LYCRA® SPORT Consumer Merchandising by LYCRA® brand

USE COMFORT AND PERFORMANCE MA ORT AND PERFORMANCE MATTER. BEC PERFORMANCE MATTER. BECAUSE CO E COMFORT AND PERFORMANCE MATT RT AND PERFORMANCE MATTER. BECA ER. BECAUSE COMFORT AND PERFORM ORMANCE MATTER. BECAUSE COMFOR NCE MATTER. BECAUSE COMFORT AND R. BECAUSE COMFORT AND PERFORMA USE COMFORT AND PERFORMANCE MA ORT AND PERFORMANCE MATTER. BEC PERFORMANCE MATTER. BECAUSE CO E COMFORT AND PERFORMANCE MATT RT AND PERFORMANCE MATTER. BECA ER. BECAUSE COMFORT AND PERFORM ORMANCE MATTER. BECAUSE COMFOR NCE MATTER. BECAUSE COMFORT AND R. BECAUSE COMFORT AND PERFORMA USE COMFORT AND PERFORMANCE MA ORT AND PERFORMANCE MATTER. BEC PERFORMANCE MATTER. BECAUSE CO TM

LYCRAÂ® SPORT BRANDED CONSUMER MERCHANDISING

BECAUSE COMFORT AND PERFORMANCE MATTER. TM

LYCRA® SPORT technology is scientifically engineered to deliver optimal comfort, fit and support to activewear fabrics. Today’s active consumers desire sport specific garments designed to help optimize performance. Whatever the activity, LYCRA® SPORT technology makes it easier than ever to meet consumer needs.

INTRODUCTION

“When my activewear is too saggy and loose, I can’t move my body freely and it prevents me from focusing on my workout.”

“My activewear seems to always be too loose in the places I want it tighter, and too tight in the places I want it looser.”

“Activewear that offers great support is too heavy and not breathable – I can’t wait to take it off once I get home.” Source: 2CV 2016 INVISTA AO Qualitative Research

THE POWER OF PERFORMANCE LYCRAÂŽ SPORT fabric certification standards cover a broad spectrum of fabrics, helping to ensure comfortâ&#x20AC;&#x201D; from soft control, yoga-type applications to high compression applications like running and cycling. Simplified indexes rate fabric for Power, Comfort and Energy on a 1-10 scale. These indexes are combined to create performance levels tailored to fit the garments end use and satisfy the consumers need for targeted support and comfort levels.

FOUNDATION INDEX FOR LYCRA SPORT TECHNOLOGY

AILS

1 2 3 4 5 6 7 8 9 10

COMFORT index, Ci

POWER index, Pi ENERGY index, Ei 1

9 10

High Compression

Compression

COMFORT index,

1 2 3 4 5 6 7 8 9 10

Suitable garment uses include, but are not limited to, body-hugging baselayers and post-workout tops and bottoms.

Light Medium Compression/ Compression/ Soft Control Shaping

Medium Light Compression/ Compression/ Shaping Soft Control

ber: 2017 Reference Num 6,6 n Y1: Black Nylo ® T162B 2 RA oz/yd 2 Y2: 40D-LYC g/m ht: 5.85 Weig ic Fabr 198 Finished: Jersey Single Medium ion: Light 2 1 High Fabric ConstructCompression/ = h Compression Compression/ Widt Compression Soft Control Shaping Length = Ei de, but are not ENERGY index, ent uses inclu Suitable garm -hugging baselayers and ms. limited to, body botto and 2 tops oz/yd post-workout 5.85 COMFORT index, Ci

FABRIC DETAILS Reference Number: 2017 Y1: Black Nylon 6,6 Y2: 40D-LYCRA® T162B Fabric Weight: g/m2 Finished: 198 Fabric Construction: Single Jersey Length = Width =

FABRIC DET

7 8 9 10 1 2 34 5 6

PCE

POWER index, Pi ENERGY index, Ei 1

9 10

WHY IS LYCRA® SPORT TECHNOLOGY RELEVANT TO YOUR BUSINESS? • Helps brands and retailers make better fabric choices based on required garment performance • Optimizes fabric performance, simplifying prototyping, which may be able to increase speed to market and reduce costs • Provides a fabric portfolio management tool, helping to avoid over-engineering of fabrics and garments

