BRAND STORY 1989
1998
Luminox (LUMI is Latin for light while NOX is Latin for night) was born in 1989, driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches.
Luminox was approached by U.S. Air Force pilots flying the F-117 Nighthawk™ Stealth fighter jet. This initial contact turned into a worldwide license agreement to produce Lockheed Martin timepieces.
Since then, we refer to the illumination technology in the Luminox watches as the Luminox Light Technology (LLT).
The U.S. Bobsleigh and Skeleton Teams win six medals during the Salt Lake City Olympic Winter Games. The teams wore co-branded Luminox Navy SEAL Colormark watches 3051 and 3957.
1992 The officer in charge of procurement for the Navy SEALs, Nick North, together with the Luminox founder, Barry Cohen, worked to develop a watch specifically for the Navy SEALs and the Navy SEAL watch was born.
1994 After Luminox provided the watches to the SEALs, more elite units contacted the brand directly, including the U.S. Coast Guard, New York City Police Department, Singapore Air Force, Special Military Forces Israel and many other law enforcement groups.
2002
2003 Luminox opens its first mono-brand store in Tokyo. Luminox now has four mono-brand stores in Japan.
2005 Luminox creates the first Lockheed Martin SR-71 Blackbird™ Limited Edition timepieces.
2007 Launch of the Navy SEAL Colormark 3051 Series — the evolution of the original Navy SEAL timepieces — soon to become the best-selling series of Luminox watches.