Cleo
Cleo
by Luisa Maria Stegner
FONT ANATOMY OF THE SOURCE FONT
Cap Height is lower than Ascender line
Shoulder: Stroke reduction to vertical stroke
Cap Height
x Height
Baseline
Avenir is a sans serif typeface published in 1988 by Adrian Frutiger. The name „Avenir“ (french „future“) is supposed to allude to the typeface Futura but more human and less geometric.
Horizontal bar on the e and angualtion at round shape terminals. The terminal cut is being wmirrored and reusued on upper terminals
very small overshoot in general in all letters
Every dot is circular as the i and umlauts
Ascender
Descender
Terminals are cut off horizanotally
All the baseline terminals are cut off horizanotally
UPPERCASE LETTERS
ABCDE FGHIJK LMNOP Q R S T U VWXYZ
LOWERCASE LETTERS
a b c d f g h i j l m n o q r s t v w x y
e k p u z
NUMERALS
0 1 4
3
2
6 5
7 8
9
DIACRITICS, PUNCTUATION, SIGNS AND SYMBOLS
a ä à á e è é o ö ò Ó u ü ù ú . , : ; `´ „ ! & -% § ? = ( ) # {} ~ % +_ ÷ ´ `" @ * ™ « »
ii iii
ii iii
iiii ii
o
iiiii
he gk
EVOLUTION
h
The source font is Avenir Book
Skeleton of Avenir Book
Applying brushes to the strokes
Caligrafic brushes with added serifs
h
Final lettershape of Cleo
45°55%8pt
Roundings in lower and upper case letters
OUGDURBP orcbdpg
Used for vertical strokes in uppercase letters
GDIJHLMNE FPTRBYK
Used for the vertical strokes in lowercase letters
nmhrubdpqk iljtf
Used for curved strokes in lower case letters
nmhru
Horizontal lines in upper and lower cade letters
EFZQGHE etf
Used for thinner diagonal lines in uppercase letters
NMRVAWX YZK
Used for thicker diagonal lines in upper and lower case letters
MVAWXYZ vwyxzk
0°75%7pt
0°100%6,5pt
35°45%8pt
56°24%6pt
55°48%6,7pt
-40°65%6pt
BRUSHES
45° 55% 8pt
0° 75% 7pt
0° 100% 6,5pt
ij
35° 45% 8pt
56° 24% 6pt
55° 48% 6,7pt
-40° 65% 6pt
Cous
FONT SIZES IN USE
The seven princeples of Maat
There are seven Universal Laws by which everyone and everything in the Universe is governed. To name them, they are the Laws of Mentalism, Correspondence, Vibration, Polarity, Rhythm, Cause and Effect and Gender. Acording to the belives of the egyptian mythologie should the world exist in harmony and order by virtue of these Laws.
24/28pt
11/14pt
FONT SIZES IN USE
Who is Maat?
21/25pt
Many cultures have recognized that our universe is in a constant struggle between the twin forces of chaos and order. The ancient Egyptians were no different in recognizing order and chaos, but their view was that great beings worked to keep these forces in balance.
12/14pt
Where we see the influence of Maat most clearly in the modern world has to be the presence of Lady Justice. She can be seen as a statue in front of many courts: a blindfolded woman holding a sword and scales.
7/9pt
Maat is both a person and an idea. As an idea, she is the concept of truth and justice. She is a custodian of the laws and values of Egypt, as well as universal harmony.Maat was also responsible for making sure that the rhythms and forces of the natural world kept running as they should, from the stars in the sky to the day-to-day lives of humans.When someone died, Maat would stand in judgement of their souls. If their soul was not so burdened that it weighed more than her feather of truth, it could move on to the afterlife. Maat is often picted as a beautiful young woman. Usually, she is holding an Egyptian-style sceptre, so called “was” in one hand and an ankh in the other. These two objects have very strong symbolic meaning to Egyptians. The “was” is a symbol of power and the ankh is well-known as a symbol of eternal life. In some pictures of her, she has wings under each arm and can also be shown with her ostrich feather of truth on her head. It’s against the weight of this feather that the souls of the dead would be judged in the afterlife.In addition to this, another symbol that is associated with Maat is the scales. It seems that equating scales with balance, harmony and justice is a tradition that stretches far back into ancient times.
11/14pt
cous
Cleopatra
Cleopatra
Cleopatra
Cleopatra
100pt
90pt
80pt
70pt
Cleopatra
60pt
50pt
Cleopatra
Cleopatra
40pt
Cleopatra
Cleopatra
Cleopatra
TYPOGRAPHIC SCALE
30pt
20pt
10pt
FONT ANATOMY
Upper case letters are smaller than the ascender line
Cap Height x Height
Baseline
Mirrored cuts 158° angle
Pyra Cuts are 130° and are always reused but comstumised
Serifs are bracketed but not rounded
Cleo serif is inspired by “Avenir Book“. It is balanced and clear with a classic charater. Cleo is optimal for magazines with educational or cultural purpose. The name is inspired by Cleopatra, the historical queen of Egypt.
Circular dots on letters like the i
Higher ascender than Cap-Height line
amide Shoulders: High contrast between stoke and curve
Horizontal line through the e and cut mirrored 130°
Ascender
Descender
FONT CHARATERISTICS
Breaketed serif on ascender, cap height, and x-height in upper and lower case letters
Half a horizontal serif in letters like b,d,h,k and j
Half horizontal serifs on capital letters
High contrast between stamm and round stroke
Same letters do not have serifs on every terminal to harmonize the generell appearence
Diagonal stress in roundings and upper and lowercase bowls
Bracketed serif on horizontal strokes in the letters E and F
Upper and lowerterminals are cut with 125° at letters like c,f and e
Independet serif on the letter s for readability reasons
Half vertical bracketed serif on horizontal strokes on ascender, cap-height, baseline and descender line
Half horizontal bracketed serif for readability reasons on baseline
CLEOPATRA CLEOPATRA CLEOPATRA CLEOPATRA CLEOPATRA CLEOPATRA CLEOPATRA CLEOPATRA
“Fool! Don’t you see now that I could have poisoned you a hundred times, had I been able to live without you?” - Cleopatra
FONT CHARACTERISTICS
OGQDURB
Same counter size
IJHLEFTY
Same vertical stroke
VWYXZ
Same inclination of strokes
EFZQGH
Same horizontal stroke
NMK
Independent letters
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
oecbdpq
Same counter size
iljft
Same vertical stroke size
vwyxz
Same stroke inclination
nmhru
Same stroke for roundings
asg
Independent letters
a b c d e f g h i j k l m n o p q r s t u v w x y z
bye.
Faculty of Design and Art Free University of Bolzano - Bozen WUP 2020/21 Typeface designed by Luisa Stegner Prof. Antonino Benincasa Andreas Trenker Emilio Grazzi Font created with Illustrator & Fontself