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FLY, KID, FLY ! WITH YOUR WISE DREAMS AND FABLES OF THE SKY.


“LATIN DREAMS: FREEDOM”” ” ILLUSTRATION AND DESIGN BRIEF BY: LATIN AMERICAN CONGRESS OF DESIGN AND ILUSTRATION. POSTER WINNER OF THE SECOND PRIZE AT THE ANNUAL CONSTEST OF THE LATIN AMERICAN CONGRESS OF DESIGN AND ILLUSTRATION. THE DESIGN AIMS TO PORTRAIT THE REAL FREEDOM, ONE OF THE MOST VALUABLE DREAMS FOR LATIN AMERICAN YOUTH. ARGENTINA, 2011


WHEN THE CAT’S AWAY THE MICE WILL PLAY.. OR EVEN DANCE.


“SUPPOR YOUR THEATER”” ” PRINT CAMPAIGN BRIEF BY: VICENZA COMMUNAL THEATER URABAN LEGENDS,JUST LIKE THEATERS, ARE PART OF A CULTURE, THE CULTURE BELONGSTO THE PEOPLE WHO PRESERVE IT. ONE URBAN LEGEND ABOUT HOW VICENZA PEOPLE USED TO EAT CATS DURING THE WAR WAS THE GUIDELINE TO CREAT THE 2011 VICENZA’’S COMMUNAL THEATER SUBSCRIPTION CAMPAIGN. ITALY, 2011


GOLD! GOLD! GOLD! BRIGHT AND YELLOW FOR TECHNOLOGICAL SOULS.


“CIRKUITA, TECHNOLOGICAL SOULS“” POSTER COLLECTION BRIEF BY: LUIS CICCOGNANI POSTER COLLECTION MADE FOR THE ITALIAN DESIGNER PAOLA MIRAI, ON THE OCCASION OF THE LAUNCH OF HER NEW JEWELRY LINE “CIRKUITA, TECHNOLOGICAL SOULS“. ITALY, 2011


IF YOU SAW WHAT THE RIVER CARRIED, YOU WOULD NEVER WATER THE WATER.


“FREEDOM AND WATER”” ” PRINT CAMPAIGN BRIEF BY: FRANCO MORETTI AWARENESS CAMPAIGN DEVELOPED FOR THE ITALIAN REFERNDUM ON THE TURN OF PUBLIC WATER SUPPLIERS INTO PRIVATE. THE AIM OF THE PIECES WAS TO MOTIVATE PERSONS TO DEFEND THE WATER AS A COMMON AND FREE BENEFIT BY VOTING. ITALY, 2011


IT’S BETTER TO SEE THE FACE THAN JUST TO HEAR THE NAME.


“BECOMING MEDIA STATION”” ” FACEBOOK AMPAIGN BRIEF BY: TEC DE MONTERREY (ITESM) ONE LOGO, ONE MULTIMEDIA PROJECTS OPEN ROOM AND HUNDREDS OF STUDENTS WAITING FOR BEING PART OF IT RESULTED ON A BUNCH OF PERSONALIZED LOGOS DISPLAYED ON FACEBOOK PROMOTING THE FIRST “MEDIA STATION“. MEXICO, 2011


IF AT NOON THE KING DECLARES IT NIGHT, YOU BETTER BEHOLD THE STARS!


“FROM A MAJOR CONSCIENCE OF SPACE TO A MAJOR SPACE OF CONSCIENCE“” ” PRINT CAMPAIGN BRIEF BY: FRAN‚COIS ZILLE IT IS POSSIBLE TO START BLOCKING OUT HUMAN LIFE OUT OF THE MOTHER EARTH’’S WOMB? THIS PRINT CAMPAIGN WAS CREATED TO PROMOTE A SERIES OF WORKSHOPS AND CONFERENCES ON STRATEGIC DESIGN FOR COVERING HUMAN NEEDS IN FUTURE OUTERSPACE COLONIES. ITALY, 2011


THE SHOWY CLOTHES OR DMAX SHOWS ATTRACT THE MOST.


