right away? •
Your webinar starts tomorrow.
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You only have ten seats left at your event.
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You only ordered one thousand books, and most of them are gone.
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You’re pulling the video offline.
Whatever the reason, it needs to be real. Fake urgency will backfire on you, and you’ll lose all credibility. Just think of a reason why you might “run out” of whatever you’re selling. If it’s an evergreen product, then create a special sale that ends soon. Or give readers a coupon that expires in twenty-four hours. Be creative! There’s always some way to create real urgency. Here’s an Example: Subject: [DCS] Ch. 5 of 5: Last Call. Body: I’ve been talking about my “Expert Secrets” class this week, and how you can get a ticket for free… But that special offer is going away TODAY… Yes, if you read this email tomorrow, then I apologize, because it will be too late. If you take this class later, you’ll have to pay AT LEAST $300, but I might put it back to its full ticket price of $3,000 by then as well (haven’t decided yet). But—if you want to take me up on my “try before you buy” offer, and go through the entire 51/4 hour training BEFORE you spend a dime… Then go get your ticket ASAP here: www.ExpertSecrets.com/freeaccess You’ve been warned - I don’t want any emails tomorrow saying I didn’t warn you. So, go get your ticket, and I’ll see you on the training. Thanks, Russell Brunson
THAT’SHOW THE SOAP OPERA SEQUENCE WORKS: Email #1 pulls the reader to Email #2 … Email #2 pulls the reader to Email #3 … And so on. The emails themselves should be easy to read and fast to scan. So, use one or two sentences per line. Add in lots of white space. Do not use long paragraphs that slow