BRAND SIGNATURE | PAGE 2
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T H E E XC LU S I O N ZO N E
When using the Lexus symbol and logotype, don’t forget about the exclusion zone. Simply put, it’s the clear space around the logo that prevents interference from other graphic elements.
SYMBOL EXCLUSION ZONE
LOGOTYPE EXCLUSION ZONE
REVERSED LOGOS
OTHER EXCLUSIONS
When using the symbol alone, the exclusion zone dimensions are determined by the X height of the symbol.
When using the logotype, exclusion zone dimensions are determined by the X height of the logotype.
Follow the same exclusion zone requirements for logos that appear in reversed or negative form.
Do not allow the brand signature to bleed off the page. Also, do not use it upside down or on its side.
Standard brand signature exclusion zone. Only use the symbol and logotype provided. See Ad Planner information on page 3.
Symbol exclusion zone
Stacked brand signature exclusion zone. Only use the symbol and logotype provided. Do not re-size the symbol or logotype separately.