“DMAX IS ZAPPINGPROOF”” ” LAUNCHING CAMPAIGN BRIEF BY: VICKY GITTO (EX. CREATIVE DIR. YOUNG & RUBICAM) DMAX IS A TV CHANNEL THAT HAS A PECULIAR FEATURE; ONCE YOU START WATCHING IT RESULTS VERY DIFFICULT, ALMOST IMPOSSIBLE TO STOP DOING IT. ON THE BASIS OF THE STICKINESS OF IT´S PROGRAMMING WAS BORN THE IDEA OF DMAX AS A ZAPPINGPROFF CHANNEL, A CAMPAIGN THAT SHOWS SAMPLES OF THE UNBELIEVEBLE THINGS THAT OCCUR IN EVERY SINGLE DMAX SHOW. ITALY, 2012


DMAX IS ZAPPINGPROOF PRINT ADVERTISING COPY:””TO SEE ME SHOOTING AGAINST A RIVAL GANGZ IS ZAPPINGPROOF””.


DMAX IS ZAPPINGPROOF PRINT ADVERTISING COPY:””TO SEE ME INSEMINATE A CAMEL IS ZAPPINGPROOF”.


DMAX IS ZAPPINGPROOF PRINT ADVERTISING “COPY:””TO SEE ME SKIDING AT 502 KM/H IS ZAPPINGPROOF””.


DMAX IS ZAPPINGPROOF GUERRILLA ADVERTISING COPY:””TO SEE A CAR RUNNING WITH A COW OVER THE ROOF IS ZAPPINGPROOF””.


DMAX IS ZAPPINGPROOF GUERRILLA ADVERTISING COPY:””TO SEE HOW TO SURVIVE A HURACAN IS ZAPPINGPROOF””.


DMAX IS ZAPPINGPROOF GUERRILLA ADVERTISING COPY:””TO SEE ME GETTING A TATOO OF A UNICORN HAVING SEX WITH A DOLPHIN IS ZAPPINGPROOF””.


DMAX IS ZAPPINGPROOF GUERRILLA ADVERTISING COPY:””TO SEE ME ALL COVERED IN SHIT IS ZAPPINGPROOF””.


DMAX IS ZAPPINGPROOF GUERRILLA ADVERTISING COPY:””PUTTING YOUR HAND IN A PIRANHA’ S MOUTH IS ZAPPINGPROOF””.


DMAX IS ZAPPINGPROOF GUERRILLA ADVERTISING COPY:””BEING IN THE MIDDLE OF A DANGEROUS GANG IS ZAPPINGPROOF””.


DMAX IS ZAPPINGPROOF GUERRILLA ADVERTISING COPY:””TO SEE A SKYSCRAPER BEING BUILT IS ZAPPINGPROOF””.


DMAX IS ZAPPINGPROOF GUERRILLA ADVERTISING COPY:””TO SEE A CAR BEING PIMPED OUT IS ZAPPINGPROOF””.


DMAX IS ZAPPINGPROOF GUERRILLA ADVERTISING COPY:””TO SEE ME EATING VERY WEIRD STUFF IS ZAPPINGPROOF””.


WHEN THE EXPLORER IS READY THE ROAD WILL TURN STEADY.


“MEDIA STATION II“” ” ILLUSTRATION AND DESIGN BRIEF BY: TEC DE MONTERREY (ITESM). MEDIA STATION HAS BECOME AND EMBLEMATIC EVENT FOR THE STUDENTS OF DIGITAL MEDIA AND COMMUNICATION. NOT JUST A SHOWROOM WHERE THE MOST INTERESTING MULTIMEDIA PROJECTS ARE DISPLAYED AND AWARDED,BUT AN EXPEDITION TO THE STUDENTS CREATIVITY AND A JOURNEY ACROSS THE NEW WAYS OF ENTERTAINMENT. MEXICO, 2013


MEDIA STATION PRINT INVITATIONS DIMENSIONS:15x30 CM.


