Everything LipSense & SeneGence
Dear New Distributor, We are so excited you have chosen to take on this great opportunity and more
importantly, we are so happy to have you on our team. The beginning can get a bit
overwhelming but we are here to help you so don't be afraid to ask questions! This is
your business and we are here to see you succeed and give you tips and tricks along the way.
You may be a bit nervous about the journey you are embarking on but we can assure you it is totally worth it. Take it at you own pace! Don't be afraid to ask for help! Be patient! The key to growing your business is enjoying your business! So don't forget to HAVE FUN!
This packet was put together as a guide to success! Love, Olesya, Jen & Olya
Welcome to the SeneGence Sisterhood!
You're a Distributor! Now what? Okay, these are just suggestions. Of course, we want you to do what will work best for you. These are just some helpful hints that have helped us succeed with our business.
• Create a business name! show your creative side. don't be afraid to think outside of the box! Never use the actual words LipSense or SeneGence in your actual business name, use Independent
SeneGence Distributor in addition to your name…ex: “Forever Lips by Faith - Independent SeneGence Distributor”
• Build your stock! This will be different for everyone. There is no set amount that we will suggest for this because some may be able to purchase more than others. We do have a lot of experience with
our downline distributor histories and TRUST us ladies, most end up with at least a 300PV order by the end of their first month, so why not get that 40% discount! Discount Structure your $55 membership gets you:
Remember that your discount level resets back to 20% on the 1st of each month.
REMEMBER THAT A DIFFERENCE OF A FEW PV COULD MEAN A HUGE DIFFERENCE IN THE AMOUNT THAT YOU PAY AND AN EVEN BIGGER DIFFERENCE IN THE PROFIT YOU CAN
MAKE! When ordering, add and remove colors/glosses to see the difference between final pricing with discounts before pushing the submit button.
• Create a Facebook group! Some may suggest a Facebook page but for us a group is easier to engage with customers and potential customers. You will want to post in your group often and don't get discouraged if there isn't much activity at first. Once your customers realize how amazing the
products are they will be more excited and engaged. Don’t copy and paste, try to create your own
images and go LIVE!!!! Your friends and family want to see you! Be REAL! Make your first post an image of LipSense, your second post a photo of you wearing the product and your third post a Live video describing your “why” you are selling SeneGence.
• Create a separate email! We all have that one email account that is cluttered with tons of
spam and emails we NEVER open. Create yourself an email with your business name that you will use strictly to communicate with you team and customers.
• Order business cards and other marketing materials! You can either create your
own (we designed it ourselves on Canva) or order pre-designed ones from Etsy. Just be sure you are following the distributor guidelines. Business cards are a must but it is also good to have other
marketing materials like application cards and thank you cards. It looks even better when everything matches.
Our business cards look like this: Include that you are a LipSense (make sure to capitalize the L and S) distributor, your number, phone number and Facebook/Instagram link.
The back of our business cards include the steps to sponsor your future team members and the customer’s wishlist of colors.
Our Tips/Tricks and Application Cards (Also designed on Canva)
• Read Joni’s book!
In your distributor kit you received a book called Million Dollar Lips.
This is written by our CEO. It's a great read and full of wonderful information.
• Sign up for Square & PayPal! This will allow you to send invoices, accept credit card
payments, and manage your finances. I will send you a referral link so you will receive $1000 in free processing. We also use PayPal. This is completely up to you.
• Set your goals! Be a goal digger! • Tell EVERYONE you're a SeneGence distributor!!!! Seriously, tell everyone!
Facebook Okay. We have a whole page dedicated to this because Facebook will honestly be your best way to market your business.
You'll want to create a catchy name for your group. Once you choose your name stick with it! Don't change it!
Also, you have a group for a reason. Don't post everything on your personal
page. Of course, it's a good idea to post here and there on your personal page but you want people engaged in your group. Public group vs. Closed group
A public group, you are more likely to reach more people.
