About luk beautfiood by luk beautifood

[ Company Presentation ]

be delicious… inside and out

* inside Introduction | about the biz

Page 3

Essence | food + beauty

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Founder | about + story

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Time line | in the making

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Lip Nourish | feed your lips

Page 10

luk woman | who is she?

Page 15

Menu | Citrus and Spice

Page 16

Recipe

Page 26

First taste | who’s saying what

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Where sold?

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Beauty Kitchen

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Contact details

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* intro ORIGIN luk beautifood is a 100% natural, boutique beauty brand created in Australia and launched online in Oct 2012 for lovers of a healthier more simple lifestyle. It is owned by Cindy Luken sole director of Luken & Co. Pty Ltd. MISSION Cindy is on a quest to prove that fresh, healthy food is the essence of a beautiful woman – one that dares to be themself and follow their dreams. She does this by inseparably intertwining beauty, food and science in natural and effective beauty products and cultivating a like-minded community with simple ways to inspire, engage and share knowledge.

RECIPE

‘what we eat today walks and talks tomorrow’

Skin lives and breathes, how we care for ourselves when we eat and the products we apply to our bodies is reflected in our health and beauty wellbeing. The first collection is a delicious menu of lip products made from the food active goodies lips love and need to be nourished, hydrated and luminous. In the Beauty Kitchen™ women learn how to nourish & nurture their whole body

from the inside out & outside in with delicious beau9food™ recipes, infobites and 9ps & tricks on how to feel, look and be delicious inside & out! LUK IS MADE OF… Passion: live the life you love Nourishment: good food your body & soul Individuality: believe in yourself; be free to succeed Honesty: our word is our promise Beauty: a woman who dares to follow her dreams Time: to do the things a mother needs to do! People: our friends, our customers, our team, our family.

* essence FOOD + BEAUTY = delicious you! We believe that nurturing and nourishing your body with foods brimming with food active nutrients is central to cultivating a beautiful you. Food actives are essential for our skin, body and mind to operate at optimum levels. And we all know how feeling good on inside shows on the outside!

However, with the stresses of modern living, our body is put to the test at every waking moment. An unbalanced diet, eating highly refined foods, using synthetic beauty preparations or over exposing ourselves to environmental or emotional stresses results in a short supply of these essential food active nutrients and in turn, leads to detrimental effects on our body such as premature aging, altered mood and lower self worth. Good food is nature’s beauty recipe. Whole nuts, seeds, grains, fruits and vegetables contain an intrinsic and synergistic mix of essential macro and micro nutrients including antioxidants, fatty acids, vitamins, minerals, amino acids and phytonutrients; the right active foods are, in a nutshell, the perfect beauty food for our whole body.

That’s why it makes sense to create lipstick from beautiful, fresh and food active ingredients we should be eating! Not only does it provide the skin with a daily dose of essential nutrients for optimum health and beauty but we can feel good knowing that we are supporting the body’s natural processes to deliver beautiful results.

Our thinking stems from consumers greater understanding of what we eat and its effect on our health and wellbeing. The shift in consumer values and expectations have already brought about a turning point in the food industry. It is now moving into the world of beauty as consumers finally accept that topical applications are absorbed by the skin and metabolised (think nicotine patches). Luk beautifood looks after woman who care for their body with fresh, healthy foods but struggle to find beauty products that follow the same modern outlook without compromising their innate sense of style and love of beautiful things. And what’s inside our products is what counts: 100% natural, delicious and nutritious food active ingredients with no added nasties. That’s why beauty and food mix in the world of luk.

* founder

Cindy Luken

45yrs | married | 2 little ones | B.App Sci (Food & Nutri9on), Honorary MS | CEO (Chief Everything Oﬃcer!)

Food scientist, chef, entrepreneur, modern mum, ex bikkie baker, founder and managing director of luk beautifood, creator of the Table of Fabulousness and beauty-food blogger.

