finding
CURÉ 1
part.1 the discovery.
CONTE 4
ENTS Introduction Application Consumer Sustainability Upcycling Styling What is CURÉ? Final Outcomes
Pg7 - Pg11 Pg12 - Pg23 Pg24 - Pg35 Pg36 - Pg43 Pg44 - Pg51 Pg52 - Pg63 Pg64 - Pg77 Pg78 - Pg93
5
6
introduction introduction 7
8
This book details the journey that I have taken my work on since creating a 360 campaign. My original campaign consisted of several photoshoots, an application, a private Instagram account and a styling book. I will be taking you through my research, the development of my work, compilations within the project and how I have arrived at my final outcome. This is part one of my journey. Part one took place from the beginning of January 2020 till March 17th, 2020. Detailed within this section of my work will be my initial research and how I developed that into my final FMP ideas. In moving my original 360 campaign idea into a realistic outcome for FMP I focused heavily on researching into the different areas of my campaign idea to ensure that my work could be as accurate as possible and that what I create could thrive within the fashion industry.
I believe that research can be considered one of the most important areas within the industry as everything relies upon it and revolves around it, without research the fashion industry would not be able to survive in the way that it does today. Throughout my journey I have split my work up into separate research sections, these have been, application, consumer, sustainability, upcycling and styling. It is these important areas that have made up the first part of my journey and have given me a huge foundation to develop and move on into part two.
9
10
11
12
application application 13
I firstly focused on the idea of my application, creating an online community that is connected through sustainability, upcycling and fashion. To build up my research I created a list of key questions that I needed to answer, using my research as evidence to answer these questions as accurately as possible. Some of my questions included – “Who would this app be aimed toward?”, “Why am I doing it?”, “What will the outcome be?”. For me this step was hugely important as it pointed me in the right direction and also allowed me to find clarity in what I should be researching. From these questions I began with thinking about who the application would be for and why it was aimed at them. As I had previously created an ideal consumer for my 360-campaign work, I decided to continue developing and expanding on the work that I already had in place but focus it on being towards the application element of my work rather than the overall. The application is targeted towards generation alpha and generation-z, they are considered the technology generations as they have and are growing up surrounded by technological advancements that previous generations have never experienced.
They are the generations with a much greater understand of how technology works and have used it to their benefit throughout the entirety of life, many wouldn’t even know what to do without the technology that now exists. It is these generations who are the future and it is clear they will be taking technology into the future with them. Almost all of the fashion industry is now accessible online through a form of technology with many taking the plunge even further by exploring how technology truly can change and reshape fashion. With e-commerce brands already at the forefront of combining technology with fashion it is the more traditional that are now catching up. For example, Gucci have found a way to appeal to their exclusive online market by launching specialist collections that aren’t available in store. However, it’s not just the luxury industry, H&M now offer tailor made clothing through the use of their app, this has been conducted through the use of artificial intelligence (AI).
14
15
16
As the industry is accepting that fashion has to change to keep up with consumer demands their new solution is technology and so in keeping up with this consumer an app would be the perfect way to appeal and be convenient for their lifestyle. Much of my inspiration for wanting the build an app within my FMP has come from the reselling application Depop. Depop is a perfect example for me to take influence from as they are a brand who rely upon their users and the community aspect that they create, for them it is “more than just about making money, it is a community of creatives�. This aspect of community is vital for the future as well as being a huge element within my own branding of FMP. Depop also ties in well to the sustainability influences that I aim to make clear within my work, they are encouraging their community to be more creative and cherish what they have, this message I believe is a key element for consumer appeal in making the application a place for expression, acceptance and learning.
17
From this Depop research I decided to look more into other fashion apps that bare the same ideas as my own, these were ThredUp, a sustainable shopping app that encourages second hand buying and selling, LikeToKnowIt, a community app connected to Instagram that details the items that someone has posted on their page and Vinted, an app that like Depop and ThredUp encourages the sale and resale of vintage/second-hand clothing. In conducting further research into these similar applications, it truly allowed me to realise why Depop works so well, it is because of their community. With one of the most important social media trends for 2020 listed as being the creation of connection through community, it is clear that consumers look for transparency from industries with the idea of returning to basics being at the heart of this new community sense.
