grew up in Babbitt, Minnesota, close to the Canadian border, and earned her degree in nursing from the University of Minnesota in 1969. While there , she also earned a master's degree

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in medical/surgical nursing, which prepared her for a leadership role in her profession. Following positions as critical care educator and supervisor of medical! surgical beds in large hospitals in Minnesota, Sharyn became director of nursing at PVH in 1977 . She made the move to Colorado to join her husband, Larry, also a Minnesota native, who now owns his own business, Info-America, in Fort Collins. "My mother taught me lots of caring skills," Sharyn says. "Her teaching has been of real help in my profession in dealing with patients and with employees." Sharyn's aunt, who was a nurse, took an interest in her when she was young and showed her what it was like to have a professional work life.


Sharyn describes managing a family and a demanding job as an organizational feat, and says now that she has children, her priorities have become quite different. While she chose nursing because she envisioned it as a profession compatible with having a family, she explains that during the years she was single and as a married person without children, she became very career-oriented. "Somewhere along the way, you decide that you can have a larger effect," she says of her move into management. "I miss patient contact at times, but I try to use my bedside skills in dealing with the nursing staff, in hopes that I will influence them positively." As director of nursing at PVH, Sharyn supervises and serves as resource person for a nursing staff of 500 who serve the 235-bed facility. She is a goal-setter who enjoys accomplishment, at work and at home . She and Larry work together to develop family goals. Finding time to do their favorite things, skate, swim, hike, ski and travel, are important to them. Sharyn also enjoys cooking and obviously delights in her role as a mom. She is also an active member of the Junior League of Fort Collins.

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Sharyn Salmen, director of nursing, Poudre Valley Hospital

Were she ab~e to choose any job, Sharyn says she'd pick the one she has right now. The only change she'd make is more patient contact periodically. She works because she gets great satisfaction from contributing to her profession and to furthering the professional role of nurses. A recent accomplishment in which she takes special pride is the publication of an article, written with PVH colleagues, in Nursing Management, a national publication in the field. While she works largely in a woman's world, Sharyn says that the males she comes into contact with are helpful and open in terms of career

development. She has nothing but positive things to say about the hospital administration. Because Sharyn's husband has his own business, there are large demands on his time as well. He's good about sharing household chores, but Sharyn admits there are times when they must negotiate. "For instance: we both have a 7 a.m. meeting and there's no babysitter to be had. Then we must sit down and decide whose meeting is most important. That isn't always easy." Sharyn would like to have more time for physical exercise, to play the piano and clarinet, perhaps sing in a church choir, and to develop her interest in drawing and pottery. She thinks it would be a real treat to be able to sit down and read a novel - not a professional journal - simply for pleasure. She likes being part of a service industry, one in which you can see the results of your efforts - in this case patients who leave the hospital better than when they entered. She is constantly challenged by working to improve the care-giving systems at PVH.

Libby ]ames is the editor of Greeley Style.

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Salutes The Women of Fort Collins 'larshall Distributing

Getting together with

the Community. Fall is the perfect time for planting in Colorado. Experts say you get better results planting trees, shrubs, lawns and bulbs during fall, when cooler weather encourages strong roots and healthier growth. Your plants, lawns and bulbs will flourish next spring, and delight you all summer and all year long.

Trees • Shrubs • Bulbs all get a great head start by planting now. We have an outstanding collection . come see us soon!

Bath Nursery and Garden Center 2000 East Prospect • Fort Collins 484-5022


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REALTY WORLD ®

Rhoades

merry ® maidS,Inc.

Judy Rhoades - Co·owner

Jodi Martin

2850 McClelland Drive Fort Collins, Colorado 80525 Business: 223-8400 Residence: 493-9180

6412 S. College Fort Collins, Colorado 80525 226-3772 Loveland: 669-5494

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Flowers &Foliage

• Quality Hair Care

Alice Fischer

Lynn Butler

Phyllis Thode

126 W. Mountain Avenue Fort Collins, Colorado 80524 221-5444

140 W. Oak Oak Street Place Fort Collins, Colorado 80524 493-4141

222 Linden Street Fort Collins, Colorado 80524 224-0280

.• The

The Group, Inc. Realtors

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• Gifts • Decorative Accessories

()People

b Bus1ness Inc.

Bobbie Cook, CRS

Susan Sanders

Johnna Bavoso

401 W. Mulberry Street Fort Collins, Colorado 80521 221-0700 Residence: 493-4501

#23 Old Town Square Suite 151 Fort Collins, Colorado 80524 484-0308

425 W. Mulberry Suite 201 Fort Collins, Colorado 80521 484-1741


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THE GIFT AND JEWELRY BOUTIQUE

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.... Donna J. Gay, Owner Professional Collection Service 1730 S. College Suite 100 Fort Collins, Colorado 80525 482-8734

Cheryl Buderus 1212 S. College Fort Collins, CO 80524 484-8963

Anderson, Sommermeyer, Wick & Dow Attorneys at Law

Mary M.M. Hoffner, M.D. Family Practice

Mary Ellen Luttenegger Foothills Fashion Mall 215 E. Foothills Parkway Fort Collins, Colorado 80525 226-4930

Fort Collins • Kelvin F. Kesler, M.D. • Ransy L. Jeffrey, M.D. ·Gary A. Ludwin, M.D.

Kathryn Sjulin Lonowski, Esq.

1217 E. Elizabeth, Suite 5 Fort Collins, Colorado 80524 482-2516

323 S. College Avenue Suite 3, Clocktower Square Fort Collins, Colorado 80524 482-4011

Thornton, Murray & Associates Fee Based Financial Planning

REAL ESTATE

Seven Years Experience in Fort Collins

Jo·EIIen M. Thornton Certified Financial Planner 425 West Mulberry Su ite 101 Fort Collins, Colorado 80521 221 -2089

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-'1 Boettcher &

Debbie Tamlin, Broker/President 11 Old Town Square, Suite 200 Fort Collins, Colorado 80524 224-2888

EnTRE

1120 E. Elizabeth Street Fort Collins, Colorado 80524 493-7442

• Gynecology • Surgical Consultations • Micro-Infertility Surgery ·Menopause • Annual Exams

Eva Martin, M.D. Associates in Women's Health Care P.C. 1006 Robertson Fort Collins, Colorado 80524 221-2136

March, Myatt, Korb Carroll, and Brandes

ComPUTER CEmER .•

Company, Inc. Nancy V. Baker, Vice President

Beth Hammer- Owner

First National Tower Building 215 West Oak Street Fort Collins, Colorado 80521 482-6464

330 S. College Avenue Fort Collins, Colorado 80524 482-5850

Robertson Building 110 E. Oak Street Fort Collins, Colorado 80522 482-4322


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CJJRIDAL I•NllMATF

• Skin Care • Color Awareness • Personalized Make-up Design

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Shirley BaskeH and Cindy Mourning

Judy Boggs

Foothills Fashion Mall Fort Collins, Colorado 80525 226-2176

111 W. Olive, Fort Collins, CO 80524 482-9121 Foothills Fashion Mall 226-5401

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Sherry BeHs 226·3880 Sandy Farnsworth 493·8669

STATE fARM

OFFICE

~URNITURE INSURANCI

INTERIORS

®

Sharon Stuart - Owner

B. Lynn West, M.D., Dermatology

Mary M. Biggers

426 S. Link Lane Fort Collins, Colorado 80524 221-2108

Stuart Professional Park 1136 E. Stuart, Bldg 3, #240 Fort Collins, Colorado 80525 Business: 221-5795

1318 South College Avenue Fort Collins, Colorado 80524 Business: 493-9336 Residence: 484-6178

• Trainers • Editors • Writers Real Estate

........

