Luxury Portfolio At a Glance

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Luxury Portfolio International® is an exclusive members-only network offering full-service luxury marketing and intelligence available to select members of the Leading Real Estate Companies of the World.®

As a member of Luxury Portfolio International, your company has access to a wide variety of resources intended to strengthen your brand’s presence in the high-end real estate market, as well as win more luxury listings and market them on a global scale. These must-have services will also grow your upmarket business and enhance your expertise and reputation as part of an exclusive network. This document offers a comprehensive view of all the benefits available through your Luxury Portfolio International membership.

AT A GLANCE

Well Connected.™ | luxuryportfolio.com

ADVERTISING/CO-OP

PRINT

n Luxury Portfolio Magazine

n The Wall Street Journal/ Mansion Global Experience Luxury

n Luxury/Lifestyle Publications

n Financial Times

n Local Lifestyle Ads (Addy Offering)

DIGITAL

n 3rd Homepage Carousel

n WSJ/Dow Jones Carousel Ad Unit

n LPI Social Offerings

n LuxeSelect

n

Financial Times Property Enthusiast Banner Ad

n

LP Co-Branded Carousel Ad Unit

n LP Digital Bundle

n Local Lifestyle Ads (Addy Offering)

n Dow Jones Featured Listing Upgrades

n LuxeTours

DESCRIPTION

Exclusive lifestyle publication with luxury editorial and property ads distributed to more than 200,000 readers worldwide, published bi-annually

Top business publication including dedicated real estate supplement, Mansion Global Experience Luxury

Includes Architectural Digest, Conde Nast Traveler, Country Life, Elle Decor, Galerie, Golf Digest, and Unique Homes

Global publication focused on business and economics

Discounted print advertising ads in premium publications in your local area

Feature your listing on the homepage of LuxuryPortfolio.com in the third listing carousel

One month property feature in a carousel ad unit on MansionGlobal.com next to a LPI branded video

Take advantage of the LP social following with a LP Unlocked Instagram Takeover, Instagram Reels Collaboration, Sponsored Post on LP Social Media, Video Post on LPI Social Media & more

Property advertising email for listings $3 million+ sent to an audience of LPI agents with listings at a similar price point, accompanying features on homepage of LuxuryPortfolio. com and LuxeTrends blog post

Feature your listing in a co-branded LP digital banner for one month on FT.com.

Feature your listing in a sleek co-branded ad unit online reaching affluent audiences across the U.S

One month on the luxuryportfolio.com homepage carousel, social media post across LP channels, inclusion in On the Market newsletter, & targeted social display banner advertisements

Discounted lifestyle and demographic targeted Google powered ads

Receive feature property status for your listing across Dow Jones Network websites

Customized guided slideshow tour of member listings 2

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INTERNATIONAL ®
LUXURY PORTFOLIO

SYNDICATIONS

n Country Life

n Dow Jones Network

n Financial Times

n JamesEdition

n Juwai

DESCRIPTION

Online syndicated listings appearing on leading U.K. lifestyle title covering affluent clientele in the countryside

Luxury Portfolio listings automatically syndicate to WSJ.com, MansionGlobal.com, barrons. com and Penta online barrons.com/penta, Marketwatch.com and The WeChat App to connect with affluent audiences

Reaching a globally-focused affluent audience. 81% of c-suites agree FT is their most trusted news source

Global online luxury marketplace for syndicated listings

The top Asian property portal offering exclusive access to an audience of high net worth consumers looking to buy property

PR AND COMMUNICATIONS

n Global PR Coverage

n Social Media

Additional Exposure

n LuxeTrends Blog

n Friday Faces

DESCRIPTION

Firms in London, Los Angeles, Miami, and New York provide worldwide coverage and connections to key media, garnering exposure for top properties and brokers across the LPI network

Discerning audiences across LPI channels on Instagram, Facebook, X (formerly Twitter), and LinkedIn provide additional exposure to luxury real estate connoisseurs and industry experts alike

LuxeTrends, LPI’s blog offers access to the latest in luxury trends and news

Video series allowing top LPI agents to introduce themselves to the network and the public

RESEARCH AND INTELLIGENCE

n Research & Intelligence Reports

DESCRIPTION

Discover the latest findings on the luxury consumer and real estate market to establish yourself as a well-rounded luxury expert

