Sabre

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Market Study 10: Sales Force Experiment Run Name: Sample_v3 Market: Things Company: Samp_T (Company1) Period: 2 Company

Product

Samp_T

A Baller B Banness

Elmar

Innovat EAdopter EMajorit

LMajor G.Consum

Total

+19% +19%

+17% +17%

+18% +18%

+22% +22%

+25% +25%

+19% +19%

C Caster D Camst

-2% -2%

-5% -5%

-4% -4%

-3% -3%

-1% -1%

-2% -2%

Fanatics

E Danil F Daibi

-4% -4%

-6% -6%

-5% -5%

-3% -3%

-1% -1%

-3% -3%

ZED

G Faldo H Fano

-5% -5%

-6% -6%

-5% -5%

-2% -2%

+0% +0%

-4% -4%

CoFive

I Gats J Gamer

-6% -6%

-7% -7%

-6% -6%

-3% -3%

-1% -1%

-5% -5%

Percent change in demand if your Sales Force were multiplied by 2.0 (For example +100 means that twice as many purchasers would want to buy the product, if everything else including competitors' actions were held constant. Note that stock-outs can prevent demand from being met.)

Š 2010 International Institute for Business Development Ltd. www.iibd.com +1 250-595-8440 info@iibd.com

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