......

Betty M. Brown and Carolyn S. Duff 140 W. Oak Suite 20 Fort Collins, Colorado 80524 482-9581

Debby G. Johanningmeier, GRI Broker /President #19 Old Town Square, Suite 238 Fort Collins, Colorado 80524 Office: 484-8444

Nurse-Midwifery Practice Health care for Women I By Women

Dian Sparling and Carolyn BoHone·Post Certified Nurse-Midwives 528 Howes Fort Collins, Colorado 80521 493-1865

Donna Ebert, DDS, MDS, Orthodontist 373 W. Drake Road Fort Collins, Colorado 80526 223-5977

Pattern Fitting Consultant

• Complete Salon Services

Pat Shannon

Ginny Webster

104 West Olive Fort Collins, Colorado 80524 484-4420

547 Spindrift Court Fort Collins, Colorado 80525 223-7767


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Homemade Cookies

Color 1 Associates

• Chocolate chip • Spicy Oatmeal • Peanut butter

• Color, wardrobe, image consultant

Kathy Ganz

Janet Thomton

Barb Urbom

#17 Old Town Square Suite 135 Fort Collins, Colorado 80524 221-3030

1901 Kedron Court Fort Collins, Colorado 80524 493-7309

1304 North College Avenue Fort Collins, Colorado 80524 224-2426

Voiles & Woods Surgery General and Vascular, Surgery Breast Diseases

·lace bras • gowns • fine hosiery

Susan E. Woods, M.D.

Allison Shride

Peggy H. Wright, D.D.S.

1006 Robertson Building 2 / Suite A Fort Collins, Colorado 80524 482-6800

11 Old Town Square Fort Collins, Colorado 80524 221-LACE

1025 Lemay Avenue Suite 10 Fort Collins, Colorado 80524 484-3959

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and company

REALTOR"

Mary Carter Framing

Cherie Johnson, GRI "She knows Fort Collins" 260 E. Horsetooth Fort Collins, Colorado 80525 226-5511 Residence: 482-1640 Denver: 573-5394

Gallery East • Original painting and sculpture • American Indian goods • Oriental antiques • Large selection of jewelry and gift items

The Group, Inc. Realtors

Modeling and Talent at The Square

Marilyn Bames, CRS

Solveig Lark

Maureen Malmgren

401 W. Mulberry Street Fort Collins, Colorado 80521 221-0700 Residence: 484-5823

Gallery East Lincoln & Tenth Loveland, Colorado 80537 667-6520

P.O. Box 9012 Fort Collins, Colorado 80522 226-3928


NE5 Interior design and decorating concepts are often so obvious they're easily overlooked. Your home belongs to you and should represent the essence of you and your family. In order to avoid costly mistakes in building, remodeling, or redecorating, begin with an inventory of the family's needs, likes, dreams and ways of doing things, on an individual and family unit basis. Have each family member complete a separate sheet and then compare them. A pattern of lifestyles, needs and wants should begin to evolve. The designer-decorator's role is to bring your family's particular likes and lifestyles together in a functional and attractive manner. Consider:

WHAT ARE YOUR HOBBIES OR LEISURE TIME ACTIVITIES? What you do in your spare time is important. Are there supplies to be stored? Are there items to be displayed? Is the activity "messy" and one to be enjoyed in a private space?

WHAT TYPE OF ENTERTAINING DO YOU DO? Do you prefer small, large, or medium-sized groups? Are you formal or

By Ga•v HDwn, ASID

This Williamsburg-style kitchen was designed for a gourmet cook who often conducts cooking demonstrations. Counter space was critical in this remodel, as was the "look" of the room. The used brick treatment complements the painted cabinetry and beams. Flooring is striking 6 x 12 pine.

informal? Do you serve buffets or sit-down dinners? Do you want guests to visit in intimate settings or do you need a room that allows large discussion groups? Do you show movies or slides, play games or visit?

WHAT TYPE OF LIFESTYLE DO YOU HAVE? Is everything picked up most of the time or do you have the clutter of projects tucked in comers? Do members of the family lounge on the furniture? Does anyone have particular needs because of size or convenience or are there other unique individual situations that should be addressed? Do you misplace frequently-used items? Do you prefer an immaculate look to a room? Does everything need an assigned place? Would built-in shelves and cabinetry be a viable alternative to the purchase of several pieces of furniture?

This bachelor condominium incorporates the owner's prized antiques with a contemporary accent. Although the room is not large, furniture selection helps gi11e the appearance of a more spacious en11ironment. While not an expansi11e project, the effect is achie11ed through color and furnishing coordination.

WHAT COLORS TO YOU TEND TO BE DRAWN TO? If the family is the "outdoor" type, you'll be apt to utilize fabrics and furniture that will handle a more rugged, active family. Colors will likely be more of the outdoors type (which happen to be almost everything), although the

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typical thought is "earth tones." Earth tones include rust, brown and beige, with a touch of blue. Many people say they want their home to be "nice and comfortable" but what they usually mean is they'd like to be "safe." For example: "Let's stick with this beige carpet ... we're safe with it and can do almost anything with it or around it." Safe isn't always best, or most effective, nor does "safe" permit an expression of your family's personality. From this personal survey, you'll be able to determine types of fabrics that may best meet your needs and likes. You'll be able to develop color combinations that appeal to the entire family. A super byproduct of the process: you'll discover some interesting things about yourself and your family. The arrangement of rooms within the home, and furnishings within the rooms can be planned very effectively with the basic knowledge of how the family "lives" and what the family wants to do.

ABOUT GARY HIXON Gary Hixon is a member of the American Society of Interior Designers. He has a B. F. A. in interior design from Colorado State Uni11ersity and over 20 years' experience as a professional interior designer. In 1976 he launched his own firm, Gary Hixon Interiors, Inc. He belongs to the local Interior Designers' Guild ..


PENDLETON. COUNTRY CLOTHES KNOCKABOUTS PETITES Beautifully tailored separates, paired to take you through the busiest schedule with classic coordi nation. Pure Wool. Pure Pendleton. Sizes: 6-18. Sweater Vest, sizes: S-M-L-XL. Blouse by Country Sophisticates, a division of Pendleton.