MEDIA STATION CARTBOARD ROBOT DIMENSIONS:180 CM.


MEDIA STATION WALLPAPERS DIMENSIONS:1280x1024 PX.


MEDIA STATION FACEBOOK DISPLAYS DIMENSIONS:170x170 PX / 851x315 PX.


MEDIA STATION VINYL WALL ART DIMENSIONS:300x300 CM.


CHARACTER CAN BE BUILT ON DAILY ROUTINE.


“ROUTINE IS FANTASTIC“”” ” FUNDRAISING CAMPAIGN BRIEF BY: VICKY GITTO (EX. CREATIVE DIR. YOUNG & RUBICAM) ROUTINE IS FANTASTIC IS A CAMPAIGN CREATED FOR THE UNITED NATION REFUGEE AGENCY IN ORDER TO INCREASE DONATION IN ITALY. THE GOAL OF THIS CAMPAIGN WAS TO SHOW PEOPLE HOW IMPORTANT IS WHAT THEY CALL ROUTINE FOR PERSONS LIVING IN REFUGEE CAMPS AND HOW EASY IS HELPING THEM BY SHARING A MINUMUM AMOUNT. ITALY, 2012


ROUTINE IS FANTASTIC PRINT CAMPAIGN COPY:””HOME,OFFICE,OFFICE,HOME””.


ROUTINE IS FANTASTIC PRINT CAMPAIGN COPY:””GET ON THE BUS, GET DOWN BUS”.

ROUTINE IS FANTASTIC PRINT CAMPAIGN COPY:””LUCH TIME EVERYDAY FROM 13:00 TO 14:00”.


ROUTINE IS FANTASTIC

ROUTINE IS FANTASTIC

PRINT CAMPAIGN

PRINT CAMPAIGN

“COPY:”HOME,SUPERMARKET, SUPERMARKET,HOME””.

“COPY:”ALWAYS THE SAME,PLATFORM, THE SAME ESCALATOR””.


ROUTINE IS FANTASTIC PRINT CAMPAIGN COPY:””RETIRO,PAGO DE CUENTAS, SALDO RESTANTE””.

ROUTINE IS FANTASTIC PRINT CAMPAIGN COPY:””PAUSA PARA COMER, TODOS LOS DÍIAS DE LAS 13:00 A LAS 14:00””.


ROUTINE IS FANTASTIC PRINT CAMPAIGN COPY:””EVERYDAY THE SAME COFFEE, AT THE SAME COFFESHOP, AT THE SAME HOUR””.


ROUTINE IS FANTASTIC PRINT CAMPAIGN COPY:””9:00 AM,BUTTOM ON, 6:00 PM BOTTOM OFF””.

ROUTINE IS FANTASTIC PRINT CAMPAIGN COPY:””EVERYDAY THE SAME TRAM AT THE SAME HOUR””.


ROUTINE IS FANTASTIC PRINT CAMPAIGN COPY:”HOME-AIRPLAINE,AIRPLAINE-HOME””.

ROUTINE IS FANTASTIC PRINT CAMPAIGN COPY:””EVERYDAY THE SAME BOTTOM, ALWAYS THE SAME FLOOR””.


ROUTINE IS FANTASTIC FOUNDRASING CAMPAIGN FOUNDRASING ITEMS


ONLY A CREATIVE MIND, CAN OWNS THE SUN AND THE STARS.