Compression

POWER index, 1

High Compression

9 10

P H O T O GR A P H Y

low/medium-impact • • • • •

bodyhugging baselayers yoga pants shaping tops gym gear post-workout tops/ bottoms

PHOTOGRAPHY LOW/MEDIUM-IMPACT AND HIGH-IMPACT

high-impact • running and cycling tops/bottoms • tri-suits • compression arms/legs • baselayers

ATTER. BECAUSE COMFORT AND PERF ERFORMANCE MATTER. BECAUSE COMF TER. BECAUSE COMFORT AND PERFOR ECAUSE COMFORT AND PERFORMANCE MFORT AND PERFORMANCE MATTER. ND PERFORMANCE MATTER. BECAUSE AUSE COMFORT AND PERFORMANCE M FORT AND PERFORMANCE MATTER. BE ATTER. BECAUSE COMFORT AND PERFO ERFORMANCE MATTER. BECAUSE COM MANCE MATTER. BECAUSE COMFORT TER. BECAUSE COMFORT AND PERFOR ECAUSE COMFORT AND PERFORMANCE MFORT AND PERFORMANCE MATTER. ND PERFORMANCE MATTER. BECAUSE AUSE COMFORT AND PERFORMANCE M FORT AND PERFORMANCE MATTER. BE ATTER. BECAUSE COMFORT AND PERFO ERFORMANCE MATTER. BECAUSE COM MANCE MATTER. BECAUSE COMFORT TER. BECAUSE COMFORT AND PERFOR ECAUSE COMFORT AND PERFORMANCE MFORT AND PERFORMANCE MATTER. ND PERFORMANCE MATTER. BECAUSE 10

FORMANCE MATTER. BECAUSE COMFO FORT AND PERFORMANCE MATTER. B RMANCE MATTER. BECAUSE COMFORT E MATTER. BECAUSE COMFORT AND BECAUSE COMFORT AND PERFORMAN E COMFORT AND PERFORMANCE MATT MATTER. BECAUSE COMFORT AND PER ECAUSE COMFORT AND PERFORMANC ORMANCE MATTER. BECAUSE COMFO MFORT AND PERFORMANCE MATTER. B AND PERFORMANCE MATTER. BECAUS TECHNOL OGY CL AI M S RMANCE MATTER. BECAUSE COMFORT E MATTER. BECAUSE COMFORT AND • Exceptional comfort to help you move freely and perform your best • Delivers optimal comfort to help bring out your bestPERFORMAN performance BECAUSE COMFORT AND • Offers the desired amount of comfort and compression E COMFORT AND PERFORMANCE MATT • Experience a new level of comfort and performance MATTER. BECAUSE COMFORT AND PER • Enjoy the right balance of comfort and performance ECAUSE COMFORT AND PERFORMANC • Combines outstanding comfort with optimal performance/power • The comfort you need. The performance you desire. ORMANCE MATTER. BECAUSE COMFO • Combines high performance compression power with outstanding comfort MFORT AND PERFORMANCE MATTER. B • Optimal level of compression power and comfort AND PERFORMANCE MATTER. BECAUS RMANCE MATTER. BECAUSE COMFORT E MATTER. BECAUSE COMFORT AND BECAUSE COMFORT AND PERFORMAN E COMFORT AND PERFORMANCE MATT COMMUNICATION

TECHNOLOGY CLAIMS

sample copy

LYCRA® SPORT TECHNOLOGY ADDS OPTIMAL COMFORT, FIT AND SUPPORT TO STRETCH ACTIVEWEAR. LYCRA® SPORT TECHNOLOGY: BECAUSE COMFORT AND PERFORMANCE MATTER.TM

ORT AND PERFORMANCE MATTER. BEC PERFORMANCE MATTER. BECAUSE CO E COMFORT AND PERFORMANCE MATT RT AND PERFORMANCE MATTER. BECA ER. BECAUSE COMFORT AND PERFORM ORMANCE MATTER. BECAUSE COMFOR NCE MATTER. BECAUSE COMFORT AND R. BECAUSE COMFORT AND PERFORMA USE COMFORT AND PERFORMANCE MA ORT AND PERFORMANCE MATTER. BEC PERFORMANCE MATTER. BECAUSE CO 12

CONSUMER MERCHANDISING

CAUSE COMFORT AND PERFORMANCE OMFORT AND PERFORMANCE MATTER TER. BECAUSE COMFORT AND PERFOR AUSE COMFORT AND PERFORMANCE M MANCE MATTER. BECAUSE COMFORT A RT AND PERFORMANCE MATTER. BECA D PERFORMANCE MATTER. BECAUSE C ANCE MATTER. BECAUSE COMFORT AN ATTER. BECAUSE COMFORT AND CAUSE COMFORT AND PERFORMANCE OMFORT AND PERFORMANCE MATTER CONSUMER MERCHANDISING

LYCRA SPORT BRANDED MATERIALS Â®

87% GLOBAL AWARENESS Consumers recognize the LYCRA® brand around the world, reaching 87% global awareness.