And your Garage, Basement, Family Room, etc . . . . Also Bath and Kitchen Storage Aids . . . And Closets for the Physically Handicapped and the Elderly

223-5351 Visit our showroom at 5740 S. College Across from Tynan's Fort Collins Nissan Fort Collins, Colorado 80525 Free in-home consultation by appointment.

Specializing in custom architectural and design renderings to create a home built with quality, integrity and carefully handcrafted detail.

Homes by Holz

1987 "Symphony of Homes" Designed and built by Willard E. Holz Designer • Contractor

890 Savings Building Fort Collins, Colorado 80521 (303) 482-8888



• Step up into a home that reflects your image • Discover the refreshing variety of quality homes available in Fort Collins • Ask about tax advantages

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MISTER NEAT'S

Tux

SHOPS

OF COLORADO I N CORPORA II::IL

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WHEN THE INVITATION REQUESTS BLACK TIE

• Call Bobbie Cook - her experience will make the difference

Committed to Professional Integrity

Bobbie Cook

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the group, inc. Realtors

SALES AND RENTALS Fort Collins-226-2153 Loveland- 667-9709 Greeley- 351-0943 Boulder -449-2500

Careers in Image Improvement Today's women want more than just a steady paycheck-they want challenge, personal satisfaction and earnings that equal their efforts.

Consider becoming a BeautiControl Consultant

Wednesdays at the Irish Clipper

Call Today 226-4246


COI!ORADO INTERNATIONAL POSTER EXHIBITION September 18- November 1 The fifth biennial poster exhibition will open September 18 with a reception at the PowerPlant Visual Arts Centerfrom5 - 8 p.m. Conceived by local, world-class graphic designers Phil Risbeck, John Sorbie, and Bob Coonts, and coordinated by Mims Harris, this exhibition has received international acclaim. It is the only one of its kind in the United States and one of four in the world. This year's exhibition will feature 214 posters from 106 artists representing 28 countries. According to Mims Harris, the event is internationally renowned. "The exhibition is an invitational, but designers the world over write or call, asking to participate," she said.

Saturday, October 10th, 7:30 p.m. Lincoln Center, Fort Collins $125 per couple This annual extravaganza will celebrate another Lincoln Center

birthday in the elegant manner we've come to expect. According to Barb Cain, ball chairman, "The evening is complete with champagne, hors d'oevres, cocktails, supper, and dancing." The supper is prepared and served by a selection of the fine restaurants of Fort Collins, and Nico Zentveld will serve again as the maitre d'hotel. The supper will be followed by dancing in the Columbine Room to Moment's Notice, and the Front Range Chamber Players will perform

Fall/Holiday fund raising fashion show sponsored by the Junior League of Fort Collins and Fashion Bar Fort Collins Marriott Saturday, November 7th Brunch show 11 a.m. $25 Dinner show 7:30 p.m. $50 The Junior League is expanding last year's sellout show to include other designers as they take you through a "day" of fashion for men and women. Set against a striking art deco backdrop, the clothes will

be modeled by dancers in choreographed numbers. The dinner show will be preceeded by a cocktail preview party at the Marriott at 6:30, and there will be a dance with live music after the dinner show. The League is doing a raffle again this year, with several major prizes. The dinner show will also feature a mystery celebrity guest. Tickets for the shows and raffle are available September l from Junior League members and Fashion Bar. "Silhouettes in Motion" is a fundraiser for Junior League community projects. For ticket information, call Pam Griffith at 223-0407.

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Zdenek Ziegler, eminent Czechoslovakian designer and juror of the fourth exhibition, wrote Harris: "Your exhibition in Colorado is already so popular in Europe that all graphics (designers) consider Fort Collins the most important place in (the) USA."

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in the Canyon West Room. Black tie is welcome but not requested. Funding sponsors are COORS/ Marshall Distributing, Mountain Bell, and United Banks of Fort Collins. Funds raised will go to the planned sculpture garden project at the Lincoln Center. Reservations will be taken by Denise Gardner, 223-2906, and corporate tables are welcome. We've highlighted three upcoming events you won't want to miss!

The Fort Collins Area United Way 198 7-88 campaign will kick off September ll, continuing through November 20 with a campaign goal of$1,388, 100. "This amount should compensate for some federal cutbacks and help with unmet needs," said Linda Hopkins, chairperson for this year's campaign. The 11 percent increase over last year's goal will also enhance existing programs.


One out of eleven women will develop breast cancer.

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Let us find it in time. The Breast Diagnostic Center at Poudre Valley Hospital wants to send you a free brochure that explains the facts about breast cancer. We want you to learn the warning signs of breast cancer. And how it can be detected. Because we believe that the more you know about breast cancer, the better chance you have to beat it. Call the Poudre Valley Hospital Breast Diagnostic Center for your free brochure.

POUDRE VALLEY HOSPITAL

BREAST DIAGNOSTIC CENTER I 020 DOCTORS lANE. FORT COLLINS. CO 80~2 4

303-493-2231

PRESENTS: A F,ESTIVE COLORADO CHRISTMAS at their 5th annual Holiday Mart Preview Party: October 22 6:30-9:30 p.m. Donation $5.00 Mart: October 23 10:00 a.m.-8:00 p.m. October 24 10:00 a.m.-5:00p.m. October 25 10:00 a.m.-3:00 p.m. Donation $2.00

THE

McMillan Building-Larimer County Fairgrounds. Loveland. Colorado (take First Street west to Railroad Avenue, then south to the Fairgrounds)

MOOT HOUSE

Admission donation to benefit PHILO community service projects

ACROSS FROM GHENT FORD ON SO. COLLEGE AVENUE FORT COLLINS

• Free babysitting available • Gourmet lunch items served throughout the day

226-2121


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by Sara Wilson Bosco's 1101 East Lincoln, Fort Collins Phone: 221-0562 Lunch: Tuesday-Saturday, 11-2 Dinner: Tuesday-Sunday, 5-10 Price: $6.95-$16.95 (dinner), with daily specials Entering Bosco's is like entering a familiar house, formerly owned by a good friend and finding that it's every bit as wonderful as you remember - and that the new owner has made it even better. Located in Berardi's old location in what was once a local farmhouse, owner Joe Bosco is offering the best ot several regional Italian cuisines in an extensive menu. Veal and seafood are well represented, along with traditional and innovative pasta dishes. Personal attention and excellent service are stressed, combining with the country Italian atmosphere and top quality of the food to make a memorable evening.

