And though I’ve spent a career, maybe even a whole lifetime creating realities for myself and others as a way of retreating from the oppressive consensus culture of the American Marketplace, I’m wondering if we might best abandon that tactic. Maybe, it’s time to stand still and let them do the conjuring. Hear me out. What I teach in my classes is that the evolution of media sees control of the story move away from the teller, and towards the reader or listener. The invention of text allowed people other than priests and royals to read and write, showing human beings that they were contributing to the human story. Thanks to the alphabet, we got the JudeoChristian tradition, laws, and all those notions of progress. The printing press put texts in the hands of many, leading to the democratization of interpretation, the development of “perspective,” and eventually the Enlightenment. If all perspectives matter, then all people matter equally.
Although TV set things back a bit, deconstruction and post-modernism came to the rescue, giving us all the ability to take apart what we see, and dissemble the many messages being piped into our living rooms and brains. Master deconstructionists, from William Burroughs and Bryon Gysin to Genesis P-Orridge and Negativeland, cut-up the news and paste it back together in news ways, in Burroughs words, to find out “what it really says.” Of course, they were only foretelling the advent of the Internet, which turned the whole mediascape – the primary landscape of alternative media creation – over to us. Now, at least in theory, we are as capable of creating and disseminating a message as anyone else. Your basic middle class American teen (admittedly, among the planet’s better equipped individuals) can build a set of images, texts, or videos that extend his visions to the greater world. Rupert Murdoch’s ideas matter no more than those of the kid posting on Slashdot. And so we fight for our rights or even just our