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M E O E O E T E F M R C F M S P T T AC O R E F R A U E R E T TA M R BE O T E O E T C C TE R A F E N F T R S F P A C N O N O T CM RPER ATRTE E EORRT F AR TTT ND A OF AR R EO EO UR A M S B MD N A M ERA M M PF TB S.EB .C ETO PE U A D FRC M RF T R M C EPC R N N O D A M C M AO O USE CO C O E B DE R A C N AU U A FO .SC T T M E E M S A M T B M R R F A E T T S E R N B T T R E F E E O E E T E R A N M E E M U O C C T A R C R P O T F R R D R A M A O C A R A M O . M T F O M E . N U O B T M T P D U N B C F R F T O A R R A C T E E S FFOMA R FO AND M NOM EEAC N A FA N EO. R ER RF C USE C O E EC O MD MR A BT RM A A PR A AEETC M M F MA TN R P O O U O BE RC T E T T R A M T O C D P S E M E R A R O N C E E E N E C O D F N P R F E M D O T M A C C A M O F N S R A F T U F N O A R R P D S F R N O T B T T A E T U P S E M C T M E A O M T M E U T N R A R T E E R R T P E A A T F C R E M A E MR T O R A A A F C O M O N O T M A T C R N C F R O D C C C O M F M R C R T U A . E O A A B D N R R R N MFO N E M B E A S E E T R E M N O R B C E E M E M P E E A B C T A T F S A S M D E F T O T O A E C C . T A C E N E M U A U T R R F M T N A E P R R C U N R BEEF S AU CT N R E R .O C T SR E AOEMRMFA E A M O B U E D N CR S TO CRA TE CC AR C O T B M E F EP E.C M OT T A FO EEM M A TD A NTA EE F T EO O C O M D S M R C E C U D C A A B A A M R R A M A NR U A F .CB S E T O U M P.C N E M O M O M TN A C A UC S F B PE SM R E N A C T T E F C R O F S C EA C . R E C DE B E R U T N T E R O E F M RD O N F E R E E E R M C E . A R PE M O R M F EN R C C M R B B A T B P E S N A O C T O R A O P R . E E F T . R A T M M U R E A B T M F C U A O C M D P F T E R O T T D T E E A R M B A S A A N O R M F S E M N F E E A C S E T . D U N U O N D R C O R R U R T A R A T O S M R U S C . N C M R F E A A P E A T U E O E B C O E E T T B A A T N E A R R B E S A C R T E P F A C T M E R R N M . 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LYCRA ® is

a tradema

rk of INVIST A.

LYCRA

mark of

is a trade

INVISTA.

LYCRA ® is

LYCRA

mark of

is a trade

Source: 2017 Global Insights Study, IPSOS

INVISTA.

a tradema

HANGTAGS

LYCRA SPORT BRANDED MATERIALS Â®

HANG TAGS

VIRTUAL HANGTAG

Opportunity to leverage quality cues of LYCRAÂ® brand on your ecommerce site.

VIRTUAL HANGTAG LYCRA SPORT BRANDED MATERIALS ®

Embedded digital video opens in YouTube player from the hangtag

0:20 / 0:45

BECAUSE COMFORT AND PERFORMANCE MATTER.TM LYCRA® SPORT technology adds optimal comfort, fit and support to stretch activewear.

• Easy to install • One script activates the virtual hangtag • Delivers an engaging interactive consumer experience

LYCRAÂ® SPORT technology is scientifically engineered to deliver optimal comfort, fit and support to stretch activewear.

BECAUSE COMFORT AND PERFORMANCE MATTER.