I have a B. App. Sci. in Food & Nutrition, an Honorary Master of Science from Newcastle Uni for my professional contribution to the world of food & science, I’ve cooked for Prince Charles and Lady Di (& lots of executives and well-to-do folk) under caterer extraordinaire Norma Willis and in my catering biz back in the early 90′s, baked about 30 million bikkies pa for 8 years (remember Luken & May?), got sticky fingers creating Sara Lee’s Ice cream & Sticky Date Pud (gosh that was late 80′s) and can dish up dinner to 2 fussy little kids (that gets eaten most of the time!) On a more serious side…I have sat on various advisory committees & councils including the National Food Industry Council & Innovation Committees providing input on strategic and future issues (at Parliament House with 5 ministers present!) and was a member of the Small Business Advisory panel to the Reserve Bank Board. I built Luken & May’s brand awareness with in-house PR (my time was cheap!) and by being an active public communicator in the media, at business forums, and in the education and science industry sectors. I am led to believe that it is my ‘unique combination of creative flair and strategic management’ that won us over 20 export, entrepreneur and business awards including Jaguar Gourmet Traveller award for Excellence in Produce, the Australian Business “Success thru Innovation” prize and 19th & 20th spot in BRW’s Fast 100. I am a ‘jack of all trades’ with a vast array of skills from visionary leadership, and ‘guerrilla marketing’ to being technically savvy with expertise in nutrition & food science, quality assurance and New Product Development. Making money & being organised is essential in a SME so backend management – operations, admin and finance after years of hands on experience is second nature. I love how IT is now so affordable & accessible so it’s fun to run a small business again, and MOST of all I love mixing with my customers and making them happy. I also attempt to write another blog, am the founder of the Table of Fabulousness and only want to work 20hrs pw + a few evenings when the kids have gone to bed so I have time for me, my family & my biz. My philosophy is simple…..’live the life you love’….and the rest falls into place. I created luk beautifood as I am ready to give a bit back to me so that I can continue to be a happy wife and mother (our kids now 4&5).

* time line earlier

Cindy Luken - Applied science degree in Food & Nutrition - built and sold Luken & May biscuits by 36 years. - Honorary Masters of Science awarded for dedication to food - 20+ export, entrepreneur and business awards

2006

Cindy’s first child born, heightened awareness of what she applied on her and baby’s body. Whilst working with Jane McKellar (Elizabeth Arden and Stila Cosmetics CEO’s) on the body care brand Arnaud, Cindy conceived idea for making make-up from food. With knowledge that over 30kg per person of ‘toxic’ lipstick is potentially ingested in a lifetime and a keen desire to create another business when her children reached pre-school, Cindy began to study lip products.

2007

Bench top development in Cindy’s test kitchen to create lipstick made from healthy food ingredients.

Base + flavours + colours for a menu of 7 in progress.

2008

Sourced manufacture after visiting extensive sites, transferred bench top formulation into laboratory.

Packaging designed and sourced. Base formulation approved. Colours palette approved. Flavours approved. Initial brand offer scoped out and graphics designed. Cindy’s daughter was born mid year.

2009

Product commenced Stability and Compatibility testing. Cindy and her family packed up to live for 18 months on a 100 year old barge on the canals of France to enjoy family life together.

2011

Packaging failed testing and project put on hold. (special soft touch coating caused the shell to crack) Cindy and family returned to Australia, children started pre-school 2 days pw. The 15 hr working week began! ‘live the life you love’

Modifications and extensive testing were conducted to packaging.

2012

Business plan written scoping out an ‘online business’ model to connect and share the brand. Cindy began writing a blog on “behind my biz – the creation of luk beautifood’ www.cindyluken.com Table of Fabulousness began, a new-networking group for start-up and early stage business owners over lunch in her home. Built and designed first of 3 websites. www.tableoffabulousness.com Brand ‘look and feel’ designed. Packaging finalised, orders placed, specifications created. www.beautykitchen.com.au July 31st First production run. www.lukbeautifood.com site and e-shop ready - phase 1. Sept soft launch to friends of luk beautifood.

