NASA Brand Manual

Page 27

Typography-Sans Serif Helvetica

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Helvetica is the most important family of type in the NASA Unified Visual Communications System . Helvetica Light is used in combination with the logotype to form the fundamental elements of identification .

Headings which accompany Helvetica Light text settings are set in Helvetica Medium . In certain situations Helvetica Bold may be an appropriate alter­ native . Headings are set in upper and lower case.

In addition , this typeface can be used in numerous media and in a variety of situations to create a clean and con­ temporary visual program . The cursive san-serif letterforms make it extreme­ ly legible, even at very small sizes .

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$(&?!% .,:;-)

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890$(&?!%.,:;-) tO pt. He lvetica Ligh t ; 10. 14 pt. Helve ti ca Med ium

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Helvetica Light

He lvetica Med i um

10 pt. Helvetica Light ; 10, 14 pt. Helvetica Medium

Helvetica Medium

Helvetica Medium

The main purpose of letters is the practical one of making thoughts visible . Ruskin says that all letters are frightful things , and to be endured only upon occasion , that is to say, in places where the sense of the inscription is of more importance than external ornament. This is a sweeping statement from which we need not suffer unduly; yet it is doubtful if there is art in individual letters . Letters in combi­ nation may be quite satisfying and in a well-composed page beautiful as a whole. The main purpose of letters is the practical one of making thoughts visible . Ruskin says that all letters are frightful things , and to be endured only upon occasion , that is to say , in places where the sense of the Helvetica Medium Ruskin says that all letters are frightful things, and to be endured only upon occasion , that is to say, in places where the sense of the inscription is of more importance than ex­ ternal ornament. This is a sweeping statement fro m which we need not suffer unduly ; yet it is doubtful if there is art in individual letters. Letters in combination may be quite satis­ fying and in a well-composed page beautiful as a whole . The main purpose of letters is the practical one of making

The main purpose of letters is the practical one of making thoughts vis­ ible . Ruskin says that all letters are frightful things, and to be endured only upon occasion , that is to say, in places where the sense of the inscrip­ tion is of more importance than ex­ ternal ornament . This is a sweeping statement from which we need not Helvetica Medium Ruskin says that all letters are frightful things , and to be endured only upon occasion , that is to say, in places where the sense of the inscrip­ tion is of more importance than ex­ ternal ornament. This is a sweeping statement from which we need not suffer unduly; yet it is doubtful if there is art in individual letters . Letters in combination may be quite satisfying and in a well-composed page 5.3


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NASA Brand Manual by Lukasz Kulakowski - Issuu