Basingstoke boost: the happy, productive town

People are happier in Basingstoke and Deane. The latest residents' survey results show the satisfaction rate at an impressive 93%. This figure has remained consistently high in recent years and is well above the South East’s 74% average and the national 80% average. The area also rates in the top 5% for happiness amongst local authorities in the UK.

Did you know?

Life satisfaction in Basingstoke is rated 7.6 out of 10 and feeling life is worthwhile 7.9 out of 10 — figures that are higher than the national average.

We appreciate that happy students are more likely to stay in school longer and have higher levels of academic achievement. They are also more likely to have positive relationships with their peers, teachers and parents. In addition, we understand that happiness has been linked to better physical health, which can help students to maintain their energy and focus.

84% of the population is economically active, compared with the whole of Great Britain at 79% Top 6%

GVA per hour worked is £50.90, placing Basingstoke in the top 6% in the UK

£699

The average weekly earnings is £699

£334,995

The median house price is £334,995