18
19
The principles of the app are to create a consumer who would think before they buy something, and so making them more conscious and aware about fashion. The application will provide the resources and encouragement to the consumer; however, it is their own creativity that really could change the structure of the fashion world. This change in awareness has the potential to lead to an entirely new consumer who possesses a completely different idea of what fashion is and should be. The fashion industry is changing, with more and more people becoming increasingly aware about what the industry is doing to our planet many are looking for a change, I believe this change could come from generation alpha and generation-z. With a sense of community at its heart the app will rely upon its users to encourage the positivity and inclusivity that we aim for.
The app will contain several sections that revolve around the ideas and encouragement of sustainability, these areas will be Upcycle 101, that focuses on providing ideas for your next do it yourself project but also gives step by step guided videos so that there is something suited to everyone, Insight , will be a space that contains blog posts about upcycling and sustainability that have been written by the platforms users, Re-Challenge , will be an area that has a project challenge which changes every week and encourages users involvement, the final section will be a gaming area called Create Me, that allows users to dress up a 3D mannequin using their own clothing or clothes provided by sustainable brands and also allows the user the chance to add upcycling techniques onto their creations also.
20
21
22
The game element within my application has come from collaborating with the gaming course at West Cheshire College I have been fortunate enough to of had a 3D model made for my branding. The model’s inspiration has come from one of my previous mannequin styling looks used within my 360 campaign and so is continually on brand with other work I have developed. This 3D model will be the main focus and visual for the gaming section within my app. As this is still only a prototype and doesn’t have the functionality of the gaming that I would like, the model will simple rotate on the screen with the text ‘Coming soon’ placed across. There will be an information button that users can click on that would give them a previewed description of what the main idea behind the gaming is and the how the game would perform once complete alongside the visuals
23
The final section within my app is that of a personal profile page much like other social media platforms where you can post your own projects, blog posts and also communicate with other members within the app. This element will enhance the ideas of community and creative expression as this profile area can be customised to you personally. As I have continued with this element of my FMP, I lastly focused my research on how to build or create an app as I felt that having something with true functionality within my exhibit would add another level to my work. However, after a lot of thought into this aspect I made the decision not to build the application but to instead create display images of what it would look like. This would save on needing to conduct further research, but most importantly allow me to focus myself on using the app as a means of communication, as this is what would sell the product and concept.
24
consumer consumer 25
26
For the consumer mood board, I focused on using just a monochrome colour palette, this was to make the textures and patterns used standout within the image also aiming to make the image easy to understand. In the image I have used key aspects from my brand me and 360 campaign work such as glasses, converse and a mixture of check patterns, these are considered brand indictors and so are an important aspects within the consumer profile. From this mood board I went on to further edit the image taking part of the upper body, including the head, which I then added to some of the styling looks I had begun to save as inspiration. This created simple consumer croquis which have influenced my work as it has developed through FMP as well as them being a muse for my overall work. By creating this imagery, it has given me something to constantly refer back to as a source for inspiration as well as helping to define certain aspects of my work even more.
27
For the consumer mood board, I focused on using just a monochrome colour palette, this was to make the textures and patterns used standout within the image also aiming to make the image easy to understand. In the image I have used key aspects from my brand me and 360 campaign work such as glasses, converse and a mixture of check patterns, these are considered brand indictors and so are an important aspects within the consumer profile. From this mood board I went on to further edit the image taking part of the upper body, including the head, which I then added to some of the styling looks I had begun to save as inspiration. This created simple consumer croquis which have influenced my work as it has developed through FMP as well as them being a muse for my overall work. By creating this imagery, it has given me something to constantly refer back to as a source for inspiration as well as helping to define certain aspects of my work even more.
28
29
From this I researched further into the age range for my consumer, this being from generation-z to generation alpha. I wanted to gage a solid understanding about the key characteristics that made up the generations of z and alpha and how they would be able to connect or relate to my branding. Appealing to my consumer is vital, they are within generations that connect to clothes having meaning and an ethos to them however they are also the main culprits of fast fashion. These two areas are polar opposite but express how the consumers opinions are beginning to shift. Generation-z have a mindset that loves to shop, but they are also environmentally and social aware, it is a case of balancing those two factors that would create the perfect approach in connecting with them. As for generation alpha, they are the first complete digital era to arise into fashion. Brands such as Off-White and Gucci are already beginning to prepare themselves for the rise of the digital consumer who is technology dependant and wants things in real time. The combination of these two generations in my consumer gives me two goals to tackle, one to change opinion and one to create opinion.
