Walmart Brand Guide

Page 28

Our Color Palette

Color Ratio Use the pie chart to the left to guide you in balancing core and highlight colors in Walmart-branded materials.

IV

IV

Color balance • Use our core colors for a consistent platform that allows other design elements. • Color ratio depends on the individual application. • Use the ratio pie chart to the left to make sure you’re balancing our colors correctly.

Additional color palettes Watch for details at the Walmart Brand Center as we add information and new guidelines.

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