ADVERTISING/CO-OP
PRINT
n Luxury Portfolio Magazine
n The Wall Street Journal/ Mansion Global Experience Luxury
n Luxury/Lifestyle Publications
n Financial Times
n Local Lifestyle Ads (Addy Offering)
DIGITAL
n 3rd Homepage Carousel
n WSJ/Dow Jones Carousel Ad Unit
n LPI Social Offerings
n LuxeSelect
n
Financial Times Property Enthusiast Banner Ad
n
LP Co-Branded Carousel Ad Unit
n LP Digital Bundle
n Local Lifestyle Ads (Addy Offering)
n Dow Jones Featured Listing Upgrades
n LuxeTours
DESCRIPTION
Exclusive lifestyle publication with luxury editorial and property ads distributed to more than 200,000 readers worldwide, published bi-annually
Top business publication including dedicated real estate supplement, Mansion Global Experience Luxury
Includes Architectural Digest, Conde Nast Traveler, Country Life, Elle Decor, Galerie, Golf Digest, and Unique Homes
Global publication focused on business and economics
Discounted print advertising ads in premium publications in your local area
Feature your listing on the homepage of LuxuryPortfolio.com in the third listing carousel
One month property feature in a carousel ad unit on MansionGlobal.com next to a LPI branded video
Take advantage of the LP social following with a LP Unlocked Instagram Takeover, Instagram Reels Collaboration, Sponsored Post on LP Social Media, Video Post on LPI Social Media & more
Property advertising email for listings $3 million+ sent to an audience of LPI agents with listings at a similar price point, accompanying features on homepage of LuxuryPortfolio. com and LuxeTrends blog post
Feature your listing in a co-branded LP digital banner for one month on FT.com.
Feature your listing in a sleek co-branded ad unit online reaching affluent audiences across the U.S
One month on the luxuryportfolio.com homepage carousel, social media post across LP channels, inclusion in On the Market newsletter, & targeted social display banner advertisements
Discounted lifestyle and demographic targeted Google powered ads
Receive feature property status for your listing across Dow Jones Network websites
Customized guided slideshow tour of member listings 2
|
INTERNATIONAL ®
LUXURY PORTFOLIO
SYNDICATIONS
n Country Life
n Dow Jones Network
n Financial Times
n JamesEdition
n Juwai
DESCRIPTION
Online syndicated listings appearing on leading U.K. lifestyle title covering affluent clientele in the countryside
Luxury Portfolio listings automatically syndicate to WSJ.com, MansionGlobal.com, barrons. com and Penta online barrons.com/penta, Marketwatch.com and The WeChat App to connect with affluent audiences
Reaching a globally-focused affluent audience. 81% of c-suites agree FT is their most trusted news source
Global online luxury marketplace for syndicated listings
The top Asian property portal offering exclusive access to an audience of high net worth consumers looking to buy property
PR AND COMMUNICATIONS
n Global PR Coverage
n Social Media
Additional Exposure
n LuxeTrends Blog
n Friday Faces
DESCRIPTION
Firms in London, Los Angeles, Miami, and New York provide worldwide coverage and connections to key media, garnering exposure for top properties and brokers across the LPI network
Discerning audiences across LPI channels on Instagram, Facebook, X (formerly Twitter), and LinkedIn provide additional exposure to luxury real estate connoisseurs and industry experts alike
LuxeTrends, LPI’s blog offers access to the latest in luxury trends and news
Video series allowing top LPI agents to introduce themselves to the network and the public
RESEARCH AND INTELLIGENCE
n Research & Intelligence Reports
DESCRIPTION
Discover the latest findings on the luxury consumer and real estate market to establish yourself as a well-rounded luxury expert
DESCRIPTION
n Luxury Daily
The authority in luxury news presenting up-to-the-minute industry reports relevant to the luxury consumer
AT A GLANCE | 3
BUSINESS DEVELOPMENT RESOURCES
n Luxury Portfolio
Magazine Subscriptions
n
Elle Decor and Galerie