By creating a concept that combines the environmental awareness of the future with technology and a decrease in fast fashion that is effective and appealing in all regards to the two generations will make for a promising outcome. The market level of my consumer sits at high street, with mid-range prices that are not too far-fetched and a simplistic approach to communication to entice them. sitting at the high street level is massively important as to connect with my consumer my campaigns and concepts need to be realistic and relatable whilst also having a message that they can appreciate. The consumer will be the make or break of my concept so it is vital that I can appeal to them and create something that builds the connection I am after.
30
31
32
Whilst developing my consumer I was communicating this back to my gaming partner at West Cheshire College to give him a greater understand of my work and who it would be intended for. This is the brief consumer outline I emailed him in February. My target audience is focused on the generations of gen-z and generation alpha, this means people born between 1995 and 2025 who are considered the new generation of the world. I don’t have a particular gender or sexual orientation focus as I am focusing on my creating an inclusive outcome. The type of consumer I am creating is considered the new type of geek, the original geek that I identify myself with has died out because in today’s climate almost everyone can be considered a geek. This geek is sustainably and politically aware, they are the individuals who want to be making a positive change to the world and I will be aiming to create a final product that appeals to them in this new world of consumer awareness in fashion. It is this definition that I worked on further and expanding to create my final consumer outline. My consumer is the new geek, they are aware of the world around them and want to do all they can help it thrive. In doing this they will become the activists for the future of fashion and help pioneer the way to a sustainable and efficient time that connects everyone together.
33
Whilst developing my consumer I made the decision to drop the private Instagram page as a part of my campaign. This is due to supporting research that I have about a desire for transparency from industries by the consumer. As I am wanting to appeal to the consumer in the best light possible, I will be keeping all social media public so that there can be no question about honesty towards our audience. In doing this I then chose to expand on my choice of social media platforms and include Facebook. Even though Facebooks target audience isn’t that of gen-z or gen alpha it is a more business focused and an information-based platform to use making it the ideal space to create a professional profile for all individuals to have access to, not just my consumer.
The Facebook page would be used to market the brand on a wider scale using a business mindset with informative posts about key areas and topics, whereas the Instagram would concentrate on being a creative platform with more visually engaging content as well as more frequent uploading of content.
34
35
36
sustainability sustainability 37
38
Throughout all of my work from Brand Me there has been an underlying focus on sustainability. Sustainability within fashion is something that I have always been significantly aware of and have aimed to incorporate into all of my work during my three years at university, hence why it has become such an important topic in my final major project. I have seen some dramatic changes from the fashion industry in the three years I have spent conducting research and truly believe that the industry is becoming more aware and is beginning to adapt. To continued expanding my knowledge I focused my main research on current sustainability in fashion, showing the goals brands in the industry are achieving and aiming towards right now. The change to the industry which has stood out to me the most within my research has to be how Copenhagen fashion week will be changing its eligibility requirements to meet their new sustainable action plan.
39
40
41
This to me is a huge breakthrough, with CFW acknowledging how important it has become to make the fashion industry accountable for the damage they inflict and to be excluded due to it. I believe that this change will spread the right type of encouragement to brands in an aim of getting them to make adequate development to their brands production cycle and also think towards this sustainable future that has been predicted. In the industry there has been a rise in the amount of reselling and rental business that have profited off of the expanse of fast fashion. Consumers are now becoming more aware than ever and want to shop in an environmentally way, they are open to the changes that the fashion industry brings and are embracing the idea of an endless wardrobe. Brands such as ‘Rent The Runway’ are at the heart of this new movement which is even enabling them to shape consumer behaviour and encourages them to shop better. These findings have then directed me into my main area of focus for the campaign using sustainability as its backbone, this being upcycling.
