Bananas Barbershop South Gate, CA
The standards in this guide for were developed by Luis Soto for David Cervantes Banana’s Barbershop to his specific specifications Questions can be directed to: Luis Soto 323.979.8241 Banana’s Barbershop to siul1otos@gmail.com
BRANDING STRADEGY ASSESMENT With a cliental ranging from any age, gender, and ethnicity, David Banana’s Barbershop wants to provide customers with top dollar hair cuts at affordable prices. They are not only committed in providing quality hair cut services, but also providing customers with top shelf hair products for home use.
UNIVERSAL MESSAGE Banana’s Barbershop has a personal mission to provide customers with high-quality hair products and hair services to accommodate anyones need. Those who experience Banana’s Barbershops hair will be staisfied beyond thier expectations.
GOAL Following its brand identity as follows, Banana’s Barbershop can and will become a well established locale recognized not only in the town of South Gate but through out the whole city of Los Angeles.
BRAND STRAGEDY AND EXPRESSION Banana’s Barbershop shows confidence, self importance, fun,v and a warm welcome community. Exposing a Barbershop to new customers consist of visual marketing such as television commercials, At all times, Banana’s Barbershop must display business cards as well as haircut look books.
The Bananas Barbershop logo is the primary visual source of identification for the barbershop. In order to convey a consistent message and raise a strong brand awareness for our customers, the logo must never be recreated, manipulated, or distorted under any circumstance.
LOGO
The Bananas Barbershop logo consist of three key elements; logo, letterform, and the descriptor. Bananas Barbershop is the letterform and the descriptor therefore, always appearing together.
LOGO
............
The Logo is created in representation of Banana’s Barbershop and the services that they provide. The logo can in fact stand alone without the letterform/descriptor.
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LETTERFORM & DESCRIPTOR
LETTERFORM & DESCRIPTOR
The letterform was created to represent a description for the logo that describes a banana and a razor to represent a barbershop. The letterform and the descriptor is set in Arno Pro Semibold Caption and defines Bananas Barbershop as a Barbershop. In instances where size is limited, the letterform/descriptor can stand alone. The following pages of this Bananas Barbershop identity style guide outline the logo usage and application in order to maintain a high degree of consistency.
Typography Arno Pro Century Gothic (Regular)
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Century Gothic (Italic)
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789$%&@#(!?,.;:)
Century Gothic (Bold)
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789$%&@#(!?,.;:)
AaBbCc1234
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789$%&@#(!?,.;:) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789$%&@#(!?,.;:)
Arno Pro Century Gothic (Bold Italic)
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789$%&@#(!?,.;:)
Century Gothic (CAPITALIZED Bold Italic)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arno Pro (Semibold Caption)
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789$%&@#(!?,.;:)
Arno Pro (Semibold Caption Italic)
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789$%&@#(!?,.;:)
Arno is a type family created by Robert Slimbach at Adobe. The name refers to the river that runs through Florence, the centre of the Italian Renaissance. The typeface draws its inspiration from 15th and 16th century early humanistic typefaces and is designed in the tradition of early book types such as Venetian and Aldine. The retail Arno Pro family consists of 3 (4 for Display fonts) weights in roman and italic, 5 optical sizes. Each font supports Adobe CE, Adobe Western 2, Cyrillic, monoand polytonic Greek, Latin Extended, Vietnamese, dingbats character sets. Supported OpenType features include titling capitals, stylistic alternates, ligatures, proportional numbers, old style figures, small caps, subscripts and superscripts, ordinals, and swashes. The font family is a contemporary book type rooted in classical foundational forms. These forms being the calligraphically-inspired humanistic types of the Italian Renaissance. Because the traditional forms of text have had a rather conservative evolution the familiar handwriting practices remains embedded in the reader's mind. Robert Slimbach emphasize that it is crucial that designers of text typefaces work within its bounds. This applies equally to both classical styles and overtly modernist ones constructed entirely on a computer screen.
Default Size Clear Space
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
1.25” ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
9”
LOGO SIZE & ISOLATION AREA For maximum impact and instant recognition, the logo, letterform/descriptor should not be crowded by other visual elements. Sufficient white space should be left on all sides so that its prominence is not compromised. This visual illustration is a guide for providing the necessary white space for our logo.
ISOLATION AREA
Smallest Size ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
0. 25” ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
2. 25”
The area is based on the size of type of the letterform; the letter a within the circle demonstrates the isolation area. The letter a is equal to 0.75in., 19.05mm, 4.5 pica, 0.75px. Isolation area above the logo is also based on the size of the letterform type.
