LUCY’S 104
an interview with
Ty McBride, Designer Of “INTENTIONALLY ________.” by SUMMER LEE @summerannelee If you’ve been looking for the perfect shoe - your search has officially ended. Ty McBride founded his brand, “INTENTIONALLY ___________.” (pronounced intentionally blank), in 2014. He had previously honed his passion for shoes while working at top footwear companies, such as Jeffrey Campbell Footwear. Now, the designer for his own shoe brand, Ty’s designs are carried by retailers such as ASOS, Urban Outfitters, Free People, as well as in his own retail store located in Chinatown, Los Angeles. His shoes are built with the fast-paced life of a city girl in mind, as she travels from the office, to the subway, to the party. Ty has branched out from shoes to include hats and apparel under the “INTENTIONALLY ___________.” label, all of which are designed to encourage adding personal style and flair. Continue reading to learn more about some of Ty’s designs, and his vision for his brand!
Summer: In life, what does it mean to you to leave something intentionally blank? TY: For me, this is one hundred percent individual. The things you leave blank, the things you don’t, how you fill in those blanks is what makes yourself unique. What you incorporate into your own personal ____________s is what makes you you, and I love that. I love diversity within humans. I think there are certain things in my own life I choose to leave blank, and it works for me. I like being single - I leave that space blank by my own choice. I think its important that we all have our own blanks, and we fill them or don’t as we see fit. Summer: I’m not sure I’ve ever spotted such an eye-catching pair of boots as the pair you’ve done in collaboration with HALF MAD. The super limited edition High Shine Red Boot is a bright and vibrant cherry red, but the real kicker is the chunky, geometric heels. One heel and sole is yellow and the other is blue. What was it like collaborating with HALF MAD, and what was the inspiration behind the two-toned heels? TY: The collab with Half Mad came about over email. In fact, I have yet to meet them in person. It was for sure very relaxed and matter of fact - a vibe I like. They were ordering some mainline shoes and asked me about an exclusive. I am really drawn to their vibe and the styling of their