42
43
44
upcycling upcycling 45
46
Upcycling as a form of sustainability that has always intrigued me as it is such a creative approach to the idea of new fashion and reusing. Upcycling has exploded in the fashion industry, almost becoming its own trend. Throughout my research I have discovered so much that shows just how enlighten the industry is becoming but also the consumer. The article I found on teenagers in New York creating their own upcycled fashion show on the pavement is one that has stood out to me and something that has continually inspired me. This idea of combining activism and art is memorising and truly does make one question everything they see as well as creating conversation that otherwise would not have happened. Upcycling in fashion is not completely new, it has been done many times before, which is something I spoke about in my 360-campaign work.
47
48
49
The most important aspect though is to keep updated with what is happening now and how that could impact you what you see and eventually what you create. Brands who are tackling this controversial approach have stated that consumer want to buy something that doesn’t make them feel guilty, they give a new lease of life to creative fashion and can even be considered works for art. Urban Outfitters how now ventured into the realm of upcycling, creating an entire collection that focuses on it. They use extra material and deadstock to create products that are limited and created to be unique and different. This expands the market of upcycling and sustainability even further, reaching a client that perhaps would even know that this type of fashion exists nor that it is affordable for them. This research has been key and will be vital to create an outcome that appeals to my consumer but is still effective and efficient in its approach.
50
51
52
styling styling 53
54
My main styling inspiration is routed from three brands, ASOS, Depop and Urban Outfitters. They have been a source of inspiration for my own vintage aesthetic and the aesthetic that has developed within my branding. They also relate hugely to my overall branding due to the connections of sustainability, being commercial based as well as championing connection and community. The ideas I have been able to take from all of these brands have enabled me to develop a clear idea and understanding of my styling, which has been adapted to suit my own branding and colour pallet. The combination of pattern clashing and upcycling are the two main factors when it comes to my overall styling, I think the idea to completely recreate a piece of clothing so that it resembles something new is an element of styling that many people could utilise with the right inspiration and know how.
55
56
57
In developing my understanding of styling even further I focus on brands that could add an essence of drama or outrageousness to my styling. I looked into the likes of Molly Goddard who creates extravagant tulle dresses in bold eye catching colours, the idea of using tulle to contrast against the darkness of my branding is something I have been hugely drawn to, it would add the femininity and elegance that my branding is overwise lacking. Another brand I focused on was Alexander McQueen, but their previous collections as opposed to their current, this was in search of fashion connections to religion. McQueen’s dated collections with religious inspiration feature much darkness and drama, something I hope to capture within my work. The communication of the collections message however is very literal using crosses, rosary beads and traditional dress. In my branding the religious aspect would be and undertone, something that is there but not overly obvious, adding to the sense of uncertainty and a creating a personal connection between myself and this.
58
59
60
From my previous work I focused the styling research heavily on Agata Belcen, due to her approach being creative and abnormal, I felt that her work was unique and something I wanted to interpret into my own outcomes. As her styling was so out there and bold, I wanted to find a styling that focused more of simplicity and would connect better to myself and the consumer I am aiming to reach. the styling I found and focused on further was Rachel Williams. She is a UK based fashion stylist who has worked with Zara, Arcadia Magazine and many reality tv starts. Her aesthetic completely appeals to me, from the why she utilises natural shape and light to how to she focuses on detailed accessories to complete a look. Sometimes a simplistic approach can be the most original outcome, it is this idea that I hope to apply within my styling and how my final outcomes are produced.
61
62
63
64
what is is CURÉ CURÉ what 65
66
67
68
69
70
71
72
73
The initial development and research for my final major project has been substantial, giving me a clear idea of how I am wanting my work to develop further as well as providing inspiration towards my final outcome. In communicating my ideas even more I have created branding for my overall concept, this branding is CURÉ. I felt that in giving my concept a clear name would create a better level of connection to my consumer and would also make my work more recognisable. From naming my concept I have also gone on to full define it, creating a clear message that will connect to the consumer and my overall outcomes. There are four key elements that make up what CURÉ is, these are geek, upcycling, religion and irony. To better understand what these elements meant to me and to the branding I defined them using the 20x20 method. In doing this I have been able to firmly grasp what my concept is and how it can be expressed through CURÉ, which has led me to create a concept definition.