LOGO SIZE The size of the logo is measured across the width of the symbol and its width is based on adding height with the letter a within the circle from letterform. The default height of the letterform is 1.25”. The width of the logo at this height is 9”. To maintain the structure of the logo, the width should always be sized in relationship to the height. To ensure the best definition of the identity in reproduction, it should not be reproduced smaller than the minimum size height which is 0.25.” Original Artwork should always be used.
COLOR PALETTE 10%
10%
10%
10%
10%
25%
25%
25%
25%
25%
50%
50%
50%
50%
50%
75%
75%
75%
75%
75%
C : 91% M: 53% Y : 13% K : 1%
1
C : 5% M: 0% Y : 49% K : 0%
1
C : 21% M: 14% Y : 16% K : 0%
1
C : 67% M: 61% Y : 59% K : 46%
1
C : 75% M: 68% Y : 67% K : 90%
1
R:0 G : 110 B : 165
2
R : 246 G : 241 B : 155
2
R : 200 G : 204 B : 203
2
R : 65 G : 65 B : 65
2
R:0 G: 0 B:0
2
# 006EA5
3
# F6F19B
3
# C8CCCB
3
# 414141
3
# 006EA5
3
COLORS The color palette above demonstrates the colors used for logo and the different products that Banana Barbershops offers to its costumers. The four color process known as CMYK must be used for all product priniting.
BLACK & WHITE LOGO In addition to the multi-color logo, a black version, and a white (reverse) version are available. These versions can be used in various degrees of tints in 10% increments (from 10% down to 100%). When using these versions always maintain the transparency at 100%.
The following are unacceptable applications of the Banana Barbershop logo:
a.
e.
b.
f.
c.
g.
h.
UNACCEPTABLE EXAMPLES:
d.
a.) The logo should not be disproportionately sized
e.) Descriptor must be black or white
b.) The logo should never be tilted in any given direction
f.) The logo should not have outlines
c.) The logo should never vvvsingle colored or tinted
g.) Not to be used for official logo
d.) Descriptor should always be below the logo
h.) Logo should never be extended
PRODUCT LOGO The logo to the left was created specifcally for all of the products that Bananas Barbershop has to offer. This product logo can be jointly used with Bananas Barbershops original letterform/descriptor. Product logo must never be used with original logo since it is already integrated into product logo below. For maximum impact and instant recognition, the product logo, should not be crowded by other visual elements. Sufficient white space should be left on all sides so that its prominence is not compromised.
SCISSORS
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The scissors are placed into the product logo to provide a visual representation of cutting hair.
X DIVIDER
The shape that represent in similarity to an . . . . . . . . . . . . X, is used to divide the product logo into four different sections.
LETTER B’S
............
............ BANANAS BARBERSHOP LOGO
The original logo is placed on the product logo for instant recognition and product connection.
The letterform “B” which is seen twice on the product logo, represents the two capital B’s in Bananas Barbershop.
STATIONARY All text is set in the corporate font Century Gothic Reg. Contact details can be modified from the template. Please do not alter the positioning, the type sizes or the type faces. The design should remain as they are shown in the template. The body copy should always be left justified unless otherwise stated as seen on the business cards. David Cervantes p: e: a:
323.567.1987 dcervantes@bbshop.com 8113 California Avenue South Gate, CA 90280
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LETTERHEAD
Ultra Bright White 8.5”x11” / 216x279mm Finish: Smooth / 24lb. / 95 Brightness
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ENVELOPE
Flat Black No. 10 Commercial Flap Finish: Smooth / 24lb. / 95 Brightness
BOBOBT BSCFSTIPQ 8113 California Avenue South Gate, CA 90280
DAVID CERVANTES 8113 CALIFORNIA AVENUE SOUTH GATE, CA 90280
BUSINESS CARDS
Flat Black 2”x3.5” / 50x89mm Finish: Smooth / 80lb. / 15 Dark
WEBSITE search
In order to maintain the highest marketing and usability standards, Banana Barbershops web site guidelines go beyond appearance and function to operational matters: • Bananas Barbershops Web site must be hosted off-site through a third party hosting service company.
Home
How does men’s skin differ from that of women?
Hairstyles
Not only is men’s skin thicker, but it also tends to be oilier. This extra lubrication is essential for beard growth and helps to counterbalance the ravages of time, protecting the skin and acting as a natural wrinkle-reducer. Despite the benefits, having excess skin oil does have a downside: When the oil combines with dirt and dead cells, it can clog the pores and cause skin breakouts.
Grooming
What happens to the skin as men age?
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Location Shop My Cart
Skin changes dramatically as you age. During puberty, when a male’s hormones are kicking into high gear, the body produces more sebum (oil). However, as men get older, oil production in the skin reduces and moisturizers withage-defying ingredients are needed to nourish, hydrate, and help combat the skin’s aging process.