The decor is lighter, fresher, and visually opens up the restaurant's various rooms. New carpet and tablecloths add a sophisticated provincial Italian flair. Yet the layout and atmosphere remain the same, greeting the first-time visitor with a hospitable air and welcoming back the returning guest with a smile of warm recognition. Dinner at Bosco's on a recent weekend evening boasted a good crowd, especially for a two-month-old restaurant. Dress varies from casual, apres golf attire to suits and dresses. Clientele includes adults of all ages and interests; most were enjoying quiet dinners with relaxed conversation. Dinner at Bosco's begins with selections from a well-thought-out wine list. Hors d'oeuvre options are tantalizing, but don't miss the mussels diablo ("devil" in Italian), also offered as an entree. Covered with a hot, spicy marinara sauce, the mussels are

beautifully presented. The quality is absolutely superb and the flavor is unbeatable with a fresh, delicious sea flavor. Bosco's salads are tossed with a generous portion of small cooked shrimp, making it one of the best and perhaps the most unique house salad offered in Fort Collins. The minestrone soup is very pleasing, with a thicker, richer base and better vegetables than in most. Choosing an entree is a difficult but mouth-watering job. Pasta options let you create your own fettucini alfredo with the meats and vegetables you like best. Traditional Sicilian baked-pasta dishes were included and were enjoying popularity that evening. The northeast and north central Tuscany region of Italy was well represented by the number of veal dishes offered. The veal salimbocca I chose was exquisite in a classic style with delicate, sumptuous flavor.

RESTAURANT SPOTLIGHT: BEHIND THE SCENES Who: Joe Bosco, owner, Bosco's Age: 45 Education: Attended the University of Arizona in Tucson, maj oring in business and psychology Experience: Over 17 years in the restaurant business. After a stint working in southeast Asia for eight years and eating in some of the world's finest restaurants, Bosco bought a restaurant in Lake T ahoe at age 29. In 1979 he married, moved to Casper, Wyoming, and began a Bosco's restaurant there. His wife, Susan, now runs the Casper restaurant. "She's doing pretty well, awfully well for the Casper economy," Bosco says. "It's smaller, more of a family atmosphere ." The Casper Bosco's has been written up in the Casper Star-Tribune as having the best Italian food and best cream pies in Wyoming. Why expand to Fort Collins: "With the Casper economy, I really wanted a second location. I looked in several different parts of the country, but I really liked Fort Collins and I liked this building. I always wanted to have a restaurant in a house. We will move here (to Fort Collins) eventually. It's a

tough market here, though; you need to be competitive and offer an excellent product and excellent service." Did you originally want to own your own restaurant?: "Yes. I've Chef Scott Hartman, owner Joe Bosco, assistant manager Tim Owens.


"It's a bargain" "A bargain? Where?"

The most outstanding offerings on the menu are the variety - and the individuality - of the seafood dishes. Calamari (a type of squid) steaks are delicious, with a mild, unique flavor. Bosco's chef Scott Hartman is probably one of the only Colorado chefs using calamari, one of the single hottest foods in America today. Desserts include a fabulously creamy, rich Grand Mamier cheesecake that pairs to perfection with an excellent cup of cappuchino. Bosco's expresso is also a great way to end a meal. Try Bosco's, expecially if you haven't already. It's one of the best dining experiences offered in northern Colorado. When you go: Reservations are recommended but not required. You may want to arrive early and enjoy a pre-dinner drink in the living-room atmosphere of the bar with the big tile fireplace. Casual to dressy attire is appropriate.

"First Interstate Bank of Fort Collins. And their new Select Package." "Tell me more." "With Select Package, I get a credit card, a VISA® debit card, an ATM access and check guarantee card-all without annual fees. And I get free Image checks, unlimited check writing, consumer loan discounts, no-charge Travelers Checks and my own banking officerr' "So, how much does this bargain cost?" "Not a penny! As long as my account balance averages at least $1500.00." "Say, that is a bargain." "Thafs Select Package. lfs Marvelousr·

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Setting The Pace·

205 WEST OAK STREET • 482-4861

TRADITION always had an ability with food ... I was raised on Italian food and liked to cook." Philosophy: "Consistency. Consistency. You can be consistently poor but you have to be consistent. Once you build your clientele you have to be consistent. Menu items need to be wonderful and the same each time for each customer." Bosco also believes it is important to have a good rapport with his management and that they have the same goals. Why is Bosco's exceptional?: "The size and variety of our menu . . . our atmosphere, because it is (created by) the building itself... I have always tried for personal contact with my customers ... we give personal attention, and I realJy feel that is important. Also, we use fresh herbs, all grown in Fort Collins. We use everything local that we can, including meats from Horton. All the work we did on the building was done by local firms." Future plans: "We need to feel it out, see how things develop. By fall, we'll be adding and deleting some menu items, revamping with seasonal flair."

We sell ANDIAMo· luggage because we have a long-standing tradition of bringing you the best luggage available.

Choose from Burgundy • Blue • Steel • Black

K

co.

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Serving Colorado since 1876

Foothills Fashion Mall • Fort Collins • 223-6335


By Denise Gardner

BREAST DIAGNOSTIC CENTER "The breast is special because it plays a dual role: it serves to express sexuality as well as to nurture offspring. Breasts are thus integral to a woman's self esteem," says author Mila Tecala in Psychological Impact of Breast Cancer. Ask a woman what comes to mind when breast cancer is mentioned, and her likely response will be "loss of a breast." The thought of breast cancer evokes fear in women, but open discussions on the subject reveal unnecessary misunderstandings that a dose of self-responsibility could alleviate. Women and society are becoming increas ingly aware that when one out of 10 females develops breast cancer, it is crucial to be selfeducated as to your body and the disease.

Betsy

Richardson-Magsamum, RTR, administers a

mammogram - an essential part of early detection screening

for breast cancer.

"Twenty to 30 years ago people did not talk about breast cancer, though the incidence was there of one in 14 women," says Lori Hess . RN, coordinator of the Breast Cancer Diagnostic Center at Poudre Valley Hospital. The 1970s were a very important time for women, especially women involved with the disease. Celebrities, including Betty Ford and Happy Rockefeller, were

candid and honest about their breast cancer diagnoses. Mammography (X-ray of the breast) was introduced as a diagnostic tool and was thought to be the answer to the question: "If women are routinely screened earlier, would it make any difference?" Concern quickly arose as to radiation exposure, which was higher than it is now. Today the exposure is extremely minimal. According to Hess, two things came out of this period: "one good and one bad. The good thing is that a great deal of research went into refining mammography techniques to get radiation levels down. The bad thing is that the fear created by the negative media exposure still lingers today, so that women continue to be unnecessarily frightened of mammography." Today the incidence of breast cancer has increased to one in 10 women. There is no denying the magnitude and extensive occurrence of the disease; it is estimated 40,000 will die from breast cancer this year, and 125,000 new cases will be diagnosed. As cancer reaches epidemic proportions, society asks for the identification of specific risk factors. Hess explains: "People want to know what they are doing or not doing that is going to make them get or not get the disease. We really can't tell them that, but we can identify factors in common among people who develop certain cancers." The risk factors for breast cancer include: 1. Gender - Almost 99 percent of breast cancer occurs in women. 2. Age- More than 75 percent of breast cancer is detected in women over age 50; consequently, screening is primarily focused on this group. 3. Family - A woman's maternal history (including

