Lunds & Byerlys welcome Bloomington: 952-896-0092 Burnsville: 952-892-5600 Chanhassen: 952-474-1298 Eagan: 651-686-9669 Eden Prairie: 952-525-8000 Edina 50th Street: 952-926-6833 France Avenue: 952-831-3601 Golden Valley: 763-544-8846 Maple Grove: 763-416-1611 Minneapolis Downtown: 612-379-5040 Northeast: 612-548-3820 Uptown: 612-825-2440 Minnetonka Highway 7: 952-935-0198 Ridgedale: 952-541-1414 Navarre: 952-471-8473 Plymouth: 763-268-1624 Prior Lake: 952-440-3900 Richfield: 612-861-1881 Roseville: 651-633-6949 St. Cloud: 320-252-4112 St. Louis Park: 952-929-2100 St. Paul Downtown: 651-999-1600 East Side: 651-735-6340 Highland Park: 651-698-5845 Wayzata: 952-476-2222 Woodbury: 651-999-1200
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UNIFIED QUALITY AND SERVICE
A
number of years ago during a visit at our Uptown Minneapolis store, I was talking with a customer about the introduction of our Lunds & Byerlys premium products. When I asked her what she thought about the decision to combine our separate brand names on these products, she immediately said, “If it has Lunds and Byerly’s on the product, it must be twice as good.” Comments like that are a direct credit to our company’s extended family of employees and their never-ending commitment to providing each and every customer with a sensational shopping experience at every one of our stores. When “Lunds” and “Byerly’s” came together in 1997, we made a promise to ourselves and our customers that we would identify and leverage the best practices of each brand to further strengthen the working and shopping experience. During the past 18 years, our commitment to doing just that has evolved and matured to a level where we truly are one company in all aspects of how we go to market. So much so, in fact, it was a natural next step for us to combine our two great brands under one unified name: Lunds & Byerlys.
Each brand was strong individually, and we’re even better together. Wh i l e w e w e re eager to unify our brands because of strong unity throughTres out our company, it Lund was critically important to us to also gather feedback from our customers. Survey data told us 95 percent of our customers already saw us as one brand and would expect the same high levels of quality and service if all stores became Lunds & Byerlys. That data confirmed there was no better time than now to bring our two brands together. Our logo is an important, tangible piece of our new unified brand, but what’s more important to you and us is continuing to use our collective energy and spirit to provide you with extraordinary food, exceptional service and passionate expertise. It’s the foundation that was established by the founders of our brands—Russell T. Lund, Sr., and Donald D. Byerly—more than 75 years ago and will continue to serve as our foundation for the next 75 years and beyond. Thank you for allowing us the opportunity to serve you. We hope you continue to enjoy Real Food.
Aaron Sorenson • 952-927-3663
Sincerely, STAY CONNECTED: Sign up for our e-newsletter at LundsandByerlys.com Download our app by texting LBAPP to 55955. Join our Text Club by texting DEALS to 55955.
Tres Lund President and CEO
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