LULU UNLIMITED Profile 2023 by LULUUNLIMITEDINC.

PROFILE 2023

SISTER AGENCY TO UPRISE MANAGEMENT

I WOULD LOVE TO DO BUSINESS WITH YOU!

LULU UNLIMITED

For more than 25 years, LULU has been a trailblazer in transforming brands from icons to iconoclasts that not only defne but also surpass their time. Her powerful blend of strategic and creative vision creates benchmarks that exceed expectations. LULU offers a comprehensive range of capabilities that cover all aspects of brand development, from inception to launch and even revamping existing brands. Always seeking new ways to push the edge, she fearlessly peels back the layers of reality to manifest the next cultural shift. With beauty as her canvas and an unwavering desire to go beyond, LULU constantly pushes the boundaries of what is possible, fnding the perfect balance between the physical and digital realms.

TESTIMONIAL

“Lulu has been an instrumental part of my marketing strategy for over 13 years. During that time, she has helped guide my event executions and develop cutting edge grass route programs to reach & impress my target demo. When it comes to adding the cool factor and ensuring my marketing programs and events are hitting all cylinders, Lu is the best in the business!”

David Giancoulos President - Ready to Drink at BioSteel Sports Nutrition Inc.

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CREATIVE DIRECTION

LULU UNLIMITED has been involved with creative direction and publishing for over 20 years, and have done advertorials with companies such as American Express, LCBO, and many more. We are also behind HAROLD Magazine is distributed internationally through the MELO Group in New York City, NEWSINFLIGHT in Germany and ADAPTIVE CHANNEL in Paris, France. To ensure that your company stays current, the Creative Team at LULU UNLIMITED builds unique logos and branding materials to ft your company’s needs. We also produce custom photoshoots (e.g. fashion shoots), videos (e.g. video stories), and content stories.

CREATIVE CONTENT

LULU has created content for publications with various people focusing around specifc brands, for holidays, seasonal debuts, etc. LULU has been able to build a large network that will motivate a wider recognition for any project that she takes on. With a specialized editorial palette, LULU can connect and market innovations that will motivate readers to expand beyond products of the norm.

TESTIMONIAL

“I’ve had the pleasure of working with Lulu Vibert on various projects for the past 15 years. The knowledge, expertise and creativity she brings to her craft is impressive and her dedication to ensuring a seamless collaborative process distinguishes her from her peers. Lulu is a reliable, accessible, honest individual who remains un agging in her commitment to her profession and as such, I unreservedly recommend her as an event planner/producer.”

Pierre Jutras Entrepreneur and Hospitality Executive Former President of The Spoke Club

id brand architect lab

id brand architect lab is a full creative lab that provides guidance in creating new brands and refreshing existing brands. id brand architect lab also provides accelerated growth to beauty and wellness companies that want to lead the industry. We help emerging and international brands stay fresh and compelling and help disruptors create the brands of the future. The id brand architect labs mission is to give our clients a leading edge in the market today.

TESTIMONIAL

“Lulu, you truly are such an exceptional brand architect. Being a visionary and trendsetter, your approach to business is leading edge and so right for the times.”

Shelley Rozenwald Baker

Global Beauty Adventurer

Former Chief Beauty Adventurer, The Bay, Lord and Taylor

Former President Murale

Former Senior Vice President, Beauty and Beauty Services, Holt Renfrew

PRODUCT DEVELOPMENT

We guide you through the entire development process from inception to execution. For existing products, we implement strategic plans to position your product for growth online and retail so that it stands out. Additionally, we work side by side with you and your suppliers to source packaging, negotiate proftable pricing, conduct formula testing, determine shipping logistics, and more. Everyone has different needs when it comes to formulation. Our arrangement is fexible.

TES TIMONIAL

“Creative, intuitive, and attentive. Lulu and Lulu Unlimited branded our company and created a unique and memorable name.

As an emerging values-based skincare and lifestyle brand, I was impressed by the insight, patience, and love given to us at Lulu Unlimited.”

Kerry Shannon Founder The Fixx Ritual barrier warrior balm 50 ml/1.7 oz 50 ml/1.7 oz baume guerrier barrière barrier warrior balm baume guerrier barrière

LEVEL UP YOUR BRAND

id brand architect lab will revise and help revamp an existing brand from the existing to a new platform for business.