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maternal grandmother, maternal aunts, mother, sisters and daughters) of breast cancer is highly significant. 4. Hormonal Childbearing Women who do not bear children until after age 30 appear to be at higher risk. Women who bear no children at all are a high risk. Menstruation: There is a higher risk for women who begin menstruating before age 12 as there is a lower risk for women who begin after age 15. Menopause: The older a woman is at the onset of menopause, the higher her risk. "The biggest fear is the end result of an advanced breast cancer," emphasizes Hess. "What we are trying to prevent is just that by early detection screening. Early detection screening includes three steps which are equally important: I. breast self-exam, 2. physician exam and 3. mammography." The American Cancer Society, the American College of Radiology, and the American Medical Association recommend that women ages 35 to 40 with no symptoms or problems obtain a baseline mammogram to establish the individual's normal breast tissue pattern for comparison value in later mammographies. Then, between ages 40 to 49, women should be routinely checked every two years by mammography. One-on-one education with Lori Hess , RN, at the Poudre Valley Hospital Breast Diagnostic Center.


After age 50 women should seek a mammogram yearly. It is a woman's responsibility to request this of her physician. In response to these recommendations, Hess says: "Currently only 20 percent of women comply. Most women are not as involved in early detection screening as would be optimal. There is a need for education and it takes time to build awareness. It can be compared to the PAP test and its evolution in the awareness of women." Since the origin remains unknown, there is no "cure" for breast cancer. Modes of treatment have evolved, and prognosis is good for women who obtain treatment through early detection screening. Many women continue to' fear the radical masectomy rarely performed today. Modified radical masectomies and lumpectomies involve the removal of the affected breast tissue and, possibly, several weeks of radiation treatment or chemotherapy. Reconstructive breast surgery is an encouraging option for women. "It can be done at the time of the surgery or years later. It does a lot for a woman's self-esteem," says Hess. For many women there is confusion between fibrocystic changes (benign breast lumps) and breast cancer lumps. Breast cancer lumps are usually very hard, "like a marble under the skin", generally painless and usually fixed in place. Breast cancer lumps are most likely not to protrude but to retract, causing dimpling. In general, it is an abnormal lesion that will not fit into the woman's normal breast tissue pattern. The majority of women who have had breast cancer lumps will say: "I could not have missed it." Hess shares her professional nursing philosophy: "When I teach women about breast selfexamination, I do not ask them to go home and look for lumps. That is very confusing because if you look for a lump you will find one hundred of them. Breast tissue is not evenly smooth. What I prefer to recommend to women is that they do a side-to-side comparison,

SHOES Sharon Whiteman

QUALITY SHOES FOR MEN AND WOMEN Specializing in hard-to-find sizes FOOTHILLS FASHION MALL FORT COLLINS + 226-6329

About Face Image Direction

Before

After

Charity has great natural curl. and we designed a cut to show it off! Her hair. make-up. and clothing style compliment her personality and lifestyle. Make-up and hair design: Beth Murray. Model: Charity Nimmo.

140 West Oak In Oak Street Place Fort Collins

484-4300

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Achieve Your Potential ... Invest in Yourself Beth Murray, Owner


BREAST SELF-EXAMINATION

month-to-month. They come to learn what their normal breast tissue feels like. Now your breast self-examination becomes more a matter of monitoring for change or unusual developments. "My goal is that women be aware of the need for early detection and fit it into their lifestyle, especially if they are at high risk," she continues. "I want them to be comfortable with breast selfexamination and to know their breast tissue." A visit to the Poudre Valley Hbspital Breast Diagnostic Center is comfortable and calming. The atmosphere is warm and inviting, as are the women working there. Radiology technicians Sandra Pool, RTR, Betsy Richardson-Magsamum,

RTR, and Val Newkirk, RTR, assist Lori Hess, RN, in administering a complete mammogram, including health education. A physician's referral is needed to receive a mammogram. The actual procedure takes six minutes with three views taken of each breast. Reports are sent to the referring physicial within 24 hours. Hess concludes, "You are r:ot looking for a lump, you are looking for normal breast tissue. We are not here to find cancer, we are here to reassure you that cancer is not there."

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These self-examination guidelines are designed to help you feel confident in doing breast self-examinations. Lie down. Flatten your right breast by • placing a pillow under your right shoulder. If your breasts are large, use your right hand to hold your right breast while you do the exam with your left hand.

1

Denise Gardner, MS, is a health promotion consultant and freelance writer.

USE FINGER PADS the sensitive pads of the middle 2• Use three fingers on your left hand. Feel for lumps using a massaging motion.

USE ADEQUATE PRESSURE

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Press firmly enough 3 • breast textures.

feel different

IMPORTANCE OF COMPLETE COVERAGE Completely feel all of the breast and 4 • chest area. Be sure to include the breast tissue that extends toward the shoulder. Allow enough time for a complete exam. Women with small breasts will need at least two minutes to examine each breast. Larger breasts will take longer.

IMPORTANCE OF CONSISTENT PATTERN same pattern to feel every part 5• ofUsethethebreast tissue. Choose the one easiest for you. The diagrams show the three patterns preferred by doctors and most women: the circular or clock method, the vertical strip and the wedge. After you have completely examined • your right breast, then examine your left breast using the same method. Compare what you have felt in one breast with the other. You may also want to examine your • breast while bathing, when your skin is wet and lumps may be easier to feel. You can check your breasts in a mirror • looking for any change in size or contour, dimpling of the skin or spontaneous nipple discharge.

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Local Doctors Speak Out on Mammography According to local doctors, mammography, along with regular breast self-examination, is vital in early breast cancer detection. "For high-risk or anxious or patients with breasts that are difficult to palpate, yearly mammography is recommended," says Dr. Susan Woods. Mammography can miss 10-15 percent of potentially discoverable breast cancer, and it does have a 10 percent fa lse-negative rate. "Based on these facts, it is mandatory that both mammography and breast examination be performed for an optimal exam," Wood says. "They are complementary non-competing exams, and together they make breast cancer detection 95-98 percent possible." "Mammograms are not 100 percent accurate ," says Dr. Bev (Jessup) Donnelley. "If the mammogram is negative and you have a persistent breast lump, it doesn't mean you shouldn't have a biopsy." Statistics on breast cancer are potentially frightening, yet encouraging when cancer is detected early. Mortality rates from breast cancer have remained relatively unchanged over the past fifty years, but Colorado has one of the higher incidences of breast cancer throughout the U nited States. "In Colorado it is estimated that less than five percent of women are receiving adequate preventative care, including screening for early detection," says Donnelley, a member of the advisory committee for the Governor's Task Force for Breast Cancer Control. "A woman's chances of getting breast cancer are one in 11," Donnelley explains. One woman dies from breast cancer every 15 minutes in the United States. "When you find a lump, the overall five-year survival rate is 60 percent," Donnelley adds. "But, when a small, localized lesion that has not spread is detected by mammograph y or by exam, the five-year survival rate is 98 percent, and the 20-year survival rate is 93 percent." Woods cites another startling statistic: approximately 80 percent of all breast cancer detected occurs with none of the traditional risk fac tors, emphasizing the importance of both breast examination and mammography. Every woman, she stresses, should be considered at risk for developing breast cancer.

