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Sustainability is Smalls story

From the outset, we haven’t followed the herd (pun intended) Sustainability and environmental responsibility are central pillars of our company We have invested considerable time and energy in establishing a fully traceable supply chain, including production partners who shared our environmental manifesto.

All our wool comes from ZQ-certified bales (ensuring sheep a better quality of life and a regenerative farmland) A family-run mill in Biella, Italy combs, spins and weaves the yarn into fabric within a 30km radius, working to the highest environmental standards. The first mill to become B-Corp certified, it’s the only mill in the world with EMAS certification for environmental performance The fabric is then made into Smalls by a Portuguese family-run business also working to the highest environmental standards, wrapped in water-soluble packaging and delivered straight to our customers When they finally reach the end of their long and useful life, Smalls are fully biodegrade, leaving no trace.

Farmer Emily Jones inspects a Happy Sheep Softest Fleece

Around for centuries, merino has the answer to many modern problems Wool is mistakenly regarded as an irritant. Smalls ultra-fine merino is proven and certified by Woolmark to do the opposite, soothing the skin. Smalls’ antistatic fibres repel the dust which can cause allergies and asthma At 17 5micron Smalls merino is breathable, keeping skin dry and less prone to eczema Clinical research* proved that ultrafine merino wool reduces the severity of eczema in children Rave reviews from Smalls customers with eczema-prone children bear this out.

Through our vision and innovation, Smalls have made ultra-fine merino synonymous with sustainability

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