“ the future belongs to those that dream it”

feed your lips

Serve Generously…         

100% natural edible food recipe Rich in antioxidants, omega 3 + 6 fatty acids Super sheer natural shades Citrus & Spice menu of 7 flavours Keeps lips soft, smooth and protected

THE WRAP UP WHAT IS IT? All natural, edible lippy brimming with the food active goodies your lips crave. It’s the perfect transition from lip balm to lip stick. It goes on with an incredibly crème soft soothing texture as it nourishes, hydrates and protects lips. Comfy and easy to wear, it’s your summer go-to gourmet goodness. WHAT DOES IT DO? LOOK: kisses lips in sheer colour and lustre that’s not too shiny or pigmented. Creates a natural lustrous freshness. FEEL: rich, smooth and creamy, glides on for extreme pleasure. Non greasy or sticky. FEED: your lips with a cocktail of plant-derived nutrients to keep them healthy, moist and nourished. TASTE: Citrus and spice and all things nice! COLOUR: gentle, pretty shades – natural pink > golden beige > browns WHAT ELSE DO YOU NEED TO KNOW? RICH IN KEY FOOD ACTIVES •

Cold pressed Avocado oil, Sesame seed oil and Cocoa butter, rich in omega 3+ 6 essential fatty acids boost lips natural process of moisture regulation, helping to soothe, soften and restore suppleness.

•

Lecithin, a natural emulsifier with water-binding properties, Honeycomb (beeswax) and plant waxes lock in moisture and provide a rich, silky smooth feel.

•

Vitamins A,C and E and naturally occurring antioxidants sesamin and sesamolin act as a powerful antioxidants to fight free radicals and help maintain collagen and elastin fibres that give skin its smooth, firm and line-free appearance

Daily Dose of Deliciousness good food. outside in A healthy mix of real food ingredients with intrinsic food active nutrients your lips loves. Simple & savvy.

100% natural Like eating well, feel good knowing you are ingesting clean cosmetics. No synthetic dyes or carmine. No artificial flavours. No synthetic fragrances. No parabens. No phthalates. No mineral or nut oils. No synthetic emollients or silicone or lanolin.

touch of colour & sheen For a healthy fresh-face glow. Low level of mineral pigments creates a gentle, subtle finish – it simply ‘fills’ your lip colour. Natural, lasting shine from quick-drying castor seed oil, plant wax and honeycomb. Fab for on-the-go, it’s so sheer and easy to use no mirror required!

moisture-balancing ingredients Contains sesame, avocado and jojoba oils and cocoa butter, rich in omega 3, 6 & 9 essential fatty acids to boost lips natural process of moisture regulation, helping to soothe, soften and restore suppleness. Lecithin, a natural emulsifier with water-binding properties, honeycomb, candelilla and carnauba plant waxes attract and lock in moisture providing a rich, silky feel that lasts for ages.

nourishing and protective recipe Plant lipids pressed from whole seeds, legumes and fruit are intrinsically rich in a synergistic blend of nourishing micronutrients including vitamins and antioxidants, essential daily for our body to maintain skins natural growth and repair processes.

flavour with function

Cold pressed citrus oils including grapefruit, tangerine and lime, infused herbs of mint and rosemary and aromatic spice extracts vanilla and cinnamon are culinary-combined for a delicious fresh yet comforting subtle taste whilst helping to keep lips healthy. Antiinflammatory, anti-microbial, anti-oxidative.

simple, beautiful style Chic, milky white, soft-touch casing feels beautiful to hold and use. Pocket and purse friendly for a quick dose of deliciousness at home, work or play. 12

Take 5 | Cocktail of plant-derived food actives The ingredients used to make lip Nourish contain intrinsic food active nutrients that work synergistically to keep lips healthy, moist and nourished.. 1. ANTIOXIDANTS

Carotinoids – help protect skin cells from free radical damage and stimulate immunity Glutathione –potent detoxifier, helps in the formation of all other anti-oxidants in body Sesamin/sesamolin – boosts vitamin antioxidant activity for greater effect 2. WATER-SOLUBLE VITAMINS Vitamins B1, B2, B3, B6: metabolise energy to maintain renewal and repair of lip cells Vitamin C - major antioxidant, key in the production of collagen and the ligaments associated with delicate skin repair giving youthful, firm lips. 3. FAT SOLUBLE VITAMINS Vitamin A – essential for the growth of healthy cells and generation of their barrier to toxins Vitamin E – minimises lines and wrinkles while neutralising damaging free radicals 4. TRACE MINERALS Zinc – halts formation of lesions and accelerates repair, giving smooth softness Potassium – hydrating and moisturising preventing dry and cracked lips Magnesium – sooths calms and heals, while providing immunity from allergens. 5. ESSENTIAL FATTY ACIDS omega 3, 6 and 9 - Hydrating, emollient and form an effective barrier, preventing inflammation and fight the everyday toxins that you encounter.

