Luxury Portfolio Brand Brochure

LUXURY PORTFOLIO INTERNATIONAL®

CAPE TOWN, SOUTH AFRICA | ZAR R120,000,000

LUXURY PORTFOLIO:

A NETWORK OF FINE PROPERTY EXPERTS IN 1997,

50 of the largest brokerage firms in

the United States left a major industry network in order to launch what later became Leading Real Estate Companies of the World® with the goal of controlling their own destiny and creating a network comprised of only the best locallyand regionally-branded firms focused on raising the bar in real estate.

IN 2005,

Luxury Portfolio International®

was created as the luxury division of Leading Real Estate Companies of the World. Unlike most real estate brands or affiliations, companies that apply for membership in Leading Real Estate Companies of the World must meet a standard of quality and performance to be accepted and remain in the network; even fewer firms qualify for entry into Luxury Portfolio International. These brands are truly a mark of excellence.

NEW YORK, NEW YORK, USA | USD $12,499,000

WELL CONNECTED

™

® ® 4 | | LUXURY 4 || LUXURY PORTFOLIO PORTFOLIO INTERNATIONAL INTERNATIONAL

YOUR NETWORK AT WORK WE DELIVER ACCESS, INSIGHTS AND SOPHISTICATED GUIDANCE TO DISCERNING CLIENTS AROUND THE WORLD. As the luxury division of LeadingRE, we have a direct relationship with the very best independent property brokerages and the most well connected and successful top agents in cities around the globe.

OVER $282 BILLION DOLLARS

ONLY 20%

in U.S. home sales are handled by the members of our network each year.

U.S. Home Sales |

of applicants qualify for membership

VOLUME SHOWN IN BILLIONS OF DOLLARS

Leading Real Estate Companies of the World®

$282

Keller Williams

$248

Coldwell Banker

$191

Sotheby’s International Realty

$104

Berkshire Hathaway HomeServices

$98

RE/MAX

$77

Century 21

$28

HomeSmart International

$24

Corcoran

$20

United Real Estate

$18

Realty One Group

$15

Better Homes & Gardens

$9

Realty Executives

$8

ERA

$8 $0

$50

$100

$150

$200

$250

$300

Source: REAL Trends Top 500 for 2023, realtrends.com.

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PACIFIC PALISADES, CALIFORNIA, USA | USD $21,995,000

OUR APPROACH

6 || LUXURY PORTFOLIO INTERNATIONAL ®

Our Approach is Rooted in Three Fundamental Elements

Together, these pillars deliver superior and measurable results for our clients.

We are more than a label. We are experts in 70+ countries trained in the art and science of selling the world’s most unique and desirable properties.

1

2

3

Relationships

Expertise

Quality

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1 Relationships

® ® 8 | | LUXURY 8 || LUXURY PORTFOLIO PORTFOLIO INTERNATIONAL INTERNATIONAL

KAILUA-KONA, HAWAII, USA | USD $49,000,000

luxuryportfolio.com || 9 || 9 luxuryportfolio.com

1 Relationships

WELL CONNECTED.

™

OUR NETWORK IS CONNECTED TO LUXURY EXPERTS AND BUYERS IN 800+ MAJOR CITIES FROM BANGKOK TO BARCELONA — not just within one brand or company, but among the finest, most well-known leaders in each market. These relationships generate thousands of client introductions and billions in sales each year.

10 || LUXURY PORTFOLIO INTERNATIONAL ®

Global Reach

4,800

134,000

550

70+

OFFICES

MEMBER COMPANIES

SALES ASSOCIATES

COUNTRIES

luxuryportfolio.com | | 11

2 Expertise

12 || LUXURY PORTFOLIO INTERNATIONAL ®

NORTH NARRABEEN, AUSTRALIA | PRICE UPON REQUEST

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2 Expertise

LUXURY IS OUR BUSINESS A property such as yours requires a tailored and strategic approach to pricing, marketing and negotiation. Luxury Portfolio International members represent a level of expertise which gives you the confidence of working with the very best.

