BUT IS IT ART?
There are experiments, ideas and collaborations that come with drama, frustrations and successes. The culmination is put on display for the world to experience, discuss, and judge as they see fit. All of this creates a worldwide collaborative art project in which customers join in, creating their own interpretation using water as their canvas and bath bombs as paint, photographing and sharing with the world. The intimate reality is that this art is literally immersive. As the colorful bath ball hits the water unlocking each concept in a completely unrepeatable, yet creatively consistent manner.
These products are an act of self expression; however, if this is art, it is in the eye of the beholder.
Jack Constantine Writer, Global brand director and inventor
Felicity Millward and Thomas Griffiths Photographers
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