74
75
CURÉ is a sustainable fashion community with an aim to create a better future for fashion by using styling and upcycling as its main form of communication. As the fashion industry continues to grow people have become aware about the damage the industry inflicts upon the world, however this isn’t stopping them from buying. Upcycling is the solution for the consumer needs of having something new. CURÉ will be a leading platform encouraging upcycling, providing understanding on how to become attached to our clothes again and bringing back the nostalgia of vintage fashion. The notion of being catholic is in fact a huge aspect of CURÉ but isn’t recognisable to everyone. The name CURÉ bares two meanings, the first meaning relates to what the consumer will assume the name is meant to be, cure. The meaning of cure is to provide relief and relates closely to the ideals and meaning behind the overall brand. Whereas curé means a parish or priest in French, his is where the connection back to religion plays a role.
This definition presents a whole different meaning to the branding and suggests that CURÉ is something to be followed a worshiped, adding to the idea of community and connection even more. However, the name and meaning are completely up to the audience to interpret themselves, giving them the power and control which I believe to be hugely important in creating and appealing to the unique consumer of CURÉ.
76
77
78
final outcomes
79
80
81
The concept of CURÉ will be the main branding message behind all of the outcomes created for my FMP. This section will now take you through what my original outcomes for FMP would have been if Covid-19 had not occurred. I had previously decided to create a styling story that would be used for all of my outcomes, with each of these being a small section that all connects back to the one. This styling story was to be called ‘I didn’t have to buy it’. This story was to be communicated in three integral ways, styling, photography and videography. The first of my outcomes was my main shoot being that of an exaggerated styling campaign, focusing on a minimalistic colour palette of black and white with the use of tulle, checks and upcycling throughout. These looks would be shot in both a studio environment and on location, this location being within a school. My reason for choosing this type of location is to create dramatic contrast between the looks and the scenery, making the audience question everything. A school location also gives the option to move about and find different classrooms or areas that might relate better to one look than another. But most importantly the location relates to my consumer, the geek, taking on the stereotypical opinions that come with the title but using the them to create contrast and a connection.
82
83
84
In preparation for this shoot I began creating mood boards for of the photography style I was aiming for, model compositions/ positioning and hair and makeup ideas, taking inspiration from the research I had already conducted. As this was to be my main shoot, I wanted to make sure that the outcome would be what I wanted and so planning in advance was a vital aspect that I did not want to overlook. The looks for this shoot needed to be dramatic and over the top to create the exaggerated/ Avant Garde look I was aiming for. With the importance of my looks at the front of my mind I had already started to collect a variety of garments that I believed would be suitable and could create the desired look. I began to experiment with these garments on a mannequin to gage how they flowed and what they would look like when placed onto the model, this was the beginning for my styling.
The clothing I had accumulated was a mixture of my own items, second hand, which were sourced from charity shops, vintage sales and the reselling application depop, and finally borrowed pieces. In keeping with the branding and concept of CURÉ I felt that all the items used should be sourced sustainably, first to show just what can be achieved through upcycling and secondly to practice what we preach as it could lead to controversial issues and frustration from a consumer perspective.
85
86
87
My second shoot would have appealed more to my consumer as this was to be a commercial style shoot with the demographic age range kept in mind. This campaign would be called “It’s upcycled – duh!”, this light-hearted approach will appeal to the generations of alpha and gen-z by being a memorable name/slogan paired with an obvious understanding of what the campaign is about. The shoot takes inspiration from the main brands I have focused on throughout the creation of my branding, these are ASOS, Urban Outfitters and Depop. These brands all appeal to a similar consumer as the one I have created but also have a quirky and unique way of expressing creative whilst still being sustainably aware. brand and creates a better connection to the consumer as well as creating something that is social media focused. This would have then become my third creative outcome.