We work with our members by researching and tracking the latest luxury trends to help understand how best to position a property and effectively reach today’s affluent consumer. A sound marketing plan requires knowing your buyer, and we know them better than anybody.

Reaching High-Net-Worth Buyers Every year affluent consumers visit our website, luxuryportfolio.com, to browse in a setting dedicated solely to significant properties and a discerning lifestyle.

These are high-net-worth buyers, not dreamers.

Globally, they have liquid assets of $10.3 million and 69% own a second home.

In the U.S. alone, luxuryportfolio.com curates more properties priced over $1 million than any other luxury property network. Globally, we market approximately 50,000 properties annually. Our proprietary LuxeAnalytics application gives you a real-time view into where your property is reaching potential buyers.

*According to YouGov Affluent Perspective; Global respondents in the market for a primary personal residence over $1 million in the next three years.

14 || LUXURY PORTFOLIO INTERNATIONAL ®

luxuryportfolio.com visitors:*

$10.3 M

69%

LIQUID ASSETS

OWN A SECOND HOME

6

160+

Your property will be translated into: LANGUAGES

CURRENCIES

Total U.S. Properties — Over $1 Million luxuryportfolio.com

13,546

sothebysrealty.com

11,661

compass.com

7,971

coldwellbankerluxury.com

6,737

christiesrealestate.com

3,062

engelvoelkers.com

2,045

theagencyre.com

1,095

kwluxuryhomes.com

613 0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

luxuryportfolio.com | | 15

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PORT D’ANDRATX, SPAIN | EUR €12,900,000

3 Quality

luxuryportfolio.com | | 17

3 Quality

HIGH-PROFILE MEDIA PROMOTION YOU EXPECT EXCELLENCE IN ALL THINGS. The sale of your property should be no different. We partner with exclusive luxury media outlets to ensure your property is reaching high-net-worth buyers globally.

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Syndications When your home is featured on luxuryportfolio.com, it will also appear on leading luxury real estate websites such as MansionGlobal.com, WSJ.com, JamesEdition.com, Juwai.com, the leading overseas real estate media property in mainland China, and more to provide additional exposure for your property.

wsj.com

marketwatch.com

countrylife.co.uk

ft.com

barrons.com and Penta online

mansionglobal.com

juwai.com

jamesedition.com

leadingre.com

WeChat

luxuryportfolio.com | | 19

3

PR Coverage With our strategic public relations and communications programs, your property can be featured in prestigious media outlets such Financial Times, Mansion Global, Robb Report and The Wall Street Journal, among many others

Quality

Providing Listing Coverage and Thought Leadership in prestigious global outlets receiving over 6.1 billion impressions* IN JUST 5 MONTHS (January–May 2024)

* These numbers are chiefly garnered through Critical Mention, a cloud-based media monitoring platform that tracks earned media coverage in real-time, helps analyze campaigns, and offers solutions to find and share TV and radio content, associated metadata and historical archives. Critical Mention’s key features include broadcast monitoring, online news tracking and social media monitoring.

20 || LUXURY PORTFOLIO INTERNATIONAL ®

LA CROIX-VALMER, FRANCE | EUR €31,800,000

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3 Quality

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Advertising Our advertising relationships with media outlets like The Wall Street Journal, Financial Times, and our own Luxury Portfolio magazine, which is distributed in over 70 countries and mailed directly to an extremely exclusive list of our agents’ hand-selected top clients, provide a powerful and unmatched mix of promotion for your property. We also enable our agents to utilize sophisticated digital advertising tools, including email marketing opportunities that target other agents around the world to share significant listings, and banner ad technology that strategically reaches luxury homebuyers browsing online and retargets potential buyers who view your property.

OLD GREENWICH, CONNECTICUT, USA | USD $35,000,000

CONNECT WITH US @luxuryportfolio

luxuryportfolio.com

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