Lookbook Picture Organic Clothing SS14

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RIDE, SHARE and PROTECT. It was with these words that our company began. Our story is of three young guys, from different backgrounds, we decided to change our lives and embark upon the adventure of making sportswear. After many trials and tribulations, and after meeting many people, our idea began to take shape and “Picture” was formed. Our aim was to make ethical, organic sportswear which is adapted technically for its’ use. Clothes that conformed to our ideals and to those we aspire to. With “Picture” we have chosen to think differently from conventional clothes companies. The essence of Picture is to : ride, protect and share. To ride in locations all over the world, and in harmony with the elements.To protect, by ensuring that we use materials which are made with the utmost respect for the environment., To share the times which are important, with those who are important to us. Our planet is sick, and our natural resources are running out. We at Picture aim to work in a way that is respectful to the environment. RIDER, PARTAGER, PROTEGER, c’est avec ces mots que l’histoire commence. C’est l’histoire de trois jeunes entrepreneurs issus de milieux variés : le marketing, l’architecture ou encore le lycée, qui décident un jour de changer de vie et de se lancer dans l’aventure du textile. Tout au long de leur périple et après de multiples rencontres, leur projet prend forme autour d’un concept de produits éthiques, biologiques et technologiques, correspondant entièrement aux valeurs de vie auxquelles ils aspirent. Avec PICTURE, nous avons choisi de penser différemment. L’essence même de PICTURE vient de là : rider, protéger et partager. Rider l’ensemble des spots que propose notre planète. Protéger, en proposant des textiles élaborés dans le plus grand respect de l’environnement, Partager ces moments avec ceux qui nous sont chers. Notre planète est malade et nos ressources naturelles disparaissent petit à petit. PICTURE agit dans le sens du renouveau et s’engage pour l’environnement.

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