Source: Avocado oil, Sesame seed oil, Castor seed oil, Cocoa bean butter, Citrus and Spice oils, Corn flour, Lecithin, added natural Vitamin E.

1. ANTIOXIDANTS 3. FAT SOLUBLE VITAMINS 2. WATER-SOLUBLE VITAMINS

4. TRACE MINERALS 5. ESSENTIAL FATTY ACIDS

* luk woman She……     

  

    

cares about what she eats and applies to her body increasingly busy –she does not have time to apply lipstick in front of the mirror, but still wants to feel good and be seen to take care of herself practical and hands on - pops a lippy in her pocket, a purse - somewhere handy to use when around the home, out and about – shopping, taking a walk, at the gym, her desk. mum, she’s at at home with kids or juggling work and kids educated, technology savvy most likely a food lover and ‘mindful’ eater - loves and appreciates good food, may have allergies or skin sensitivities lover of beautiful things, at accessible prices.

What does she want?         

    

Look and feel beautiful craves ‘me time’, seeking balance needs a treat, a little ‘pause and reflect’ moment desires to be more healthy and active be vital and energised - radiant glow, fresh, unfatigued complexion. have peace of mind – to know the truth and get results be seen as clever and understated to be connected

* menu|citrus & spice A foodie menu of 7 delicious flavours using citrus and spice pure plant oils

* menu|demi colours 7 super shear shades with a little luscious lustre for a natural healthy look and easy (no mirror!) application

Creamy vanilla bean and fragrant cinnamon in a natural, nearly colourless balm for tastier, tempting lips. | Nude Treat your lips with foods rich in lip-‐loving nutrients and gourmet deliciousness. *** Vitamins A,C+E, an9oxidants and omega 3+6 essen9al fa`y acids from avocado, sesame seeds and plant lipids ﬁght free radicals, moisture-‐balance and protect to keep lips sob, smooth and illuminated. *** Serve Generously Feed your lips all day, everyday.

100% Natural. Nourishing. Delicious 3.0g | 0.10oz

Made in Australia

Ingredients: Castor (Ricinus communis) Oil, Avocado (Persea americana) Oil,Sesame (Sesamum indicum) Oil, Candelilla (Eupohorbia Certifera) Wax, Jojoba Esters, Carnauba (Copernicia Cerifera) Wax, Isopropyl Jojobate, Jojoba Alcohol, Beeswax (Cera Alba), Caprylic / Capric Triglyceride, Corn Starch, Cocoa Butter (Theobroma cacao), Tocopherol (Vitamin E), Lecithin, Cinnamon (Cinnamomum zeylanicum) Oil, Vanilla Bean (Vanilla Planifolia) Natural Flavour Oil, Titanium Dioxide (CI 77891), Iron Oxide (CI 77491).

Free from: artificial flavours, synthetic fragrances & colours, carmine, tin & lead oxides, parabens, lanolin, silicones, petrochemicals, nut oils, mineral oils,

phthalates & GMOs.

Sweet orange rind and crushed juniper berries create this classic French flavour combination. Gently colours lips with sheer soft pink. | Dusky Pink Treat your lips with foods rich in lip-‐loving nutrients and gourmet deliciousness. *** Vitamins A,C+E, an9oxidants and omega 3+6 essen9al fa`y acids from avocado, sesame seeds and plant lipids ﬁght free radicals, moisture-‐balance and protect to keep lips sob, smooth and illuminated. *** Serve Generously Feed your lips all day, everyday.