We consulted with the beautiful Latina brand FRESAME with a new platform, modifcations of the design, target, the purpose and messaging.

TESTIMONIAL

“First, I want to start by saying that Lulu was very professional and understanding of my business. I was able to connect with her from the beginning because she listened to my concerns. I also have to say that she understands that all clients are different and have different visions of their businesses. Lulu is extremely creative and puts so much detail on the projects. She truly cares about her client’s project and follows through on her word. She is a very classy lady! I look forward to working with her on my next project.”

Mariana De Luna-Gokey FRESAME Cosmetics

RETAIL THERAPY

We have helped some of our clients in retail distribution and positioning of their brand through our international connections. LU has positioned their client brands in unique social platforms to Infuencers which has helped organic growth of the brand. LU provided a great contribution to DECIEM in their early days, by introducing them to International Infuencers as well as retail partnerships.

TESTIMONIAL 1

“Lulu will always be a friend of DECIEM. We had the privilege of sharing some great memories in our early years!”

Nicola Kilner CEO, DECIEM

TESTIMONIAL 2

“With her assistance, we were able to introduce our brands to infuential members on the global stage including noted architects and designers along with elite publications. Lulu contributed greatly to the beginning of many of our key partnerships in North America, many of which are still alive today.”

Mira Singh Former Director, DECIEM

BRANDING

LULU UNLIMITED creates brands from inception to implementation and provides logo design, branding, social media and more. Lulu has an eclectic range of clients from spirit brands to Realtors. LULU UNLIMITED creates opportunites for brands to grow with a strategic new approach to a new audience.

TESTIMONIAL

Corinne Founder/Principal

“Always a pleasure working with you Lulu!”

Huard

MAED. COLLECTIVE

REAL ESTATE

We appreciate that our Realtor clients are in a highly competitive industry so at LULU UNLIMITED, we recreate their Business platform inclusive of new logo, brand colours, website, social media, marketing strategies and more.

TESTIMONIAL

“The ability to transform a vision into a brand is an art form and true testament to the creative visionary that Lulu is. Her out of the box thinking, passion for her client’s needs and a genuine gift to personify and bring to life what we envisioned is remarkable. Lulu’s attention to detail and cutting edge creative direction brought the Thompson Team’s new branding to the highest place possible. Simply put, Lulu was the good luck charm and magic that any creative genius excels upon. What we loved most about the working relationship was her ability to relate to us and our needs and to see every little detail through the nish line. She cares about her clients and their success, even when the job is complete.”

Donna Thompson Thompson Team Chairman Award Winner since 2008 Harvey Kalles Real Estate Ltd.

THE HOTEL

AI

LULU UNLIMITED AND PROSPEX PARK

The era of Ai has dawned upon us and numerous industries are actively seeking to craft groundbreaking campaigns to promote their brands.

At LULU UNLIMITED, leveraging our expatriates in Creative Direction, we have joined forces with PROSPEX PARK, a leading Ai specialist, to establish new platforms for our clients.

THE TRIP

‘We’re taking a trip to Prospex Park, but remember… the best getaways are a well kept secret.’ Valuables are safely stowed, the plane is boarded and the crew readies the aircraft for a swift departure. It’s time to take to the skies as the adventure begins.

THE HOTEL

The guests begin to arrive at the Prospex Park Hotel and Casino, in awe of its towering architecture. The staff, dressed in pink uniforms and exuding an aloof professionalism, usher them inside to checkin. The guests make their way through labyrinthine corridors to the privacy of their suites to unpack and unwind, succumbing to the irresistible allure of the enigmatic hotel.

PERSONAL BRANDING

Since COVID, the climate has changed in our industries and a lot of our Clients are refreshing their brands and personal style. LULU UNLIMITED has the tools to refresh any look with a strong attention to detail and design. Services include Photography, Grooming, Makeup, Hair and Styling. Elevate your concepts with strong Creative Direction.

REFRESH LOOK = PHOTOGRAPHY + STYLING

L A REINA

We work with the stellar raicilla brand LA REINA in marketing, distribution and growth. This premium brand is the third generation of a family born in Atenguillo, a mountainous town that is one of the main producers of raicilla, the agave drink mostly made with wild agave in the Sierra Madre of Jalisco.

