Cisco Brand Book

Color Cisco Classic colors serve as a foundational palette that work universally across all of Cisco. Made up of white and monochromatic increments of gray and Cisco Blue, these colors will anchor and balance color expressions when used with extended primary and secondary palettes. When it is important to signal Cisco’s brand equity with color alone, Cisco’s legacy PANTONE® 7477 remains a core color to be used in conjunction with the monochromatic palette. Preferred and supplemental base colors span the color spectrum. These colors have been selected as a foundation from which to build and evolve secondary palettes.

Core Brand Elements Brand Colors

White R255, G255, B255 Cisco Classic Colors C0, M0, Y0, K0 #FFFFFF

Pantone 428 R207, G212, B216 C2, M0, Y0, K18 #A7A9AC

Pantone 423 R159, G161, B164 C0, M0, Y0, K44 #9FA1A4

Process Black R0, G0, B0 C0, M0, Y0, K100 #000000

Pantone 7477 R0, G85, B104 C80, M0, Y10, K68 #005568

White R255, G255, B255 C0, M0, Y0, K0 #FFFFFF

Pantone 428 R207, G212, B216 C2, M0, Y0, K18 #A7A9AC

Pantone 423 R159, G161, B164 C0, M0, Y0, K44 #9FA1A4

Process Black R0, G0, B0 C0, M0, Y0, K100 #000000

Pantone 7477 R0, G85, B104 C80, M0, Y10, K68 #005568

PReferred AND Supplemental COLORS

Pantone 390

Pantone 7738

Pantone 2925

Pantone 526

Pantone 187

Pantone 1797

Pantone 158

Pantone 115

R193, G205, B35

R70, G160, B64

R0, G150, B214

R101, G45, B137

R196, G18, B48

R227, G27, B35

R245, G128, B37

R255, G225, B79

C22, M0, Y100, K8

C76, M13, Y100, K1

C85, M24, Y0, K0

C76, M100, Y7, K0

C0, M100, Y79, K20

C0, M100, Y99, K4

C0, M61, Y97, K0

C0, M9, Y80, K0

#C1CD23

#46A040

#0096D6

#652D89

#C41230

#E31B23

#F58025

#FFE14F