Print Print Pantone Colors 4-Color Process
Digital Web/Video Usage
PMS 285 C-89 M-43 Y-0 K-0 R-0 G-125 B-195 HEX # 0072cf
Color Palette Secondary Colors A secondary color palette has been selected to complement the primary color palette. It consists of nine colors:
PMS 138 C-0 M-42 Y-100 K-1 R-246 G-160 B-26 HEX # e37c00
PMS 285 (bright blue) PMS 138 (orange) PMS 377 (green)
PMS 377 C-45 M-0 Y-100 K-24 R-120 G-162 B-47 HEX # 719500
PMS 179 (coral red) PMS 471 (burnt sienna) PMS 202 (deep red) PMS 7447 (plum)
PMS 179 C-0 M-79 Y-100 K-0 R-241 G-93 B-34 HEX # e23b30
PMS 471 C-0 M-59 Y-100 K-18 R-206 G-112 B-25 HEX # b65518
PMS 202 C-0 M-100 Y-61 K-43 R-152 G-0 B-46 HEX # 872434
PMS 7447 C-60 M-58 Y-0 K-19 R-99 G-97 B-154 HEX # 5b447a
PMS 321 (turquoise)
These colors should only be used in combination with UNC blue or blue and gold. When both primary colors are used, they should appear at 80 percent blue and 20 percent gold. On one-color projects, blue or black should be used. On two-color projects, use blue and one other color, preferably black or gold. Colors in the secondary palette may be screened using the recommended percentages of 20 percent, 40 percent, 60 percent and 80 percent, as shown. However, they can be screened down to other percentages.
While liberal use of our secondary color palette is acceptable, be mindful of using color combinations that represent other universities. Examples of how the secondary colors may be used include as blocks color to differentiate copy or as accents to the UNC blue and gold.
PMS 321 C-100 M-0 Y-31 K-23 R-0 G-140 B-153 HEX # 008998
13
University of Northern Colorado | www.unco.edu/marketing