POP CHAMPAGNE

Launched POP Champagne in Canada

LE GRAND S AINT SPARKLING VODKA

Launched in Miami NYE at W Hotel with Drake

HEINEKEN

Partnerships and Experiential Events

STOLI

Experiential Events and Advertorial Opportunities

PUBLISHING

HAROLD MAGAZINE

HAROLD believes that in today’s world “Luxury is a State Of Mind”. HAROLD MAGAZINE is a Men’s global, digital magazine that shares the hottest trends in Jetsetter News, Grooming, Style, Architecture and Travel Escapes. HAROLD is distrubuted through partners such as the MELO Group in NYC, NEWS- INFLIGHT in Germany and ADAPTIVE CHANNEL in Paris, France.

CANNABIS

LULU UNLIMITED sees no limits and strives to work with upcoming brands and avenues that are trending and excelling. We decided to create a new sector within the LULU UNLIMITED company that works with cannabis culture. Here at LULU UNLIMITED, we are up for any challenge and aren’t afraid to go to new heights to ensure that our clients’ brands not only become frmly established in the cannabis market, but also have room to grow and expand in conjunction with the ever-changing cannabis industry.

TESTIMONIAL

“I wanted to thank you for the phenomenal night. The event exceeded all expectations, both internally and externally. We’re going to remember that occasion through our history, and the event truly matched the importance of what was being celebrated. I am very selective when I dole out praise, and it’s never idle.”

Afzal Hasan Former President, Origin House

EXPERIENTIAL EVENTS

“The woman managed to get Italian fashion powerhouse Valentino to Toronto. For those in the know this is no small accomplishment – a mountain to Goliath scenario. But then every time we’ve worked together I’ve learnt to expect nothing less. Her creative talents, business acumen, entrepreneurship, and expertise in a wide variety of felds and disciplines are only exceeded by her extensive list of contacts. She understands a budget and regardless of fnancial considerations creates magic. She never fails to deliver. Characterized by her boundless energy and genuine caring soul, Lulu is an original.”

Rejean G. Beaudin Former Executive Producer of Fashion File

YABU PUSHELBERG FEATURE

“If there is one pair that can be associated with an impeccable portfolio made up of an extensive range of projects, it’s Yabu Pushelberg. Designing interiors from the Four Season in Toronto, to Barneys in NYC to the Wakiki Edition in Hawaii, there is nothing this designer duo cannot do. With their infamous timelessness, trendaverse aesthetic, HAROLD was welcomed with open doors to the inside of their Perry Street apartment, showing us where their style starts from within.”

Feature in HAROLD Magazine

TESTIMONIAL

“We have collaborated with Lulu for various events and media opportunities for close to 20 years. Lulu remains an ageless wonder and is always ahead of the trends. She approaches her work and relationships with passion and an open mind always striving for new heights. We always look forward to future opportunities to work together, and most of all, her new creations. Thank you Lulu.”

George Yabu and Glenn Pushelberg, Founders of Yabu Pushelberg

CLIENT HISTORY

HERE IS A BRIEF SUMMARY OF SOME OF OUR PAST PROJECTS:

• 300 Events for Rothmans Benson & Hedges Inc.

• Brand Alignment events + custom content publishing for Philip Morris International

• Heineken Music Events (including Black Eyed Peas)

• S TOLI VODKA Branding Events

• NYE Event in Miami with Artist Drake

• Coca Cola - Brand Alignments + Brand Activations

• POP Champagne Launch

• Coordinated Opening of Warhol Exhibit Party with Grace Jones

• Molson Indy VIP Launch

• Festival of Fashion - 2 years

• Virgin America Launch

• Warhol Exhibit Launch Party with Grace Jones

• Coordinated Studio 54 Launch with Mike Meyers

• Royal Visits - Prince Charles and Princess Diana

• CBC Newsworld 10th Anniversary Canadian Tour

• Sponsorship, Branding, Coordination for Nikki Beach at the Toronto International Film Festival

• Virgin Music Festival VIP Lounge

• MODWOMEN lecture with Creator of Sex and the City’s Candace Bushnell

• Fashion Week at the Spoke Club - 5 years

• Architects Yabu PushelbergEvents - 7 years

• Launch of Valentino’s Documentary Afterparty “Last Emperor”