100% Natural. Nourishing. Delicious 3.0g | 0.10oz

Made in Australia

Ingredients: Avocado (Persea americana) Oil, Castor (Ricinus communis) Oil, Sesame (Sesamum indicum) Oil, Candelilla (Eupohorbia Cer9fera) Wax, Jojoba Esters, Carnauba (Copernicia Cerifera) Wax, Isopropyl Jojobate, Jojoba Alcohol, Beeswax (Cera Alba), Caprylic / Capric Triglyceride, Corn Starch, Cocoa Bu`er (Theobroma cacao), Tocopherol (Vitamin E), Lecithin, Juniper Berry (Juniperus communis) Oil, Sweet Orange (Citrus sinensis) Oil, Grapefruit Pink (Citrus paradise) Oil, Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxide (CI 77491).

Free from: artificial flavours, synthetic fragrances & colours, carmine, tin & lead oxides, parabens, lanolin, silicones, petrochemicals, nut oils, mineral oils,

phthalates & GMOs.

Lemon zest, pure mint and rosemary oils blend for a fresh, spirited burst of flavour for tastier tempting lips. Sheer colour evens out lip natural shade for a healthy glow. | Tea Rose Brown Treat your lips with foods rich in lip-‐loving nutrients and gourmet deliciousness. *** Vitamins A,C+E, an9oxidants and omega 3+6 essen9al fa`y acids from avocado, sesame seeds and plant lipids ﬁght free radicals, moisture-‐balance and protect to keep lips sob, smooth and illuminated. *** Serve Generously Feed your lips all day, everyday.

100% Natural. Nourishing. Delicious 3.0g | 0.10oz

Made in Australia

Ingredients: Avocado (Persea americana) Oil, Castor (Ricinus communis) Oil, Sesame (Sesamum indicum) Oil, Candelilla (Eupohorbia Cer9fera) Wax, Jojoba Esters, Carnauba (Copernicia Cerifera) Wax, Isopropyl Jojobate, Jojoba Alcohol, Beeswax (Cera Alba), Caprylic / Capric Triglyceride, Corn Starch, Cocoa Bu`er (Theobroma cacao), Tocopherol (Vitamin E), Lecithin, Lemon (Citrus limonum) Oil, Peppermint (Mentha piperita) Oil, Rosemary (Rosmarinus oﬃcinalis) Oil, Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Free from: artificial flavours, synthetic fragrances & colours, carmine, tin & lead oxides, parabens, lanolin, silicones, petrochemicals, nut oils, mineral oils,

phthalates & GMOs.

Lime, pink grapefruit and ginger root oils evoke the taste of a tropical downpour. Sheer colour evens out lips natural shade for a soft, understated look. | Rose Brown Treat your lips with foods rich in lip-‐loving nutrients and gourmet deliciousness. *** Vitamins A,C+E, an9oxidants and omega 3+6 essen9al fa`y acids from avocado, sesame seeds and plant lipids ﬁght free radicals, moisture-‐balance and protect to keep lips sob, smooth and illuminated. *** Serve Generously Feed your lips all day, everyday.

100% Natural. Nourishing. Delicious 3.0g | 0.10oz

Made in Australia

Ingredients: Avocado (Persea americana) Oil, Castor (Ricinus communis) Oil, Sesame (Sesamum indicum) Oil, Candelilla (Eupohorbia Cer9fera) Wax, Jojoba Esters, Carnauba (Copernicia Cerifera) Wax, Isopropyl Jojobate, Jojoba Alcohol, Beeswax (Cera Alba), Caprylic / Capric Triglyceride, Corn Starch, Cocoa Bu`er (Theobroma cacao), Tocopherol (Vitamin E), Lecithin, Lime (Citrus auran9folia) Oil, Ginger (Zingiber oﬃcinale) Oil, Grapefruit Pink (Citrus paradise) Oil, Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499).

Free from: artificial flavours, synthetic fragrances & colours, carmine, tin & lead oxides, parabens, lanolin, silicones, petrochemicals, nut oils, mineral oils,

phthalates & GMOs.

Fragrant mandarin rind and cinnamon oil blend for a sweet fragrant combination. Sheer warm tones compliment a healthy summer glow. | Light Warm Cocoa Treat your lips with foods rich in lip-‐loving nutrients and gourmet deliciousness. *** Vitamins A,C+E, an9oxidants and omega 3+6 essen9al fa`y acids from avocado, sesame seeds and plant lipids ﬁght free radicals, moisture-‐balance and protect to keep lips sob, smooth and illuminated. *** Serve Generously Feed your lips all day, everyday.