DESCRIPTION

n Luxury Daily

The authority in luxury news presenting up-to-the-minute industry reports relevant to the luxury consumer

AT A GLANCE | 3

BUSINESS DEVELOPMENT RESOURCES

n Luxury Portfolio

Magazine Subscriptions

n

Elle Decor and Galerie

Magazines Subscriptions

n LuxeIntroduction Letter

n LuxeTrends

n Listing Presentation Box

n Agent Listing Presentation

n Brand Brochure

n LPI Social

n Digital Listing Presentation

n Marketing Collateral

n Social Media Campaigns

n Sphere Of Influence

n LuxeAnalytics

n Affluent Consumer List

n Marketing Masters

n Marketing Webinars

DESCRIPTION

Opportunity for agents to send gift subscriptions to top clients

Opportunity for agents to send exclusively discounted gift subscriptions to top clients

Custom endorsement letter sent directly to client on behalf of agent from Luxury Portfolio International’s President

Co-branded monthly lifestyle e-newsletter

Co-branded luxurious box including custom letter & brand brochure

Customized listing presentation ntroducing the agent and LPI affiliation

Elegant physical marketing brochure highlighting LPI affiliation and program benefits

The LPI Social app enables access to automatically co-branded social media graphics to seamlessly share with their network

Digital presentation outlining Luxury Portfolio International affiliation and marketing benefits to client

Accessibility to customizable marketing collateral and high quality branded merchandise

Lifestyle- and brand-focused templated social media campaigns for members to showcase affiliation with Luxury Portfolio International on social media channels

Banner ad campaign for agents to target their own sphere online

Proprietary reporting tool highlighting property statistics exclusive to LuxuryPortfolio.com

Partnership with WealthEngine giving access to high-net-worth consumer contact information

Easy to use, quick to implement templates on a variety of marketing resources designed to complement and enhance your existing initiatives

Members-only marketing webinars, focusing on today’s trending topics and how to best utilize your exclusive LPI resources

4 | LUXURY PORTFOLIO INTERNATIONAL ®

WHITE-GLOVE MEMBER EXPERIENCE

n LuxeXchange

n Live Member Service Team

n LuxeSupport

DESCRIPTION

Dedicated member portal for all LPI resources and tools

Access to designated support team to assist LPI members with listings, resources and program questions

Support.luxuryportfolio.com is an interactive FAQ site featuring answers to top Luxury Portfolio International program questions

CONFERENCES AND EVENTS

n Luxury Summit

n Luxury Hour

n LPI Conversation Hour

DESCRIPTION

Signature annual conference for Luxury Portfolio International members to glean insights on the luxury space, market trends, best practices and network with your like-minded peers in the luxury space

Webcast highlighting the latest from Luxury Portfolio International, thought leadership, insights and market intelligence

Quarterly networking digital event for brokers and their luxury agents to connect with each other and share ideas on topical issues.

TRAINING AND EDUCATION (LuxEd)

n Comprehensive Training

n Institute for Luxury Portfolio International

DESCRIPTION

Live webinar training sessions, exclusive to member brokerage, designed to engage agents and stakeholders with the extensive Luxury Portfolio International resources and member benefits. Agents and leaders will learn how to leverage LPI tools to grow their luxury business, win elite listings and sell high-end properties

On-demand video courses designed to provide additional educational resources for Luxury Portfolio International agents

AT A GLANCE | 5
Well Connected.™ | luxuryportfolio.com ©2024 Luxury Portfolio International.® All rights reserved. CHICAGO | 161 N. Clark Street, Suite 1200 | Chicago, IL 60601 | USA | +1 312 424 0400 LONDON | 8 Duncannon Street | The Strand | London WC2N 4JF | UK | +44 20 7484 5000 NEW YORK | 590 Madison Avenue, 21st Floor | New York, NY 10022 | USA | +1 212 521 4390 SINGAPORE | 1 Raffles Place | #20-61 Tower 2 | Singapore 048616 | +65 6808 6984 FOR MORE INFORMATION on Luxury Portfolio International or for general questions related to the program or website, please contact our team at support@luxuryportfolio.com.

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