TYPOGRAPHY
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Typefaces Primary Typeface
Chinese Typeface
The primary typeface for Lenovo is Gotham. Gotham is a modern typeface that comes in a variety of weights and offers flexibility of use. Commitment to this typeface will help create a consistent and strong identity.
A clean modern typeface is recommended when Chinese translations are necessary. Fang Zheng featured below is a good example.
Gotham Extra Light Gotham Thin Gotham Light Gotham Book Gotham Medium Gotham Bold Gotham Black Gotham Ultra
联想 联想 联想 联想 联想
Italic Italic Italic Italic Italic Italic Italic Italic
Online Typefaces For titles and headlines online, Raleway (an open source web font shown here) can be used to mimic the characteristics of Gotham. The primary typeface for body copy in web applications continues to be Arial, Helvetica.
Fang Zheng Ultra Light
Fang Zheng Light
Fang Zheng Regular
Fang Zheng Bold
Fang Zheng Extra Bold
Lenovo WW Visual Identity Guidelines v1.8 January 2016
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