Color: Where to place the holding shape (not mandatory)
1.2.6
The shape can be placed to fit into top right, bottom right, top left and bottom left of an application. Due to the right aligned nature of some of the longer brand names, the holding shape that sits at top right or bottom right is often preferable. This shape is not mandatory. Ensure the correct size holding shape artwork is picked for the appropriate size application. Please see the following pages for guidance.
The same rules apply for placing the logo when the holding shape has been placed to fit other corners of the application. NB: Never use the horizontal logo tagline lock-up in the holding shape. The version of the holding shape for use with taglines has been designed to work with the vertical lock-up logo version only.
Š April 2011 Akzo Nobel N.V.
Dulux Cluster Brand Guidelines
Brand Elements 1.0