100% Natural. Nourishing. Delicious 3.0g | 0.10oz

Made in Australia

Ingredients: Avocado (Persea americana) Oil, Castor (Ricinus communis) Oil, Sesame (Sesamum indicum) Oil, Candelilla (Eupohorbia Cer9fera) Wax, Jojoba Esters, Carnauba (Copernicia Cerifera) Wax, Isopropyl Jojobate, Jojoba Alcohol, Beeswax (Cera Alba), Caprylic / Capric Triglyceride, Corn Starch, Cocoa Bu`er (Theobroma cacao), Tocopherol (Vitamin E), Lecithin, Mandarin (Citrus re9culate) Oil, Cinnamon Bark (Cinnamomum zeylanicum) Oil, Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Free from: artificial flavours, synthetic fragrances & colours, carmine, tin & lead oxides, parabens, lanolin, silicones, petrochemicals, nut oils, mineral oils,

phthalates & GMOs.

Tangerine zest and vanilla bean blend for a zesty, sweet and creamy taste. Colours lips with intense yet sheer, dark chocolate. | Deep Mahogany Treat your lips with foods rich in lip-‐loving nutrients and gourmet deliciousness. *** Vitamins A,C+E, an9oxidants and omega 3+6 essen9al fa`y acids from avocado, sesame seeds and plant lipids ﬁght free radicals, moisture-‐balance and protect to keep lips sob, smooth and illuminated. *** Serve Generously Feed your lips all day, everyday.

100% Natural. Nourishing. Delicious 3.0g | 0.10oz

Made in Australia

Ingredients: Avocado (Persea americana) Oil, Castor (Ricinus communis) Oil, Sesame (Sesamum indicum) Oil, Candelilla (Eupohorbia Cer9fera) Wax, Jojoba Esters, Carnauba (Copernicia Cerifera) Wax, Isopropyl Jojobate, Jojoba Alcohol, Beeswax (Cera Alba), Caprylic / Capric Triglyceride, Corn Starch, Cocoa Bu`er (Theobroma cacao), Tocopherol (Vitamin E), Lecithin, Tangerine (Citrus re9culate) Oil, contains Vanilla Bean (Vanilla Planifolia), Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77499).

Free from: artificial flavours, synthetic fragrances & colours, carmine, tin & lead oxides, parabens, lanolin, silicones, petrochemicals, nut oils, mineral oils,

phthalates & GMOs.

Sweet, fragrant spice mix in a golden brown, almost translucent balm with a sprinkle of fine golden shimmer. | Golden Beige Treat your lips with foods rich in lip-‐loving nutrients and gourmet deliciousness. *** Vitamins A,C+E, an9oxidants and omega 3+6 essen9al fa`y acids from avocado, sesame seeds and plant lipids ﬁght free radicals, moisture-‐balance and protect to keep lips sob, smooth and illuminated. *** Serve Generously Feed your lips all day, everyday.

100% Natural. Nourishing. Delicious 3.0g | 0.10oz

Made in Australia

Ingredients: Avocado (Persea americana) Oil, Castor (Ricinus communis) Oil, Sesame (Sesamum indicum) Oil, Candelilla (Eupohorbia Cer9fera) Wax, Jojoba Esters, Carnauba (Copernicia Cerifera) Wax, Isopropyl Jojobate, Jojoba Alcohol, Beeswax (Cera Alba), Caprylic / Capric Triglyceride, Corn Starch, Cocoa Bu`er (Theobroma cacao), Tocopherol (Vitamin E), Lecithin, Cinnamon (Cinnamomum zeylanicum) Oil, contains Vanilla Bean (Vanilla Planifolia), Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxide (CI 77491).

Free from: artificial flavours, synthetic fragrances & colours, carmine, tin & lead oxides, parabens, lanolin, silicones, petrochemicals, nut oils, mineral oils,

phthalates & GMOs.