• Coordinated and produced Canada Business Awards Gala - 3 years

• Events and Media for Festival Hong Kong across Canada

• 30 Openings of the Museum of Civilization

• Coordinated the 31 Finalists Exhibit of the Canada Business

• Awards for Prince Charles Tour

• Traveled with HRH The Queen

• Toured with The Duke and Duchess of York

• Canada Day Celebrations at Parliament Hill

• Coordinated Governor Patten’s visit to Canada from Hong Kong

• NATO and Warsaw Talks - all events coordinated alongside Opening Ceremony - HOGs, Delegates, Spousal Programs

• Persons Disabled Conference - Events (58 Countries)

• Status of Women Canada Conference - coordinated events for HOGs and delegates (77 Countries)

• Launch Rebrand of BMO

• COTY Canada - launch of Fragrances

• Fashion Cares

• Coordination of Korhani Commercials and Print Campaign

• Uno de 50 - brand expansion in Canada

• DECIEM - Global Brand Expansion

• International Year of the Pulse

• Origin House Rebrand Launch

• Makeup Forever Paris - Event

• Nikki Beach Miami + St. Tropez - Tiff Popup Lounge

• ZINK Magazine - Editor in Cheif

• OCEAN DRIVE MagazineContributing Editor in Cheif

• LUSH Magazine - Editor in Cheif

• HAROLD Magazine - Editor in Cheif

PAST CLIENTS

AND MORE...

TESTIMONIALS

“When it comes to creative and branding leadership, vision and sublime executions, Lulu is in a league not defned by conventional or traditional standards. She establishes exceedingly impossible creative and ROI benchmarks for each and every client-projectand then delivers. Creative - she is ahead of the curve and years ahead of any competition. Execution - her eye for detail, coupled with an exhaustive network of like-minded professionals results in unparalleled ROI.”

Michael Jacino Director at Public Services and Procurement Canada | Services publics et Approvisionnement Canada

“Lulu is a woman of many talents!!!! She is a genius when it comes to luxury brands, creative management and her overall global travels have brought out the most innovative ideas!

I am very lucky to have worked with Lulu and have her as a friend! She is one of a kind and very hard working! I will always recommend her in all her felds of expertise! Event Planning, Product Launches , Magazine editing and more!!!!

Thank you for being you Lulu!”

Bianca Marzynski Experienced Sponsorship and Event Planner

TESTIMONIALS

“Simply put, Lulu makes things happen, fast! With her extensive contacts across multiple disciplines and industries, Lulu perfects the art of propelling products to achieving rapid growth and brand recognition by aligning them perfectly with the ideal retailers and partners.”

Tina Stokes Founder, Vegan Stokes

“Lulu’s fnger is always poised on the current ‘vibe’ and ‘what’s next’ in style, trend and fashion.

This edge is part of what gives Lu her unique abilities to invent extraordinary events that provide a ‘lights, camera, action’ feeling of incomparable excitement, while also connecting on a deep human level.

Lulu’s inimitably glamorous events generate evocative brand experiences while connecting with deep loyalties and of-the-moment trends. If you’re ready to play full-out, I recommend connecting with Lu.”

Bryce Winter Brand Architect, Author and Publisher

TESTIMONIALS

Pierre Jutras Entrepreneur and Hospitality Executive Former President of The Spoke Club

Afzal Hasan Former President, Origin House

TESTIMONIALS

“The woman managed to get Italian fashion powerhouse Valentino to Toronto. For those in the know this is no small accomplishment –a mountain to Goliath scenario. But then every time we’ve worked together I’ve learnt to expect nothing less. Her creative talents, business acumen, entrepreneurship, and expertise in a wide variety of felds and disciplines are only exceeded by her extensive list of contacts. She understands a budget and regardless of fnancial considerations creates magic. She never fails to deliver. Characterized by her boundless energy and genuine caring soul, Lulu is an original.”

Rejean G. Beaudin Former Executive Producer of Fashion File

David Giancoulos President - Ready to Drink at BioSteel Sports Nutrition Inc.

TESTIMONIALS

“I’ve had the pleasure of working with Lulu on many occasions over the past 10 years and I’ve always found it to be a riveting experience. She has exceptional talent, keen insight, and a wonderful creative vision. I would wholeheartedly recommend her to anyone trying to create a meaningful brand message, or wanting to me more relevant in the marketplace.”

David Barnes President, Executive Creative Director at King Street Media

George Yabu and Glenn Pushelberg, Founders of Yabu Pushelberg

TESTIMONIALS

“Always a pleasure working with you Lulu!”

