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‘Cream of the Crop’ represents the Showcase of the Best in Art, Design, Craft and Creative Thinking. With Previous Award-winning Creatives Studying at Leeds College of Art, the imagery reflects the merits and triumphs the College has produced.

‘Cream of the crop’ End of Year Degree Show Proposal Board 1 of 4 Show Identity logo

The logo form becomes the vehicle for the entire branding of the degree show. Luke Hallam - lh85996 - FMP - www.luke-hallam.co.uk - June 2011


The Poster is at square format instead of a standard ‘A’ format for a slight variation, and the Clean white background is a refreshing change to the over-powering use of colours it will more than likely be placed around. This in turn draws attention to the Merit symbol and the relaxed informative nature of the design.

‘Cream of the crop’ End of Year Degree Show Proposal Board 2 of 4 Poster application

Luke Hallam - lh85996 - FMP - www.luke-hallam.co.uk - June 2011


The Merit imagery is continued throughout the range of deliverables for the End of Year Show, with strong variations for each Course. These additional logos will be used to distinguish Course locations and determine location through signage.

‘Cream of the crop’ End of Year Degree Show Proposal Board 3 of 4 Leaflet and course logo variants

The leaflet/invite proposal Also continues the Merit imagery with adhesive seals to envelopes, a variation on the LCA text logo and colour variations for Course listings. Although ‘League Gothic’ type has been used for logos, Helvetica has been used for body copy and larger amounts of type for ease of readability.

Luke Hallam - lh85996 - FMP - www.luke-hallam.co.uk - June 2011


My proposal features larger signage examples positioned higher above crowds and obstacles for a clearer view. Colour choices for courses will be carefully chosen to distinguish differences easily which may be close together.

‘Cream of the crop’ End of Year Degree Show Proposal Board 4 of 4 Signage and placement

Additionally with signage choices, certain examples will feature just colour logos to show where numerous courses are placed, and then closer the user is to the required course, more specific information is shown. Luke Hallam - lh85996 - FMP - www.luke-hallam.co.uk - June 2011


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