Color: Color palette The Dulux color palette comprises ten colors. This includes two primary background colors, seven secondary colors and one supplementary color. Dulux Blue is the primary background color for Dulux, with white as the secondary support. In the spirit of Let’s Color there is also a colorful secondary palette which can be key in bringing life and energy in to the brand at the right given moments. These colors are taken directly from the flourish and are to be used sparingly as highlights and singular accents in conjunction with Dulux Blue and white. These colors can be reproduced consistently across a wide range of applications. Color references are provided for the Pantone color system, in CMYK for 4 color printing, in RGB for use on screen, hexadecimal values for use online and as Dulux paint specifications for 3D environments.
LEV MAR SAD VIV VIVG LETSC
(Levis) (Marshall) (Sadolin) (Vivechrom) (Vivechrom Greek) (Let’s Color logo)
– n/a tag = tagline
– n/a hor = horizontal ver = vertical
Primary background colors Full color
Primary
Dulux Blue DUL_cmykpms
Secondary
– American English uk = UK English
– full color grey = greyscale 1col = single color
– n/a sm = simplified
1.2.1
– primary sec = secondary
Simplified color
Primary
DUL_tag_hor_uk_grey_sm_sec
Pantone 280 C C100 M80 Y0 K45 This is a visual representaion of the greyscale logos – these artworks R1Greyscale G33 B105 will available shortly along with an update of the guidelines. Hex 012169 Dulux 83BB 07/202
Secondary
DUL_tag_ver_line_bw
Simplified greyscale
Secondary colors Primary
Secondary
Primary
Secondary
One color
Dulux Red Pantone 1795 C C2 M97 Y85 K7 R239 G59 B54 HexPrimary EF3B36 Dulux 16YR 16/594
Dulux Orange Pantone 158 C C0 M62 Y96 K0 R244 G119 B41 Hex F47729 Dulux 80YR 28/650
Dulux Yellow Pantone 116 C C0 M14 Y100 K0 R255 G200 B0 Secondary Hex FFC800 Dulux 37YY 61/867
Dulux Green Pantone 390 C C27 M10 Y100 K3 R166 G207 B57 Hex A6CF39 Dulux 72YY 47/743
Dulux Teal Pantone 3268 C C86 M0 Y53 K0 R0 G180 B133 Hex 00B485 Dulux 50GG 30/467
Dulux Cyan Pantone 299 C C0 M14 Y100 K0 R0 G163 B227 Hex 00A3E3 Dulux 93BG 32/374
Dulux Indigo Pantone 2726 C C81 M70 Y0 K0 R85 G109 B182 Hex 556DB6 Dulux 50BB 18/276
Supplementary color
Dulux Silver Pantone 877 C
© April 2011 Akzo Nobel N.V.
Dulux Cluster Brand Guidelines
Brand Elements 1.0