* recipe

1. Nourishing Ingredients +

2. Food oils for flavour +

3. Mineral Colours (no synthetics or carmine)

= lip Nourish

We believe in declaring and explaining ALL of the ingredients in our range. THE BASE – edible food and active ingredients All varieties contain Avocado (Persea Americana) Oil: A quick absorbing cocktail of vitamins A, B1, B2, C, D + E, potassium, amino acids and antioxidants. Soothes, nourishes and regenerates dry skin. Helps fights free radicals and supports collagen synthesis to keep lips plump and youthful. Castor seed (Ricinus communis) Oil: Very viscous vegetable oil extracted from the seed of the castor plant. Anti-inflammatory and quenching for hydrated lips, provides lasting shine. Cocoa butter (Theobroma cacao): Divine vegetable fat from the cocoa bean (think chocolate), melts at your body temperature. Highly emollient, enriched moisturising and a velvety texture for supple, soft lips. Corn flour: Creates body and creaminess, derived from natural corn. Gives a delicate silkiness to the texture, providing lasting softness. Honeycomb (Cera alba): Natural beeswax retains moisture and forms a protective barrier to environmental elements. Give structure to lipstick. Sesame seed (Sesamum) oil: Vegetable oil pressed from sesame seeds. Contains unique antioxidants sesamolin and sesamin and also vitamin E to fight line forming free radicals. Highly penetrative of skin, locking moisture in for long periods. Lecithin: Naturally occurring emulsifier in soybeans. Facilitates the combining of ingredients for a lipstick that glides on smoothly and lasts longer, high emolliency to keep attract moisture and keep lips plump and soft. Tocopherol (Natural Vitamin E): Provides antioxidant boost, acts a natural preservative and has all the intense, age defying effects of vitamin E we love and know. Soothes and conditions lips. 28

* ingredients

Tocopherol (Natural Vitamin E): Provides antioxidant boost, acts a natural preservative has all the intense, age defying effects of vitamin E we love and know. Soothes and and conditions lips. in 3 phytochemical forms - esters, isopropyl, alcohol. Actually a liquid wax from Jojoba the seeds of a desert shrub, undergoes heat and pressure to enhance and stabilise. Quickly absorbed by skin due to its remarkable similarity to the natural oils produced by human skin (sebum). Highly emollient - moisturises lips and does not evaporate. the Excellent spreading, lubricating and penetrating properties. High oxidative stability. (Eupohorbia Certifera) Wax: hard lustrous plant wax from a plant grown in Candelilla central America, gives lipstick structure allowing for smooth application and keeps them solid. Conditioning and occlusive - helps lips retain their moisture. Carnauba (Copernicia Cerifera) Wax: hard lustrous plant wax from Brazilian tropical palms, gives lipstick structure allowing for smooth application and keeping them solid. Skin conditioning and occlusive - helps lips retain their moisture Caprylic / Capric Triglyceride: clear colourless and aroma free oily liquid made from oil and glycerin. Slows the moisture loss of water from lips and skin by forming coconut a barrier on its surface. Skin conditioning, it reduces flakiness and restores suppleness FLAVOURS - Pure plant oils only. No artificial or synthetic flavours or fragrances Varieties may contain Cinnamon Bark Oil (Cinnamomum zeylanicum): Plumps the skin, reducing fine lines. Helps tone and improve the elasticity of blood vessels. Rich in manganese which enhances vitamin C uptake. Ginger Oil (Zingiber officinale): Antioxidant gingerol is highly effective at neutralizing free radicals. Also has anti-inflammatory abilities that prompt the skin to heal and appear smoother and tighter. Juniper Berry Oil (Juniperus communis): Oil pressed from the 'berry-like’ spice of a pine like tree. Contains monoterpenes which are anti-microbial and purifying, promoting cleansing, toning and healing 29 of the lips.

