group of raving fans. Those raving fans are the people who will buy your products and services. If nobody’s talking about you, then nobody knows who you are. It’s time to step out of that neutral space and start sharing your opinions. Bring the things you care about into the open.
IDENTITY OF AN ATTRACTIVE CHARACTER Your Attractive Character will typically take on one of the following types of identities. You get to pick which one you want to be, and once we go over the choices, the right one will probably jump out at you. When you get your identity together, it’s going to shape how you communicate and interact with your audience. The Leader: The identity of the leader is usually assumed by people whose goal is to lead their audiences from one place to another. Most leaders have a similar backstory to that of their audiences and, therefore, know the hurdles and pitfalls the audience members will likely face on the journey to get ultimate results. Usually the desired result has already been achieved by the leader, and his audience has come looking for help along that same path. I am sure that there are leaders you follow in different aspects of your life, and this may be the role that will be the most comfortable for you when communicating with your audience. The Adventurer or Crusader: The adventurer is usually someone who is very curious, but he doesn’t always have all of the answers. So he sets out on a journey to discover the ultimate truth. He brings back treasures from his journey and shares them with his audience. This identity is very similar to the leader, but instead of leading his audience on a journey to find the result, he is more likely to bring back the answers to give them. The Reporter or Evangelist: This identity is often one that people use when they have not yet blazed a trail to share with an audience, but have a desire to. So they put on the hat of the reporter or evangelist and go out to discover the truth. Typically, people who use this identity interview dozens, hundreds, or even thousands of people and share those interviews, and all they’ve learned along the way, with their audience. This is the identity I used when I got started. I didn’t know a lot about marketing online myself, so I started interviewing people. I became a reporter, just like Larry King or Oprah. Because I started interviewing all these cool people and sharing their stories and lessons, I started building an audience of my own. People kept seeing me with these other high-profile people, and over time, I became associated with them. My status went up because I was constantly in the company of high-status people. The knowledge and credibility I gained from being a reporter naturally evolved into my coaching career. Becoming a reporter is a great way to start a business in a niche you don’t know much about. The Reluctant Hero: This is my personal identity now, and typically the one that I