88
From this there is also the potential to create a short styling film to help sell the campaign even more through the likes of social media, but also reaching more of my consumer audience. I had begun creating some mood boards for inspiration to move forward with and whilst collecting the imagery I came across a social media campaign by Tommy Hilfiger. The video was to promote their latest collection, a collaboration with looney tunes. The element that stood out the most to me was the combination of photography and video, using looney tunes footage, studio photography and behind the scenes photography. Using this idea, I then decided to plan the creation of a video in the same style and format as Tommy Hilfiger. In this video their will also be a huge focus on the slogan of “It’s upcycled…Duh” with this being a tagline spoken by the models used in the clips. This adds to the sense of irony within my brand and creates a better connection to the consumer as well as creating something that is social media focused. This would have then become my third creative outcome.
89
90
With my work I wanted to created books that would sit alongside everything and provide context. The first of these books was to be a styling story book, this would detail all of the outcomes I have created, how the styling has been done and why, as well as what has been used to complete the styling. The book would include all of the styling created for each of the outcomes and a detailed description as to what the meaning behind each look is, what has been used to created them and where the clothes have been sourced to provide transparency. The other book would be focused on sustainability and upcycling within the fashion industry. This would present an understanding on how the industry is developing, what fashion is doing to combat the impacts on the environment and then finally why I believe sustainability will be the future for the fashion industry. It would also include a detailed explanation about the message behind ‘I didn’t have to buy it”. All of these outcomes would combine to create a solid understanding of my branding as well as effective communication that would be appealing to my consumer, the new geek. The outcome for CURÉ will continue in part two of my journey.
91
92
93
END OF
part.1
References Shaoolian. G (2017, June 7th). 5 Mobile App Features Your Customers Want. Retrieved from Https://www.forbes.com/sites/gabrielshaoolian/2017/06/07/5-mobile-app-features-your-customers-want/#46fafc7d47bf Pasquarelli. A, Schultz. E.J.(2019, January 22nd). Move over GenZ, generation alpha is the one to watch. Retrieved from Https://adage.com/article/cmo-strategy/move-gen-z-generation-alpha-watch/316314 Fletcher. H (2019, September 19th). Generation alpha: how and why today’s children will shop differently. Retrieved from Https://www.wundermanthompsoncommerce.com/en/what-we-think/blogs/gen-alpha-how-children-shop-differently/ Rezk. S.(2020, January 28th). Fashion discovers gen alpha. Retrieved from https://www.mffashion.com/news/english/fashion-discovers-gen-alpha-202001271826097530 Chow. J. How brands can vibe with genZ and gen alpha. Retrieved from Https://www.pixlee.com/blog/how-brands-can-vibe-with-gen-z-and-gen-alpha/ Stephens. D.(2019, December 3rd). In brands we trust: why companies are the new communities. Retrieved from https://www.google.co.uk/amp/s/www.businessoffashion.com/amp/articles/opinion/in-brands-we-trust-why-companies-are-the-new-communities Internet Retailing. Consumers demand sustainable fashion – but won’t pay more for it – studies show on World Environment Day. Retrieved from https://internetretailing.net/sustainability/sustainability/consumers-demand-sustainable-fashion--but-wont-pay-more-for-it--studies-show-on-world-environment-day-19731 Wainwright. M.(2017, September 17th). Everything you need to know about Like To Know It. Retrieved from http://www.meghanwainwright.com/2017/09/17/what-is-like-to-know-it/ Wicker. A. (2019, August 21st). Fashion’s growing interest in recycling clothing. Retrieved from https://www.google.co.uk/amp/s/www.voguebusiness.com/companies/fashion-brands-recycling-upcycling-resale-takeback-sustainability%3famp Fashion United. (2020, January 31st). Something old, something borrowed: the rise of resale and rental in fashion Retrieved from https://www.google.co.uk/amp/s/fashionunited.uk/news/business/something-old-something-borrowed-the-rise-of-resale-and-rental-in-fashion/2020013147285/ amp Friedman. V.