Corinne Huard Founder/Principal MAED. COLLECTIVE

Donna Thompson Thompson Team Chairman Award Winner since 2008

Harvey

Kalles Real Estate Ltd.

TESTIMONIAL S

“Lulu will always be a friend of DECIEM. We had the privilege of sharing some great memories in our early years!”

Nicola Kilner CEO, DECIEM

Mira Singh Former Director, DECIEM

TESTIMONIAL S

“Lulu, you truly are such an exceptional brand architect. Being a visionary and trendsetter, your approach to business is leading edge and so right for the times.”

Shelley Rozenwald Baker

Global Beauty Adventurer

Former Chief Beauty Adventurer, The Bay, Lord and Taylor

Former President Murale

Former Senior Vice President, Beauty and Beauty Services, Holt Renfrew

“Lulu is a perfect example of a brand visionary, and she brings all the abilities to the table. She is one of the most focused, and goal-oriented, people I have had the pleasure of working with. Her passion and desire to fnd ways to “make it happen” is what makes her so unique!”

Dia Foley Founder, Community Sixty Six Skincare

TESTIMONIAL S

“I had the pleasure of working with Lulu at the very beginning of building a new skincare brand leveraging our technology innovation. For someone like me coming from the technology side, Lulu helped me see how to craft a coherent brand and marketing story for multiple audiences, ultimately selecting one for further brand building. Lulu has her fnger on the pulse of the industry and always comes to meetings with creativity and inspiration in spades! She’s never limited by past norms and trends. Lulu was fexible with our project, but importantly didn’t venture too far from her tried and tested methodologies and strategies. I hope to come back to Lulu again and again in the future!”

Samuel Winslow Director of Product Development, LiquiGlide

Mariana De Luna-Gokey FRESAME Cosmetics

TESTIMONIAL S

“Having had the pleasure of meeting LULU Vibert, a remarkable colleague in the Beauty Industry, I can confdently attest to her expertise in branding and her ability to translate her client’s visions into reality. Her contributions have been invaluable, and her work has a broad reach that is synonymous with being ahead of emerging trends in the beauty industry. For anyone seeking innovative strategic ideas to take their brand to the next level, LULU is the ultimate guide.”

Ewelina Aiossa CLINICAL SKIN Intersection of Pharma & Beauty | Beauty & Wellness Incubator & Disruptor

“Creative, intuitive, and attentive. Lulu and Lulu Unlimited branded our company and created a unique and memorable name.

As an emerging values-based skincare and lifestyle brand, I was impressed by the insight, patience, and love given to us at Lulu Unlimited.”

Kerry Shannon Founder The Fixx Ritual

TESTIMONIAL S

“I’ve had the pleasure of knowing Lulu Vibert for over 10+ years - and the best word I would describe her as would be POWERHOUSE. Lulu is a visionary whose fngers are on the pulse of the latest trends across multiple categories - ie. beauty, fashion, travel, music, luxury, beverage alcohol, etc. If you are looking to ideate and execute a new vision, strategy, or collaboration, Lulu is who you need to connect with to get it done...on time...on a budget...with surpassed results.”

Kimara Oram Marketing Leadership - Brand Marketing / Marketing Strategy / Innovation / Business Analysis

“Lu and I worked together for over 20 years. Lu is an expert in her feld, and worked with me on building the Heineken brand equity in Canada through strategically targeting specifc events and demographics. Lu is dialled in to the market, and a real pleasure to work with!”

Tom Vella Business Development Specialist

TESTIMONIAL

“Lulu Vibert is a talented Brand Architect who has been a constant source of inspiration.

Lulu is a skilled and experienced professional who brings a strategic and creative approach to brand development. She has a keen eye for detail and a deep understanding of consumer behaviour, which allows her to create brand experiences that resonate with target audiences.

Lulu is a true collaborator who, is always willing to go above and beyond to ensure the success of a project.

She is a great communicator and has a talent for distilling complex ideas into clear and concise messaging.

Overall, I would highly recommend Lulu to anyone looking for a talented brand architect who can help take their brand or project to the next level. A true professional who is dedicated to delivering exceptional results.”

Risa Knight Fashion + Creative Director

PLEASE CONTACT: LULU VIBERT FOUNDER LULU@LULUUNLIMITED.COM 416.988.9458 LULUUNLIMITED.COM SISTER AGENCY TO UPRISE MANAGEMENT