• Bananas Barbershop staff must have direct control over the content of its official Web site. • The content of the site must be appropriate to Bananas Barbershop. • Bananas Barbershop cannot contain links to any sites that contain material that is not related to Bananas Barbershop. • Bananas Barbershop site cannot contain any advertisements or sponsors. These guidelines regulate advertising, e-commerce, personal information, out-linking; Bananas Barbershop also pays close attention to how Web publications use personal information that may affect the privacy of members and employees.
APPLICATIONS FOR LOGO, DESCRIPTOR, & PRODUCT LOGO The following pages demostrate examples of how the Bananas Barbershop brand could be used on different materials and products.
T-SHIRTS The use of t-shirts by Bananas Barbershop will create an effort in branding and developing a standard image. The following t-shirts were designed for your barbers to have a unique connection to Bananas Barbershop. The letterform/descriptor stands alone on the chest area of the shirt meanwhile the logo is separated onto the back of the t-shirt.
FRONT - BARBERSHOP T-SHIRT Black Letterform/Descriptor Heat Pressed
BACK - BARBERSHOP T-SHIRT Bananas Barbershop Logo Heat Pressed
BARBERSHOP CAPE The use of of a barber cape creates an effort in branding and developing a standard image. The following cape was designed for your customers to have a unique connection to Bananas Barbershop. The product logo stands alone on the chest area of the cape.
BARBERSHOP CHAIR - DECALS A barbershop chair is the most important object in a barbershop. The use of the logo provides the brand with the freedom of customizing any product internally, as well as externally.
HAIR PRODUCTS AND ESSENTIALS Grooming kits are excellent for barbershops to brand themselves with hair products. By adding a product logo to their product they gain a wider range of customers.
STRAIGHT RAZOR Black Letterform/Descriptor
The grooming kit below will cleanse, tone and hydrate your skin on a daily basis with a trio of products designed to balance and control excess oil production without drying facial skin. The kit includes an after shave, face wash, shampoo & conditioner, face toner, and a pomade.
GROOMING KIT White After Shave, Face Wash, Shampoo & Conditioner, Face Toner, and Pomade
SHA MPOO& CO NDITIO NER
I
essentials IIII of IIII with
ALOE, BAMBOO, BANANA, & LEMON
F AC E W AS H
All Hair Types Mild Mint Scent
CEDAR, BANANA, SPEARMINT & LIME
USAGE:
Apply throughout hair, massaging into the scalp. Rinse thoroughly; repeat if necessary.
essentials II of IIII with
ALOE, BAMBOO, BANANA, & LEMON Astringent for men Astringent pour homme Gesichtswasser für Männer Astringente per uomo Astringente para hombres Normal to Oily Alcohol Free
All Skin Types. Fragrance Free
I
ALEO, BANANA, ORANGE, & LEMON Post shave moisturizer for men Baume hydratant après-rasage pour homme Aftershave-Feuchtigkeitscreme für Männer Dopobarba idratante per uomo Humectante para después de la afeitada USAGE: After shaving, apply a small amount to the face and neck area, massaging in until completely absorbed. Use daily. For optimum results, use with Super Shape SPF 15.
2 FL. OZ. 60 mL
USAGE: Gently massage on to wet skin to create mild foam. Rinse thoroughly.
16 FL. OZ. 236 mL 8 FL. OZ. 236 mL
essentials IIII of IIII with
essentials I of IIII with
P OMA DE I I
AFTER SHAVE
Mild facial cleaner for men Nettoyant visage pour homme Milder Gesichtsreiniger für Männer Detergente viso delicato per uomo Limpiador facial suave para hombres
FACE TONER I
with
I
essentials III of IIII
Nutrient enriched shampoo for men Shampooing enrichi aux nutriments pour homme Mit Nährstoffen angereichertes Shampoo für Männer Shampoo enriquecido con nutrientes para hombres Shampoo nutriente per uomo
USAGE: Apply toner to cotton ball or cosmetic pad swab face and neck. Pay special attention to forehead, chin, and sides of nose. Avoid eye areas.
8 FL. OZ. 236 mL
ALOE, BAMBOO, BANANA, & LEMON Styling pomade for men’s hair - Cire de coiffage pour homme Styling Gel für den Mann - Gelatina modellante capelli per uomo Pomada estilizante de cabello para hombres - Light Hold / Enhanced Shine USAGE: Rub a small amount of pomade into the palm of your hand and apply to damp or dry hair. Use more product for increased hold and style.
8 FL. OZ. 236 mL
NECK BRUSH DUSTER Black Letterform/Descriptor