The public group will allow anyone to see the content including search engines. In a closed group only your members will be able to view your post and you will have to approve your members.
Don't be afraid to add everyone to the group. Even if you're not sure if they'll like the
product, ADD THEM! They may not know that you're a distributor and will buy from someone else....it happened to us :(
Add a cute image explaining your new journey, why you are doing it and give your
friends the option to leave! Say something along the lines of “I just thought you would
love this product so much that I wanted to give you a chance to be part of my group. If you already have a LipSense distributor or you are not interested then please unfollow this group and I promise my feelings won’t be hurt!”
Make your post fun. Get your group members engaged by playing games, posting funny pictures, asking questions.
Challenge your customers to post selfies wearing the product!
LIVE VIDEOS!
What a great Facebook invention! Pick a day and time to go live every week. This is a great way to engage with your customers. Try to stay consistent with your date and time for videos. Do an application video. Get creative with this!
Check out these apps that allow you to schedule post to your Facebook:
MARKETING!
This will make you or break you! Where do you see yourself in a year with SeneGence? There are many ways to market your business for FREE! (we all love free)
Social Media
We've already talked about Facebook but don't forget you can use Instagram, SnapChat, Pinterest, etc
There are three things to think about when using social media for marketing: content, audience, and exposure
1. Content - You will want to create new content for you post. Try to post 5 new pieces
of content a week. Post videos, pictures, customer testimonials, deals, etc! Use the 5 to 1 rule. 5 personal (photos of you, your kids, fun graphics) and 1 pushing the sale of your
product. Don’t blow up your feed with the same content as other distributors, be real and genuine.
2. Audience - It is important to remember who your audience is. For example, if your
group is full of people who love Disney post things that will catch their attention. If your group is full of your sorority sisters, make your posts reach out to them. If you have a
bunch of dance or cheer moms you will want them to know why they NEED our product. Also remember to constantly build your audience!
3. Exposure - Expose our products. You've got to talk about the products daily. This will be how you generate your leads. Spotlight a different product every couple of days.
Your Hands
Swatch colors on your hands. This isn't your traditional marketing technique but you will get asked about it all day. When you're asked about it, you've got the floor. Tell them all
about it and whip out your business card! If you have testers, here's the perfect chance to use them!
Word of Mouth
You just have to talk about your business to people. Meeting up with friends for lunch? Don't be afraid to talk about your business. Share what you love the most about it. Let them try it out if you have testers available. Make sure you are wearing colors
CURRENTLY in stock, not those “retired” otherwise you’ll be trying to track down colors.
Your Customers
Your customers are a great marketing tool. Build a good relationship with all of your
customers because you want them to refer you to their friends and family. ALWAYS follow up with your customers, ALWAYS! Ask them if they have questions, how
exfoliation is going, if they’d like any more products etc. Nine times out of 10 they will
want more and then ALWAYS offer the SeneGence choice and get building your team!
Now let's talk about some marketing that will cost you but won't break the bank!
Host a launch party! Invite your closest friends and family. Put together some
yummy treats. Have a blast. This is an opportunity for you to show the product off and let your biggest supporters try it out!
Take a friend out for coffee or lunch!
Spend some one on one time with a
potential client. You get to talk about your business and share the wonderful products.
Reward your customers! There are several options here, just remember don't go broke doing it. Offer a free gift for purchases over a certain amount (the gift can be as
simple as a free makeup bag‌check Target/Dollar Store/Michael’s for deals) Remember if you offer a discount, SeneGence policy is to allow only 15%!
Marketing Materials! We touched on this a little already but this is important. You want people to take your business serious so you have to make it serious. Having a
business card is a must but it's also a good thing to have cards/flyers on the application process, LipSense tips and tricks, thank you cards, and loyalty cards.
7 Tips to Success 1. Reach out to everyone. If someone likes your post message them (even if you don't know them.) Message old friends from college! Follow up with your
customers. Some will ignore you. Some will say no. But someone will say yes!