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=== Space Planning

• unique lighting • distinctive decoration personalized product selection • creative alternatives Make the individual statement you want

interior design VICKI DEAN space planning (303) 223-9849 p.o. box 397 fort co llins, colorado 80522

LET OFFICE FURNITURE &INTERIORS FURNISH YOUR OFFICE 4 26 S. Link Lane, Fort Collins

Sharon Stuart, O w n er

22 1-2 108

Join us for our .. .

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Early Bird Specials 5:00 pm to 6:30 pm Monday through Thursday Complet e dinners

only $4.25 to $6.50

Dinner Mon.-Thurs .• 5:00-9:00 pm Fri. and Sat , 5:00-1 0:00 pm

120 S. College Fort Collins 493-0086

Lunch 11 :00 am-2:00 pm Closed Sunday


SELECTING A MUTUAL FUND THArS RIGHT FOR YOU by Nancy V. Baker With the activity in the stock and bond markets of the last few years, Americans are investing in record numbers. Much of this investment has been done through mutual funds, professionally managed portfolios of securities. Mutual funds provide investors with diversification, convenience, professional expertise, and less expense than buying and selling individual stocks or bonds. In choosing a mutual fund, however, investors commonly make mistakes in properly evaluating funds available. The most important criterion in mutual fund selection is matching your financial goals and the fund's investment objectives. Many investors overlook the Statement of Investment Objective in the fund prospectus and may be subsequently disappointed by fund performance when, in truth, the investor's and the fund's objectives are mismatched. Choosing a fund with the highest yield does not always mean the highest return. Mutual fund performance is measured by both yield or income, and share value, including capital appreciation or loss. Together they comprise a fund's total return and are both important to investors. High yields are attractive but not at the expense of share value. Good professional management can provide competitive yields and more stability of net asset value during market fluctuations. Even though past performance does not guarantee future performance, many investors choose funds according to newspaper or magazine rankings. Each of these surveys are based upon different criteria. Read the bases for evaluation carefully. They may be based

on yield or capital appreciation alone rather than total return. With the hundreds of mutual funds available today, professional assistance can be invaluable. Ask your broker or financial planner for information provided by one of the independent mutual fund reporting companies.

Nancy V. Baker is a vice president with Boettcher & Company, Inc. She does investment planning and general brokerage services. Even with the Tax Reform Act of 1986, tax-exempt investing can still benefit many people. When investigating mutual funds for yield, do not bypass tax-exempt funds because you believe lower tax brackets have solved your tax problems. Tax-free yields and taxable equivalent yields are very competitive in today's economic environment. Some investors choose funds by comparing only sales charges. They overlook management fees, general expenses, and perhaps distribution fees. All fees and expenses should be detailed in the fund prospectus. Read and understand them. The benefit of no sales charge can be erased by high annual fees. Compare several funds with different fee structures so that you can determine the charges and expenses. Some funds deduct sales charges from reinvested dividends. Understand all fees so there are no surprises.

STYLE

Examine the shareholder services available to investors. Automatic reinvestment of dividends and capital gains at net asset value can enhance your total return. Exchange privileges, often by telephone, give investors control over their fund portfolio. Wire redemption services allow investors to liquidate funds on short notice and have money deposited to their bank account. Automatic purchase plans allow for periodic deductions from a bank account that can provide a regulated investment program. Systematic withdrawals provide periodic payments from mutual fund accounts. These services may be of benefit to you as an investor. Check for their availability and the charges for their use in the fund prospectus. Choose a fund that is a member of a family of mutual funds. As financial markets change, so might an investor's objective and/or response to those markets. Being able to conveniently move into another market sector upon changes in investment objective or market conditions provides many investors with greater peace of mind. Choose a money management firm that is experienced. Be sure that your money is being handled by portfolio managers who are respected and know their business. You are paying them for their services, just as you pay your doctor, your accountant, or your attorney. Monitor your mutual fund investment regularly. Mutual funds, like individual securities, need attention. Be assured that your goals and those of the fund are still consistent. Do not hesitate to invest in a well-managed portfolio. Mutual funds may provide long-term investors with superior results. The expertise of professional portfolio managers can reduce an investor's risk and provide consistency. Seek investment advice from your broker or financial planner, and read the fund information carefully. Determine your financial goals and then begin making them a reality.


irresistable! There is no better place to shop for tastefully selected fashions and unique accessories than Lydia's. From glittering cocktail dresses to superbly tailored suits and dresses; from incredible sweaters to terrific sportswear. Lydia's has it all. And we carry resortwear and swimsuits all year 'round.

Stop in soon to see our exciting new additions for fall: + +

+ + + + +

Karen Kane ... moderately priced career and leisure sportswear collections. A • B • S California . . . sophisticated contemporary soft sportswear. Calvin Klein Sport ... casual, comfortable weekend wear. Raul Blanco ... elegant after-five looks. Oleg Cassini . .. day into evening silk separates. Merona . .. colorful. casual Colorado dressing. Plus ... lots of tempting new fall jewelry and belt collections.

Lydia's is known for ... • • • •

We are open ...

The finest quality name brands A warm, comfortable, congenial atmosphere Unsurpassed personal service Complete wardrobe planning

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Scotch Pines Village East Drake and Lemay in Fort Collins 223-1646

Monday through Friday, 10:00 a.m.-6:00p.m. Saturday, 9:00 a.m.-6:00 p.m. Thursday evenings until 8 :00 p.m. Sunday, noon-5:00 p.m.

are cordiaffy invited

to readi the region's ajffuent, upscafe customers. !ilruf there's only one way to dO it:

STYLE magazine

airect-maifed to over 7500 fwusefwftfs aruf 6usinesses. J-{o[Ufay '87 wiff 6e our thira anniversary issue, 6ursting with features aruffashions /iig/i[ig/iting the fw{iday season. (jive your business the gift of increasetf safes this fw[iday season. !iltfvertise in Lyaia's Styfe. Pfease respond to your aavertising representative 6y October 2, 1987 or caf[ 226-6400.


