Internet Guru Training Camp allows him to be an authentic person with whom others can truly relate. He‟s the big brother to the masses and an internet marketing guru as a result.
BIG LAUNCHES TO ADMIRE While Wine Library TV is the biggest venture of Gary‟s at this point, it‟s launched other avenues for his life and business. As of March 2009, Gary signed a ten book contract deal with HarperStudio to produce books related to internet marketing and promotions. His first book, Crush It! Why Now is the Time to Cash in on Your Passion started out at #2 on the New York Times Bestseller list. And what‟s even more intriguing about the book deal is that it had a low advance up front, but offers high royalties. This is a unique deal, and it might become the way that book publishers do business in the future. To promote his book and his Wine Library TV show, Gary is relentless in using his Facebook page, his Twitter account, and his website – garyvaynerchuk.com. He‟s always posting something on these sites, helping to stay connected to his fans by answering questions. He has been named a Market Watch Leader in 2003, the youngest ever, while also being someone who sits down and simply talks directly to his audience, informally. He has one other book to date: “Gary Vaynerchuk‟s 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World.”
TIPS TO STEAL FROM GARY What does Gary know about being an internet marketing guru that you might want to copy liberally? 1. Be authentic: When you see Gary talking about wine on his TV show, you will see that he truly cares about wine and about doing justice to it
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