“MEDIA STATION III“” ” ILLUSTRATION AND DESIGN BRIEF BY: TEC DE MONTERREY (ITESM). MEDIA STATION HAS BECOME AND EMBLEMATIC EVENT FOR THE STUDENTS OF DIGITAL MEDIA AND COMMUNICATION. NOT JUST A SHOWROOM WHERE THE MOST INTERESTING MULTIMEDIA PROJECTS ARE DISPLAYED AND AWARDED,BUT AN EXPEDITION TO THE STUDENTS CREATIVITY AND A JOURNEY ACROSS THE NEW WAYS OF ENTERTAINMENT. MEXICO, 2013


MEDIA STATION PRINT INVITATIONS DIMENSIONS:15x30 CM.


MEDIA STATION WALLPAPERS DIMENSIONS:1280x1024 PX.


MEDIA STATION TARPAULIN BANNER DIMENSIONS:90x150 CM.


MEDIA STATION PRINT SIGNS DIMENSIONS:10x20 CM.


MEDIA STATION FACEBOOK DISPLAYS DIMENSIONS:170x170 PX / 851x315 PX.


MEDIA STATION FACEBOOK DISPLAYS DIMENSIONS:170x170 PX / 851x315 PX.


MEDIA STATION VINYL WALL ART DIMENSIONS:300x300 CM.


IF YOUR ROOF IS MADE OF GLASS, DON’T THOUGH STONES AT YOUR NEIGHBOR’S HOUSE !


“CONJUGATE TECHOS”” ” RADIO CAMPAIGN

´” BRIEF BY: UN TECHO PARA MEXICO (NON PROFIT ORGANIZATION). UNDER THE CONCEPT OF CONJUGATE, AN ACTION THAT INVOLVES EVERY PERSON, WAS DEVELOPED THIS CAMPAIGN FOR “TECHOS”, A MEXICAN NPO DEDICATED TO RAISE RESOURCES AND RECRUIT VOLUNTEERS IN ORDER TO BUILD HOUSES IN MEXICAN POOR COMMUNITIES. MEXICO, 2009


THOUGH A DREAMER IS THE SIZE OF AN ANT, LOOK UPON AS AN ELEPHANT.


“VACANTE“” ” SHORTFILM BRIEF BY: FABRIZIO RUSSO EVERYDAY, WHEN I WAKE UP, I RUB MY EYES AND LOOK AROUND TO BE SURE OF HAVEN’ T DONE ANY ASTRAL JOURNEY DURING THE NIGHT. I DID SO THIS MORNING BUT SOMETHING HAD CHANGED. THIS SHORTFILM WAS A PROJECT CREATED TO ILLUSTRATE THE IDEA OF “VACATION“, A PERIOD IN WHICH A BREAK IS TAKEN. ITALY, 2011


DO YOU WANNA KNOW MORE? FOLLOW THE YELLOW BRICKROAD!


Reaching for the Cookie Jar I a m n o t t h e m a s t e r m i n d b e h i n d globalization, aspirines or digital watches; I am also not the Messiah of a flashy posmodern religion. My last n ame s ar e n ot G odar d, Mor n au or Pasol i n i , an d I was n ot bor n i n to British nobility. I c ou l d say I'm t he pr odu c t of su r r e al i sm, b u t not the father of an avan-garde art movement, m u c h l e s s t h e c r e a t o r o f a n y p h i l o s o p h i c a l t r e n d: I'm p r ob ab l y ju st a ki d stan di n g ove r a chai r , on t he ti p of hi s t oe s, tr yi ng to r e ac h the cookie jar. I'm an average creative mind, or so I think. I'm o n e o f t h o s e l o v e r s o f t h e G o l d e n Ratio and anything transgressive or poetic; lover of visual minimalism and pop-up books; of hoodies and converse. I'm one of those who think that reaching for the cookie jar could turn into an epic adventure. My name is Hugo Gรกlvez, and I'd like to f i n d out i f , i n s t e a d o f c o o k i e s , t h e j a r i s f u l l o f s we e t m e at s: pe r haps a su r pr i se wi l l b r i ng m e the flavor I ve been looking for.



Hugo Gálvez Book