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by Tom Cebuhar

GREAT EUROPEAN HEALTH SPAS Your body has a way of telling you that it's time to break away from the tensions and stress of modem-day life and to get a fresh start. One way to do this is to make a reservation at one of Europe's fabulous health spas. Then, pack your bags and head for an experience that will dramatically change your life. You'll rediscover a

feeling of youthfulness, sharpen your senses, and give your body and your mind the sort of benefits that come from a restful, yet stimulating, spa vacation. At one time, only the rich and famous visited spas. Now everyone is interested, men and women of all ages, and there is a wide price range, so you can choose a spa that is affordable for you. And the spas of Central and Eastern Europe provide much more than thermal baths and physical therapy. The four spas profiled are in four different countries, each with a distinctive ethnic and scenic flavor. By combining a variety of outdoor and indoor sporting activities with a wealth of artistic, musical, and cultural stimulation, the spas offer a vital and exciting recreational retreat from the stagnant lifestyle of contemporary society. And you bring home self-care habits that you can continue for the rest of your life.

BADGASTEIN, AUSTRIA As Austria's largest and most popular sports center, the spas of Gastein have been a popular source of recreation and natural therapy for more than 600 years. Gastein therapy is largely limited to early morning baths in the area's natural thermal waters, and has shown a remarkable rejuvenating effect on countless visitors.

Chiropractic: A Healthy Alternative to Pain

KARLOVY-VARY, CZECHOSLOVAKIA Nestled in a deep, wooded valley of the Tepla River, Karlovy Vary (better known as Carlsbad) provides a quiet, serene setting for relaxation or therapy. Carlsbad is perhaps best known for its famous "drinking cure" - the area has been a popular health resort for more than 600 years.

MARGITSZIGET, BUDAPEST, HUNGARY Margaret Island (Margitsziget) is a picturesque parkland oasis in the middle of the Danube between Buda and Pest. Renowned for its thermal mineral baths since the Roman Empire , many of Hungary's large baths built during the Turkish occupation in the fifteenth century are still in use. The beautiful five-star Thermal Hotel Margitsziget is one of the finest and most up-to-date balneo and physiotherapeutic facilities in Eastern Europe. All the amenities are offered, including a thermal pool.

OPATIJA, YUGOSLAVIA One of the leading summer resorts on the Adriatic coast, Opatija has a long tradition of luxury and medical excellence. With more than 30 hotels, restaurants, parks, and promenades, this lovely seaside resort enjoys a favorable Mediterranean climate. Thalassotherapia is a special hospital for the treatment and rehabilitation of rheumatic, heart, and lung diseases. It provides extensive care for more seriously afflicted patients.

Tom Cebuhar,

Aggie Travel Points International

j

Examination

DR. SCOTT D. WHITE

If you go:

AIR FARE RANGE ROUNDTRIP FROM DENVER - $726-$ 1,089, depending on destination; restrictions apply. SPA ACCOMODATIONS -7 days: $405- $1,900, varies by spa, time of year, and treatments CLIMATE - Similar to Fort Collins in the fall; temperature varies by location.

REQUIRED DOCUMENTS -

CHIROPRACTOR

U.S. citizens with valid passports are required to obtain visas for travel to Czechoslovakia, Hungary, and Yugoslavia. ELECTRICITY - No adapters or converters needed. CURRENCY - Austria - schillings, Czechoslovakia - koruna, Hungary - forint, Yugoslavia - dinar; exchange rates vary by currency.

1537 Riverside

482-2855 Treatment

STYLE


edgerton world travel let us plan your dreams

0

Louise Sanford Sluss • Kris Sanford Das owners

What is it? Style is what you bring to your surroundings, your personality, your way of dressing, speaking, living. Style is very personal. It can be a sense of confidence, a sense of fun, or an innate regality. It is how you move, react; how you choose to live and give.

824 South College Avenue Fort Collins 484-1212

_£aanerscb8

Representing airlines, cruises, and foreign and domestic travel

auautv

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Dry Cleaning at Low, Low Prices

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Ask your neighbor ... She's probably our customer

Now In two locations:

• Loveland Palmer Gardens Shopping Center 104 E. 291tl

Regular Dally Prices $1.00- Shirt laundry $1.25- Trousers, Blouses, Skirts, Sweaters $1.50 - Sport Coals and Blazers $2.25- Dresses $3.00- Jackels $4.00- Coals Similar savings on other garmenls

next to Checker Auto Ports

• Fort Collins Riverside Junction Shopping Center Riverside and Lemay next to Pizza Hut

Lydia's offers you the elements to express your individual sense of style.

Custom Creations

zn Gold and Silver

206

South Mason 224-2 11 6

STYLE


It's true. The Fort Collins Club wants your kids to be a part of family health and fitness . That's why we feature special, fun-filled exercise programs designed just for children. So, while you're enjoying working out .. . the kids can too!

nt Your ids!

• Swim Lessons (1-12 yrs.) • Kicks For Kids (2 -5 yrs.) • Get Along Gang (4-7 yrs.) • Youth Basketball {8-13 yrs .) • Youth Racquetball (6-13 yrs .) • Youth Summer Camp (6-12 yrs.) • Youth Swim Team {6-12 yrs.) • Youth Weightlifting {10-14 yrs.) and much, much more! Since some classes are seasonal, please call for details.

And remember that our child care facility offers lots for kids, including an outdoor play area and daily arts and craft classes. If your family (don't forget the kids) would like to "Test Drive" the Club, bring this ad in for a FREE GUEST PASS FOR THE WHOLE FAMILY. Only one visit per famil y allowed. Offer not valid to existing members.

Call the Fort Collins Club today and discover why our Family Membership really means fun for the entire family.

FORf COUJNS Ql.JB 1307 E. Prospect Fort Collins, CO 80525 (303) 224-CLUB


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FM 108 • YOUR FAVORITE MUSIC

WE/VE GOT THE COMPETITION/S NUMBER ... AND 32°/o MORE.

To our friends in Fort Collins:

We will pay for your gas

$3.00 Cash

to enjoy one of Northern Colorado's Finest Dining Experiences! We're only a half hour away and well worth the drive. This cash giveaway is valid with the purchase of two dinners. Just present your Fort Collins identification to receive the cash. ;/."{FAro \ . -

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2400 17th Street Cottonwood Square Greeley, Colorado 80631 356-6340

ODD DD

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DRIVE AWAY

GREELEY 482-0365

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SOURCE: MARKETPRO SURVEY MAY, 1987