(2019, December 20th). The future is trashion. Retrieved from https://www.google.co.uk/amp/s/www.nytimes.com/2019/12/20/style/zero-waste-daniel-trashion.amp.html Ahmed. O.(2018, May 4th). The era-defining Alexander McQueen show that took fashion to church. Retrieved from Https://www.anothermag.com/fashion-beauty/10818/the-era-defining-alexander-mcqueen-show-which-took-fashion-to-church Cheng. A.(2018, May 3rd). all the times designers drew inspiration from religion. Retrieved from Https://www.crfashionbook.com/fashion/g20125672/religion-inspired-runway-fashion-designers/ Radin. S.(2019, January 16th). What’s behind the rise of upcycled garments. Retrieved from https://fashionista.com/2019/01/upcycled-clothing-sustainable-fashion-trend Fashion Revolution. (2018). 7 fashion brands that are designing out waste. Retrieved from https://www.fashionrevolution.org/usa-blog/7-fashion-brands-that-are-designing-out-waste/
Image refernces http://www.ladiesngents.com/en/fast-forward2/Bethany-Williams_Breadline-Collection.asp?thisPage=1 https://giantshoeboxes.com/products/fashion-designer-book-labels-set-of-8-2
96
https://modesens.com/product/R13-Zipped-Back-Blazer-3302053/ https://www.artsthread.com/portfolios/thereturnoftheshreds/ https://www.fashiongonerogue.com/zara-join-life-outerwear-lookbook/ https://www.dazeddigital.com/fashion/article/44580/1/wtf-is-a-circular-economy-fashion-recycling-sustainability-copenhagen https://www.dazeddigital.com/fashion/article/44580/1/wtf-is-a-circular-economy-fashion-recycling-sustainability-copenhagen https://www.theguardian.com/artanddesign/gallery/2018/mar/31/dressed-in-excess-people-put-on-all-their-clothes-in-pictures https://www.pinterest.co.uk/offsite/?token=244-246&url=https%3A%2F%2Fift.tt%2F2NsgAXv%3F9CEBgJm&pin=462815299211429525&client_tracking_params=CwABAAAAEDIyNzA0MTU3NzMzMzYyODQA~0&aux_data=%7B%7D https://momzelletoucheatout.wordpress.com/2019/09/23/vendre-sur-vinted-astuces-et-conseils/ https://www.redbubble.com/i/sticker/No-Thanks-Plastic-Bag-by-kalumi/27678397.EJUG5 https://www.redbubble.com/people/elebea/shop?asc=u https://www.liketoknow.it/ltk/2804gnBV9RW3MQ2swjMEUy https://medium.com/@maevemctaggart/the-nu-alternative-to-fast-fashion-and-the-influencer-economy-64f7e924bed https://grainedit.com/2012/01/18/jude-landry/ https://www.stocksy.com/1957706/concept-about-plastic-pollution https://oliapaninaart.tumblr.com/post/179062613011/daily-concept-character https://modesens.com/product/R13-Kurt-Slouch-3099776/ http://briellafashion.mimoranda.ru/3888396-fashion-photography-editorial-ideas-avant-garde-64-ideas.html https://www.anneofcarversville.com/style-photos/2018/6/20/efvrhbqdapluzwv0c3ps06z5j72w3t https://fashioneditorials.com/lisa-fahey-exclusively-for-fashion-editorials-with-ruby-pedersen/ http://www.avestyles.com/inspiring-fashion-photography/ https://fashioneditorials.com/lisa-fahey-exclusively-for-fashion-editorials-with-ruby-pedersen/ http://www.elle.com.au/culture/australias-next-top-model-2016-aleyna-fitzgerald-winner-interview-8061 https://issuu.com/modelcitizenapp/docs/issue28final http://elitetoronto.blogspot.com/2013/11/blair-by-alex-evans.html?m=1 https://www.totalbeauty.com/content/slideshows/dark-makeup-140929 https://lisanhoangofficial.com/products/black-tulle-gown?utm_source=pinterest&utm_medium=social https://www.instagram.com/p/B1q6EdeAbsn/?igshid=16umtcyex04rd https://fashioneditorials.com/niquita-bento-exclusively-for-fashion-editorials-with-nicole-meyer/ https://www.fashiongonerogue.com/editorial/gigi-hadid-vogue-australia-cover-photos/3/ https://www.stoleninspiration.com https://www.instagram.com/p/BhH4934gGjB/ https://www.depop.com/products/savethefuture-save-the-future-painted-face-2/ https://codesignmag.com/graphic-design/pattern-design-cross-hatch/ https://benmorrisphotography.com/?page_id=4190&post=4190&gallery=0 https://www.rachelwilliamsstyling.com
97
98