2. If someone acts interested but scared to order without trying first meet them one on one so they can test it out!
3. If you reached out to someone and they said it's not the right timing wait a month or two and give it another shot. Don't be pushy just let them know that you're still here if they're interested.
4. Whether people interact or not they are watching you! Keep posting! Make lots of videos!
5. Share your success story. This is a perfect topic for your first live video in your group.
6. Reach out to your customers to join your team. $55 for a makeup membership!
You did it why shouldn't they? Ask them if they want to pay retail or wholesale?
7. Post once a week about either hosting a party or joining you team! Do this once a week.
Vendor Events Search for vender events in your area. Some will have a fee for set up but from time to time you may find a free event. This will be a great opportunity for you to network with new people and gain potential clients. Check out your community centers, town Facebook pages, churches, civic organizations, etc. Your table set up should be warm and welcoming!
Don't forget your business cards and testers! We use small paper plates and disposable lipstick applicators found on Amazon for testers. Have the customer try the colors on their hands first, then apply on the lips. Some distributors only allow testing on hands. It's also a great idea to have a clipboard with a signup sheet. This will allow you to get info for potential clients. Get their name, phone number, and email!
WAYS TO MAKE MONEY!!!! 1.
Personal Sales: up to 50% profit from the discount structure
2. Downline Commissions:
3. Group Sales Volume Bonuses:
SeneCard and SeneCar: All commissions, group volume bonuses and car payments will be loaded on your
SeneCard. Go to https://www.senegence.com/senegenceweb/DistBackOffice/ Default.aspx to sign up your bank account.
Make sure to set your retention level according to how much of your earnings you want to keep with SeneGence. Remember that YOU are responsible for paying your taxes, social security, etc. Consult with your tax consultant to determine that amount.
https://www.senegence.com/senegenceweb/DistBackOffice/Default.aspx • Earn $250 towards any blue car of your choice by leading your first line distributors to $22,500 in QV in a rolling 3 month period! • Earn an additional $250 by building your second line to the same requirements. • Personal 750 PV is required to qualify.
Sample Letters/Email Content My name is (enter your name here) and I am an Independent SeneGence® Distributor. I am reaching out to you today to make you aware of an amazing company and their equally amazing products.
SeneGence® began in 1999 with Lip Sense®, a long-lasting; smudge proof lip color,
designed for up to 18 hours of wear. We have grown to include a complete line of longlasting cosmetics and skin care.
So why am I reaching out to you? As a local (dance owner/Cheer coach), you
understand the value of supporting your local community businesses and providing a top quality product that will keep your customers coming back and begging for more! As a
(dance teacher/cheer coach) that has gone through many dance recitals, nothing could
be worse than watching (a student) pull on her white satin costume only to see a HUGE
lipstick stain front and center, right before she takes the stage, not to mention the hassle
of having to check and reapply makeup before each dance number. Now that I have found SeneGence®, this is no longer a worry of mine.
SeneGence® has afforded me the ability to earn endless commission and provides an
outstanding support system that is has been invaluable to my success. I would love to sit down and discuss the details of this astonishing opportunity with you as it has truly
changed my life! Please contact me at your earliest convenience to set up a time that fits into your schedule.
I look forward to hearing from you Sincerely, (enter name and contact info here) Independent SeneGence® Distributor ID# (xxxxxx)
My name is (enter your name here) and I am an Independent SeneGence® Distributor. I am reaching out to you today to make you aware of an amazing company and their equally amazing products.
SeneGence® began in 1999 with LipSense®, a long-lasting; smudge proof lip color,
designed for up to 18 hours of wear. We have grown to include a complete line of longlasting cosmetics and skin care.
So why am I reaching out to you? As a local (boutique/salon) owner, you understand the value of supporting your local community businesses and providing a top quality product that will keep your customers coming back and begging for more! As a woman, you
understand the desire to look as beautiful on the outside as you are on the inside. We share the same goal of being able to provide for our family while doing what we love! SeneGence® has afforded me the ability to earn endless commission and provides an
outstanding support system that is has been invaluable to my success. I would love to sit down and discuss the details of this astonishing opportunity with you as it has truly
changed my life! Please contact me at your earliest convenience to set up a time that fits into your schedule.