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VOLKSWAGEN


months traveling the country in a mini motor home, searching for another part of the country to live and work. They ended up 12 miles north of Loveland in Fort Collins, where Connie took a marketing position at Home Federal and John worked at The Coloradoan. After a year and a half John accepted a position as managing editor of the Durango Herald and Connie spent these two and a half years getting her business administration degree. The Pfeiffenbergers purchased the Triangle Review in 1983, with John assuming editorial responsibilities and Connie handling the business dealings. Three years later they bought Business World from Nancy Hansford, moving it in-house. This enabled them to use full-time production facilities they already owned. Connie and John each basically now have their own publication, and Connie is still business manager for the whole company, Columbine Publishing. Connie is busy in the community; she is the marketing chair for the Convention and Visitors Bureau and sits on their board. She is president-elect of Connie graduated with a double major in journalism and Soroptomists International of Fort Collins, a business and professional sociology from Kearney State in women's organization. She is on the 1971 while working full-time at a television station and then at the Business Action Council of the Kearney Daily Hub. She continued Chamber of Commerce and on a sub-committee of Partnership Fort to work at the Daily Hub after graduation as the first female farm Collins. editor of a daily Nebraska In her little spare time, Connie newspaper. At the time journalism relaxes with bridge, reading, camping, the mountains, and was very much a man's profession, getting away to Denver for a Connie says, with women traditionally restricted to the society weekend occasionally, although she desk. It became a principle with and John have been so busy they've Connie to prove that women could only been able to manage two short do just as well on other parts of the vacations in four years. newspaper. Lydia's Style feels Connie is an In 1973 Connie accepted a job excellent example of the wonderful entrepreneurial spirit in Fort as city editor for the Loveland Reporter-Herald, moving up to news Collins' professional women. Obviously, she loves it all. editor within a week and replacing John Pfeiffenberger, who had been "Journalism is one of those things I enjoy so much that it's just not that promoted to managing editor. A friendship developed. "That was in much of a job," she says. Sleek, stylish, and professional, the fall and we were married in March so things happened very Connie wears an Ellen Tracy fit-and-flair gabardine skirt and silk quickly," Connie laughs. In 1979 charmeuse blouse. the couple resigned and spent six

MODEL OF THE MONTH: CONNIE PFEIFFENBERGER

"I like versatile clothes that are comfortable and yet stylish. I look for flexibility; I go for more subtle, basic clothing and update with jewelry and accessories. I like natural fibers, including raw silk. "I go as much for use of color as well as style. I'm short, so I like elongating, sleeker clothes. It's fun to deviate from the traditional business suits without getting too trendy." Fashion philosophy from Connie Pfeiffenberger, publisher of Business World and business manager of the Triangle Review. Growing up on a Nebraska farm with a hometown population ofless than 100, Connie learned a work ethic early in life, spending long days working in the field. She attended a one-room country school with one teacher for nine grades; there were 19 in her high school graduating class. A self-described tomboy, Connie loved animals and being outdoors.

STYLE


Security Financial Group Inc.

Pre-Development Land as an Investment!

Richard Hettler President/CEO

• Many of our high income/high net worth individual, corporate, and pension plan clients have been directing their investment dollars into Pre-Developed Land investment programs. But what is Pre-Development Land and why are these clients choosing land as their investment vehicle? • Pre-Development Land is undeveloped land in the process of being prepared for development. Issues related to zoning, access, utilities, site plans , and environmental considerations have been identified; the political , administrative and engineering procedures required to resolve these issues have been initiated. As these issues are resolved, the property becomes ready for development and more valuable. • The Pre-Development Land concept evolved out of events that occurred during the late 1970s and early 1980s which changed the way many developers inventoried property for future development and the way American cities financially supported themselves.

Why are so many investors choosing this type of an investment program? Superior Growth Potential - It is not , unusual for investors to come out of these properties at two, three, even five times their investment in three to five years or less. Inflation Protection- During periods of , high inflation, land can act as an inflation hedge. The highest and best use of pre-developed land is generally determined within a three year period or less, resulting in rapid escalations in value over that timeframe. Tax Advantages- The Tax Reform Act of , 1986 virtually eliminated the value of tax shelters for high income individuals. While various forms of shelter still exist for low-to-middle income individuals, one must careful ly evaluate the overall utility of program losses/credits in one's tax portfolio. We have structured several investment properties on a sale/leaseback basis, enabling investors to realize substantial returns on I \:'\ll \I'I'RI <1-\110:-\ < l R\ I their investments. l fu, ~:;1 1ph dlu•ll u,,,h, ,, 111''' • 11••••1 'l'l''•••lln•u ,, l ln.l t•• •lll\•11••1 h •uu ' '" ,,,.J,,, f,,,,,.t 1' '' '1''''' For equity investors, such lease income distributions qualify as "passive income", ranch 3ndlorestedland substantially enhancing servtees after-tax program No beyond open rural or economics. agncu"ural. Diversification - Land , is your most basic investment. It is a fundamental necessity, and as cities with strong economies continue to grow, the supply of available land for development .& Developer acquires • Developer acquires diminishes. The resulting land with conventional land with personal financing scarcity increases value. capital

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• Security Financial Group, Inc., a Colorado corporation , represents select major pre-developers of land in the United States as well as potential buyers of such properties. •our Colorado investor/developer clients are c"ontinually amazed at the rapid development activity in other parts of the country, particularly California. Consider the fol lowing example: the Inland Empire of California has many definitions, however, it is generally recognized as that stretch of land between San Diego and Ontario Airport. This particular area of the country is the second fastest growing area in the United States today, second only to Los Angeles . One property recently reviewed by this firm is located adjacent to the city of Beaumont, halfway between Ontario Airport and Palm Springs. Nearby, a major Southern California developer recently sold 84 homes in a 48 hour period just from spec sheets . . . no homes had been built yet. Given this level of demand with no apparent end in sight, pre-development land investments in high growth corridors are currently the top appreciation producers compared to other real estate investment opportunities. • Security Financial Group, Inc. has identified the following higher growth corridors in the U.S. as of summer '87: Riverside County, Sacramento, Stockton, Nashville, Atlanta, Tucson, northern Florida, and the Carolinas. Call Security Financial Group, Inc. today if you wish to . . . • Invest a minimum of $100,000 on a joint venture/partnership basis (generally 10 investors or less unsyndicated) • Invest a minimum of $50,000 on a syndicated basis OR, if you are a landowner/builder/developer, for Security Financial Group, Inc. to assist you in ... • Conducting a sales assessment of your property to determine pre-development purchase feasibility and/or development potential • Locating strategically-located land parcels in predetermined high growth corridors of the U.S.

Noormm~malut•~ty

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Security Financial Group, Inc. is an NASD-member firm and offers a wide variety of investment securities/joint ventures in pre-developed land investment opportunities.

We look forward to serving you! Security Financial Group, Inc. Scotch Pines Village Offices 2601 South umay, Suite 35 Fort Collins, Colorado 80525 (303) 226-6400


The Flexsteel Gallery fine upholstered furniture

FLEXSTEE L

Please join us for our factory-authorized SALE · on fine upholstered furniture through September. .-..

___

.,.._____ ~~~~~Furniture

Galleries

5816 South College A venue Fort Collins • 226-3131

STYLE

Forwarding and return postage guaranteed. Address correction requested. Scotch Pines Village 2601 S. Lemay Ft. Collins. CO 80525

Store hours: 9:00-8:00 9:00-5:30 9:00-5:30 1:00-4:00

Monday & Friday Tuesday through Thursday Saturday Sunday

BULK RATE U.S. POSTAGE PAID FT. COLLINS, CO PERMIT NO. 459


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