DIGITAL VIDEO

LYCRA SPORT BRANDED MATERIALS Â®

MATTER. BECAUSE COMFORT AND PERFORMANCE MATTER. BEC MATTER. BECAUSE COMFORT AND PERFORMANCE MATTER. BECAUSE MATTER. BECAUSE COMFORT AND PERFORMANCE MATTER MATTER. BECAUSE COMFORT AND PERFORMANC MATTER. BECAUSE COMFORT AND PERFORMANCE MATT MATTER. BECAUSE COMFORT AND PERFORMANCE MATTER. BECAU MATTER. BECAUSE COMFORT AND PERFORMANCE MATTER. BECAUSE ATTER. BECAUSE COMFORT AND PERFORMANCE MATTER. BECAUSE PERFOR MATTER. BECAUSE COMFORT AND PERFORMANCE MATTER. BEC MATTER. BECAUSE COMFORT AND PERFORMANCE MATTER. BECAUSE MATTER. BECAUSE COMFORT AND PERFORMANCE MATTER MATTER. BECAUSE COMFORT AND PERFORMANC MATTER. BECAUSE COMFORT AND PERFORMANCE MATT MATTER. BECAUSE COMFORT AND PERFORMANCE MATTER. BECAUSE MATTER. BECAUSE COMFORT AND PERFORMANCE MATTER. BECAUSE

PERFORMANCE

CUSTOMIZABLE MERCHANDISING

LOGO & L E GAL L I NE (required)

Choose the LYCRA® SPORT technology logo that works best with your layout and include legal line “LYCRA® is a trademark of INVISTA.”

COP Y

Include at least one (1) LYCRA® SPORT technology claim into your copy or create your own version and submit for approval See approved LYCRA® SPORT technology claims on page 11

GUIDELINES

CUSTOMIZABLE MERCHANDISING

S TE P A N D R EP EA T O R T A GLI N E (required)

As part of the LYCRA® SPORT technology campaign, include “BECAUSE COMFORT AND PERFORMANCE MATTER. ” as a tagline or a step and repeat watermark design to the background TM

FO N T S

Gotham Bold Gotham Medium Gotham Book

P H O T O GR A P H Y

Utilize any LYCRA® SPORT branded image or select your own photography See additional LYCRA® SPORT technology image options on page 8

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design option for low/medium-impact

IN-STORE POSTERS

CUSTOMIZABLE MERCHANDISING

design options for high-impact

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LYCRA® is a trademark of INVISTA.

www.LYCRA.com

INVISTA. LYCRA® is a trademark of

Quod se atus; esseni ignareto etem inatales essedio, vivis senit. Sim averbis.

www.LYCRA.com

Designs are for inspiration only.

hanger card size 6" x 6.25"

design option for low/medium-impact

HANGER CARDS

CUSTOMIZABLE MERCHANDISING

7 out of 10 consumers say the LYCRA® logo INFLUENCES their purchase decision.

www.LYCRA.com

Itatem experferisto beate nonedfscia dlorpo ribusciaecus velenist et ipsanti natiat dit aborate ceaturist mos aut ut omnimus inum as dolorundes.

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THE COMFORT YOU NEED. THE PERFORMANCE YOU WANT.

LYCRA® is a trademark of INVISTA.

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Designs are for inspiration only.

Source: 2017 Global Insights Study, IPSOS

LYCRA® is a trademark of INVISTA.

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LYCRA® is a trademark of INVISTA.

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Designs are for inspiration only.

DIGITAL BANNER ADS CUSTOMIZABLE MERCHANDISING

design option for low/mediumimpact

DIGITAL BANNER ADS

LYCRA brand October 20

benefit focus

Because COMFORT AND PER

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companyabc The comfort you need. The performance you desire. The look you want. Just in for the season, our @brand tights featuring LYCRA® SPORT technology offers the desired amount of comfort and compression. Tap today’s Insta-Story to shop now! lycrabrand @brand activewear featuring LYCRA® SPORT technology in combines outstanding comfort with optimal performance. Click the link in our bio to get the looks at @companyabc.

brand/product focus

SOCIAL MEDIA

private label retailer sample

SOCIAL MEDIA

CUSTOMIZABLE MERCHANDISING

benefit focus

RFORMANCE matterTM. LYCRA® SPORT ort, fit and support to stretch activewear.

private label retailer sample

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benefit focus

BECAUSE COMFORT AND PERFORMANCE MATTER.

LYCRA.COM

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