Magazines Subscriptions
n LuxeIntroduction Letter
n LuxeTrends
n Listing Presentation Box
n Agent Listing Presentation
n Brand Brochure
n LPI Social
n Digital Listing Presentation
n Marketing Collateral
n Social Media Campaigns
n Sphere Of Influence
n LuxeAnalytics
n Affluent Consumer List
n Marketing Masters
n Marketing Webinars
DESCRIPTION
Opportunity for agents to send gift subscriptions to top clients
Opportunity for agents to send exclusively discounted gift subscriptions to top clients
Custom endorsement letter sent directly to client on behalf of agent from Luxury Portfolio International’s President
Co-branded monthly lifestyle e-newsletter
Co-branded luxurious box including custom letter & brand brochure
Customized listing presentation ntroducing the agent and LPI affiliation
Elegant physical marketing brochure highlighting LPI affiliation and program benefits
The LPI Social app enables access to automatically co-branded social media graphics to seamlessly share with their network
Digital presentation outlining Luxury Portfolio International affiliation and marketing benefits to client
Accessibility to customizable marketing collateral and high quality branded merchandise
Lifestyle- and brand-focused templated social media campaigns for members to showcase affiliation with Luxury Portfolio International on social media channels
Banner ad campaign for agents to target their own sphere online
Proprietary reporting tool highlighting property statistics exclusive to LuxuryPortfolio.com
Partnership with WealthEngine giving access to high-net-worth consumer contact information
Easy to use, quick to implement templates on a variety of marketing resources designed to complement and enhance your existing initiatives
Members-only marketing webinars, focusing on today’s trending topics and how to best utilize your exclusive LPI resources
4 | LUXURY PORTFOLIO INTERNATIONAL ®
WHITE-GLOVE MEMBER EXPERIENCE
n LuxeXchange
n Live Member Service Team
n LuxeSupport
DESCRIPTION
Dedicated member portal for all LPI resources and tools
Access to designated support team to assist LPI members with listings, resources and program questions
Support.luxuryportfolio.com is an interactive FAQ site featuring answers to top Luxury Portfolio International program questions
CONFERENCES AND EVENTS
n Luxury Summit
n Luxury Hour
n LPI Conversation Hour
DESCRIPTION
Signature annual conference for Luxury Portfolio International members to glean insights on the luxury space, market trends, best practices and network with your like-minded peers in the luxury space
Webcast highlighting the latest from Luxury Portfolio International, thought leadership, insights and market intelligence
Quarterly networking digital event for brokers and their luxury agents to connect with each other and share ideas on topical issues.
TRAINING AND EDUCATION (LuxEd)
n Comprehensive Training
n Institute for Luxury Portfolio International
DESCRIPTION
Live webinar training sessions, exclusive to member brokerage, designed to engage agents and stakeholders with the extensive Luxury Portfolio International resources and member benefits. Agents and leaders will learn how to leverage LPI tools to grow their luxury business, win elite listings and sell high-end properties
On-demand video courses designed to provide additional educational resources for Luxury Portfolio International agents
AT A GLANCE | 5
Well Connected.™ | luxuryportfolio.com ©2024 Luxury Portfolio International.® All rights reserved. CHICAGO | 161 N. Clark Street, Suite 1200 | Chicago, IL 60601 | USA | +1 312 424 0400 LONDON | 8 Duncannon Street | The Strand | London WC2N 4JF | UK | +44 20 7484 5000 NEW YORK | 590 Madison Avenue, 21st Floor | New York, NY 10022 | USA | +1 212 521 4390 SINGAPORE | 1 Raffles Place | #20-61 Tower 2 | Singapore 048616 | +65 6808 6984 FOR MORE INFORMATION on Luxury Portfolio International or for general questions related to the program or website, please contact our team at support@luxuryportfolio.com.