Juniper Berry Oil (Juniperus communis): Oil pressed from the 'berry-like' spice of a like tree. Contains monoterpenes which are anti-microbial and purifying, promoting pine cleansing, toning and healing of the lips. Peel Oil (Citrus Medica Limonum): Packed with antioxidant flavonoids (limonins) Lemon and vitamin C, help to break the destructive free radical -> inflammation cycle to keep lips firmer and reduce formation of lines. Antibiotic effect of lemons clean and clear the lips. Lime Oil (Citrus Aurantifolia): Rejuvenates with vitamin C and flavonoids, both of which are antioxidants and antiseptics helping to create youthful, soft yet firm lips. Mandarin (Citrus reticulate) Oil: Phytonutrient citrus flavanones give effective antioxidant action; preventing free-radical damage, especially from sunlight. Peppermint Oil (Mentha piperita): Unique phytonutrient rosmaric acid has properties to alleviate skin irritation with the soothing coolness of mint. antimicrobial Thought to restore elasticity and tone lips. Grapefruit Oil (Citrus paradise): Phytonutrient antioxidants lycopene and vitamin Pink C promote the production and repair of collagen which gives skin its elasticity. Also protective against UV sun damage & boost your immunity. Sweet Orange Oil (Citrus Sinensis): Potent antioxidant vitamin C prevents free radical damage from sunlight. Food active bioflavonoids give antiseptic and anti-inflammatory benefits to keep lips soft, clean and smooth. Vanilla Bean Extract (Vanilla planifolia): Only source of the phenolic acid vanillin – a proven powerful antioxidant. SHADES - Pure mineral colour pigments. No carmine, no synthetics, no lead or tin. Varieties may contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) 30

first taste

Prior to ‘going live’ Bellabox subscribers were treated to the first ever taste of luk lip Nourish . Here are a few of the comments & links. “This is my favourite product in the box. It loooks really dark but goes on really sheer. I loved it and tried it straight away. I received the Lime & Ginger and love that I can actually ‘taste’ the flavours. Not ot mention that it comes in really sleek packaging too. Definitely something I am excited to keep using.” ‘Makemeupmandy’ blogspot “Loving the luk lip stuff. Can’t wait to buy some more flavours.” Clair Sheppard. “ The colour is a very sheer nude with a soft shimmer. Really excited to try this one out…”Stephanie Kessler “It’s so soft & nourishing. You can either wear it alone or under/over another colour to add sparkle…So thrilled to have his one included. This is 100% edible and natural so you don’t need to feel bad or disgusted at the fact that the average gal consumes up to 2kg’s of lipstick over her lifetime.” Amy Steel “…smells divine and lasts for hours on my lips.” Leah Poulton “It looks very dark, but once you put it on it is a very natural shade and is very soothing and lovely to wear. I rate this product a 4/5.” Jessica Mole Blogger review: got to… http:// girlgotstyle.wordpress.com/ 2012/09/06/luk-beautifoods-lipnourish/ “ I find Cindy’s website and abundance of I information very comforting.

* where sold? Designed for: non-retail (bricks & mortar) world. Each stick is wrapped in a piece of ‘wax’ style paper detailing product information and luk branded fabric for protection during postage & handling. When in the hands of the consumer it will surprise and delight. Ideal for: online sales – beauty, wellness, health & lifestyle, gifting, Corporate gifts, VIP programmes, 5 * Hotels & Spas, Airlines first & business, Hamper & Gift basket, Fundraising programmes, Hostess gifts to Bridesmaid & baby shower attendees. Private Hospitals & Obstetrician – new mother gifts. Restricted to: Luxe brands, online collaborators (boutiques & bloggers) who are passionate about beauty wellbeing, healthy lifestyle, gourmet food, and self nurture.

This is where food meets beauty in the kitchen by ‘beauty chef’ Cindy Luken. It’s a destination for foodies and beauty-aficionados that love to be healthy. to the site can be’ inspired and motivated to eat and cook their way to a more Visitorsbeautiful and delicious you with glowing skin, renewed energy and can do.’ There are lots of recipes, morsels of science savvy beauty info and shortcuts to looking and feeling fab. There is a lifestyle section and cooking classes. 33

beauty kitchen

* contact

Cindy Luken luk beautifood Luken & Co. Pty Ltd C/- 5/90 Cathedral St, Woolloomooloo NSW 2011 call: +61 414 447 307 see: www.lukbeautifood.com email: cindy@lukbeautifood.com like: www.facebook.com/lukbeautifood follow: www.twitter.com/cindy_luken blog: www.beautykitchen.com.au link: www.linkedin.com/cindyluken pin: www.pinterest.com/cindyluken