I look forward to hearing from you Sincerely, (enter name and contact info here) Independent SeneGence® Distributor ID# (xxxxxx)
Facebook Parties Facebook Party Script
This is just a guide! You will find that every party will be different and you will find a method that works best for you! (the times I am using for this are just examples) Two days before the party starts I have my hostess post something like this. “This is an ONLINE party! You don’t have to go anywhere or get dressed up. You can sit at home in your PJs, with your favorite snack and a glass of wine and you get to shop, win prizes and have fun!!” The day before the party introduce yourself! “Hey ladies!! I’m (your name) and I will be your SeneGence Distributor. I am here to answer any questions you may have about our products. Be sure to check in with us tomorrow at 7pm do some fun games and shopping! I look forward to partying with all of you!” Day 1 of party! 5pm “Good afternoon ladies! The party starts in 2 hours. Put on your comfy clothes and grad your drink!” 7:00 Welcome to (hostess’s name)’s Party! Can your lipstick do this?? Mine can! I can’t wait to share more about this amazing lipstick with you throughout this party! (add video to show no smudge) 7:12 You are welcome to invite friends you think might be interested! Don’t keep all the excitement to yourself! (add graphic about inviting friends)
7:15 Did you ladies see the first video I posted? It’s seriously like MAGIC! You’ll be amazed at what you see. LipSense is the most amazing lipstick ever! (Okay I may be a bit biased but seriously… How could I not be?) Your lips will look fabulous for the whole day even after your morning coffee and after your glass of wine at the end of the day! (add graphic with lipstick stains) 7:18 So glad you ladies are here! Let’s do a little roll call. How do you know our lovely hostess? (add graphic)
7:25 LipSense is a premier product of SeneGence Cosmetics and is the best beauty secret ever. LipSense is a liquid lip color that molecularly bonds to the lips and doesn’t smudge or budge! The color can last up to 18 hours creating simplicity and long lasting beautiful lips. (add what is lipsense graphic) 7:28 LipSense color is always accompanied by a gloss. It’s a 2 part system. The color goes on and the SD-40 cosmetic alcohol dries between the layers, the gloss seals in the color and the gloss formula penetrates through the color with Vitamin E and Shea Butter to moisturize and nourish your lips! (add gloss graphic) 7:32 Now I’m sure you’re all wondering about the price! LipSense won’t break the bank! And one tube will last you about 6 months even if you wear it EVERYDAY! (add price graphic) 7:45 Let’s talk colors! LipSense comes in 36 different shades! There is bound to be something for you. From light pink to dark red and everywhere in between! (add color swatch graphic)
7:48 Do you know your skin undertone? This can help you decide which color will look best on you. (add undertone graphic) 7:55 These are some of my favorite shade! (add picture of your favorite personal colors) 8:00 How to order? Message me what colors you’d like with your email address and I will send you the invoice (add how to order graphic) 8:02 You’re probably wondering how to apply LipSense! Watch this short video showing how easy the application process is. (add application video) 8:10 (post another video showing smudge proof) 8:12 Not only do we have 36 colors to choose from but you can mix and match colors by layer to create a new color (add graphic showing 3 colors give you 27 color options) 8:15 Comment your LipSense name! (add what’s your LipSense name graphic) 8:22 How beautiful are this LipSense shades! Water proof Smudge proof Kiss proof Last up to 18 hours Plant based
Gluten free Vegan Non-GMO Kosher No Lead No animal testing Shields from the sun (emoji’s after each bullet point) (add some look book graphics)
8:30 How do you remove Lip Sense?? In the starter kit you receive our Oops Remover. This helps to get a perfect line and will remove the product from your lips. Our 3-in-1 cleanser is also a perfect way to remove your color. (add graphic for Oops and 3-n-1) 8:35 Check out this video showing the power of LipSense (add video of color swatches on hand underwater) 8:38 Why 3 layers? (add 3 layer graphic) 8:42 Happy Customers (add pictures of previous customers wearing LipSense) 8:50 Everyone is welcomed to join my Facebook group so you can continue the fun! (add your group link)
9:00 Ladies! I’ve had so much fun parting with you tonight! Join us back tomorrow night. Same place. Same time! Feel free to message me if you have any questions!
