LUXURY LONDON
COLLECTION
“The luxury industry has never been so strong – as long as you are bringing creativity and disruption” was Panerai, in 1993, that pioneered the big, bulky watch when successful watches were small and discreet. I strongly believe in disruptive concepts. Today, I’m more informed by what’s happening in the aerospace business, the yachting business, the supercar business than by what’s happening in the watch industry. When you look at the car industry, there’s a big shift, away from diesel to electric and hybrid engines. Governments are imposing new rules. In our business we have no governments imposing regulations on what we can do with our watches – we have the freedom to be disruptive. What’s the outlook on the luxury landscape from Panerai’s perspective? The luxury industry has never been so strong – as long as you are bringing creativity and disruption in terms of your product development. We don’t see any elements of our business slowing down. There are so many more positive factors than negative because you have a growing number of rich people in the world; in China and India today, and in Vietnam and Indonesia tomorrow.
THE SUBMERSIBLES
SUBMERSIBLE 1950 BMG-TECH™ 3 DAYS 47 MM, £13,000
Panerai Challenger Trophy SUBMERSIBLE 42MM, £22,600
SUBMERSIBLE CARBOTECH™ 47MM £15,200
SUBMERSIBLE MIKE HORN EDITION 47MM, £34,800
SUBMERSIBLE CHRONO GUILLAUME NERY EDITION 47MM, £33,900
LUXURYLONDON.CO.UK
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In 2018, Panerai and the Royal Yachting Association announced the Panerai Challenger Trophy: an award that recognises an outstanding young person who has overcome physical, economic or social challenges to achieve a significant milestone within sailing or windsurfing. This year the accolade was granted to Bradley Pedrick, an 11-year-old who sails at Polkerris Beach in Cornwall. As a three-year-old, Bradley had his leg amputated below the knee due to a rare condition; at seven, he had to have kidney surgery and then, shortly afterwards, he suffered serious burns in an accident. Bradley received a grant of £5,000 to continue his development in sailing. Polkerris Beach will also receive a grant of up to £10,000. Three runners-up will receive £2,500 along with £5,000 for their clubs. The trophy, designed by Simon Hasan (pictured), is inspired by Panerai’s classic yacht, Eilean.
