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of incredibly talented people.” Lourdes Leon: “The Lola attitude to me is provocative. While working on the campaign, I felt humbled yet comfortable. Although Ricardo is family, I know Burberry has a legacy and I wan ted to do it justice.” Jourdan Dunn: “The Lola attitude embodies being strong yet graceful and fierce yet gentle. It means having the confidence to be yourself and have a unique point of view, staying curious and challenging norms. Not taking no for an answer and having self-confidence; that’s the Lola attitude. Working on the campaign was incredible! It has been the perfect mix of getting to work with such an iconic British brand, paired with such an original and exciting campaign concept. The bag is gorgeous, it’s a real honour to represent the first Lola campaign.” Ella Richards: “It was such an honour to be involved in this project and work collaboratively with all the creatives to realize Riccardo’s vision. For me, Lola means independence. Having the control to do what you want, when you want, and be who you want to be. I think it’s important that everyone has that freedom of choice.”
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The Lola bag is a soft silhouette punctuated with the Thomas Burberry Monogram clasp and a polished chain strap. The clasp celebrates the heritage of the brand and its founder, Thomas Burberry. The Lola is a padded and softly constructed bag, hand-crafted in Italy. It is available in various fabrics, from Italian-tanned leather, to cotton canvas and raffia. Classic colourways include black, camel, primrose pink, and bright red. New colourways include orange, bright sky blue and vivid lime. The Lola family has grown into new iterations. A bucket bag style is avai lable in black, primrose pink, maple brown, pale vanilla and deep maroon. A shopper bag is avai lable in maple brown, black and cool beige. To celebrate the Lola bag, Burberry is laun ching a series of global pop-ups and pop-ins. The World of Lola Pop-ups is a chance to step into Lola’s world. Exploding Lola’s design elements to embody the bag’s distinctive attitude – smart, sexy, strong and present – the pop-ups confidently contrast colour, shape and tactility. The pop-ups and pop-ins will be launching in cities globally, including London, Paris, Sydney, Philadelphia, New York, Tokyo and New Delhi.
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