Day 2 of Party! 7:00 So just a quick recap from last night! (add a welcome back video) 7:05 Blu-Red is the perfect red! This color is so gorgeous plus is won’t move once it’s on your lips. Makes wearing a bold color an easier knowing it’s there to stay! (blu-red graphic) 7:08 Even celebrities love LipSense (celebrity graphic) 7:12 LipSense just makes sense! (add cost comparison video) 7:15 Let’s play a game! We all loved Duck! Duck! Goose! As a kid so let’s place Lip! Lip! Sense! Comment “lip” and when (hostess name) comments Sense the person above her wins a free gloss! You can comment as many times as you’d like but don’t comment more than once in a row! And GO!!! (have the hostess comment after about 15-20 minutes based on responses) (add game graphic) 7:35 Congratulations (winner) (add congrats graphic)
7:48 I hope you are all having a fun time! And it’s even more fun hosting the party when you know you have some great hostess rewards coming your way! Message me if you’re interesting in hosting a party! (add hostess wanted graphic)
7:55 Now if the lip colors aren’t enough for you we have another amazing product call ShadowSense! What? first magic lipstick now magic eye shadow? These are water resistant, rub proof, and smudge proof! And only $22. (add ShadowSense graphic) 8:00 We have tons of ShadowSense Shades! (shadow sense shades) 8:12 Here’s a great video on how to apply ShadowSense (add video) 8:18 Do you have oily skin and have a hard time finding a good foundation to keep it under control? Not with SeneGence! Look at these foundations tested on oil absorber sheets! (add graphic showing assortment) 8:25 Ladies! Do you have little girls in dancing or cheer? How many times do you have to reapply their lipstick? How stressed do you get worrying if they’ll get it all over their costumer or uniform? Not anymore! (add cheer and dance graphic) 8:32 Summer is around the corner and you don’t want to worry about reply while at the beach! I’ve got you covered! (Add beach video) 8:45 You’ve fallen in love with the products right?? Join my team for only $55 and earn up to 50% of products, great incentives including trips, and much more! Now is the time!
(add becoming a distributor graphic) 8:50 I’m looking for two ladies who want to earn some amazing hostess rewards! Who’s in? (add different hostess graphic) 8:52 In case you missed it last night here is the link to join my Facebook group! (add link)
8:55 Alright ladies! Thank you all for participating and learning about these amazing products! I had a blast. The party is over but don’t worry, I’ll still be around to answer questions and take orders! **Throughout party make thank you post for those who ordered! **If you are local and have an upcoming vendor event be sure to announce! **Be sure to set a cut off time for orders for the party!
In Home Party
These are a few fun themes I have done for in home parties! If you have any more ideas please share!!!! 1.
Lips and Sips (I provide wine)
2. Sweet Kisses (I provide desserts) 3. Lips and Chips (margaritas, chips, salsa, guac)
For your in home parties you will want to have testers for the guest to try! Be ready to talk about the products!
Don’t be shy! Try to book at least two more parties! Have door prizes! HAVE FUN!!!!! Again, welcome to the team! This business is all about what you make it and what you put into it! We am here to support you any way that we can and hope you enjoy and grow as much as we continue to do! If you haven’t joined yet and are wanting to join our team, sign up with our distributor numbers below! Olesya Salathe 230385 Jennifer Zherebilov 305599 Olya Belko 310095 XOXO, Olesya, Jen and Olya