Smalls

“IT’S ALL ABOUT CHANGING TRADITIONAL PERCEPTIONS OF WOOL AND THE WAY WE WEAR IT...ALSO, ABOUT BUYING LESS AND CHOOSING WELL, TO QUOTE VIVIENNE WESTWOOD!” CAT PHARO, CO-FOUNDER, SMALLS SMALLS launched in Selfridges July 2014 with a mission to make wool cool for kids again. But that wasn’t our only mission. How we made Smalls, and the values behind it were and remain as important to us as the finished article. ‘Slow Fashion’ is at the heart of everything Smalls do. ‘Slow’ to us means buying less and choosing well. We create gender neutral merino garments that have genuine longevity and traceable provenance, all the dots carefully joined, from farm to fashion.