UI UPDATES
LISTING PAGE TEST 2
TEST RECENT WINNER AGAINST A MORE LUXURY FEEL PAGE
TEST CONSTRUCT " GOAL: PRESERVE ENGAGEMENT GAINS AND INCREASE ECOMMERCE CONVERSION RATES " PAGE DIFFERENCES – Large hotel image – Feature prominent savings (Percent Off) – Restores Hotel description snippet – Arrows to help consumer flow to call to action – Roll over effects make page “feel alive”
TEST IN PROGRESS AS OF AUG 7: " 50% OF VISITORS RECEIVED OLD LISTING PAGE " 50% OF VISITORS RECEIVED TEST